Holiday 2023 PPM Data – Information for the Holiday 2023 ratings period (December 7, 2023 – January 3, 2024) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.
NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are December 2023 – “Holiday” 2023 (6+).
PORTLAND
News/Talk
KXL 5.9 – 4.9, #3 – #6
KEX 1.2 – 1.1, #22 – #21
KUFO .6 – .5, #26 – #25
KPAM .1 – .1, #33 – #34
News
None
Sports Talk
KFXX 2.0 – 1.7, #20 – #20
KXTG 1.2 – 1.1, #22 – #21
KPOJ .7 – .7, #24 – #24 (Trailblazers)
KFXX Stream .1 – .1, #33 – #34
KMTT .1 – .2, #33 – #31
Public Radio News/Talk
KOPB 6.1 – 5.5, #2 – #3
KOPB Stream 1.4 – 1.4, #21 – #21
Note: News/talk KXL’s -1.0 (5.9 – 4.9) represents Portland’s largest (6+) December 2023 – “Holiday” 2023 decrease.
CHARLOTTE
News/Talk
WBT-AM 4.2– 4.0, #11 – #9
News
WRFX-HD2 DNA – DNA, DNA – DNA
Sports Talk
WFNZ-FM 2.7 – 2.5, #13 – #15 (Hornets)
WSOC-HD3 DNA – DNA, DNA – DNA
Public Radio News/Talk
WFAE 5.0 – 3.5, #8 – #11
WNSC 1.3 – 1.4, #18 – #18
WFAE-HD3 DNA – DNA, DNA – DNA
Notes: Public radio news/talk WFAE’s -1.5 (5.0 – 3.5) represents Charlotte’s largest (6+) December 2023 – “Holiday” 2023 decrease.
The Carolina Panthers’ flagship is classic rock WRFX.
SAN ANTONIO
News/Talk
WOAI 2.7– 2.4, #14 – #15 (Spurs)
KTSA 2.0 – 1.8, #19 – #19
News
None
Sports Talk
KTFM 1.3 – 1.1, #22 – #23
KTKR .8 – .7, #27 – #25
KZDC .3 – .2, #30 – #32
Public Radio News/Talk
KSTX 2.3 – 2.3, #17 – #17
SACRAMENTO
News/Talk
KFBK-AM 6.6 – 6.1 #3 – #3
KSTE-AM 3.1 – 2.1, #12 – #16
News
None
Sports Talk
KHTK 1.7 – 1.6, #18 – #19 (Kings)
KIFM .9 – .9, #22 – #21
KIFM Stream .1 – DNA, #29 – DNA
Public Radio News/Talk
KXJZ 2.3 – 2.4, #15 – #15
KQED .1 – .3, #29 – #28
KQEI .3 – .1, #28 – #30
KUOP DNA – DNA, DNA – DNA
PITTSBURGH
News/Talk
KDKA-AM 3.8 – 3.6, #9 – #8
KDKA-AM Stream .3 – .4, #24 – #22
News
None
Sports Talk
KDKA-FM 7.2 – 7.2, #5 – #4
KDKA-FM Stream .2 – .1, #25 – #27
WBGG .1 – DNA, #27 – DNA
Public Radio News/Talk
WESA 4.2 – 3.9, #7 – #7
Flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.
SALT LAKE CITY
News/Talk
KSL-AM 5.4 – 3.6, #3 – #9
KNRS-FM 2.8 – 2.2, #14 – #17
KKAT .1 – DNA, #30 – DNA
News
None
Sports Talk
KALL 1.9 – 1.1, #20 – #22
KZNS-FM .5 – .6, #26 – #25 (Utah Jazz)
KZNS-AM .7 – .2, #24 – #27 (Utah Jazz)
KZNS-AM Stream .1 – .1, #30 – #30 (Utah Jazz)
KZNS-FM Stream DNA – DNA, DNA – DNA (Utah Jazz)
KOVO DNA – DNA, DNA – DNA
Public Radio News/Talk
KUER 2.4 – 2.2, #18 – #17
KBYU-HD2 Stream .2 – .2, #28 – #27
KUMT .1 – .1, #30 – #30
Notes: Adult contemporary KSFI’s +6.3 (13.9 – 20.2) is the largest (6+) December 2023 – “Holiday” 2023 increase in these 12 PPM-markets. Moreover, KSFI is the first station to reach a 20-share (6+) in the first three rounds of “Holiday” 2023 PPM results.
