Edison Research releases the 2022 fourth quarter results of its Edison Podcast Metrics that ranks the most listened-to podcasts in the U.S. Keeping the hold on the #1 spot is “The Joe Rogan Experience.” Podcasts with a commercial radio connection that made the top 50 include The Daily Wire’s “The Ben Shapiro Show” at #6, Cumulus Podcast Network’s “The Dan Bongino Show” at #19, and The Ramsey Network’s “The Ramsey Show” at #22. This latest ranker shows the Top 50 Podcasts based on weekly audience reach and reflects two significant updates to the service. Edison says the sample has been expanded to include weekly podcast listeners age 13-17. This measurement allows podcast producers and networks to understand the teen segment of the Gen Z podcast listeners. The Q4 ranker includes increased sample size implemented last year, which allows for more recency in reporting and robust cuts of data. The latest ranker includes measurement from the previous two quarters with a total sample size of 10,597 weekly podcast listeners age 13+.
Nielsen says that it will begin marketing Edison Research’s Share of Ear and Edison Podcast Metrics services to advertising agencies. Nielsen says, “Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”
Brad Gould to Lead SummitMedia’s Omaha Stations. Media executive Brad Gould joins SummitMedia, LLC as president of the company’s Omaha station group that includes sports talk KXSP “AM 590 ESPN” and four music brands. Gould was most recently EVP of business development at Arizona marketing agency LaneTerralever. He’s also served with iHeartMedia and Clear Channel Outdoor during his career. SummitMedia chairman and CEO Carl Parmer states, “We are very excited Brad will be leading our outstanding team in Omaha. His success in various media management roles is exactly what we need as we continue to evolve the market president role in today’s environment.” SummitMedia CRO John Walker adds, “Brad’s understanding of media enables Summit to compete at an even higher level. Look for Brad and our Omaha team to become even more involved in the community, not only with business leaders but also in local non-profits.”
Joe Madison Inks New Deal with SiriusXM. Longtime SiriusXM talk personality Joe Madison signs a new multi-year contract to continue hosting “Joe Madison The Black Eagle” exclusively on SiriusXM. Under the new agreement, Madison will continue to discuss the news of the day from his Washington, D.C. studio. SiriusXM president and chief content officer Scott Greenstein states, “Joe’s legacy of work speaks for itself. Joe is a leader and a motivator who inspires his audience to raise their voices and get involved. I’m thrilled that Urban View listeners will continue to start their day with Joe for many more years.”
Former Pitt Football Star Dorin Dickerson Promoted at KDKA-FM ‘93.7 The Fan.’ Pittsburgh sports talk KDKA-FM 93.7 The Fan announces that former University of Pittsburgh tight end and NFL veteran Dorin Dickerson is joining “The Fan Morning Show” alongside co-hosts Colin Dunlap and Chris Mack, beginning August 1. Dickerson has been a personality at the station since 2017. Audacy Pittsburgh VP and market manager Michael Spacciapolli says, “It is always great to see someone grow within our organization, and through his time in various roles with us, Dorin has truly developed into a host who can entertain on topics well beyond the field. As a former All-American at Pitt and NFL player, Dorin has a perspective that our listeners truly appreciate, and we are extremely excited to welcome his thoughts on the sports world and all things Pittsburgh to ‘The Fan Morning Show’ every day.” Dickerson comments, “Excited is an understatement. I didn’t know what my purpose was after I retired from the NFL. Five years ago, I found myself sitting in the ‘93.7 The Fan’ studio doing a three-hour show, and immediately fell in love with sports radio. That opportunity wouldn’t have happened if it weren’t for [KDKA-AM host] Larry Richert having faith in me and passing my name along to the station. I can’t thank Michael Spacciapolli and brand manager Kraig Riley enough for giving me the opportunity of a lifetime. I plan to bring positive energy, experience, and fun to ‘The Fan Morning Show.’ I can’t wait.”
New TALKERS 2022 Video Posted. A new video from the recent TALKERS 2022 convention at Hofstra University has been posted. This Lunch Session includes a “Welcome to Hofstra” speech from Lawrence Herbert School of Communication Dean Mark Lukasiewicz; a speech titled, “The Multi-Platform Talk Industry,” by Newsmax TV host Rob Schmitt; the Broadcasters Foundation of America presentation from WPG, Atlantic City host Harry Hurley; and the presentation of the TALKERS “Lifetime Achievement Award” to WOLB, Baltimore host Larry Young. See it here.
