Industry News

Edison Research: Comedy Top Podcast Category in Q3 2022

Ranking the Top Podcast Genres for the third quarter of 2022, Edison Research says that Comedy remains the genre most consumed by weekly podcasts listeners, based on audience size. Edison says its research indicates that #2 genre was Society & Culture (up from #3 in Q2 2022); #3 was News (down from #2 in Q2 2022), followed by True Crime at #4, Sports at #5, Business at #6, Arts at #7, History at #8 (up from #11 in Q2 2022), Religion & Spirituality at #9 (up from #10 in Q2 2022) and Education at #10 (down from #9 in Q2 2022). Podcasts are classified according to the self-identified genre submitted by the podcast to Apple Podcast API. Nineteen genres are identified as having at least one percent reach among those in the U.S. age 18+ for Q3 2022.

Ratings Takeaways

August 2022 PPM Ratings Takeaways – Part Three

August 2022 PPM Data – Information for the August 2022 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s August 2022 sweep covered July 21 – August 17.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are July 2022 – August 2022 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 8.0 – 9.0, +1.0, fourth to first

iHeartMedia-owned KEX “News Radio 1190” 2.4 – 3.1, +.7, #17 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 9.4 – 8.5, -.9, first to second

Number One 6+: news/talk KXL, first month, 8.0 – 9.0, +1.0

Largest 6+ July 2022 – August 2022 Increase (Tie): news/talk KXL and adult hits KYCH (+1.0)

Largest 6+ July 2022 – August 2022 Decrease (Tie): public radio KOPB and country KWJJ (-.9)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 5.5 – 5.4, -.1, fourth to fifth

News: None in the top twenty

Sports Talk: Radio One’s WFNZ-FM “Sports Radio 92.7” 1.6 – 1.3, -.3, locked at #17

Beasley Media Group-owned WSOC-HD3 “Fox Sports Charlotte” flat at .3, #21 to #18

Public Radio News/Talk: University Radio Foundation’s WFAE 4.6 – 4.9, +.3, tenth to seventh

South Carolina Educational Television Commission-owned WNSC steady at .3, #21 to #18

Number One 6+: iHeartMedia country WKKT, first month, 7.5 – 7.6, +.1

Largest 6+ July 2022 – August 2022 Increase (Tie): adult contemporary WKQC and gospel WPZS (+.8)

Largest 6+ July 2022 – August 2022 Decrease: classic rock WRFX (-1.0)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 3.9 – 4.6, +.7, ninth to eighth

Alpha Media-owned KTSA “Stay Connected” 3.0 – 3.2, +.2, #11 to #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX steady at 2.5, #16 to #15

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, seventh straight month, 8.2 – 9.4, +1.2

Largest 6+ July 2022 – August 2022 Increase:  classic hits-oldies KONO-FM (+1.2)

Largest 6+ July 2022 – August 2022 Decrease: country KAJA (-1.1)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 7.5 – 8.1, +.6, remains in third-place and cluster-mate KSTE-AM “Talk 650” 4.9 – 3.8, -1.1, sixth to eighth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.5 – 4.1, +.6, ninth to seventh

Number One 6+: Bonneville country KNCI, first month, 8.3 – 8.7, +.4

Largest 6+ July 2022 – August 2022 Increase: classical KXPR (+1.5)

Largest 6+ July 2022 – August 2022 Decrease: news/talk KSTE (-1.1)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 2.8 – 2.9, +.1, #12 to #13

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 5.0 – 5.5, +.5, anchored in fifth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 2.5 – 3.5, +1.0, #13 to #11

Number One 6+: iHeartMedia rock WDVE, first month, flat at 9.9

Largest 6+ July 2022 – August 2022 Increase: hot AC WLTJ (+2.1)*

Largest 6+ July 2022 – August 2022 Decrease: CHR WKST (-1.2)

*Represents the largest July 2022 – August 2022 increase (6+) of any station from these 12 PPM-markets

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 9.6 – 9.1, -.5, #1

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.6 – 6.1, +.5, sixth to fourth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.8 – 3.9, +.1, repeats in ninth-place

Number One 6+: news/talk KNRS-AM & KNRS-FM, seventh month in succession, 9.6 – 9.1, -.5

Largest 6+ July 2022 – August 2022 Increase (Tie): hot AC KBZN and rock KBER (+.7)

Largest 6+ July 2022 – August 2022 Decrease: CHR KUDD (-1.1)

