April 2024 PPM Ratings Takeaways – Part Four
April 2024 PPM Data – Information for the April 2024 survey period (March 28 – April 24) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.
MLB; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.
MLB’s 2024 season officially started March 20 when the Dodgers and Padres played two games in South Korea. The other 28 teams played their first game March 28.
NBA and NHL playoffs began April 20.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are March 2024 – April 2024 (6+).
AUSTIN
News/Talk
KLBJ-AM 3.8 – 4.5, #9 – #7
KJCE .1 – .1, #30 – #30
News
None
Sports Talk
KBPA-HD2 .9 – .9, #21 – #21
KVET-AM .7 – .5, #23 – #24
KTAE DNA – DNA, DNA – DNA
Public Radio News/Talk
KUT 8.4 – 7.6, #2 – #2
KUT-HD2 DNA – DNA, DNA – DNA
RALEIGH
News/Talk
WTKK 7.3 – 7.3, #4 – #4
WPTF .6 – .6, #23 – #23
News
WRAL-HD3 .5 – .7, #24 – #21
Sports Talk
WCMC-FM 3.0 – 3.1, #13 – #12 (Carolina Hurricanes)
WCMC-FM HD2 DNA – .1, DNA – #25 (Carolina Hurricanes)
Public Radio News/Talk
WUNC 8.7 – 7.9, #2 – #3
Note: Public radio news/talk WUNC’s -.8 (8.7 – 7.9) is tied for Raleigh’s largest (6+) March 2024 – April 2024 decrease.
INDIANAPOLIS
News/Talk
WIBC 5.1 – 5.7, #8 – #7
News
WOLT-HD2 DNA – .2, DNA – #25
Sports Talk
WIBC-HD2 2.6 – 2.3, #16 – #16
WNDE .5 – .3, #22 – #22
WXNT DNA – DNA, DNA – DNA
WFNI DNA – DNA, DNA – DNA (Pacers)
Public Radio News/Talk
WFYI 5.6 – 5.9, #6 – #6
MILWAUKEE
News/Talk
WISN 9.0 – 10.3, eighth consecutive month at #1
WLIP .1 – .1, #26 – #26
WAUK .2 – DNA, #22 – DNA
WTMJ DNA – DNA, DNA – DNA (Brewers)
WGKB DNA – DNA, DNA – DNA
News
None
Sports Talk
WRNW 2.4 – 2.3, #15 – #15
WOKY .1 – .2, #26 – #21
WSSP .2 – .2, #22 – #21
WKTI DNA – DNA, DNA – DNA
Public Radio News/Talk
WUWM 2.9 – 3.3, #13 – #10
WHAD 1.3 – 1.8, #17 – #16
WHAD Stream DNA – DNA, DNA – DNA
Note: News/talk WISN’s +1.3 (9.0 – 10.3) represents Milwaukee’s largest (6+) March 2024 – April 2024 increase.
NASHVILLE
News/Talk
WWTN 6.5 – 5.7, #5 – #5
WLAC 1.8 – 1.7, #18 – #18
News
WNRQ-HD2 DNA – DNA, DNA – DNA
Sports Talk
WGFX 6.6 – 5.5, #4 – #7
WPRT 2.3 – 2.5, #17 – #17 (Predators)
Public Radio News/Talk
WPLN 4.8 – 3.2, #9 – #15
WPLN-HD3 Stream .2 – DNA, #23 – DNA
Note: Public radio news/talk WPLN’s -1.6 (4.8 – 3.2) represents Nashville’s largest (6+) March 2024 – April 2024 decrease.
PROVIDENCE
News/Talk
WPRO-AM 6.2 – 7.0, #5 – #4
WHJJ 1.3 – 1.1, #13 – #12
News
None
Sports Talk
WVEI 1.5 – 1.7, #11 – #9
WPRV .1 – .1, #18 – #18
WBZ-FM DNA – DNA, DNA – DNA
Public Radio News/Talk
WGBH 2.1 – 2.1, #8 – #8
WNPN 1.4 – 1.0, #12 – #13
WCAI .1 – .1, #18 – #18
NORFOLK
News/Talk
WNIS 2.0 – 2.1, #14 – #14
WGH-FM HD2 .1 – .1, #23 – #24
News
WNOH .3 – .3, #21 – #23
Sports Talk
WVSP 1.3 – 1.1, #17 – #17
WGH-AM .1 – .1, #23 – #24
Public Radio News/Talk
None
JACKSONVILLE
News/Talk
WOKV-FM 8.3 – 9.1, #3 – #3
News
WJBT-HD2 .DNA – .2, DNA – #21
Sports Talk
WOKV-AM .2 – .2, #21 – #21
Public Radio News/Talk
WJCT 2.1 – 2.4, #13 – #13
Note: News/talk WOKV-FM’s +.8 (8.3 – 9.1) is Jacksonville’s largest (6+) March 2024 – April 2024 increase.
