Ratings Takeaways

March 2022 PPM Ratings Takeaways – Part Three

March 2022 PPM Data – Information for the March 2022 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s March 2022 sweep covered March 3 – March 30

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are February 2022 – March 2022 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 7.7 – 8.1, +.4, fourth to third

iHeartMedia-owned KEX “News Radio 1190” 3.1 – 3.3, +.2, #14 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB flat at 8.9, first to second and KOPB’s internet stream 1.9 – 1.7, -.2, #19 to #20

Number One 6+: iHeartMedia classic hits-oldies KLTH, first month, 8.3 – 9.1, +.8

Largest 6+ February 2022 – March 2022 Increase: classic hits-oldies KLTH (+.8)

Largest 6+ February 2022 – March 2022 Decrease (Tie): adult hits KYCH and classical KQAC (-.9)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 3.3 – 4.2, +.9, #14 to #10

News: None in the top twenty

Sports Talk: Radio One’s WFNZ-FM “Sports Radio 92.7” 2.1 – 1.8, -.3, repeats at #16

Beasley Media Group-owned WSOC-HD3 “Fox Sports Charlotte” .4 – .5, +.1, #20 to #19

Public Radio News/Talk: University Radio Foundation’s WFAE 4.6 – 4.2, -.4, eighth to tenth

South Carolina Educational Television Commission-owned WNSC .5 – .8, +.3, #19 to #18

Number One 6+: Beasley Media Group adult contemporary WKQC, second consecutive month, 6.3 – 6.6, +.3

Largest 6+ February 2022 – March 2022 Increase (Tie): news/talk WBT AM & WBT-FM and alternative WEND (+.9)

Largest 6+ February 2022 – March 2022 Decrease: CHR WHQC (-1.3)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 5.1 – 6.2, +1.1, seventh to third

Alpha Media-owned KTSA “Stay Connected” 2.4 – 2.2, -.2, continues at #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 3.3 – 2.5, -.8, #12 to #13

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, second straight month, 7.1 – 8.4, +1.3

Largest 6+ February 2022 – March 2022 Increase:  classic hits-oldies KONO-FM (+1.3)

Largest 6+ February 2022 – March 2022 Decrease (Tie): CHR KXXM and rhythmic hot AC KVBH (-.9)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” flat at 6.5, anchored in third-place and cluster-mate KSTE “Talk 650” 3.3 – 2.8, -.5, #12 to #13

News: None in the top twenty

Sports Talk: Audacy’s KIFM-AM “ESPN 1320” .9 – 1.1, +.2, #19 to #18

Public Radio News/Talk: Capital Public Radio-owned KXJZ 4.6 – 4.2, -.4, sixth to eighth

Number One 6+: Audacy classic rock KSEG, third month in a row, 10.2 – 11.3, +1.1

Largest 6+ February 2022 – March 2022 Increase:  classic rock KSEG (+1.1)

Largest 6+ February 2022 – March 2022 Decrease: adult contemporary KBEB (-1.1)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 4.8 – 3.9, -.9, seventh to ninth

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 7.5 – 7.6, +.1, repeats in fourth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 2.8 – 2.4, -.4, #11 to #12

Number One 6+: iHeartMedia classic hits-oldies WWSW, fifth month in succession, 10.8 – 11.4, +.6

Largest 6+ February 2022 – March 2022 Increase:  country WPGB (+.7)

Largest 6+ February 2022 – March 2022 Decrease:  adult hits WRRK (-1.3)

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 8.4 – 9.9, +1.5, #1

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 6.0 – 6.3, +.3, fourth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 4.1 – 4.6, +.5, tenth to sixth

Number One 6+: news/talk KNRS-AM & KNRS-FM second month in succession, 8.4 – 9.9, +1.5

Largest 6+ February 2022 – March 2022 Increase:  news/talk KNRS-AM & KNRS-FM (+1.5)

