Industry News

Zimmer Petitions FCC for Ownership Cap Exemption

Zimmer Communications files a request with the FCC to waive the ownership cap for its acquisition of four radio stations from Mid-West Family Broadcasting that includes sports talk KOSP, Springfield, Missouri “102.1 The Won” and three music brands. imgZimmer argues in its filing that relief from the ownership cap would not adversely affect competition in the Springfield, Missouri market and notes that if approved, its revenue share in the market would be 33.6% (up from its current 8.5%), while SummitMedia’s revenue share is currently 34.8%. Zimmer goes on to add that in terms of audience share, Zimmer would have 21.3% of the market’s audience compared to iHeartMedia’s 22.3%. Additionally, Zimmer points out that, if approved, 18 different owners would control stations in the Springfield market.

Industry News

Zimmer and Mid-West to Merge in Springfield, Missouri

Local media in Springfield, Missouri are reporting that Zimmer Communications and Mid-West Family are merging their operations with Zimmer taking over what will be the nine-station cluster, pending FCC approval. imgZimmer will take over the operation of sports talk KOSP-FM “102.1 The Won” and three music brands. It currently owns news/talk KWTO/K227KO and sports talk KBFL-AM/K245CA. Zimmer Communications president John Zimmer says,img “This is an exciting opportunity to bring together two organizations that share the same values and a deep commitment to local broadcasting. By combining our strengths, we’ll be able to offer advertisers even more effective marketing solutions while continuing to provide the trusted local content our audiences rely on.” Mid-West Family president Mike Paterson adds, “As the local radio and media landscape continues to evolve, bringing these two organizations together creates even greater opportunities for our advertising partners, our communities and especially our employees.” See the OzarksFirststory here.

Advice

Monday Memo: NAB, Long Time No See

By Holland Cooke
Consultant

 

LAS VEGAS — As we did for CES here in January, we were asked to submit vaccination details to an app to earn a QR entry code. Once inside, there are still some masks, and – after three years – lots of hugs. The National Association of Broadcasters wanted to mash-up what had been separate autumn Radio Shows and perennial April NAB Shows this past October…until the Omicron kibosh.

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