The most discussed stories yesterday (5/12) on news/talk radio and related talk media according to TALKERS research:
1. U.S.-China Trade Deal
2. Trump’s Middle East Trip
3. Qatar Airplane Gift Controversy
4. Edan Alexander Released by Hamas
5. Newsom’s Anti-Public Sleeping Campaign
By Holland Cooke
Consultant
Music radio’s competitors were vinyl, then tape, then CDs – before smartphone streaming and satellite radio offered more portability and variety. And before consolidation, broadcasters were under less of the revenue pressure that now commercializes many stations beyond listeners’ tolerance. TALKERS NAB Show coverage included Edison Research founder Larry Rosin lamenting “many, many [music] stations now loading all their spots into two interminable breaks per hour.” I cringe hearing FMs struggle to remain among listeners’ music appliances. And I fret that monologue-heavy talk radio is relinquishing interactive dialogue to social media.
Before moving to all-news, and eventually news/talk, I worked in music formats less-structured than today’s. So now I hear music radio as an outsider, more like a consumer. Which got me wondering: How does my format sound to music consultants? So, I asked several whose work I respect.
Beware the one-joke act
Mike McVay reckons that “listeners want to know a little bit about a lot of things,” a point other colleagues echo. Explaining that “music radio is all about variety,” adult contemporary specialist Gary Berkowitz: “To me, listeners are tired of all this political back and forth. Sure, it has its place, but it’s like if music radio only played five different artists!” Jon Holiday – who customizes station playlists for a variety of formats – asks “are talk listeners getting what they want?” Calling some formats “very artist-heavy,” he thinks stations were right to play so much Taylor Swift in 2024, certainly her year. And 2025 sure is Trump’s, but Holiday calls “banging the same drum all day, every day” the most common flaw he hears on talk radio.
McVay says listeners like “stories that pull on their heart strings. It’s why “NBC Nightly News” ends with a touching story. It’s not fluff. It’s information relief.” He also recommends topics you are likely to overhear at the next table during lunch: “Discretionary Time Information” (binge-worthy shows on Apple+, Max, Netflix). Health. And – lately more than ever – what Mike calls “purse” stories (think: eggs). Been to Costco? On weekends it’s mobbed. Ask any member and they’ll recite a shopping list of Kirkland-brand bargains.
Play the hits
When Gary Berkowitz – then an accomplished music programmer – took over stately WJR, he “approached it like it was a music station, the only difference was my ‘songs’ were my personalities, news coverage and, at the time, play-by-play of all the major Detroit teams.” He bought a jingle package “to ‘decorate’ the station;” and “got ‘JR involved with everything that was happening in Detroit. All I did was put it all together and present it like my top-40 upbringing taught me.”
I can relate. Before I programmed all-news WTOP, Washington, I had no news experience. I came from a music FM. The WTOP staff I inherited was impressive, and their work was solid, but the station wasn’t “programmed enough.” I was sent there to convert Cume to Average Quarter Hour – the blocking-and-tackling formatics fundamental to music radio. We owned “the Top news…instantly” image, and we said those very words LOTS. But research told us that traffic and weather were “the hits;” and how we presented them moved the needle.
Great talkers are great listeners
In every transaction, consumers now expect to interact; and “listeners like to hear others’ voices,” Mike McVay observes: “When the audience is comfortable enough to weigh in with an opinion, their own story, or a reaction, you’ve created a ‘friend circle.’” Jon Holiday tells morning shows he works with to “take time going into breaks to be topical and interact with callers.” And engage by texting and social media. And don’t just push-TO listeners. Be quick to REPLY, and you will make them feel special.
Yet, in three decades coaching talk hosts, the most unwelcome word I say seems to be “callers.” Imitating gifted Rush Limbaugh, many hosts are prone to windy monologue, rather than inviting the busy dialogue that makes a station sound popular (something local advertisers notice). DJs deftly weaving interactivity into music shows often sound more inviting than sermonizing talkers. Holiday remembers El Rushbo as “a master at having fun, particularly in his early days as a syndicated personality.”
Prescription: Local
Twenty years ago at the TALKERS conference, publisher Michael Harrison’s advice was elegantly simple: “Give them something they can’t get anywhere else.” Especially now, with so many non-local audio competitors. Regardless of format, helpful local information can increase Occasions of Tune-In per week.
Simply doing local news is a start. But does yours enable the listener by telling what an item means to him or her? On any given day, what you’re overhearing at lunch is something big that’s happening somewhere else. Can you explain the local impact? “National news needs to mean something to me, my community, my region or state,” according to McVay.
With weather so erratic in so many places, owning that image is gold. If you’re news/talk, don’t assume that you’re the market’s weather station. If you’re music, don’t assume you can’t be. Noting typical news/talk demographics, Jon Holiday surmises that, “as we get older, we seem to be more interested in weather.”
