Mentoring and Inspiring Women in Radio, Inc releases the results of its 25th Annual Gender Analysis Study in which it compiles and analyzes the number of women rising to management roles within the radio industry. MIW says the ongoing study “provides one of the longest-running benchmarks of female leadership progress in broadcasting.”
According to the study, 22.07% (2366 stations) had women holding the general manager position in 2025. This is a slight increase from last year where the number was 21.67% and compared to 2004 continues to show solid growth when the percentage of female general managers was only 14.9%. MIW says, “Overall, the best management opportunities for women in radio continues to be in sales management. 35.31% (3561 stations) had a woman sales manager in 2025 which is basically flat from 35.67% in 2024. The greatest challenge for women in radio management continues to be in the area of program directors/brand managers. Women currently program 13.02% (289 stations) which is a slight gain from 12.38% in 2024. MIW board president Sheila Kirby comments, “Twenty-five years of data give us clarity. We are encouraged to see movement in general manager and programming roles, particularly within the Top 100 markets. At the same time, flat growth in sales leadership and the continued underrepresentation of women in programming nationally remind us that progress is not automatic. Sustainable advancement requires intention. MIW remains committed to mentoring, advocating, and creating pathways for women to lead at every level of the industry.”
