Hubbard Broadcasting’s all-news WTOP-FM, Washington is making changes to its on-air clock and director of news and programming Julia Ziegler has posted a memo to the station’s website to make listeners aware. Starting Monday, Feb. 27, WTOP will sound a bit different on air. She says, “For years, WTOP listeners have been used to hearing our sports reports at :15 and :45 and money/business news at :25 and :55 past each
hour. Starting next Monday, our sports reports will begin airing at :25 and :55 and our money/business reports will move to :10 and :40 past each hour. We will also be reducing the number of commercial breaks listeners hear each hour and increasing the amount of news we deliver at the same time. These changes allow us to provide our listeners with longer, uninterrupted news segments, which we believe offer a better listening experience overall.” Ziegler adds they are tweaking how they approach news content. “WTOP will always be the place you can turn to when news is breaking, but we realize news consumers want more than that — not just from WTOP but from the news industry as a whole. So, it is our commitment to balance out those serious news stories we deliver each day with news about the good things going on in the D.C. region, too. Stories that make you smile; stories that inspire hope; and stories that make you laugh or are just cool. We’re also committed to providing you with stories that can help you, your kids, your finances and your health, too.”