Largest 6+ February 2022 – March 2022 Decrease: classic rock KAAZ (-1.4)

LAS VEGAS

News/Talk: Beasley Media Group-owned KDWN “The Talk Of Las Vegas” 2.2 – 2.0, -.2, #15 to #18

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 2.2 – 2.3, +.1, repeats at #15

Number One 6+: Beasley Media Group classic hits-oldies KKLZ, first month, 6.8 – 7.1, +.3

Largest 6+ February 2022 – March 2022 Increase (Tie): Spanish contemporary KRGT and similarly-formatted KXLI (+.5)

Largest 6+ February 2022 – March 2022 Decrease: hot AC KVGS (-1.2)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.3 – 5.9, -.4, fourth to sixth

Cox Media Group-owned WDBO “Orlando’s News Talk” 1.6 – 2.1, +.5, #17 to #16

iHeartMedia-owned WFLF “Orlando News Radio” 1.8 – 1.4, -.4, #16 to #17

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) 1.5 – 1.1, -.4, #18 to #20

Public Radio News/Talk: Community Connections-owned WMFE flat at 2.4, #15 to #13

Number One 6+ (Tie): iHeartMedia CHR WXXL, third straight month, 7.9 – 8.3, +.4 and co-owned adult contemporary WMGF, first month, 6.1 – 8.3, +2.2

Largest 6+ February 2022 – March 2022 Increase: adult contemporary WMGF (+2.2)*

Largest 6+ February 2022 – March 2022 Decrease: urban AC WCFB (-.8)

*Represents the largest February 2022 – March 2022 increase (6+) of any station from these 12 PPM-markets

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” 12.3 – 12.2, -.1, second to first and cluster-mate WKRC “55 KRC The Talk Station” 5.3 – 5.1, -.2, fourth to fifth

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” 1.1 – .8, -.3, repeats at #19

iHeartMedia-owned WSAI “Fox Sports AM 1360” .6 – .8, +.2, #22 to #19

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.1 – 5.4, +.3, fifth to fourth

Number One 6+: news/talk WLW, first month, 12.3 – 12.2, -.1

Largest 6+ February 2022 – March 2022 Increase: hot AC WKRQ (+1.0)

Largest 6+ February 2022 – March 2022 Decrease: classic hits-oldies WGRR (-1.5)**

**Represents the largest February 2022 – March 2022 decrease (6+) of any station from these 12 PPM-markets

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 5.5 – 4.9, -.6, sixth to eighth

News: None in the top twenty

Sports Talk: Audacy-owned WKRK “Sports Radio 92.3 The Fan” 4.2 – 4.3, +.1, #11 to #9 and WKRK’s internet stream 1.0 – 1.9, +.9, #17 to #15

Public Radio News/Talk: Ideastream’s WCPN 4.4 – 3.2, -1.2, #9 to #12

Kent State University-owned WKSU 1.5 – 2.2, +.7, #15 to #14

Number One 6+: Radio One urban AC WZAK, third month in a row, 11.1 – 10.4, -.7

Largest 6+ February 2022 – March 2022 Increase (Tie): classic hits-oldies WMJI and sports talk WKRK’s internet stream (+.9)

Largest 6+ February 2022 – March 2022 Decrease: public radio news/talk WCPN (-1.2)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 7.8 – 7.3, -.5, first to second

Cumulus Media-owned KCMO-AM “Talk Radio 710 AM” .9 – 1.6, +.7, remains at #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 1.5 – 2.3, +.8, #18 to #17

Public Radio News/Talk: University of Missouri-owned KCUR 6.5 – 5.7, -.8, continues in fourth-place

Number One 6+: Cumulus Media classic rock KCFX, first month, 7.6 – 8.7, +1.1

Largest 6+ February 2022 – March 2022 Increase: classic rock KCFX (+1.1)

