The fourth of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM is steady with a 7.3 share (weekly, 6+ AQH share) that keeps it ranked #4, while Curtis Media Group’s news/talk WPTF is also steady at a .6 share and stays in the #23 rank. A number of news/talk stations with no direct competition stayed steady or improved during the period, including Urban One’s WIBC-FM, Indianapolis which added six-tenths for a 5.7 share that lifts it to the #7 rank and Cox Media Group’s WOKV-FM, Jacksonville which leaped 1.2 shares for a 9.1 share finish good for the #3 rank. Elsewhere, iHeartMedia’s news/talk WISN, Milwaukee rose 1.3 shares for a 10.3 share and cementing its eighth straight month at #1. (Its direct competitor WTMJ stopped subscribing to Nielsen several months ago.) See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
