Benztown agrees to a deal with ARC Software, Inc to make ARC the primary affiliate research and maintenance tool for the company and its audio network, Benztown Radio Networks. Benztown VP, sales &
operations Masa Patterson says, “For years, we have been dealing with CRM programs with inferior functionality designed for other industries. With ARC, Jason [Bailey] has created the Porsche of CRM/database software specific to the network radio space, and you know how Benztown appreciates a good performance vehicle. We love the product and partnership.”
