WBZ-FM, Boston “98.5 The Sports Hub” afternoon drive co-host Tony Massarotti is off the air this week
serving a suspension for his racially insensitive comments made on last Friday’s program. As TALKERS reported on Tuesday (2/21), Massarotti – who co-hosts the show with Mike Felger – on Monday (2/20) apologized for his comments. You can see TALKERS coverage of that here.
Tony Massarotti – one half of the afternoon drive duo of “Felger and Mazz” on Beasley Media Group’s WBZ-FM, Boston “98.5 The Sports Hub” – apologized yesterday (2/20) for the racially “insensitive” and “hurtful” comments he made on Friday’s program. The Boston Herald reports that Massarotti’s co-host Mike Felger was
broadcasting remotely from a business center in a New Orleans hotel in which two Black people were sitting behind him. Referencing a previous trip to New Orleans in which Felger’s vehicle was stolen, Massarotti asked Felger if the two could hear him and when Felger replied that they couldn’t, he said, “OK, so I would be careful if I were you because the last time you were around a couple of guys like that, they stole your car.” During his apology on Monday, Massarotti said he gets why the joke, intended to be poking fun at Felger, was wrong. “It didn’t come off that way. It came off as something far broader and ignorant, and I’m regretful of that… I sincerely apologize, and I will do my best to make sure it never happens again.”Read the story in the Boston Herald.
Pioneering Broadcaster, Anti-Ageism Activist and TALKERS Principal Carole Marks Dies at 86. The longtime host of the groundbreaking, upper-demo syndicated radio talk show, “A Touch of Grey: The Talk Show for Grownups,” Carole Marks Scott of Mystic, CT passed away this past Sunday (8/7) at Lawrence and Memorial Hospital in New London, CT. She was 86. Ms. Marks was the host and founder of the
groundbreaking and long-running upper-demo-targeted radio talk show, “A Touch of Grey: The Talk Show for Grownups” and a principal in Talk Media, Inc., the parent company of TALKERS – a partner in both ventures with TALKERS founder Michael Harrison and radio executive Shelley McBreairty. Ms. Marks graduated from Oxford School and attended Connecticut College. She had four children. As a newly single mature woman, she went back to school and earned her college degree from the University of New Haven 
when three of her four children were adults. She found her passion as director of the Retired Senior Volunteer Program of New London. In that position, Ms. Marks was interviewed in the media about issues concerning senior citizens on WSUB, New London and was invited to start her own radio show, “Senior Focus with Carole Marks” in the mid-nineties. The idea of a radio show aimed at an older demographic was unique at the time, and upon joining forces with Michael Harrison as her partner and co-host, her show was syndicated nationally with a new name, “A Touch of Grey: The Talk Show for Grownups.” The show ran for two decades accruing thousands of listeners and establishing Ms. Marks as one of America’s leading experts on upper demographic issues as well as a champion in the battle against ageism. She waged a relentless campaign on a number of media fronts to make, as she put it, “the lives of the 50-plus generation as meaningful, fulfilling and as productive as possible.” Her mission was to counter negative senior stereotypes and she spoke before civic groups, professional associations, and industry conventions all across the country as a supporter of the group she liked to call “seasoned citizens.” At its peak, “A Touch of Grey” was heard on more than 50 stations across America, including at different times, New York City’s WOR, WABC and WNYM. Her guests included the biggest names in health care, politics, sports and the arts, including presidents of the United States. She boldly tackled such problems as the rising cost of prescription drugs, the future of Social Security and Medicare, challenges facing the “sandwich generation” who must take care of young adult children on one side and elderly parents on the other, planning retirement during difficult economic times, the best ways to choose a nursing home, safe and effective ways to diet and exercise, understanding leading edge technology, and countless other subjects. Ms. Marks would often take her show on the road and broadcast live from such diverse places as the United States Senate Office Building, the jungles of Africa, the Taj Mahal, the North American Orient Express, or a glacier in Antarctica. She was proudest of being in the White House press room and on Air Force One with