By Holland Cooke
Consultant
The number of Americans asking Google for help with debt is way up. Delinquencies are surging. Credit scores are falling at the fastest pace since the Great Recession. Consumer
Confidence is down. Costco is mobbed.
Gasoline, eggs, now coffee. What DOESN’T cost more? Seen beef prices? Hamburger Helper sales are up double-digits year-over-year.
A client station asked me for something to pitch to a local credit union. So, I called-in “The Deal Detective.” He’s a frugal flatfoot, the lieutenant of low prices, a savings sleuth with a barcode scanner. He reads receipts like rap sheets. And he’s a stack of 60-second features.
Special for TALKERS readers: Help yourself, here.
They’re FREE, no paperwork, no national spot. Sell a local sponsorship and keep the money. It’s your license to bill. OK to use as stream cover-up spots, or on your station website (help yourself to the graphic). NOT “available wherever you get your podcasts.”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn