Veritone, Inc announces that Audacy is using its Veritone Attribute to improve and enhance data and analytics reporting for advertising customers. Veritone says, “Through the addition of Veritone Attribute, Audacy will supplement their ability to prove the efficacy of broadcast ad campaigns by sharing directional insights with
advertisers as to how their campaigns are performing over a cross section of Audacy’s portfolio of radio brands. With these insights, advertisers will be better able to evaluate campaign performance on Audacy stations in comparison to other mediums. Research has shown that advertisers who receive attribution reporting spend more year-over-year and cancel their ad campaigns less often on average than those who don’t measure performance.” Audacy chief revenue officer Brian Benedik states, “As we aim to best serve our clients, Veritone Attribute will further enable us to optimize advertisers’ campaigns and maximize their ad dollars. There has never been a better time to leverage the power of audio to tap consumers, and this technology will complement our existing capabilities.”