WEST PALM BEACH
News/Talk
WFTL 2.6 – 2.6, #8 – #8
WZZR 1.1 – 1.2 #13 – #13
WJNO 1.1 – .9, #13 – #14
News
None
Sports Talk
WMEN .4 – .5, #17 – #16
WBZT .4 – .3, #17 – #19
Public Radio News/Talk
WLRN 2.6 – 2.6, #8 – #8
WLRN-HD2 Stream DNA – DNA, DNA – DNA
GREENSBORO
News/Talk
WPTI 3.5 – 3.9 #11 – #10
News
None
Sports Talk
None
Public Radio News/Talk
WFDD 4.6 – 4.4, #6 – #7
WUNC 2.5 – 2.5, #12 – #12
MEMPHIS
News/Talk
WREC 1.8 – 1.4, #8 – #10
KWAM .4 – .4, #13 – #13
News
None
Sports Talk
WMFS 2.3 – 2.3, #7 – #7 (Grizzlies)
WMFS Stream .2 – .2, #15 – #15 (Grizzlies)
WMC-AM DNA – .2, DNA – #15
Public Radio News/Talk
WKNO 1.6 – 1.1, #10 – #11
WKNO-HD2 DNA – DNA, DNA – DNA
HARTFORD
News/Talk
WTIC-AM 6.2 – 5.4, #5 – #6
WDRC-AM 1.6 – 1.6, #16 – #16
WPOP .2 – .2, #20 – #20
WTIC-AM Stream .2 – .2, #20 – #20
News
None
Sports Talk
WUCS 2.1 – 1.8, #13 – #14
Public Radio News/Talk
WNPR 5.0 – 5.0, #7 – #7
WFCR .4 – .4, #18 – #18
February 2023 PPM Data – Information for the February 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
Holiday 2022 PPM Data – Information for the Holiday 2022 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
Monday Memo: Save Those Benjamins. Even with gas prices now inching down, almost everything else is “SO expensive that listeners (and we) are coping.” Wrapping-up his month-long series – “Inflation Hacks” – Holland Cooke presents 9 money-saving tips, “AND a fabulous radio prize!” Read it 
the radio/audio sales business, too. He writes, “The Pew survey says the top three reasons for ‘The Great Resignation’ are: low pay, lack of advancement opportunity, and feeling disrespected at work. Does it sound like the grumbling before the Monday morning sales meeting? My marketing work puts me in direct contact with sales reps across the country and ‘The Great Resignation’ did extend into our radio/audio sales community. On the radio side more so in the larger market stations.” He offers some suggestions for navigating this era of economic uncertainty. Read it 
Radio HOF Welcomes Nine Inductees. A voting participant panel comprised of more than 800 industry professionals honorees determined six honorees; the other three were voted on by the Radio Hall of Fame nominating committee. Radio Hall of Fame co-chair Kraig Kitchin comments, “Our forthcoming inductees have made a wonderful impact on the lives of their listeners and our industry. We’re thrilled to be able to celebrate their respective careers and honor them with an induction to the Radio Hall of Fame.” According to
co-chair Dennis Green, “This was our highest voter participation ever. The radio industry picked an amazing, diverse class of broadcasters and executives that we are proud to call Hall of Famers. These individuals have made a lasting impact on this amazing industry, cementing their place as part of the legacy that makes radio special.” In alphabetical order, the nine inductees are: radio executive Marv Dyson; “Country USA” host Lon Helton; iHeartMedia Los Angeles adult contemporary KOST “Coast 103” morning personality Ellen K; Audacy New York classic hits-oldies WCBS-FM “New York’s Greatest Hits” afternoon drive talent Broadway Bill Lee; “Gospel Traxx” host Reverend Walt “Baby” Love; iHeartMedia New York classic rock WAXQ “Q 103.4” talent Carol Miller; Sirius XM sports talk host Chris “Mad Dog” Russo; Emmis Communications president/chief executive officer Jeff Smulyan; and New York Yankees Radio Network announcer Suzyn Waldman. The 2022 Radio Hall of Fame inductees will be honored in-person November 1 at Chicago’s Radisson Blu Aqua Hotel. The Radio Hall of Fame was founded by the Emerson Radio Corporation in 1988; The Museum of Broadcast Communications took over operations in 1991. This year’s confidential ballot was conducted by Votem.com and overseen by Miller Kaplan’s Andrew Rosen.
