Edison Research is reporting that its Edison Podcast Metrics data indicates that as of Q3 2026, YouTube has the highest percentage of 
U.S. weekly podcast consumers who say it’s the platform they use most often to consume podcasts. Edison says, “Podcast content on YouTube has dramatically changed the entire ecosystem and continues to gain ground as a destination for podcast consumption. Spotify ranks second, with 17% of weekly podcast consumers saying that it is the platform they use most often for podcasts. Apple Podcasts follows at 9%, remaining ahead of many other podcast platforms but accounting for a smaller percentage than in the past.”
MONDAY, MARCH 23, 2026