President Obama. She said, “I want people to know that just because you’ve put on a few years doesn’t mean you can’t go out and explore the world and life, and, most importantly, continue to learn and grow.” Travel became a second passion, as she went on worldwide trips to all seven continents and had a map in her kitchen showing all of the places she had visited, including Dharamshala, India where she met the Dalai Lama. In 2004, Ms. Marks found love again and was married for the second time, to J Irving Bird Scott. In 2005. She wrote the book Modern Aging: A Guide for Seasoned Citizens to Achieve Health, Happiness and Purpose (Talkers Books 2005). TALKERS founder Michael Harrison says, “Carole was one of the finest human beings I have had the privilege to know in my life. Her role as my friend and business partner were invaluable in contributing to the longevity and success of our media enterprises. She was a loving wife, mother and grandmother, as well as a consequential thought-leader, businesswoman, humanitarian and philanthropist who supported numerous public service organizations and non-profits.” Her business partner Shelley McBreairty adds, “Carole was more than a beloved colleague and source of guidance and inspiration. She treated me and my daughters as a mother and a grandmother. We all love her dearly.” A public celebration of life for Carole Marks Scott will be announced in the near future. In lieu of flowers, please consider a charitable donation to The Garde Arts Center, 325 State Street New London, CT 06320, or Lawrence and Memorial Hospital, 365 Montauk Avenue, New London, CT 06320.
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Vic or Perp?” looks back at this past week of 8/8 to 8/12. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Dr. Murray Sabrin, emeritus professor of finance, Ramapo College, NJ; Steve Weisman, professor of law, Bentley University, Boston/founder, Scamicide.com; Greta Van Susteren, talk show host, Newsmax TV; Martha Zoller, talk show host, WDUN, Gainesville, GA; and Holland Cooke, media consultant. The show airs weekends (Friday evenings to Sunday nights) on almost 100 broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
Round Four of July PPMs Released. The fourth and final round of ratings data from Nielsen Audio’s July 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s July 2022 sweep covered June 23 – July 20. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM is steady with an 8.0 share (weekly, 6+ AQH share) that keeps it locked in the #3 rank, while Curtis Media Group’s crosstown news/talk WPTF is up one-tenth for a 1.8 share good for the #15 rank. Although it sheds 1.5 shares, Emmis’ news/talk WIBC-FM, Indianapolis remains ranked #2 after posting a 7.9 share. The news/talk battle in Milwaukee flips as iHeartMedia’s WISN leaps into the #1 rank after adding nine-tenths for a 9.9 share finish, while Good Karma Brands’ WTMJ drops 1.8 shares, finishes with a 9.6 share and falls to #2. Cumulus Media’s news/talk WWTN-FM, Nashville dips seven-tenths for a 6.2 share finish that drags it from #4 to #6, while iHeartMedia’s crosstown news/talk WLAC rises eight-tenths to a 2.5 share good for the #13 rank. In West Palm Beach, Hubbard Broadcasting’s news/talk WFTL spikes by 2.4 shares for a 3.4 share finish that moves it from #13 to #7, while iHeartMedia’s talk WZZR dips three-tenths to a 2.1 share good for the #10 rank and sister news/talk WJNO rises three-tenths to a 1.7 share and the #11 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.
RTDNA Announces 2022 National Edward R. Murrow Award Winners. The Radio Television Digital News Association announces the national winners of the 2022 Edward R. Murrow Awards in recognition of outstanding work in digital, radio and television journalism in technical and editorial categories. RTDNA president and CEO
Dan Shelley says, “The Edward R. Murrow Awards are among the most prestigious in journalism. More than 750 Regional Murrow winners advanced to the national competition, and over the past few months, an expert panel of journalists has meticulously reviewed and deliberated over every entry. That’s why I’m confident in saying today’s winners represent the absolute best of the best. So, let me be the first to say congratulations to our newest National Edward R. Murrow Award winners.” RTDNA chair Allison McGinley adds, “Thank you to every journalist who played a role in the pieces that were submitted. Not everyone can be a Murrow Award winner, but all of you make a difference in your communities. Thank you for the work you do.” See all the winners here.