KKOB-AM/FM Named Station of the Year by New Mexico Broadcasters Association. The New Mexico Broadcasters Association presented its Excellence in Broadcasting Awards for 2022 and Cumulus Media’s Albuquerque station group took home 12 of the 19 honors. News/talk KKOB-AM/FM was honored with eight awards, including Station of the Year, Newscaster of the Year, Breaking News, Complete Newscast, Continuing Coverage, Feature News, Talk Show or Interview and Website. Sister sports talk station KNML-AM’s morning show “The Opening Drive” won for Sports Show or Interview. Cumulus Albuquerque VP/market manager Jeff Berry says, “We are tremendously proud or our entire Cumulus Albuquerque staff as we know it ‘takes a village.’ Each of the honored individuals brings a passion and commitment to excellence to our building each day and I am honored to work amongst them. With News Radio KKOB celebrating its 100th year of broadcasting, it’s especially sweet the station was recognized in so many areas.” KKOB news director John Summers adds, “I’m so proud of the enormous effort from our entire news team. When you have such a multi-talented and goal-oriented pool of broadcast pros under one roof, you’re bound to walk away with an armload of trophies!”
Edison Research to Increase Sample Size for Podcast Metrics. Beginning with its July podcast metrics reports, Edison Research announces that it is increasing the sample size by 150%. The company says that going forward, fully 5,000 interviews will be conducted each quarter, all among ‘weekly podcast listeners’ in the U.S. – those who say they have listened to at least one podcast in the week before they are contacted. Edison says this significant increase in sample size will allow Edison Podcast Metrics to have the ability to examine more cuts of the data, to generate detailed data on far more shows, and will lead to more frequent reporting. Edison Research SVP Melissa Kiesche adds, “While we are already delivering data based on a very large sample size, Edison Podcast Metrics clients will now be receiving much more granular data. The 20,000 completed interviews each year going forward, on top of the tens of thousands of interviews we have completed since we started the service, will give us a storehouse of information on podcast listening that the podcasting industry can leverage to generate more advertising and insights.”
KTLK-AM, Minneapolis Mourns Death of PD/Host Drew Lee. News of the unexpected passing of KTLK-AM, Minneapolis program director and morning drive co-host Drew Lee was delivered in a YouTube post also found on the station’s website. Lee’s co-host Jon Justice recorded the announcement from the hospital where he’d been recovering from open heart surgery. Lee died on Saturday (6/25) at the age of 49. The cause of death has not been released at this time. The station issued the following statement on its website: “It is with deep sadness and heavy hearts that we have been informed of the passing of our friend and colleague Andrew Lee on Saturday, June 25. Join us at ‘Twin Cities News Talk’ and iHeartMedia Minneapolis as we lift up Drew’s wife and two children with our thoughts and prayers.” Currently, Jason Lewis and producer Sam Sansevere are hosting the morning show as Justice continues to recover from his surgery.
January 6 Hearings, The Economy, Primaries/Trump & the GOP, Russia-Ukraine War, COVID-19, Maxwell Sentencing, Immigration-Migrant Deaths Among Top News/Talk Stories Yesterday (6/28). Former White House aid Cassidy Hutchinson’s testimony before the January 6 Committee; the still rising price of food & gasoline, activity on the world’s financial markets, and concerns about a recession; Tuesday’s primary elections for the November midterms and Donald Trump’s influence over the GOP; Russia’s continuing invasion of Ukraine and the related issue of Finland and Sweden potentially joining NATO; the newest Omicron variant and calls for a specific vaccine to ready for the fall; convicted sex trafficker Ghislaine Maxwell is sentenced to 20 years in prison; and the deaths of 51 migrants in a tractor trailer in San Antonio were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Salem Media Group First Quarter Revenue Rises 5.5%. Reporting financial data for the first quarter of 2022, Salem Media Group says total revenue was $62.6 million, an increase of 5.5% over the same period in 2021. Operating income was $5 million, up 14.2% from the same period a year ago. Salem posted net income of $1.7 million in Q1 of this year compared to the net income of $0.3 million reported for the same quarter in 2021. Breaking down the company’s data by segment, net broadcast revenue increased 10% to $48.4 million from $44 million in 2021, while digital media revenue increased 7.1% to $10.3 million from $9.6 million, and publishing revenue decreased 31.8% to $3.9 million from $5.7 million. Looking ahead, Salem Media Group says that for the second quarter of 2022, it is projecting total revenue to increase between 6% and 8% from second quarter 2021 total revenue of $63.8 million.
The Vastness of Night. “The two most effective, engaging forms of advertising are in-theatre and overnight radio,” says Walter Sterling. “Surrounded by darkness without distractions, the audience choses to receive the advertising message in the comfort of a bed, perfectly adjusted car seat, or reclining throne. Overnight radio is 25% of the broadcast day. Twenty-five percent. A locally hosted all-night show in a major city is a gift to listeners and advertisers.” You say you can’t afford an all-night talk radio host? Read more of what Walter Sterling has to say here.
