Industry News

Beasley Appoints Kyra Ringer Chief Engineer for Boston Operations

Beasley Media Group names Kyra Ringer chief engineer for its Boston-based radio properties. Ringer was recently working as an independent contract engineer in New England. She previously served asim the chief engineer for Cumulus Media in Fort Walton Beach and Pensacola, Florida. Beasley says Ringer will be responsible for transmitter and studio maintenance, troubleshooting and repairs of the market’s RF systems, maintaining and utilizing Wheatstone and WheatNet for audio routing and broadcasting, and other related duties. Ringer comments, “Having been raised in studios and transmitter sites, I feel that broadcast engineering is in my DNA. My father has been a broadcast engineer for more than 40 years and has taught me most of what I know. I credit him with instilling an unwavering work ethic in me as I watched him work tirelessly through my childhood years. I have been working in radio for more than 25 years and love every aspect of what I do.”

Industry News

SiriusXM Reports Q1 Financial Results

Satellite and internet broadcaster SiriusXM reports its 2024 first quarter financial results and reveals revenue of $1.68 billion, a decrease of less than 1% from the same period in 2023. The company reports net income of $265 million, an increase of almost 14% over Q1 of 2023. However, the figure getting the most notice from industry watchers is the loss of 359,000 self-pay subscribers. Additionally, self-payim subscriptions to Pandora Plus and Pandora Premium services fell by 64,000. During the analyst conference call, SiriusXM CEO Jennifer Witz admitted that the focus on the company’s new streaming app has been disruptive, but she says they feel good about their goal of getting new, younger subscribers for the streaming-only service. “We are confident that our app platform relaunch and the product improvements coming in the car are putting us on the right path.” She says in a press release, “We have significantly stepped-up the pace of experimentation and innovation, a critical lever in our mission to deliver improved subscriber performance while maintaining a disciplined approach to spending in our focus on profitability.”

Industry News

Media Research Center Files Petition to Deny Audacy Bankruptcy Exit

The conservative media watchdog organization Media Research Center has filed a Petition to Deny with the FCC the case of Audacy’s Chapter 11 reorganization, which must be approved by the Commission before the company’s radio stations’ licenses can be transferred to the New Audacy. The MRC notes in its Petition to Deny that Soros Fund Management, operated by liberal activist and billionaire Georgeim Soros, would become the largest shareholder in New Audacy and that Soros would “control these radio stations to advance their particular brand of activism.” Further, MRC objects saying that the FCC has an obligation to complete a full and thorough review and that the Commission is being asked to approve the change in ownership without this review, specifically imregarding the foreign ownership issue which the MRC says would not be handled as required by Section 310(b)(4) of the Communications Act of 1935 if the Soros Group gets what it wants. It’s asking the FCC “to waive that process and put it off until sometime down the road – indicating that those foreign stakeholders will be given ‘special warrants’ in the meantime. The Soros group says that putting off the required foreign ownership review will enable the FCC to expedite its approval of the Soros applications and thus allow them to more quickly realize their ownership interests in and take over the hundreds of local radio stations across the country.” The MRC argues that the Communications Act of 1935 “does not contain a special Soros shortcut.” Read the entire filing here.

Industry News

Premiere Networks and Jesse Kelly Sign Long-Term Extension

Talk show host Jesse Kelly and Premiere Networks agree to an exclusive long-term agreement that extends his relationship with the company. Kelly will continue his role as host of “The Jesse Kelly Show,”im heard on more than 200 affiliate stations. Premiere Networks president Julie Talbott says, “We’re delighted to extend our partnership with Jesse Kelly. Since joining our industry-leading talk lineup three years ago, we’ve watched him build a loyal following of passionate fans who value his authentic, bold and relatable brand of entertainment. We look forward to many years of continued success together.” Kelly comments, “As blessed as I am to be part of Premiere, I know they’re twice as blessed to have me. I can’t wait for three more years of being the Da Vinci of the airwaves.”

Industry Views

Pending Business: Dizzying Media Headlines

By Steve Lapa
Lapcom Communications Corp
President

imThe media headlines are dizzying these days, yet they all share one common thread. See if you can solve this puzzle.

1. The “Golden Batchelor” is getting divorced, three months after tying the knot.

2. Netflix is changing their film strategy, that according to The New York Times, may mean fewer big advances to stars.

3. NCAA Women’s basketball final delivered more TV viewers than UConn’s back-to-back championship finale vs. Purdue.

4. Retail media networks are real and could replace terrestrial radio as the true purchase influencer.

These headlines reflect what great radio programmers learned a long time ago, and what smart sellers practice every day. The concept is elegantly simple: give the people what they want, and the rest will take care of itself.