LAS VEGAS

News/Talk: Beasley Media Group-owned KDWN “The Talk Of Las Vegas” 2.1 – 2.2, +.1, repeats at #18

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group classic hits-oldies KKLZ, second straight month, 7.5 – 7.0, -.5

Largest 6+ July 2022 – August 2022 Increase: hot AC KVGS (+1.2)

Largest 6+ July 2022 – August 2022 Decrease: regional Mexican KQRT (-1.5)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 6.5, +.4, sixth to fourth

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.0 – 3.7, +1.7, #15 to #11

iHeartMedia-owned WFLF “Orlando News Radio” 1.0 – 1.3, +.3, #20 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Community Connections-owned WMFE 2.0 – 2.7, +.7, repeats at #15

Number One 6+: Cox Media Group classic rock WMMO, first month, 7.0 – 7.5, +.5

Largest 6+ July 2022 – August 2022 Increase: news/talk WDBO (+1.7)

Largest 6+ July 2022 – August 2022 Decrease: Spanish tropical WRUM (-1.4)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 12.3 – 11.7, -.6, #1 and cluster-mate WKRC “55 KRC The Talk Station” 4.3 – 4.4, +.1, repeats in eighth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” .7 – .8, +.1, #21 to #20

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.7 – 5.1, +.4, remains at #7

Number One 6+: news/talk WLW, sixth month in a row, 12.3 – 11.7, -.6

Largest 6+ July 2022 – August 2022 Increase: country WUBE (+1.2)

Largest 6+ July 2022 – August 2022 Decrease: adult contemporary WRRM (-1.3)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 7.4 – 7.8, +.4, fourth to third

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 3.8 – 4.4, +.6, #11 to #10 and WKRK’s internet stream 1.5 – 1.6, +.1, repeats at #14

Public Radio News/Talk: Kent State University-owned WKSU 3.3 – 4.3, +1.0, #12 to #11

Ideastream-owned WCPN’s internet stream .1 – .2, +.1, #21 to #20

Number One 6+: Radio One urban AC WZAK, eighth month in a row, 9.4 – 9.0, -.4

Largest 6+ July 2022 – August 2022 Increase: public radio news/talk WKSU (+1.0)

Largest 6+ July 2022 – August 2022 Decrease: classic rock WNCX (-2.0)**

**Represents the largest July 2022 – August 2022 decrease (6+) of any station from these 12 PPM-markets

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 3.9 – 4.7, +.8, #11 to #5

Cumulus Media-owned KCMO-AM “Talk Radio 710 AM” .7 – 1.5, +.8, #21 to #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) steady at 3.4, #14 to #13

Public Radio News/Talk: University of Missouri-owned KCUR 4.1 – 4.4, +.3, tenth to ninth

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, fifth straight month, 8.3 – 8.6, +.3

Largest 6+ July 2022 – August 2022 Increase (Tie): news/talk KMBZ-FM and similarly-formatted KCMO-AM (+.8)

Largest 6+ July 2022 – August 2022 Decrease: contemporary Christian KJNW (-1.7)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 8.2 – 7.5, -.7, first to third

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 5.9 – 6.8, +.9, sixth to fourth

Public Radio News/Talk: Ohio State University’s WOSU 7.9 – 8.2, +.3, repeats in the runner-up slot

Number One 6+: iHeartMedia CHR WNCI, first month, 7.7 – 8.5, +.8

Largest 6+ July 2022 – August 2022 Increase:  rock WRKZ (+1.1)

Largest 6+ July 2022 – August 2022 Decrease:  adult contemporary WSNY (-1.1)

Call letter oddity: This is the first month at #1 for Bonneville Sacramento country KNCI, as well as iHeartMedia Columbus CHR WNCI.

Up next: August 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Front Page News Industry News

Tuesday, April 26, 2022

NAB2022: Don’t Blink. “As if technology hadn’t already disrupted media consumption pre-pandemic,” consultant Holland Cooke finds broadcasters gathering in Las Vegas for the first NAB Show in three years “somewhat future-shocked, yet curious and enthused.” HC’s notes from Monday sessions point to threats and opportunities in the New Normal. Read it here.

