American radio broadcasters are invited and encouraged by UNESCO to participate in the forthcoming celebration of the UN “World Radio Day (WRD) 2024” which, among a number of facets, provides the industry with the opportunity to create connections with colleagues around the globe to generate international interviews and co-productions. TALKERS readers can register their shows, stations and networks as being available for these connections and discover potential partners in the process by clicking here. https://www.unesco.org/en/days/world-radio/2024/register?hub=66636 WRD 2024 will take place on February 13.
According to TALKERS founder Michael Harrison, who is serving as this year’s executive advisor to UNESCO for World Radio Day 2024, “The time to get your platform listed on the international map of shows, stations and networks is now, while it is relatively early. American radio professionals, as well as campus station staffers, can schedule interviews/conversations – either live or prerecorded – with their broadcast colleagues worldwide to compare and contrast the history and role of radio in their respective countries on or leading up to February 13. These shows can be simulcast on both stations or simply be one personality interviewing another. Simply register as being open to joint initiatives for the 2024 celebration, and fill out the form that will pop up if you, your station or network would be interested in partnering with others in this exciting process. Check regularly to see fellow broadcasters or partners who will keep registering between now and February 13.”
In an era marked by the dizzying speed of technological innovation and the rapid obsolescence of one shiny new platform after another, radio is beginning its second century of service as one of the most dependable and widely utilized forms of media in the world. The theme of 2024’s installment of WRD is Radio: A Century Informing, Entertaining and Educating. Harrison says, “Radio, as a technology, science, means of communications and system of programming audio elements, has roots all the way back to the 1800s… so it can be safely said that the medium is already well into its second hundred years of existence with its footprint spanning three centuries. WRD 2024 shines a broad floodlight on radio’s remarkable past, relevant present and promise of a dynamic future.”
Harrison continues, “The opportunity provided by the 100-year-plus milestone of radio begs to be trumpeted at full volume. The century is an occasion to proudly celebrate the medium’s extensive virtues and ongoing potency. It comes at an opportune time, as radio – though statistically popular and enormously trusted by the public – faces increased challenges to audience and revenue numbers from digital platforms, pervasive social media, generational divides, the headwinds of censorship and, for some media, stifling consolidation-induced debt as well as economic hardships exacerbated by a soft advertising market. UNESCO is inviting the worldwide radio industry in all its many forms – commercial, public, non-profit – to join in this global celebration of the medium at this special and pivotal juncture in its century-spanning journey.”
WRD 2024 60-second vignettes
In addition, broadcasters are invited to tap into preproduced “World Radio Day Minutes” – a series of 20 one-minute vignettes about radio’s past, present and future being made available license-free. Platforms can run these commercial free as a promotion for radio or attach them for sponsorships by local advertisers. The produced versions in English feature the voices of Michael Harrison and noted commentator Victoria Jones (of DC Radio Company). Unvoiced scripts are available for broadcasters who choose to produce their own versions of these vignettes. To hear and download these 20 one-minute produced programs and scripts please click here. https://www.unesco.org/en/days/world-radio/audios2024
13 ideas to celebrate WRD 2024
Radio broadcasters are also being provided with 13 useful ideas to help them promote WRD 2024 that include ways to create sponsorship and promotional partnerships with their local communities. These can be accessed by clicking here. https://www.unesco.org/en/days/world-radio/13ideas
For more information regarding World Radio Day 2024 please click here. https://www.unesco.org/en/days/world-radio
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