Rich Valdés to Continue Radio Show After Exiting Westwood One
Talk radio host Rich Valdés says that his recent exit from Westwood One as late-night host is not the end of this media career. He plans to continue his talk program in the new year. Valdés says, “It was the honor of a lifetime to be the third host in 45 years on the Mutual
Broadcasting/Westwood One late-night airwaves, succeeding titans like Larry King and Jimbo [Jim Bohannon], and engaging with the listeners – my “amigos,” my amazing radio “familia.” I thank God for all of it! The team at Westwood One is top-notch, and I congratulate my successor on his new role. We’re passing him a solid show, and I’m confident he’ll do well. I am proud to exit the show having expanded live endorsements each year, and the reach of the program by dozens of affiliates in 2023, 2024, and 25 more in 2025. Now, it’s time for me to expand my own reach and opportunities in streaming video. I’m leaving WWO, but not leaving my microphone. I will continue to host “This Is America with Rich Valdés,” and my contributions on cable television and terrestrial radio will continue as well. In true radio fashion, I’ll leave you with a tease – stay tuned, America, because there’s more to come straight ahead in 2026! Godspeed.”
voracious consumers of movies in the theater and films on streaming services. They are first to see a movie in the theater on opening weekend and when films debut on streaming services; and 2) Versus linear TV viewers, audio listeners are far more likely to see movies in the theater and indicate a greater willingness to watch content. Looking at data about marketing moves and streaming video, the study finds that 1) Linear TV advertising spend for theatrical releases and video streaming brands is 30X audio. Despite this, TV viewers show low awareness of new films and low interest in upcoming films and streaming service subscriptions; and 2) Audio (AM/FM radio, streaming audio, and podcasts) should become a much greater allocation in the entertainment marketing media plan. Reallocating 20% of linear TV theatrical and streaming video media plans to AM/FM radio doubles campaign reach with no additional cost. 
wanted to see where the listenership was coming from and based on the research it looks like Americans are making more time for podcasts mostly by reducing time spent with streaming video, streaming music and social media. Video podcasts have been a big discussion lately in the industry – whether its needed and cost effective, which is interesting because this new data sample showed that podcasts are pulling listener share primarily from YouTube’s audience – a reasonable motivation for their heightened focus on video podcasting to drive retention.” Interestingly, the study also concluded that the majority of radio listening happens out-of-home (68%), while the majority of podcast listening happens in the home (69%).