Audacy is presenting a webinar titled, “The Business of Sports Fandom: Turning passion into advertiser performance.” The webinar will feature Audacy SVP of sports marketing solutions Jason Newman, Genesco
Sports Enterprises CEO Kit Geis, and WFAN personality and former NFL star Tiki Barber and takes place on Monday (3/23) at 2:00 pm ET. Audacy says the webinar will cover: Why avidity, not reach, is the real currency in sports marketing; Where diehard fans spend their time; How Gen Z is reshaping fandom; and What real performance looks like for the biggest sports marketers today. You can register here.