The “Golden Batchelor” was targeted at the 55+ audience. The biggest demographic watching traditional TV. The finale drew over 6 million viewers and gave millions of seniors hope for romance at any age. Give the people what they want, and the audience and advertisers followed. The breakup, well maybe that leans more Dr. Phil, and he is starting his own network!

Netflix has a new film boss, Dan Lin, and according to a recent article in The New York Times, he wants the Netflix film lineup to have a wider appeal to more of us 260 million Netflix subscribers. Sound familiar? Give a bigger share of the audience more of what they want.

Pioneering radio programmers learned that strategy before Netflix was a business model.

Start with Top 40 music radio, go to the all-news model and park your pick on your favorite pioneering talk radio talent. Listeners got what they wanted, as audience and advertisers followed.

Nearly 19 million watched as Caitlin Clark tried one last time to drive her team to victory. Her final push wasn’t enough to defeat a determined South Carolina team. It didn’t matter to the millions who tuned in and the advertisers who were smart enough to jump on board. Give the fans a superstar from Iowa named Caitlin and an audience of millions will follow.

Don’t look now, but that old-school pitch of radio being the final purchase influencer as the radio plays in the car on the way to the store, is fading fast. I can’t tell you how many times I made that classic pitch, until I heard “Attention ______ shoppers” as I pushed my cart down the aisle.

Retail media networks are now online as well as “on-the-air” in store, and we are spending more and more time shopping online.

What does it all mean to you, the seller? Simple! Just find what your advertisers want and sell it!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Talk Show Host David Gornoski Enters the “Squared Circle”

Writer, columnist, radio talk show host and podcaster David Gornoski recently made his debut in the professional wrestling industry at the WWE Hall of Famer Dory Funk Jr’s iconic conservatory. Gornoski, known to his listeners for his iconoclastic approach to current political, social, and pop cultural issues as well as being a student of media theory, tells TALKERS that the field of professional wrestling resonates withim the “show biz” side of his outgoing personality and large physical stature. Booked in a “Battle Royal” elimination match, “Handsome” David Gornoski snatched victory in the bout. Afterwards, Gornoski proceeded to announce his intentions to be a wrestling manager looking for the right client and serenaded the crowd with a rendition of Britney Spears’ “Oops I Did It Again.” Gornoski started his broadcasting career at iHeartRadio’s WFLA, Orlando and later, WHBO, Tampa before moving to podcasting. While he covers current events and culture, Gornoski has recently interviewed wrestling icons like Glenn “Kane” Jacobs, Mayor of Knox County, TN and fitness guru Diamond Dallas Page. Gornoski says he hopes to bridge the gap between the media world and the world of wrestling in a completely new way. He points to successful radio host and physician Doctor Asa (Asa Andrew, M.D.) whom he met at the TALKERS 2023 conference and is working with TNA Wrestling promotions as both a wrestler and ringside physician on Impact Wrestling as being a significant inspiration in his choice of this new path. Watch a video of Gornoski’s performance here.

Industry News

Greg Gutfeld Inks Extension with FOX News Media

FOX News Media and personality Greg Gutfeld agree to a multi-year contract extension in which Gutfeld will continue as host of FOX News Channel’s “Gutfeld!” program and as co-host of “The Five.” He’ll also host and produce FOX Nation programming from time to time. FOX News Media CEOim Suzanne Scott comments, “Greg is a true original whose trademark political and cultural commentary, humor and gifted writing has deeply connected and grown with our audience for more than 17 years. Upon launching ‘Gutfeld!’ three years ago, he rapidly disrupted the status quo to become the most-watched host in the genre with more viewers tuning in to his show than any other late-night program on television. We are proud to be the home of Greg, his unparalleled analysis and late-night’s highest-rated program for many years to come.” Gutfeld states, “Since joining the network in 2007, FOX News has given me the freedom to be unabashedly myself and, in turn, deliver a distinct experience for our audience. There aren’t many platforms that allow this type of creative independence and I’m proud to be a part of Suzanne’s team.”