Largest 6+ February 2022 – March 2022 Decrease (Tie)public radio news/talk KCUR; urban contemporary KPRS; and country WDAF (-.8)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 9.3 – 8.7, -.6, #1

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” .3 – .2, -.1, #20 to #19

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 8.8 – 8.6, -.2, remains in second-place and co-owned WBNS-AM “ESPN 1460 AM”.6 – .5, -.1, #17 to #18

Public Radio News/Talk: Ohio State University’s WOSU 8.3 – 8.5, +.2, repeats at #3

Number One 6+: news/talk WTVN, second straight month, 9.3 – 8.7, -.6

Largest 6+ February 2022 – March 2022 Increase:  adult hits WODC (+1.5)

Largest 6+ February 2022 – March 2022 Decrease: CHR WNCI (-.9)

Up next: March 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Front Page News Industry News

Monday, March 28, 2022

Monday Memo: Is Your Show the Dog? Or the Tail? “Spoiler Alert: Both!” consultant Holland Cooke reckons. As radio faces new audio competitors, HC follows up last week’s column “Weekend Warriors: Renegotiate” by outlining tactics that make ask-the-expert hosts sound popular and preeminent and leverage on-air shows to the digital on-demand platform listeners and advertisers increasingly favor. Read more here.

 

Pending Business: Marketing Madness. Radio sales pro Steve Lapa writes in today’s column about the innovation that’s taken place in the static advertising realm – bus shelters and taxi tops, for example. He says that talk radio also has the ability to create innovative marketing opportunities for clients within its own technological parameters. In fact, it’s crucial to competing. “Developing and presenting unique, cutting-edge sales and marketing solutions is a relationship builder that can cement a long-term bond,” he says. Read more here.

 

Beasley Media Group Names Kevin Rich VP of Operations. Radio executive Kevin Rich joins Beasley Media Group as vice president of operations, effective April 18, 2022. Rich was most recently market president and chief revenue and content officer at Townsquare Media’s Albany operations in which he was responsible for overseeing and managing the market with a focus on generating revenue across the company’s media and entertainment platforms. In his new role with Beasley, Rich will work closely with company president Bruce Beasley, chief operating officer Brian Beasley and vice president of operations Brad Beasley in overseeing the day-to-day business of the company’s 62 radio stations and multiple platforms. Company CEO Caroline Beasley says, “It’s an absolute privilege to welcome Kevin into our Beasley Media Group family. His credentials and leadership skills are the perfect fit with our organization. We look forward to Kevin sharing his outstanding strategic skill set, especially on the digital side of the business, with our teams across the organization.” Rich comments, “I am thrilled to join the Beasley Media family at a pivotal moment in the company’s growth. This is an exciting time for our industry, and I am honored to be joining such a talented team as we continue to deliver the very best content, provide comprehensive solutions to advertisers, and strengthen our market presence in the communities we serve.”

 

Detroit News Radio Pro Ken Rogulski Joins WHMI-FM, Howell as News Director. Radio news pro Ken Rogulski is named news director and morning drive news anchor at Krol Communications’ full-service/classic hits WHMI-FM, Howell, Michigan. Rogulski has held down a number of assignments at WJR-AM, Detroit for almost two decades including newscaster, street reporter, fill-in talk show host for the late Frank Beckmann, and performing his live annual broadcast from the policy conference on Mackinac Island. He is recipient of numerous awards from the Michigan Association of Broadcasters, The Associated Press and The Society of Professional Journalists as well as having been a correspondent for ABC News and Westwood One News. Rogulski will lead the news staff that includes Jessica Mathews, Mike Kruzman, and Tom Tolen.

 

WLW, Cincinnati Celebrates 100 Years. The iHeartMedia station that was once a 500,000-watt signal dubbed “The Nation’s Station” celebrated its 100th birthday on March 23. WLW, Cincinnati is one of a number of heritage stations that launched in 1922. iHeartMedia’s WGY, Albany also celebrated its 100th this year. “Radio’s Best Friend” Art Vuolo has two WLW videos that TALKERS readers may find interesting. The first is from a WLW Radio reunion produced in March of 2020 by Vuolo and current Nexstar Media executive Sean Compton. The second is a tour of the station’s transmitter with Randy Michaels produced on December 9, 1985.

