NAB Applauds NO FAKES Act
The National Association of Broadcasters is backing the Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act – a bipartisan bill that would protect the voice and visual likeness of all individuals from unauthorized computer-generated recreations from generative artificial intelligence (AI) and other technologies.
This bill, if passed, would: 1) Hold individuals or companies liable if they produce an unauthorized digital replica of an individual in a performance; 2) Hold platforms liable for hosting an unauthorized digital replica if the platform has actual knowledge of the fact that the replica was not authorized by the individual depicted; 3) Exclude certain digital replicas from coverage based on recognized First Amendment protections; and 4) Largely preempt State laws addressing digital replicas to create a workable national standard.
NAB president and CEO Curtis LeGeyt states, “NAB applauds the Senate Judiciary Committee for advancing the bipartisan NO FAKES Act. Local broadcasters work every day to earn the trust of their communities, and unauthorized AI-generated replicas undermine that trust by enabling deception and the misuse of voices and likenesses of trusted journalists and on-air personalities. This legislation establishes important safeguards against harmful deepfakes while supporting responsible innovation and respecting the First Amendment. We thank Chairman Grassley, Ranking Member Durbin and Senators Blackburn, Coons, Tillis and Klobuchar for their leadership and look forward to working with Congress to advance this bipartisan legislation.”
In early 2024, voters in New Hampshire got strange robocalls. The voice sounded just like President Joe Biden, telling people not to vote in the primary. But it wasn’t him. It was an AI clone of his voice – sent out to confuse voters.
since 2014 and a part of the Pittsburgh sports media landscape for nearly 25 years. He takes over for Bill Hillgrove, who retired after serving for 30 seasons. King is joined in the booth by color analyst Craig Wolfley. King says, “The Steelers hold a special place in this community and across the country. I am thankful to Art Rooney II, the Steelers and iHeartMedia for giving me this incredible opportunity to be a meaningful part of one of the greatest organizations in professional sports. I look forward to getting started, doing the job well and bringing the enthusiasm of the games to people around the world. I could not be more excited.”
Actor Hugh Grant’s Tweet called it “The destruction of the human experience. Courtesy of Silicon Valley.” He was reacting to Apple’s 
in for legendary play-by-play voice John Sterling for approximately 30 games, alongside Suzyn Waldman, during the 2023 season. Audacy New York market president Chris Oliviero states, “Justin is no stranger to the Bronx and his passion for the pinstripes make him the ideal person to join the iconic duo of John and Suzyn in the booth. His contributions to the broadcast last season were terrific and well received, so we’re excited to see him return in this enhanced role.”
deployed consistently over time can reinforce a visual and verbal brand identity and enhance brand recall” in a radio ad by 17% and in a podcast by 14%. Regarding voice, the study concludes that the most significant and consistent driver for success is the use of multiple voices. Ads with multiple voices increase recall by 10%. Audacy SVP of research and insights Idil Cakim says, “The study, based on an incredibly rigorous design that combines content analysis and survey methodologies, spans creative elements in OTA and podcast ads, across auto, financial service, CPG, and entertainment categories. It shows the impact of creative element choices on how brands are perceived and stay top of mind. And how sonic messaging ushers consumers through the purchase funnel to purchase.”