Murphy Named to Executive Post at Crossover Media Group

Media sales executive John Murphy is named vice president of strategic partnerships for Crossover Media Group. The move marks a reunion for Murphy with members of the Crossover Media Group team, with whom he’s worked as both a partner and a client. Most recently, Murphy served as senior vice president of content monetization at Veritone. In his new role with Crossover, Murphy will work to secure new content as well as to expand the company’s client portfolio. Crossover managing member Sue Freund says, “We’ve known and worked with John for many years; his excellent relationships throughout the content and advertising communities make him a tremendous addition to our team in building strategic partnerships with clients, agencies, and content providers as we continue to grow. He has a proven track record of building high-performing sales organizations, monetizing premium content, and delivering performance-driven advertising solutions for brands, agencies and media partners.” Murphy comments, “I’m excited to be joining Crossover Media Group. The team has built a strong reputation for delivering results-driven solutions for both creators and advertisers, and I look forward to contributing to that momentum. There’s a clear opportunity to unlock new growth across partnerships, and I’m eager to help scale the business while driving meaningful value for clients.”