Segura Named OM for WMAL-FM, Washington

Cumulus Media appoints Luis Segura operations manager for its news/talk WMAL-FM, Washington, DC, effective May 4. Program director Bill Hess retired at the end of 2025 after a long time leading the station. Segura was most recently program director for the company’s KSFO, San Francisco. Cumulus chief content officer Brian Philips says, “Among our strong field of Cumulus programmers, Luis leapt from the pack as the person possessing the energy and imagination to lead WMAL. Luis visualizes the multi-dimensional future of this big brand. The immense benefit of keeping Luis ‘in house’ is that he will continue to offer expert counsel to our revitalized operations in San Francisco and Los Angeles, as needed.” Segura says, “I’m incredibly excited to work with the legendary staff of Cumulus’ flagship news/talk. WMAL is packed with national names like Larry O’Connor and Chris Plante, and I can’t wait to join the team.”