Industry News

FOX News Channel Highlights Q1 Ratings Dominance

FOX News Channel announces that it finished the first quarter of 2024 as cable’s most-watched network in total day and primetime, dominating primetime viewers in cable news for 89 consecutiveim quarters, according to Nielsen Media Research. FNC adds that its primetime lineup sweept cable news every hour. “The Ingraham Angle” (7:00 pm ET) finished the quarter averaging 2.2 million viewers and 222,000 in the 25-54 demo. “Jesse Watters Primetime” (8:00 pm ET) delivered 2.8 million viewers and 284,000 in the 25-54 demo. “Hannity” (9:00 pm ET) remained dominant, nabbing 2.4 million viewers and 266,000 in the 25-54 demo, easily winning the timeslot and topping CNN and MSNBC in both categories. And “FOX News @ Night” (10:00 pm ET) delivered 1.2 million viewers and 187,000 in 25-54 demo.

Industry News

Gunhill Road Music Video on YouTube Flagged and “Shadow Banned” by Google for Containing Shocking Content

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The music video for the Gunhill Road song “Damn Scammers (Get Off My Phone)” has been flagged by the editorial powers-that-be at Google for containing “shocking” content. The video has, thus, been relegated to a covert censorship process on YouTube commonly known as shadow banning which drastically inhibits its ability to garner views and potentially go viral within the processes of the platform’s algorithms. The song and video make a powerful statement against the growing practice of scamming that is polluting the internet and sowing the seeds of distrust throughout modern society. TALKERS publisher Michael Harrison, a member of the heritage rock band and co-writer (with Steve GoldrichPaul Reisch and Brian Koonin) of the controversial song states, “When we wrote the song and created the accompanying video images, we knew that some folks – including the censors at Google – might find it troubling. But we were pretty sure that most people (and hopefully the folks at Google) would realize it is just provocative satire and not a literal call for violence. After all, we are only venting in highly dramatic fashion against a universally hated category of criminals who operate in the darkness of anonymity and are destroying innocent people’s lives. Perhaps we misjudged its potential impact. Regardless, we are neither withdrawing it from distribution nor apologizing for its alleged offensiveness. We realize this is not a First Amendment issue. Google and YouTube have the right to post whatever they choose. And for the most part, I love and am a big fan of YouTube. However, because of the enormous, borderline monopolistic power of Big Tech, it might eventually be considered a First Amendment issue.” The song and video presents scammers as hideously ugly, troll-like figures and calls for their deaths by firing squad, electric chair, hanging, burning at the stake, castration and being blown up by drones.

Media attorney and TALKERS associate publisher, Matthew B. Harrison – the video’s producer – states, “It’s like being silenced but without a whisper – shadow banning – an invisible barrier between your content and your audience. Social media platforms may limit the visibility of your content without any notification, causing confusion and frustration. Why does this happen? Often, it’s due to violations of community guidelines, albeit sometimes mistakenly. Do you think they’ve got people watching everything? No. It was most likely a bot. So, understanding context is not going to be at the top of its abilities. The solution? Regularly review the platform’s policies, engage with your content positively, and diversify your social media presence to ensure your voice is widely heard.”

To view the unedited version of “Damn Scammers (Get off My Phone)” (viewer discretion is now advised) please click here.

Industry News

Gunhill Road Attacks Fraudsters with a Powerful New Rocker, “Damn Scammers (Get Off My Phone)”

im

Gunhill Road, the timeless band that has been creating multi-genre rock and pop music spanning more than five decades, has released a stunning new song and video titled, “Damn Scammers (Get Off My Phone).” The piece – which is a no-holds-barred attack on the rise of scams and fraud in our society – is an advance release from the band’s forthcoming fifth album. Gunhill Road has developed a unique niche in recent years attracting tens of thousands of internet followers powered, in large part, by the attention and airplay given it on talk radio. New songs by the group typically debut on hundreds of radio talk shows sparking conversation about today’s pressing topics of news and social concern. The compositions feature clever, candid lyrics delivered in a highly musical and original way. The band consists of co-founding member/pianist/vocalist Steve Goldrich, longtime guitarist/vocalist Paul Reisch, noted Broadway theater instrumentalist/guitarist/vocalist Brian Koonin, and TALKERS publisher/vocalist Michael Harrison. The provocative video for “Damn Scammers (Get Off My Phone)” was produced by Matthew B. Harrison. The song, a powerful rocker marked by driving guitars, riveting keyboards, an exuberant group chorus and a compelling lead vocal by Brian Koonin, expresses the frustration we all face in an increasingly dangerous environment marked by the rising corruption of identity theft, charity scams, grandparent scams, imposter scams, mail fraud, romance scams, lottery scams, crypto scams, blackmail, phishing, and disingenuous institutions. Click here scammersvideo.com to see the video.  To arrange an interview with Michael Harrison to discuss the scam crisis, please email info@talkers.com.

Industry Views

Pending Business: Will Video Save the Radio Star?