 

WWL, New Orleans to Commemorate 100th Year of Broadcasting. As NOLA.com reports, New Orleans news/talk WWL-AM is celebrating the 100th anniversary of its first broadcast on March 31, 1922. WWL was the first station to serve the lower Mississippi River valley. The NOLA piece notes that “WWL was an outgrowth of physics experiments and wireless radio classes offered at Loyola University as early as 1907. On March 31, 1922, WWL’s first broadcast from Loyola’s Marquette Hall consisted of an on-air fundraising appeal from Father Edward Cummings, S.J., Loyola University’s president, followed by someone playing a few songs on an upright piano.” Loyola operated the station until 1989 when it sold the station and its sister WLMG-FM to Keymarket Communications.

 

TALKERS News Notes. A partnership between iHeartMedia and Collab Inc will result in the creation of Curativity, LLC, a new podcast studio publishing creator-centric shows with Collab’s top talent, as well as the debut a new slate of family shows. The Curativity kids slate will kick off with three shows featuring popular kids Collab talent Mr. Jim, including a new weekly series, “Spyology Squad,” set to launch April 4. In addition, the kids’ programs, “Kids Animal Stories,” and “Kids Short Stories,” will join the slate…..Milwaukee Board of School Directors-owned triple A WYMS-FM, Milwaukee “88Nine Radio Milwaukee” expands its flagship “Community Stories” program into a full-length weekly podcast called, “Uniquely Milwaukee.” The podcast launch is part of Radio Milwaukee’s 15th birthday celebration this year, growing a program that has been a part of its mission-driven offerings since 2007. The first episode of “Uniquely Milwaukee” centers on bodegas in the city. Station director of content Nate Imig says, “‘Community Stories’ are a beloved part of Radio Milwaukee. By expanding this content into a weekly thematic podcast, ‘Uniquely Milwaukee’ will greatly increase the amount of stories we’re able to share with listeners.”

 

Ukraine Song Getting Airplay, Garnering Downloads. A song penned by Streamline Publishing chairman and CEO Eric Rhoads is getting airplay on radio stations in the U.S. and has also been one of the most downloaded songs the past couple of weeks. Rhoads, whose company publishes radio trades Radio Ink and RBR-TVBR, says he decided “we needed a ‘we are the world’ kind of anthem. I wrote a title called, ‘Tears for Ukraine,’ and some lyrics. I then went to Billy Craig, he co-wrote with me and produced it.” You can hear the song here.

 

Russia-Ukraine War, Biden at NATO, COVID-19, Gas Prices/Inflation, Brown Confirmation Hearings, Ginni Thomas and January 6, Midterms and Trump & the GOP, and the Oscars Among Top News/Talk Stories Over the Weekend. Russia’s invasion of Ukraine; President Joe Biden calls for Vladimir Putin to be removed from power at NATO conference; concerns about the Omicron BA.2 variant that’s rampant in the U.K. and parts of Asia; Americans’ frustration over high gas prices and the high cost of consumer retail goods; the aftermath of the confirmation hearings for Supreme Court nominee Katanji Jackson Brown; the January 6 committee’s investigation and texts between Supreme Court Justice Clarence Thomas’ wife Ginni and Trump chief of staff Mark Meadows in which she appears to urge him to overturn the 2020 election results; the battle for control of congress in November’s midterm elections and speculation about Donald Trump’s potential 2024 run; and Sunday night’s Oscars telecast were some of the most-talked-about stories on news/talk radio over the weekend, according to research from TALKERS magazine.