LATimes: No One Listens to Sports Talk Radio in L.A. Why the People in Charge Aren’t Worried. Los Angeles Times writer Bill Shaikin looks at the question of why Los Angeles – of all the major markets – has the lowest listenership to sports talk radio, according to Nielsen Audio ratings. In the piece, Shaikin talks to WBZ-FM, Boston “98.5 The Sports Hub” afternoon drive hosts Mike Felger and Tony Massarotti – and others – about why East Coast cities like Boston and Philadelphia have huge sports talk listener audiences while Los Angeles pales in comparison. Read his story here.
TALKERS News Notes. The new permanent host of FOX News Channel’s “FOX News Sunday” program is Shannon Bream. FOX News Media CEO Suzanne Scott says
Bream – the first woman to host the 26-year-old program – will start on September 11. She will continue as the network’s chief legal correspondent. Scott says, “Shannon is an outstanding journalist, reporter and anchor who has cultivated a strong and enduring relationship with the FOX News Media audience.”…..The National Sports Network is partnering with in USA Radio Network to offer a slate of NCAAfootball games for radio stations. Beginning the schedule this season is the September 3 game Alabama vs Utah State. Other September games include Tennessee at Pitt and Oklahoma at Nebraska. See the whole schedule here…..iHeartMedia Nashville is presenting the 20th annual Wine on the River event on September 10. This year, the funds raised will go to The DISTRICT’s initiative 2ndavestrong, which helps restore the vitally important historic district of 2nd Avenue. The initiative was created in response to the damage resulting from the Christmas Day bombing in Nashville in 2020. News/talk WLAC and its sister stations are promoting the event…..WBUR, Boston unveils its fall season for CitySpace at The Lavine Broadcast Center, “a state-of-the-art live event venue for cutting-edge conversations, adventurous art and innovative ideas. Bringing WBUR’s journalism alive on stage, CitySpace conversations feature some of the nation’s leading thinkers on timely topics such as the changing media landscape, the state of national politics, climate change and the challenges of American motherhood.”
FBI Raid/Trump Legal Issues Top News/Talk Story for Week of August 8-12. The FBI raid on former President Donald Trump’s residence at Mar-a-Lago as well as his legal battle with the State of New York combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was partisan politics and the week’s primary elections, followed by urban crime, gun control, and policing issues at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
Dominic ‘Zakk’ Zaccagnini Named PD for WHAM, Rochester and WSYR, Syracuse. Radio programming pro Dominic “Zakk” Zaccagnini is named program director for “NewsRadio WHAM 1180,” classic rock WAIO-FM “Radio 95.1” in Rochester and
news/talk WSYR, Syracuse, effective immediately. He will report to Tias 
Schuster, SVP of programming for iHeartMedia Upstate New York. Zaccagnini joins the iHeartMedia Rochester and Syracuse markets from Cumulus Media’s rock KSAN-FM, San Francisco where he was program director and afternoon drive host while also 
handling pregame host duties for the Kansas City Chiefs on KCFX-FM, Kansas City. Schuster says, “Zakk is a winner with deep programming knowledge coming from multiple formats and major markets. We look forward to his vision, energy, and leadership that he will bring to our stations.” Zakk comments, “It is a privilege for me to join so many talented professionals and become part of these amazing brands in this management role. I am grateful and very excited for this opportunity. Thanks to everyone at iHeartMedia for making it happen!”