Radio Resources Unit Debuts Today. Tailored for medium to small market owners and operators, Radio Resources was launched today (Monday, 7/25) by parent company Gen Media Partners. Director of products and services Alex Quintero notes, “Until now, radio station owners and operators had to deal with multiple providers and retrofit the pieces together. The Radio Resources toolkit offers broadcasters one central point of contact and stewardship for a wide array of products and services, streamlined across critical departments to deliver a more efficient, productive, and seamless experience. We’re the only company that can aggregate such a broad range of radio products and services and provide this level of multi-resource support. Our independent standing gives us the freedom to seek out the best providers to service our radio clients.” Among other things the Radio Resources suite includes: Programming and Content; Workflow Solutions; IT and Cyber Security; 24/7 Formats; Sales Strategy; Imaging and Production; Research; Online and Digital Integrations; and Back-Office Operations. Radio Resources products and services are available for cash, barter or a combination of both.
Windy City Readying For Rock Radio Revisited. Longtime “The Larry King Radio Show” executive producer Pat Piper is producing The Museum of Broadcast Communications’ “Rock Radio Revisited,” which will be held August 14 at 3:00 pm at The Des Plaines Theatre. Museum of Broadcast Communications board chair David Plier notes, “The heyday of rock radio in the 60’s and 70s’ was centered around the booming personalities of [Chicago on-air talents such as] Larry Lujack, John Records Landecker, Yvonne Daniels, Bob Sirott and Steve King. Every city had their favorite local radio station and the voices behind them. This will be an incredible celebration of the personalities and music that made that era of rock and roll so memorable.” Landecker, Tommy Edwards, Bob Stroud and Dyana Williams will reminisce about “the golden age of rock radio.” In addition, there will be vintage airchecks, as well as stories about the on-air personalities, fans, and gimmicks. Those making special appearances include: Gary Burbank; “Cousin Brucie” Morrow; Kris Erik Stevens; and Connie Szerszen. Among the “presenters” of the Wendy Snyder-hosted event is Nexstar Media Group Chicago news/talk WGN “Radio 720”; cross-town Cumulus Media-owned news/talk WLS-AM “890 AM” is one of the “sponsors.”
TALKERS News Notes. Most recently working as ABC Audio’s manager of digital audio, Josh Cohan is promoted to director of podcast programming for ABC News. His first venture into podcasting was as part of the team that launched “10% Happier with Dan Harris” in 2016. He also helped create ABC’s flagship daily news podcast, “Start Here,” which won the 2022 Webby Award for “Best News and Politics” podcast. Cohan joined ABC News Radio in 2007 as an intern and served as a producer and coordinating producer before transitioning to podcasting … As a result of signing a multi-year contract, WHPT “102.5 The Bone” 6:00 am – 10:00 am talent Mike Calta
continues his role at the Cox Media Group Tampa news/talk outlet. Regional vice president/general manager Keith Lawless remarks, “Mike is arguably one of the most successful and talented broadcasters on the air in America today.” WHPT’s director of branding & programming, John Brennan, comments, “Mike Calta is simply the best radio talent in Tampa. I couldn’t be more excited that he will continue to call ‘102.5 The Bone’ home for many years to come.” Calta – who joined WHPT in 2007 – adds, “I’m grateful and proud to be continuing my radio career with CMG in my home of Tampa Bay. At 50 years old, my window to being a male dancer has surely closed, so this contract is extra special to me and my family.” … Two-year Max Media Norfolk vice president/operations and programming Eddie Haskell exits the five-station cluster, which includes sports talk WVSP “94.1 ESPN” and business talk WGH-AM “Money Talk 1310 and 100.9.” He formerly was senior vice president/programming for nine iHeartMedia stations in Ft. Collins (Colorado).
Salem Media Group Seeks Producers. Attention producers! Salem Media Group is looking for producers. Salem has great radio stations, the Salem Radio Network, the Salem Podcast Network, and the Salem News Channel, and we always need producers to help us create our great products. If you have experience producing radio or TV shows, please send your resume and keep ‘em coming to: Phil Boyce, Senior VP of Spoken Word Formats, Salem Media Group Philip.boyce@salemmedia.com. Salem is an Equal Opportunity Employer.