Ratings Takeaways

February 2022 PPM Ratings Takeaways – Part Three

February 2022 PPM Data – Information for the February 2022 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s February 2022 sweep covered February 3 – March 2

Managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2022 – February 2022 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 7.6 – 7.7, +.1, repeats in fourth-place

iHeartMedia-owned KEX “News Radio 1190” 2.8 – 3.1, +.3, #15 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 10.1 – 8.9, -1.2, #1 and KOPB’s internet stream 2.1 – 1.9, -.2, flat at #19

Number One 6+: public radio news/talk KOPB, second month in succession, 10.1 – 8.9, -1.2

Largest 6+ January 2022 – February 2022 Increase: country KUPL (+.7)

Largest 6+ January 2022 – February 2022 Decrease: adult contemporary KKCW (-1.5)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 3.9 – 3.3, -.6, #13 to #14

News: None in the top twenty

Sports Talk: Radio One’s WFNZ-FM “Sports Radio 92.7” 2.2 – 2.1, -.1, flat at #16

Beasley Media Group-owned WSOC-HD3 “Fox Sports Charlotte” .3 – .4, +.1, stays at #20

Public Radio News/Talk: University Radio Foundation’s WFAE 4.2 – 4.6, +.4, #12 to #8

South Carolina Educational Television Commission-owned WNSC .4 – .5, +.1, remains at #19

Number One 6+: Beasley Media Group adult contemporary WKQC, first month, 4.4 – 6.3, +1.9

Largest 6+ January 2022 – February 2022 Increase: adult contemporary WKQC (+1.9)*

Largest 6+ January 2022 – February 2022 Decrease: urban-rhythmic oldies WOSF (-.7)

*Represents the largest January 2022 – February 2022 increase (6+) of any station from these 12 PPM-markets

Note: Roughly two weeks into the February 2022 sweep (2/16), Radio One flipped urban contemporary WQNC to sports talk WFNZ-FM.

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 4.4 – 5.1, +.7, eighth to seventh

Alpha Media-owned KTSA “Stay Connected” 2.6 – 2.4, -.2, unchanged at #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 3.4 – 3.3, -.1, flat at #12

Number One 6+ (Tie): Cox Media Group classic hits-oldies KONO-FM, first month, 6.8 – 7.1, +.3 and iHeartMedia adult contemporary KQXT, first month, 7.0 – 7.1, +.1

Largest 6+ January 2022 – February 2022 Increase:  country KAJA (+1.4)

Largest 6+ January 2022 – February 2022 Decrease: classic rock KTKX (-1.4)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 7.1 – 6.5, -.6, locked in third-place and cluster-mate KSTE “Talk 650” 3.7 – 3.3, -.4, #11 to #12

News: None in the top twenty

Sports Talk: Audacy’s KIFM-AM “ESPN 1320” 1.3 – .9, -.4, #18 to #19

Public Radio News/Talk: Capital Public Radio-owned KXJZ 5.0 – 4.6, -.4, seventh to sixth

Number One 6+: Audacy classic rock KSEG, second month in a row, 9.3 – 10.2, +.9

Largest 6+ January 2022 – February 2022 Increase:  country KNCI (+1.1)

Largest 6+ January 2022 – February 2022 Decrease: rock KRXQ (-.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 5.0 – 4.8, -.2, sixth to seventh

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 9.1 – 7.5, -1.6, second to fourth

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.1 – 2.8, -.3, repeats at #11

Number One 6+: iHeartMedia classic hits-oldies WWSW, fourth month in succession, 10.1 – 10.8, +.7

Largest 6+ January 2022 – February 2022 Increase:  adult hits WRRK (+.8)

Largest 6+ January 2022 – February 2022 Decrease:  sports talk KDKA-FM (-1.6)

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 7.6 – 8.4, +.8, #2 to #1

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 6.5 – 6.0, -.5, repeats in fourth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 4.3 – 4.1, -.2, eighth to tenth