Jeff Austin Adds ‘ESPN 1320’ Sacramento Brand Manager Duties. Programming pro Jeff Austin is named brand manager for Audacy’s KIFM-AM, Sacramento “ESPN 1320.” Austin continues his current role with the company as brand manager for sports
talk outlets KFXX-AM “1080 The Fan” and KMTT-AM “910 ESPN” in Portland. He assumes the duties from Danny Freisinger, who was recently promoted to director of sports for Audacy’s 2400Sports podcast studio. Audacy Sacramento and San Francisco SVP and market manager Stacey Kauffman says, “We’re delighted to bring Jeff’s ability to mold local sports brands to our market and have his oversight at the helm of KIFM. His experience managing two favorites in Portland will serve him well as he expands his role with us, and we look forward to watching ‘ESPN 1320’ continue to build on its success.”
WBZ-FM, Boston’s Tony Massarotti Named Color Commentator for NESN’s Red Sox Coverage. Boston sports media personality Tony Massarotti is named the TV color commentator for NESN’s presentation of Boston Red Sox games this season. Massarotti co-hosts the afternoon drive show with Michael Felger on Beasley Media
Group’s WBZ-FM “98.5 The Sports Hub.” Massarotti also hosts “The Baseball Hour with Tony Mazz” on “98.5 The Sports Hub” during the baseball season. He served as the Red Sox beat writer for the Boston Herald from 1994-2008. He’s also the co-author of Big Papi: My Story of Big Dreams and Big Hits, with David Ortiz, and Knuckler: My Life with Baseball’s Most Confounding Pitch, written with Tim Wakefield. Massarotti says, “I’m extremely grateful for this opportunity, but it was obviously a unique circumstance that required the sacrifices and cooperation of many people. I can’t say enough about the support and open-mindedness of the people at Beasley Media Group, The Sports Hub, NESN and the Red Sox for their parts in making this work. In all my time reporting on and talking about baseball, I can’t ever remember being more excited about an approaching Boston baseball season than I am for this one.”
WSB, Atlanta Celebrates 100 Years of Service. Atlanta news/talk WSB-AM is celebrating its 100th anniversary serving the market today (3/15). Cox Media Group says its flagship brand, WSB Radio, broadcast across the airwaves for the first time on March 15, 1922 and was the first radio station in the Southeast. The station’s call stood for “Welcome South Brother.” CMG says the station was soon nicknamed The Voice of
the South and today continues delivering the news, weather, sports and traffic that matter to listeners while giving back to the Atlanta community. The company adds, “WSB expanded in 2010 to a full-time simulcast on 95.5 FM, extending its footprint across the metro Atlanta area. With its expanded reach, WSB set its sights on innovating its content, digital platforms, programming, sales, production, promotions and engineering, all contributing to the brand’s ongoing success and longevity.” CMG Atlanta and Athens VP/GM Jaleigh Long states, “As we celebrate this milestone, we are honored to have such a talented and diverse team who have served WSB through the years to help us remain at the forefront of innovation that keeps us connected to our audience and local advertisers. 100 years of community service is in our DNA and if there’s anything we are proud of, it’s the station’s rich history of uplifting the surrounding community. WSB’s never-ending commitment to innovation and embracing change will propel the us into the next century and beyond.”
Media Execs Spencer Brown and Charles Steinhauer Form New Firm Gemini XIII. The new company, Gemini XIII, is described in a press release as “the podcasting and radio industries’ new home for premium audio content, production and marketing services.” The company is being founded by Cadence13 and Dial Global founder
Spencer Brown (left) and former Westwood One COO Charles Steinhauer (right). At the same time, Gemini XIII announces it has acquired The Infinite Agency, a full-service digital advertising agency based in Dallas, as well as Phantom Producer, an audio imaging service from Australian audio producer Jeff Thomas that includes web and mobile app user interfaces. Jonathan Ogle is 
remaining in his president role with The Infinite Agency and Thomas will continue to lead Phantom Producer. Gemini XIII is based in New York, with offices in Dallas and Sydney, Australia. Gemini XIII CEO Spencer Brown says, “We are pleased to announce the launch of Gemini XIII with the acquisition of two of audio and advertising’s most innovative companies, The Infinite Agency, and Phantom Producer. These great companies are a formidable launching pad for what we expect to be Gemini XIII’s growing portfolio of audio’s most exciting brands. We welcome the talented professionals at these organizations to the Gemini XIII family and look forward to serving our partners and customers with the very best in content and services.” Company COO Charles Steinhauer adds, “These two companies represent a solid foundation of talented people from which Gemini XIII will continue to build. We are committed to bringing new resources and capabilities to audio and to offer new and creative ways to tell stories in audio. We are actively exploring opportunities to complement these organizations to once again build and grow a new breed of audio company.”
