Audacy Feeling Out Users’ Interest in Paid, Commercial-Free Tier
According to a report by Matthew Keys at The Desk, Audacy has begun surveying users of its digital platform to see what they might be willing to pay for commercial-free streaming of its content. Keys writes, “The plan would see Audacy replace commercial breaks on its traditional AM and FM radio stations with ‘exclusive
content like additional news, interviews or songs, all while remaining in sync with the live broadcast.’… The survey asked Audacy listeners to choose how much they’d be willing to pay for commercial-free radio, with the prices starting at $1 per month and going as high as $11 a month, according to a copy of the survey reviewed by The Desk. A follow-up question presented a similar list of options, but asked users to weigh in on the maximum price they’d be willing to pay before they thought a premium radio subscription was too expensive.” Read the story here.
hour. Starting next Monday, our sports reports will begin airing at :25 and :55 and our money/business reports will move to :10 and :40 past each hour. We will also be reducing the number of commercial breaks listeners hear each hour and increasing the amount of news we deliver at the same time. These changes allow us to provide our listeners with longer, uninterrupted news segments, which we believe offer a better listening experience overall.” Ziegler adds they are tweaking how they approach news content. “WTOP will always be the place you can turn to when news is breaking, but we realize news consumers want more than that — not just from WTOP but from the news industry as a whole. So, it is our commitment to balance out those serious news stories we deliver each day with news about the good things going on in the D.C. region, too. Stories that make you smile; stories that inspire hope; and stories that make you laugh or are just cool. We’re also committed to providing you with stories that can help you, your kids, your finances and your health, too.”