Number One 6+: news/talk KNRS, first month, 7.6 – 8.4, +.8

Largest 6+ January 2022 – February 2022 Increase:  classical KBYU (+1.6)

Largest 6+ January 2022 – February 2022 Decrease: classic hits-oldies KRSP (-1.2)

LAS VEGAS

News/Talk: Beasley Media Group-owned KDWN “The Talk Of Las Vegas” 1.4 – 2.2, +.8, #23 to #15

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 2.5 – 2.2, -.3, #14 to #15

Number One 6+: iHeartMedia adult contemporary KSNE, first month, 6.9 – 7.4, +.5

Largest 6+ January 2022 – February 2022 Increase: urban-rhythmic oldies KOAS (+1.5)

Largest 6+ January 2022 – February 2022 Decrease: rhythmic hot AC KXQQ (-.7)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.2 – 6.3, +.1, sixth to fourth and cluster-mate WFLF “Orlando News Radio” 1.3 – 1.8, +.5, #19 to #16

Cox Media Group-owned WDBO “Orlando’s News Talk” 1.9 – 1.6, -.3, anchored at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WYGM “96.9 The Game” (Magic) 2.0 – 1.5, -.5, #16 to #18

Public Radio News/Talk: Community Connections’ WMFE 2.5 – 2.4, -.1, #13 to #15

Number One 6+: iHeartMedia CHR WXXL, second straight month, 8.3 – 7.9, -.4

Largest 6+ January 2022 – February 2022 Increase: classic rock WMMO (+1.0)

Largest 6+ January 2022 – February 2022 Decrease: Spanish contemporary WOEX (-.7)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” 11.5 – 12.3, +.8, locked in second-place and cluster-mate WKRC “55 KRC The Talk Station” 7.0 – 5.3, -1.7, repeats in fourth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” 1.4 – 1.1, -.3, #17 to #19

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU 4.8 – 5.1, +.3, sixth to fifth

Number One 6+: Cumulus Media classic hits-oldies WGRR, second successive month, 13.4 – 12.6, -.8

Largest 6+ January 2022 – February 2022 Increase: news/talk WLW (+.8)

Largest 6+ January 2022 – February 2022 Decrease: news/talk WKRC (-1.7)**

**Represents the largest January 2022 – February 2022 decrease (6+) of any station from these 12 PPM-markets

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.7 – 5.5, +.8, seventh to sixth

News: None in the top twenty

Sports Talk: Audacy-owned WKRK “Sports Radio 92.3 The Fan” 5.4 – 4.2, -1.2, #6 to #11 and WKRK’s internet stream 1.1 – 1.0, -.1, #16 to #17

Public Radio News/Talk: Ideastream’s WCPN 4.1 – 4.4, +.3, #11 to #9

Kent State University-owned WKSU flat at 1.5, steady at #15

Number One 6+: Radio One urban AC WZAK, second month in a row, 11.3 – 11.1, -.2

Largest 6+ January 2022 – February 2022 Increase (Tie): news/talk WTAM and country WGAR (+.8)

Largest 6+ January 2022 – February 2022 Decrease: sports talk WKRK (-1.2)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 7.2 – 7.8, +.6, #3 to #1 and cluster-mate KMBZ-AM “Talk 980 AM” .5 – .9, +.4, #22 to #20

Cumulus Media-owned KCMO-AM “Talk Radio 710 AM” .5 – .9, +.4, #22 to #20

News: None in the top twenty

Sports Talk: Audacy-owned KCSP “Sports Radio 610 Our Teams, Our Town” 2.9 – 1.5, -1.4, #12 to #18

Public Radio News/Talk: University of Missouri’s KCUR 6.0 – 6.5, +.5, fifth to fourth

Number One 6+: news/talk KMBZ-FM, first month, 7.2 – 7.8, +.6

Largest 6+ January 2022 – February 2022 Increase (Tie): hot AC KZPT and country KBEQ (+.9)