WWO Audio Active Group: Radio Helps Reach More Swing Voters. According to data from Nielsen VP of cross platform insights Tony Hereau, “the addition of AM/FM radio to a political media plan can generate an extraordinary amount of incremental voter reach.” Hereau recently presented the findings to the American Association of Political Consultants in a report called, “The 10% Solution: Optimizing the Political
Media Plan with Radio to Reach Swing Voters.” Some of the key findings in his report include: 1) 45% of voters are zero/light TV viewers who are impossible to reach with TV ads: Nielsen finds there has been a sharp increase in voters who watch little or no TV; 2) The combination of connected TV and AM/FM radio can reach voters who are zero/light TV viewers: AM/FM radio reaches 82% of zero/light TV voters. Connected TV reaches 62% of zero/light TV voters. Combined, CTV and AM/FM radio can significantly supplement the political media plan; 3) Zero/light TV voters reached by AM/FM radio are younger, upscale, and more likely to have kids; 4) AM/FM radio is a rich source of swing voters: 40% to 50% of AM/FM radio programming format audiences are swing voters, according to Nielsen; and 5) AM/FM radio advertising was the untold secret ingredient to Glenn Youngkin’s Virginia gubernatorial victory. See more from this post here.
BIA: Local Audio Ad Spend Forecast for 2022 is $14.7 Billion. According to a new forecast from BIA Advisory Services, $14.7 billion will be spent in ad-supported local audio platforms including broadcast radio and digital audio. BIA says the local audio advertising marketplace is becoming more competitive with more streaming services
and podcasts. While the shares of local radio OTA (Over-the-Air) advertising is eroding, radio digital is increasing, providing radio stations an avenue to still increase their sales. BIA’s local audio estimate breaks out advertising revenue forecast for 2022 from each of the following local ad-supported local audio platforms: Radio OTA: $12.7 billion – All revenues generated by local radio stations for sale of time to either national or local advertisers from their over-the-air broadcasts. Does not include any advertising sold by the national radio networks. Radio Digital: $1.7 billion – All revenues generated by local radio stations from national, regional and local advertisers targeting a local market from their online activities. Includes display and streaming advertising revenue other than Pandora. Pandora: $400 million – Audio and display advertising revenue generated by Pandora from national, regional and local advertisers targeting a local market.
TALKERS News Notes. New York City talk radio host Mark Simone tells TALKERS
magazine that his 10:00 am to 12:00 noon program on iHeartMedia’s news/talk WOR-AM “has set a new ratings record, getting the largest total audience (Persons 6+) of any radio station in New York, beating all of the 85 other stations – the only talk show to do that in this century.” Simone’s program garnered a 6.7 share for the two-hour period in Nielsen’s January 2022 PPM survey…..WABC, New York talk host Sid Rosenberg has a cool 
TV gig on the side. As reported by InsideRadio, Rosenberg plays Dave Busco, a soldier in a crime family, in the Amazon Prime series “Gravesend.”…..Salem Radio Network’s 24/7 national news service SRN News is providing live, comprehensive coverage of a rare “virtual” address to a joint session of the U.S. Congress by Ukrainian President Volodymyr Zelensky tomorrow (3/16). SRN live coverage begins at 9:00 am ET
anchored by SRN News White House correspondent Greg Clugston, featuring remarks by Zelensky followed by recap and analysis of the Urkrainian leader’s address. Additionally, the network’s nationally syndicated “Mike Gallagher Show” on Wednesday will not only feature highlights of Zelensky’s remarks but a special “America Reacts” segment as listeners from coast-to-coast weigh in with their instant reaction to the latest development in the four-week Russia/Ukraine conflict…..Cumulus Media’s Westwood One is again presenting complete coverage of the NCAA Division I Men’s Basketball Championship. Coverage will tip off with First Four action on Tuesday, March 15 and run through the NCAA Men’s Final Four on Saturday, April 2 and the National Championship