And as successful music stations have always done, show up! Gary Berkowitz had WJR go all-in on Detroit’s Thanksgiving Day parade, “with our people all over the parade route. It was better than the TV coverage!”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. U.S.-China Tariff Rollback
2. Newark Airport Troubles
3. Trump’s Middle East Trip / Qatar Jet Gift
4. Prescription Drug Executive Order
5. Big, Beautiful Bill
Here are the most talked about stories of the past week (5/5-9) on news/talk radio and related talk media according to TALKERS:
Stories
1. Tariffs / The Economy / UK Trade Deal
2. Alien Enemies Act / Deportations
3. Big, Beautiful Bill / Medicaid Cuts
4. India-Pakistan Tensions / Russia-Ukraine War
5. Newark Airport Woes / Air Traffic Control Staffing
6. Conclave Elects New Pope
7. DOJ to Drop Abortion Pill Suits
8. Trump’s Alcatraz Order
9. Surgeon General Nominee
10.Columbia Pro-Palestinian Protests
People
1. Donald Trump
2. Jerome Powell
3. Scott Bessent
4. Mike Johnson
5. Keir Starmer / Mark Carney
6. Pope Leo XIV
7. J.D. Vance
8. RFK Jr.
9. Janette Nesheiwat / Casey Means
10.Elon Musk
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
The most discussed stories yesterday (5/7) on news/talk radio and related talk media according to TALKERS research:
1. Big, Beautiful Bill / Potential Medicaid Cuts
2. Fed Keeps Interest Rates Steady / The Economy
3. Surgeon General Nomination Swap
4. Columbia Pro-Palestinian Protest
5. Tariffs / UK Trade Meeting
The most discussed stories yesterday (5/6) on news/talk radio and related talk media according to TALKERS research:
1. Trump-Carney Meeting / Tariffs
2. Trump and the Alien Enemies Act
3. The Conclave
4. Newark Airport Scrutiny
5. Pakistan-India Tensions
The most discussed stories yesterday (5/5) on news/talk radio and related talk media according to TALKERS research:
1. Trump NBC Interview
2. Trump Alcatraz Order
3. Abortion Pill Suits
4. Tariffs / U.S. China Trade War
5. Newark Airport Chaos
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Tariffs / U.S.-China Trade War / The Economy
2. Trump’s Alcatraz Plan
3. Trump’s NBC Interview
4. Houthis Strike Israel
5. Student Loans Payback Resumes
Here are the most talked about stories of the past week (4/28-5/2) on news/talk radio and related talk media according to TALKERS:
Stories
1. Trump’s First 100 Days / Polling Numbers
2. Tariffs / U.S.-China Trade War / The Economy
3. U.S.-Ukraine Minerals Deal
4. Russia-Ukraine War
5. DOGE / Musk and Tesla
6. Canadian Elections
7. Deportations / Abrego Garcia Case
8. Trump vs Harvard
9. Kamala Harris Speaks Out
10.Belichick-Girlfriend Flap
People
1. Donald Trump
2. Xi Jinping
3. Volodymyr Zelensky
4. Vladimir Putin
5. Elon Musk
6. J.D. Vance
7. Mark Carney
8. Kilmar Abrego Garcia
9. Joe Biden / Kamala Harris
10.Bill Belichick / Jordon Hudson
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
The most discussed stories yesterday (4/30) on news/talk radio and related talk media according to TALKERS research:
1. Trump’s First 100 Days
2. Tariffs / U.S.-China Trade War / The Economy
3. U.S.-Ukraine Minerals Deal
4. DOGE
5. Russia-Ukraine War
The most discussed stories yesterday (4/29) on news/talk radio and related talk media according to TALKERS research:
1. Trump’s First 100 Days
2. Tariffs / U.S.-China Trade War / The Economy
3. Deportations / Abrego Garcia Case
4. Trump vs Harvard
5. Canadian Elections
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump Approval Ratings
2. Tariffs / U.S.-China Trade War
3. Colorado Underground Nightclub Raid
4. Deportations-Detentions
5. Pope Francis Funeral
Here are the most talked about stories of the past week (4/21-25) on news/talk radio and related talk media according to TALKERS:
Stories
1. Tariffs / U.S.-China Trade War
2. Financial Markets / Fed Chair Powell’s Status
3. Russia-Ukraine War / Israel-Gaza War
4. Abrego Garcia Deportation Case
5. Pope Francis Dies
6. Google Anti-Trust Ruling/Meta Anti-Trust Case
7. Hegseth Signal Chat Controversy
8. Iran Nuclear Talks
9. State Dept. Reorganization
10.“60 Minutes” Producer Quits
People
1. Donald Trump
2. Xi Jinping
3. Jerome Powell
4. Volodymyr Zelensky
5. Kilmar Abrego Garcia
6. Pope Francis
7. J.D. Vance
8. Elon Musk
9. Pete Hegseth
10.Bill Owens
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
The most discussed stories yesterday (4/23) on news/talk radio and related talk media according to TALKERS research:
1. Tariffs / U.S.-China Trade War
2. Russia-Ukraine War
3. Francis Funeral-New Pope Selection
4. “60 Minutes” Controversies
5. Trump’s Anti-DEI Actions
The most discussed stories yesterday (4/22) on news/talk radio and related talk media according to TALKERS research:
1. Trump’s Trade War/Powell Status
2. Pope Francis Death
3. Hegseth Criticism
4. State Dept. Reorganization
5. “60 Minutes” Boss Quits
The most discussed stories yesterday (4/21) on news/talk radio and related talk media according to TALKERS research:
1. Pope Francis Dies
2. Tariffs/U.S.-China Trade War
3. Trump vs Fed / The Economy
4. Pete Hegseth Signal Controversies
5. Google Anti-Trust Ruling
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Abrego Garcia Deportation Case
2. Google Anti-Trust Ruling
3. Hegseth Signal Chat Controversy
4. Tariffs / U.S.-China Trade War
5. Financial Markets Activity
Here are the most talked about stories of the past week (4/14-18) on news/talk radio and related talk media according to TALKERS:
Stories
1. Abrego Garcia Deportation Case/Judge Threatens Contempt Charges
2. Trump vs Harvard
3. Tariffs / U.S.-China Trade War / Powell Speech
4. Meta Anti-Trust Case
5. FCC’s Carr Threatens Comcast / Trump’s 60 Minutes Criticism
6. DOGE
7. U.S. – Iran Nuclear Talks
8. Russia – Ukraine War / Israel-Gaza War
9. Bernie Sanders-AOC Rallies
10.RFK Jr Promises Autism Cause
People
1. Donald Trump
2. Kilmar Abrego Garcia/Nayib Bukele
3. Alan Garber
4. Pam Bondi
5. Jerome Powell / Xi Jinping
6. Mark Zuckerberg / Elon Musk
7. Brendan Carr
8. Vladimir Putin / Volodymyr Zelensky
9. Bernie Sanders / AOC
10.RFK Jr
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
The most discussed stories yesterday (4/16) on news/talk radio and related talk media according to TALKERS research:
1. Trump vs Harvard
2. Abrego Garcia Deportation Case/Judge Threaten Contempt Charges
3. Trump Tariffs/Jerome Powell Speech
4. FCC Chair Attacks Comcast Over News Coverage
5. RFK Jr. Promises Autism Cause
The most discussed stories yesterday (4/15) on news/talk radio and related talk media according to TALKERS research:
1. Abrego Garcia Deportation Case
2. Harvard Refuses Trump Demands
3. Trump Tariffs/Financial Markets Activity
4. FTC’s Anti-Trust Case Against Meta
5. Joe Biden’s Public Comments on Trump
The most discussed stories yesterday (4/14) on news/talk radio and related talk media according to TALKERS research:
1. Abrego Garcia Deportation Case
2. Trump Tariffs/Financial Markets Stabilize
3. Trump vs Harvard
4. FTC’s Anti-Trust Case Against Meta
5. Trump Angered by “60 Minutes” / AP Blocked from White House Presser
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump Trade War/Financial Markets Activity
2. Deportations & Detentions
3. GOP Mega-Bill
4. Meta Anti-Trust Case
5. Pennsylvania Governor’s Mansion Arson
Here are the most talked about stories of the past week (4/7-11) on news/talk radio and related talk media according to TALKERS:
Stories
1. Trump Tariffs/U.S. vs China
2. Financial Markets Activity/Recession Fears
3. Deportations- Detentions-Visa Revocations
4. SCOTUS Gangsters Ruling
5. DOGE/Universities Funding Freeze
6. U.S.-Iran Nuclear Talks
7. Russia-Ukraine War/Israel-Gaza War
8. Bernie Sanders Rallies-CNN Town Hall-“Hands Off” Protests
9. HHS Job Cuts/Health Care/Vaccines
10.Severe Weather in Mid-South/NCAA Hoops Championships
People
1. Donald Trump
2. J.D. Vance
3. Elon Musk
4. Howard Lutnick / Scott Bessent
5. Xi Jinping
6. Benjamin Netanyahu
7. Vladimir Putin
8. Kilmar Abrego Garcia
9. RFK Jr.
10.Karoline Leavitt
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
The most discussed stories yesterday (4/9) on news/talk radio and related talk media according to TALKERS research:
1. Trump Pauses Most Tariffs/U.S. vs China
2. Financial Markets Reactions
3. Deportations & Detentions/Trump Orders Investigation of Critics
4. Bernie Sanders Rallies-CNN Town Hall
5. U.S.-Iran Nuclear Talks
The most discussed stories yesterday (4/7) on news/talk radio and related talk media according to TALKERS research:
1. Trump Trade War/Markets Downturn
2. Alien Enemies Act Ruling/Student Visas Revoked
3. Netanyahu-Trump Meeting
4. U.S.-Iran Nuclear Talks
5. Russia-Ukraine War
Women’s Audio Habits Topic of Webinar. Edison Research and SiriusXM Media announce they will unveil the comprehensive Women’s Audio Report in a two-part webinar series on April 15 and April 29. Edison says the report examines women’s audio consumption behaviors, including listener demographics, content preferences, discovery habits, and advertising engagement. You can register here.
Philly Non-Comm Produces Business Competition. WURD-FM, Philadelphia is presenting the “Level Up Pitch Competition and Party” on Tuesday (4/8) at Filter Club in Philadelphia as five women entrepreneurs showcase their innovative businesses in front of a live audience and a panel of expert judges. Tiffany Bacon hosts the event in which one winner will get a marketing and community outreach prize package valued at $5,000. It includes a full advertising and marketing package on WURD Radio, business association memberships and access to mentorship and other resources for entrepreneurs.
Louisville Public Media Names New Chief. The Louisville non-commercial outlet announces that Kenya Young is its new president and CEO, effective May 19. LPM board member John Schriber says, “Kenya Young brings positive energy, meaningful experience, and an exciting vision for the future of public media. She has a warmth and accessibility that impresses everyone she meets and demonstrates a unique ability to connect mission, strategy, and community impact – qualities essential to leading LPM successfully.”
Here are the most talked about stories of the past week (3/31-4/4) on news/talk radio and related talk media according to TALKERS:
Stories
1. Donald Trump’s Trade War
2. The Economy-Jobs-Inflation
3. Wisconsin & Florida Elections Aftermath
4. Musk-DOGE Activities / Tesla Under Attack
5. Israel-Hamas War / Russia-Ukraine War
6. HHS Job Cuts / Health Care / Vaccines
7. Trump vs Judiciary
8. Big Tech / Misinformation / Censorship
9. Tornadoes-Severe Weather / Myanmar Earthquake
10.March Madness / MLB Season Opens
People
1. Donald Trump
2. Elon Musk
3. J.D. Vance
4. Howard Lutnick / Scott Bessent
5. Mike Waltz / Pete Hegseth
6. Benjamin Netanyahu
7. Vladimir Putin
8. Volodymyr Zelensky
9. RFK Jr.
10. Karoline Leavitt
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
The most discussed stories yesterday (4/2) on news/talk radio and related talk media according to TALKERS research:
1. Trump’s Trade War/Markets React
2. Wisconsin & Florida Elections Aftermath
3. Deportations & Detentions
4. Russia-Ukraine War
5. Tornadoes & Severe Weather
The most discussed stories yesterday (4/1) on news/talk radio and related talk media according to TALKERS research:
1. Today’s “Liberation Day” Tariffs Announcement
2. Wisconsin & Florida Special Elections
3. Sen. Cory Booker Speech
4. Iran-Russia-U.S. Nukes Tensions
5. Trump Third Term Questions
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump Tariffs and “Liberation Day”
2. Trump Third Term
3. Deportations & Detentions
4. Musk & Wisconsin Supreme Court Race
5. Le Pen Convicted of Embezzlement
Here are the most talked about stories of the past week (3/24-28) on news/talk radio and related talk media according to TALKERS:
Stories/Topics
1. Signal Chat Controversy
2. The Economy-Jobs-Inflation
3. Trump Tariffs / Trump vs Judiciary
4. Musk-DOGE Activities / Federal Firings & Cutbacks / Tesla Under Attack
5. Israel-Hamas War / Russia-Ukraine War
6. Stefanik Withdrawn for U.N. Nomination
7. ICE Deportation Crackdown
8. First Amendment Issues / GOP Town Halls
9. Big Tech / Misinformation / Censorship / Healthcare-Vaccines
10.March Madness / MLB Season Opens
People
1. Donald Trump / Elon Musk
2. Benjamin Netanyahu
3. Vladimir Putin
4. Volodymyr Zelenskyy
5. Pete Hegseth / Tulsi Gabbard / Mike Waltz
6. Jeffrey Goldberg
7. Elise Stefanik
8. Robert F. Kennedy, Jr.
9. JD Vance / Marco Rubio
10.Karoline Leavitt
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
The most discussed stories yesterday (3/25) on news/talk radio and related talk media according to TALKERS research:
1. Defense Group Chat Issue
2. Johnson Suggests Eliminating Federal Courts
3. Trump Trade War/Recession Fears
4. Russia-Ukraine War
5. Vance Leads Greenland Delegation