Conversely, news/talk KSL’s -1.8 (5.4 – 3.6) represents Salt Lake City’s largest (6+) December 2023 – “Holiday” 2023 decrease.
LAS VEGAS
News/Talk
KMXB-HD3 .3 – .6, #29 – #28
KXNT .2 – .3, #31 – #31
KMZQ DNA – DNA, DNA – DNA
News
None
Sports Talk
KWWN .8 – .8, #26 – #27
KKGK .4 – .3, #28 – #31 (Golden Knights)
KRLV .2 – .2, #31 – #33 (Raiders)
KENO .2 – .2, #31 – #36
Public Radio News/Talk
KNPR 1.6 – 1.5, #21 – #21
ORLANDO
News/Talk
WDBO 3.2 – 3.1, #13 – #12
WTKS 3.6 – 3.1, #10 – #12
WFLF .7 – .6, #20 – #20
WFYY-HD3 .1 – DNA, #27 – DNA
News
None
Sports Talk
WYGM .9 – .9, #18 – #19 (Magic)
WOCL-HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WMFE 2.8 – 2.7, #14 – #14
CINCINNATI
News/Talk
WLW 11.2 – 10.8, after 23 consecutive months at #1, slips to #2 (Bengals)
WKRC 4.9 – 4.5, #6 – #6
News
None
Sports Talk
WCKY 1.3 – 1.2, #19 – #18 (Bengals)
WSAI .5 – .5, #21 – #21
Public Radio News/Talk
WVXU 3.8 – 3.2, #9 – #10
CLEVELAND
News/Talk
WTAM 4.8 – 4.8, #10 – #8 (Cavaliers)
News
WMMS-HD2 .1 – DNA, #24 – DNA
Sports Talk
WKRK 5.8 – 6.5, #7 – #6 (Browns)
WKRK Stream .7 – .8, #21 – #20 (Browns)
WARF .2 – .1, #23 – #23
Public Radio News/Talk
WKSU 5.2 – 4.1, #9 – #10
WKSU-HD4 .1 – DNA, #24 – DNA
KANSAS CITY
News/Talk
KMBZ-FM 5.3 – 4.1, #5 – #7
KCMO-AM 1.9 – 1.8, #17 – #17
KMBZ-AM 1.6 – 1.4, #18 – #19
KMBZ-FM Stream .7 – .5, #21 – #23
KCMO-AM Stream DNA – DNA, DNA – DNA
KMBZ-FM HD2 DNA – DNA, DNA – DNA
News
None
Sports Talk
KCSP 2.6 – 2.1, #15 – #15
KCSP Stream .2 – .2, #25 – #28
KWOD .1 – DNA, #29 – DNA
Public Radio News/Talk
KCUR 2.8 – 2.4, #13 – #13
KANU-HD2 DNA – DNA, DNA – DNA
Note: Country WDAF is the flagship of the Chiefs.
COLUMBUS
News/Talk
WTVN 6.0 – 4.5, #4 – #7
News
WYTS DNA – DNA, DNA – DNA
Sports Talk
WBNS-FM 9.8 – 6.9, #2 – #4 (Blue Jackets)
WBNS-AM .3 – .3, #21 #21 (Blue Jackets)
WBNS-FM HD2 DNA – DNA, DNA – DNA
WMNI DNA – .1, DNA – #23
Public Radio News/Talk
WOSU 4.0 – 3.6, #9 – #9
Note: Sports talk WBNS-FM’s -2.9 (9.8 – 6.9) is the largest (6+) December 2023 – “Holiday” 2023 decrease by any station in the first three rounds of “Holiday” 2023 PPM results.
Up next: “Holiday” 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
Mike Kinosian can be reached at: Mike.Kinosian@gmail.com