Game on Monday, April 4 in both English and Spanish. Westwood One is also announcing the expansion of its coverage of NCAA Women’s Championship events. For the first time, both the Women’s Frozen Four and the Division I Women’s Lacrosse Championship will be broadcast nationally on radio. Westwood One’s women’s coverage will also include the NCAA Division I Women’s Basketball Tournament featuring every game from the Sweet Sixteen through the Final Four and National Championship Game, as well as every game of the Women’s College World Series…..Audacy’s Cadence13 podcast studio announces a partnership with creator-focused new media company Puck and the launch of the program “The Powers That Be Daily,” that brings listeners inside the four corners of power in America: Wall Street, Washington, Silicon Valley and Hollywood. Emmy Award-winning journalist Peter Hamby and Puck’s team of founding partners, including Julia Ioffe, Matt Belloni, Dylan Byers, Theodore Schleifer, Tina Nguyen, Eriq Gardner, Baratunde Thurston, and William D. Cohan, “pick up where the news ends to explore the story behind the stories driving the day’s headlines across Wall Street, Washington, Silicon Valley and Hollywood with a digestible and dishy 15-20 minute daily rundown featuring insider insights.”
Chicago Radio Legend Pervis Spann Dies at 89. WGN-TV reports that Chicago radio legend Pervis Spann has died of complications from Alzheimer’s. During his career in radio he served as a DJ and helped build WVON-AM where his daughter Melody Spann-Cooper currently serves as president and general manager.
Russia-Ukraine War, U.S.-China Relations, Gas Prices/Inflation, COVID-19/People’s Convoy, Midterms/Trump & the GOP, January 6, and Urban Violence Among Top News/Talk Stories Yesterday (3/14). Russia’s ongoing invasion of Ukraine and the U.S.’s role in sanctions and arming the Ukrainian military; the U.S.’s relations with China as Russia asks Xi Jinping for military aid; soaring gas prices and the still rising costs of retail consumer goods; the leveling of COVID-19 cases in the U.S., the lockdowns in China, and the still-active People’s Convoy protesting mandates in Washington, DC; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; Supreme Court Justice Clarence Thomas’ wife Gini’s admission to attending the rally prior to the raid on the Capitol on January 6, 2021; the capture of a man suspected of killing homeless people and the arrest of an NYC man who beat an elderly Asian woman were some of the top stories discussed on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Talk Radio Revolution! Conservative News Talk Morning Radio Producer based in Richmond, VA. Emerging and exciting independent conservative talk-news radio stations/media network is seeking top-notch career-oriented executive for morning producer.
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The show host is usually remote traveling the nation. Once the show is completed, the successful candidate is responsible for all post-production as well as running the next show. The successful candidate must be very internet and social media savvy and enjoy a lightning fast-paced environment and work well in the sandbox with others.
This position offers incredible freedom of expression and you will not be micro-managed in a corporate-bean counter driven mentality. You must be able to work independently with little day to day direction. If you love radio but hate the direction our industry is headed with corporate empty suits telling you what to do every fifteen-minutes then we are the company for you!
We play :60-:75 seconds of classic rock music in the morning before each segment so you have to be selecting songs to connect with our audience. We are an independent network and growing. This is a conservative-talk enterprise with the leading America First hosts in the nation, so you should feel comfortable in that environment.
While our competitors are shrinking and laying staff off – we are buying and growing. Come join our talk radio revolution! We are an equal opportunity employer. Competitive salary. Please send a short cover letter and your resume to: ApplyJFMN@gmail.com – Include producer in the subject line. The base salary is $40-50K depending on experience. This is a self-relocation if you live outside of RVA.