Largest 6+ January 2022 – February 2022 Decrease: sports talk KCSP (-1.4)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 8.5 – 9.3, +.8, #3 to #1

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” flat at .3, #19 to #20

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 9.5 – 8.8, -.7, #1 to #2 and co-owned WBNS-AM “ESPN 1460 AM” flat at .6, #18 to #17

Public Radio News/Talk: Ohio State University’s WOSU 7.7 – 8.3, +.6, fifth to third

Number One 6+: news/talk WTVN, first month, 8.5 – 9.3, +.8

Largest 6+ January 2022 – February 2022 Increase:  adult contemporary WSNY (+1.2)

Largest 6+ January 2022 – February 2022 Decrease: CHR WNCI (-1.2)

Up next: February 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at Mike.Kinosian@gmail.com

 

Ratings Takeaways

December 2021 PPM Ratings Takeaways – Part Three

December 2021 PPM Data – Information for the December 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s December 2021 sweep covered November 11 – December 8.

Managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are November 2021 – December 2021 (6+).

 

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” flat at 7.1, second to fourth

iHeartMedia-owned KEX “News Radio 1190” 3.1 – 2.5, -.6, unchanged at #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 6.9 – 7.2, +.3, fourth to third and KOPB’s internet stream steady at 2.2, #19 to #17

Number One 6+: iHeartMedia adult contemporary KKCW, first month, 7.1 – 12.4, +5.3

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KKCW (+5.3)

Largest 6+ November 2021 – December 2021 Decrease: hot AC KRSK (-.8)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 4.5 – 3.8, -.7, #8 to #11

News: None in the top twenty

Sports Talk: Audacy’s WFNZ “Sports Radio The Fan” (Hornets) 1.0 – 1.1, +.1, remains at #18

Public Radio News/Talk: University Radio Foundation-owned WFAE 4.1 – 4.3, +.2, tenth to ninth

South Carolina Educational Television Commission’s WNSC steady at .5, locked at #20

Number One 6+: Beasley Media Group adult contemporary WKQC, first month, 5.0 – 8.8, +3.8

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WKQC (+3.8)

Largest 6+ November 2021 – December 2021 Decrease: classical WDAV (-.8)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 4.3 – 4.2, -.1, tenth to eighth

Alpha Media-owned KTSA “Stay Connected” 2.1 – 2.2, +.1, #16 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 3.3 – 3.1, -.2, #13 to #12

Number One 6+: iHeartMedia adult contemporary KQXT, first month, 5.9 – 10.8, +4.9

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KQXT (+4.9)

Largest 6+ November 2021 – December 2021 Decrease: classic hits-oldies KONO-FM (-1.8)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.1 – 7.3, -1.8, first to third and cluster-mate KSTE “Talk 650” 2.7 – 2.9, +.2, #14 to #12

News: None in the top twenty

Sports Talk: Audacy’s KIFM-AM “ESPN 1320” 1.0 – .9, -.1, #18 to #19

Public Radio News/Talk: Capital Public Radio’s KXJZ 4.9 – 4.5, -.4, seventh to eighth

Number One 6+: Audacy classic rock KSEG, first month, 8.3 – 10.2, +1.9

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KYMX (+3.1)

Largest 6+ November 2021 – December 2021 Decrease: adult contemporary KBEB (-2.2)*

*Represents the largest November 2021 – December 2021 decrease (6+) of any station from these 12 PPM-markets

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 4.1 – 3.7, -.4, remains in ninth-place

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 8.7 – 7.8, -.9, stays at #4

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.3 – 2.7, -.6, #11 to #13

Number One 6+: iHeartMedia classic hits-oldies WWSW, first month, 8.9 – 11.1, +2.2

Largest 6+ November 2021 – December 2021 Increase:  adult contemporary WSHH (+2.5)

Largest 6+ November 2021 – December 2021 Decrease: sports talk KDKA-FM (-.9)