By Steve Lapa
Lapcom Communications Corp
President

imWill video save the radio star? I hope so.

The tea leaves have become abundantly clear. Start understanding the impact of stand-alone video offered by your radio station or forever consider yourself outdated. Are you listening, all you great programming and production gurus out there in talk radio land. The up-and-coming generation is in line to take over and we had better start shifting the development wheels into hyper-gear today.

Everything new is new and everything old is suspect. Think about this:

1. How many times have you logged into Facetime or your favorite video platform purely for the sake of staying in touch? An entire generation is being raised on video calls and remote work. Can linear talk radio carve out a future in this video intense environment?

2. I can hear the old school managers barking, “There will always be in-car listening.” True, but commute times and days are changing regularly with remote work becoming the norm. In-car audio listening is changing before your very ears.

3. Have you digested the most recent research metrics? Sorry old schoolers, the days of 95% of homes listening to terrestrial radio are over. Ever watch the preschoolers ask Alexa or Google to read them a book?

4. Young parents under 40 are now limiting “screen time.” The key word is “limit.” Doesn’t that speak volumes?

How do we turn video integration into a sales winner for radio?

1. Stop denying the trend. Embrace the wave and ride it to profitability.

2. Focus on what sells. That “security camera” look in the on-air studio is embarrassing. Start having a real dialogue internally about what it takes to win dollars in this newly competitive world.

3. Reinvent yourself. Do not be slow to move forward. This video world moves at hyper speed and leaves laggards in the dust.

4. Not everyone will make the cut. Some of your talent will work better in the video world than others. Remember this is all relatively new to terrestrial radio. As your team navigates the way through these uncharted waters communication is critical.

The foundation is still solid. Many advertisers are comfortable with radio/audio that delivers the results they expect. Those advertisers are the rock-solid foundation every radio station needs. But eyes on the future are important as we all deal with single digit growth in competitive sales markets around the country.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Phil Hendrie Documentary Now Streaming

A new video documentary of radio maverick Phil Hendrie is currently streaming on Amazon Prime andim other platforms. Titled, Hendrie, and produced by Freestyle Digital Media and directed by Patrick Reynolds, the film features people like Hendrie’s one-time program director David Hall as well as comedians and Hollywood figures talking about the unique radio program Hendrie launched in 1990 in which he held kooky conversations with offbeat characters – all played by Hendrie himself – in real time. Hendrie tells KCAL-TV, “It was completely original… and it satirized something that I thought needed satirizing – talk radio.” See the trailer here.

Industry Views

Pending Business: March Madness 2024

By Steve Lapa
Lapcom Communications Corp
President

imMarch is half over, and the Madness is just beginning.

Can you feel the social media buzz driven by countless fans from Florida and Iowa to California as they brag and bet on their favorite teams?

Advertising as well is turning to the tournament page and taking on the creative themes that talk to the millions of fans who will fill out their brackets in that new age science called “bracketology.” Is that basketball novice who wins the office money pool because the uniforms were just the right color still in the office? Or how about grandma beating a few experts because she really has been a fan for over 60 years. So much for the science behind “bracketology.”

Industry surveys project nearly $2.7 billion will be wagered during the madness as the dollars flow through legal venues. This year may be a little different as fans in Iowa play a unique role. More on that in a minute.

As a forever basketball fan and a fan of great marketing, March Madness is that rare intersection of high-level athletic performance and competitive marketing execution on full display in front of millions almost every day for nearly three weeks. The summer Olympics in Paris scheduled July 26-Aug 11, come close, but the Olympic games play to a multi-sport, truly global crowd. There is nothing else in sports and marketing that compares to the prolonged, daily intensity surrounding the “Big Dance,” and this year it is truly a dance.

Fans are in for a next-level experience as Iowa’s amazing Caitlin Clark puts Women’s March Madness on the sports map once and for all. This year the social media buzz will have the additional fandom buying every ticket in sight as Caitlin’s Iowa Hawkeyes sold out arenas around the country.

So, what does all this March Madness fandemonium have to do with what we do in sales and marketing? Let’s learn.

1. Watch for marketers who get the emotional connection with the core fans. This year’s messaging will broaden beyond what you might expect.

2. As demographics change, so will creative.

3. Although your marketing may be limited to your local market, watch for new categories that can open your thinking.

Nearly 133 years have passed since Dr. James Naismith grabbed a round ball and a basket. His goal was to invent a simple game to keep a group of young men active during those maddening winter months in Springfield, Massachusetts. If he could only have imagined what he started.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.