 

WWO Blog: Nielsen Data Shows Spoken-Word AM/FM Content Accounts for 36% of American Streaming. The Westwood One Audio Active Group blog post is a “comprehensive analysis of AM/FM radio streaming” based on Q4 2021 data from Edison Research’s quarterly “Share of Ear” study. Among the key conclusions from the study are: 1) The streaming shares of spoken-word AM/FM radio stations are nearly double their over-the-air shares. Spoken-word AM/FM radio station streams (news/talk, sports, talk/personality, Spanish news/talk) represent 36% of all American streaming listening, 89% greater than the over-the-air share (19%) of spoken word stations; 2) 89% of the AM/FM radio streaming audience resides in the DMA market where they stream. Marketers can purchase time on AM/FM radio station streams with the confidence that their ads will reach consumers in that local market; 3) There is wide variation in the amount of AM/FM radio stream listening that occurs in local markets. According to Nielsen’s analysis of the February 2022 Portable People Meter data, 18.4% of all AM/FM radio listening in Philadelphia occurs via the stream compared to only 3.9% of listening in Las Vegas; and 4) AM/FM radio streaming audiences are employed, upscale, and most are 35-64. The streams of AM/FM radio stations are highly desirable to advertisers. Compared to the over-the-air AM/FM radio audience in Nielsen’s 48 Portable Meter Markets, streaming audiences are 14% more likely to be employed full time, 30% more likely to have a $75K+ household income, and 11% more likely to be aged 35-64. See the complete study results here.

 

Audacy and FOX News Audio Expand Partnership. This expansion of the relationship between Audacy and FOX News Audio includes FOX News Audio’s linear talk radio streaming content migrating to AmperWave, Audacy’s cloud-based distribution and monetization platform for live and on-demand audio streams. The expanded agreement will also make Audacy the exclusive third-party ad sales representation of FOX News Audio’s streaming inventory on the audio network’s digital properties. The new agreement gives FOX streaming capabilities, sales representation, and new capabilities for live broadcasts on its streaming services. FOX News Audio will be the first of Audacy’s affiliate partners to enable “Rewind” capabilities. Audacy VP of business development Corey Podolsky says, “Audacy knows that our industry is changing with listeners consuming more audio on streams than ever before. As a strategic partner, we are excited to lean into that industry shift with FOX News Audio to deliver new capabilities via our AmperWave streaming platform. Coupled with our ability to now offer world-class hosting and ad serving capabilities, this will take our relationship to a whole new level.” FOX News audio executive director of business development and digital audio operations William Sanchez adds, “We’re thrilled to expand our partnership with Audacy and collaborate on serving the growing needs of our listeners. We look forward to improving our audience’s experience with AmperWave’s hosting technology on our platforms.”

 

TALKERS News Notes. San Antonio news/talk outlet KTSA-AM is celebrating its 100th anniversary on May 9. As part of the celebration, the Alpha Media station has produced a video that encapsulates the 300-year history of the city that you can see here…..Sports talk WBFG-FM, Parker’s Crossroads, Tennessee – in the Jackson, Tennessee market, is now owned and operated by Dan Reaves, who acquired the station from Lexington Broadcasting. The Jackson Sun reports that the change of ownership became official on April 1. Reaves is a well-known radio personality in the region and is hosting the morning drive show. George B. hosts the afternoon drive daypart and ESPN Radio content airs the rest of the day. The station will remain an affiliate for the Tennessee Volunteer Sports Network and the Memphis Grizzlies broadcasts…..SiriusXM and I Am Athlete, the media network founded by former NFL All-Pro receiver Brandon Marshall, announce a new, expansive content deal that includes a live nightly radio show and other projects. I Am Athlete and SiriusXM will produce a new show called “I Am Athlete Tonight” that will air live from 7:00 pm to 9:00 pm ET hosted by former NFL defensive end Leger Douzable and include a case of rotating co-hosts including Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly.

 

Musk to Acquire Twitter, Russia-Ukraine War, COVID-19, January 6 Investigation, Financial Markets/Inflation, Midterms/Trump & the GOP, and Immigration Issues Among Top News/Talk Stories Yesterday (4/25). After more than a week of attempts, Elon Musk’s $54.20 per share acquisition of Twitter has been accepted prompting questions about what the new Twitter will look like; Russia’s ongoing invasion of Ukraine, its effects on the global economy, and Vladimir Putin’s other European targets; the battle over mask mandates, the dominant BA.2 variant’s spread across the U.S., and the harsh lockdowns in China; the revelations of Republican politicians’ communications before and during the January 6 Capitol attack; concerns about bearish activity on the world’s financial markets and the effects of high gas and food prices on American families; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and Texas Governor Greg Abbott’s transportation of migrants to Washington, DC and U.S. immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.