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 7.2 – 7.1, -.1, anchored in second-place

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 7.5 – 6.0, -1.5, first to fifth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER steady at 4.1, repeats at #8

Number One 6+: Bonneville adult contemporary KSFI, first month, 5.5 – 10.9, +5.4

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KSFI (+5.4)

Largest 6+ November 2021 – December 2021 Decrease: news/talk KSL (-1.5)

LAS VEGAS

News/Talk: Audacy’s KXNT “News Talk 840” 1.9 – 1.8, -.1, #21 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, first month, 6.0 – 13.1, +7.1

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KSNE (+7.1)**

Largest 6+ November 2021 – December 2021 Decrease: contemporary Christian KSOS (-2.1)

**Represents the largest November 2021 – December 2021 increase (6+) of any station from these 12 PPM-markets

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.6 – 5.3, -.3, seventh to eighth

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.1 – 1.9, -.2, flat at #16

iHeartMedia’s WFLF “Orlando News Radio” 1.8 – 1.3, -.5, #18 to #19

News: None in the top twenty

Sports Talk: iHeartMedia-owned WYGM “96.9 The Game” (Magic) 2.3 – 2.2, -.1, #15 to #14

Public Radio News/Talk: Community Connections’ WMFE 2.5 – 1.7, -.8, #13 to #17

Number One 6+: iHeartMedia adult contemporary WMGF, first month, 6.1 – 12.0, +5.9

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WMGF (+5.9)

Largest 6+ November 2021 – December 2021 Decrease: rock WJRR (-1.5)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” 11.8 – 10.2, -1.6, flat at #2 and cluster-mate WKRC “55 KRC The Talk Station” 5.8 – 5.2, -.6, fourth to sixth

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) locked at 1.4, repeats at #17

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU steady at 3.9, tenth to eighth

Number One 6+: Cumulus Media classic hits-oldies WGRR second month in a row, 12.3 – 11.0, -1.3

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WRRM (+1.8)

Largest 6+ November 2021 – December 2021 Decrease: news/talk WLW (-1.6)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.7 – 4.0, -.7, stays in ninth-place

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” unchanged at .2, #18 to #20

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 5.5 – 4.6, -.9, seventh to eighth and WKRK’s internet steam debuts with a 1.5, #14

Public Radio News/Talk: Ideastream-owned WCPN steady at 2.6, #13 to #12

Kent State University’s WKSU 1.3 – 1.1, -.2, #15 to #17

Number One 6+: Audacy adult contemporary WDOK first month, 9.8 – 10.4, +.6

Largest 6+ November 2021 – December 2021 Increase:  iHeartMedia classic hits-oldies WMJI (+1.4)

Largest 6+ November 2021 – December 2021 Decrease: sports talk WKRK (-.9)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 5.0 – 4.6, -.4, seventh to sixth

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.1 – 2.3, +.2, remains at #16

Public Radio News/Talk: University of Missouri-owned KCUR 6.6 – 6.1, -.5, continues in third-place

Number One 6+: Cumulus Media classic rock KCFX, third consecutive month, 8.9 – 9.7, +.8

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KCKC (+3.4)

Largest 6+ November 2021 – December 2021 Decrease: country WDAF (-1.6)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.7 – 6.5, -.2, remains in fourth-place

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” .2 – .1, -.1, locked at #19

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 9.6 – 10.3, +.7, #1 and cluster-mate WBNS-AM “ESPN 1460 AM” .6 – .5, -.1, #16 to #18

Public Radio News/Talk: Ohio State University’s WOSU 6.2 – 6.5, +.3, sixth to fourth

Number One 6+: sports talk WBNS-FM, fourth successive month, 9.6 – 10.3, +.7

Largest 6+ November 2021 – December 2021 Increase: adult hits WODC (+2.1)

Largest 6+ November 2021 – December 2021 Decrease: classic rock WLVQ (-1.2)

 

Up next: December 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.