Tom Millikan Upped to Assistant Brand Manager for WXYT-FM, Detroit. Executive producer Tom Millikan is promoted to assistant brand manager at Audacy’s sports talk WXYT-FM, Detroit “97.1 The Ticket.” He will continue in his executive producer role for “The Morning Show with Stoney and Jansen.” Audacy Detroit SVP and market manager Debbie Kenyon says, “Tom has done an outstanding job as an executive producer and has played a vital role in the success of the station. He is very deserving of this promotion and we look forward to even greater success with Tom in his new role.” Millikan comments, “Throughout my 20-plus years in radio, I’ve been blessed with countless memories of championships and pure joy. I’m living out a dream. I wanted to work in sports radio since the format exploded in the early 90s and I’ve been blessed by the tutelage of all of my co-workers and peers. I was born and raised in Detroit and Detroit sports are part of my DNA. Listeners might not agree with my opinions or show content all of the time, but I genuinely try to produce shows that Detroit sports fans want every single day.”
ABC Audio Promotes Liz Alesse to VP. Rising from the director and executive producer of podcast programming position to vice president of ABC Audio is Liz Alesse. In this role, Alesse will oversee the organization’s entire audio business, including ABC News Radio, podcasts, and the entertainment content service. ABC News senior vice president of streaming and digital content Reena Mehta says, “She has been instrumental in growing and re-organizing our award-winning podcast team, developing successful content and monetization strategies, and partnering closely within the news division and across The Walt Disney Company to promote our work. Liz oversaw the successful launches of new podcasts, including, ‘Life Out Loud with LZ Granderson,’ ‘Close Up’ and ‘The Book Case with Kate and Charlie Gibson.’ She also spearheaded creating the ‘GMA’ Channel on Apple Podcasts, which holds the new ‘Good Morning America’ podcast and ABC Audio’s growing library of lifestyle, culture and entertainment on-demand audio content. Under her leadership, the team received Webby Awards, a Gracie Award, GLAAD Special Recognition honors and more.”
Edison Research Q1 Top 50 Podcasts Chart; Controversy Has Not Hurt Joe Rogan. The Edison Podcast Metrics chart of the top 50 podcasts in the U.S. for the first quarter of 2022 has been released and the controversy surrounding Spotify’s “The Joe Rogan Experience” in 2021 has not harmed listening; in fact, it appears to have helped it. Edison Research director of research Gabriel Soto says, “Despite a turbulent and controversial ride for Joe Rogan at the beginning of the quarter, his show not only remains the most popular in the U.S., but it has increased in listenership – distancing itself from the number two spot.” This chart by Edison ranks the 50 biggest podcasts by audience size, based on Edison Podcast Metrics (formerly known as the Podcast Consumer Tracking Report). Edison says its list is “the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. and measures based on actual podcast listening, not downloads, and does not require an opt-in from podcast networks. Some of the other podcasts making the chart connected to radio-oriented companies include: #6 “Stuff You Should Know” (iHeartPodcasts), #9 “The Ben Shapiro Show” (The Daily Wire), #18 “The Dan Bongino Show” (Cumulus Podcast Network), #31 “The Dave Ramsey Show” (The Ramsey Network), and #39 “The Mark Levin Show” (Cumulus Podcast Network).
TALKERS News Notes. According to data from Nielsen, Newsmax’s live coverage of former President Donald Trump’s Pennsylvania rally pushed the network ahead of CNN in audience viewership on Friday night (5/6). Newsmax says that it pulled 738,000 total viewers between 8:00 pm and 10:00 pm ET, with an evening prime-time average of 579,000 viewers. CNN peaked at 645,000 viewers during Anderson Cooper’s show, drawing an average audience of 545,000 on Friday night. Newsmax adds that for the past year, is has consistently held the position as the fourth-highest-rated cable news channel in the U.S. and a top-20 cable channel in daytime, according to Nielsen…..The Independent Broadcasters Association says it is delivering on its promise to provide an efficient way for members to share local talent in which all talent made available to members by members will be on a very affordable cash basis, eliminating the need for costly barter deals. IBA executive director Ron Stone comments, “One of the most costly expenditures for independent radio is paying for syndication, whether by cash, barter, or a combination thereof. Our goal is to provide our IBA members with an opportunity to choose cost-effective talent from other IBA members and eliminate the need to give local inventory to large networks that sell to the very clients we used to do business with nationally, and at far better prices than network pricing. This, I believe, is a huge opportunity to get back inventory used against us at extremely low prices.”
The Economy, Russia-Ukraine War, Mark Esper Book, Midterms/Trump & the GOP, Roe v Wade, Musk & Twitter, COVID-19, and Western Drought Among Top News/Talk Stories Yesterday (5/10). The state of the U.S. economy, the high cost of food and gasoline, and concerns about a recession; Russia’s invasion of Ukraine, rumors of Vladimir Putin’s poor health, and the U.S. House approves aid to Ukraine; former Defense Secretary Mark Esper’s book, A Sacred Oath, that paints former President Donald Trump in an unflattering light; the Trump-approved primary candidates for the November midterms and Trump’s influence over the GOP; the protests over the leaked draft of a Supreme Court decision to overturn Roe v Wade; the controversial attempt by Elon Musk to acquire Twitter; the rate of COVID-19 cases in the U.S., concerns about new variants, and the Chinese zero-COVID policy; and the drought affecting the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.