Industry News

Michael Harrison Tells “America at Night with Rich Valdés” National Audience “I’m Not Going to Be an Alarmist” About George Soros Acquisition of Audacy Debt

Although acknowledging the potential of George Soros eventually leveraging his fast-track acquisition of a $400 million debt stake in Audacy’s 227 radio stations to wield left wing political influence, TALKERS publisher Michael Harrison says, “I’m not going to be an alarmist” that the hedge fund billionaire wouldim be able to alter the course of established radio stations and the marketplace of ideas before the 2024 election or even soon thereafter. Harrison told “America at Night” host Rich Valdés last night (5/22) that radio is far too idiosyncratic an industry – already run by too many people who don’t understand how it really operates – for someone (who also doesn’t really have first-hand experience in the field) to just step in and make drastic alterations to entrenched stations, formats, audiences and sponsors just to make a political statement. Harrison states, “There are more imexpedient uses of his money if that is his main purpose. After all, not all Audacy stations are conservative news/talkers… many are music, sports and a variety of formats. How inefficient such a move would be!” Harrison went on to say that radio is still an extremely powerful and potentially lucrative medium if only its present owners and operators believed in it and invested in its programming and marketing. He encouraged radio broadcasters to understand and believe in the “esthetic of ‘radio’ and not be so anxious to bail out into the utilitarian term ‘audio.’” Harrison and Valdés tied the discussion into the current news about the AM for Every Vehicle Act currently making its way through Congress stating that radio is still a lifeline for service to the community as a place for information, education, and entertainment and that eliminating it from automobile dashboards would be about “five to 10 years premature.” Listen to last night’s conversation here.

Industry News

Edison: Comedy is Top Podcast Genre

Edison Research reports that according to its Edison Podcast Metrics for the first quarter of 2024,im Comedy is the top genre among weekly podcast listeners age 13+. Edison says 19 genres have been identified as having at least one percent reach among weekly podcast listeners aged 13 and older in Q1 2024. Edison defines a podcast’s genre using its primary genre in Apple Podcasts. Society & Culture (#2) moved ahead of News (#3) while True Crime followed at #4 and Sports came in at #5. See the complete chart here.

Industry News

Alpha Media Cuts Staff and Local Programming in Missouri

It’s difficult to get a handle on exactly how many people were let go by Alpha Media, but two central Missouri television stations are reporting that the entire on-air and programming staff at four stations inim Moberly, Missouri – including news/talk KWIX – have been let go and all programming is now syndicated. The same is being reported about the company’s stations in the Farmington/Festus, Missouri market that includes news/talk KJFF. KOMU-TV reports that Moberly market manager Bob Dakin would not comment on how many employees were let go but confirmed that all local programming – including news and sports – is being replaced by national content.

Industry Views

Pending Business: Baked-In?

By Steve Lapa
Lapcom Communications Corp
President

imIs that host read you are pitching “baked-in?”

No, I am not talking baked in the content, as in before the break with all the produced commercials. I am talking about “baked-in” the audio that will live on as long as that show is available.

Still confused? You should ask someone who has handled an actual audio podcast avail. Some advertisers and their ad agencies are shaping the future and “baked-in” is a fundamental element of the new-think that is pushing the needle on podcast CPM, while your team struggles to compete for low CPM based on old school models that are dropping like flies.

The good news is that host read is still the gold standard that moves the listener to action. The bad news is radio station sellers are hanging onto older strategies that have little room in a future filled with millions of audio podcasts that contain no music and feature comedy, news, talk, opinion, lifestyle, sports, politics, entertainment, financial, medical, legal, self-help, religion, even foreign language – as in nothing but the human voice and a little production.

Sound familiar? I call it the great sales equalizer: the host read.

So how can this magical host read have such a dramatic impact in this super-crowded environment, yet be so underappreciated on radio stations coast to coast? Let us look at the three legs of the sales stool that have never changed.

1. The seller. Most radio sellers are presenting the host read the same way they did since their first order. What is new, different, and exciting in the way you present your talent today?

2. The audience. Size matters, intimacy matters, performance matters. Can you demonstrate how your host-audience relationship fulfills those criteria and generates a response for your advertisers?

3. The inventory. Why do we still have the same number of host reads in every hour of a show? Anyone have the courage to vary the inventory or pricing throughout a show?

The podcast world is leading the way to a future filled with:

1. Baked-In host reads.
2. Pre-roll, mid-roll, and post-roll price differences.
3. Commercial inventory limits.
4. Impression delivery options that demonstrate clear accountability.

There is a bright future in audio sales that will look and feel different from what we take for granted today. Make sure you are on the right side of the wave and not stuck in the mud.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Scott McCarthy Named Workhouse Media President of Sports

Talent and content management firm Workhouse Media brings Scott McCarthy aboard as president, Workhouse Sports. McCarthy most recently served as vice president, ESPN Audio. Workhouse CEOim  Paul Anderson says, “We are beyond fortunate to have Scott as part of the Workhouse family. Scott is a smart, disruptive thinker whose background and entrepreneurial drive make him the perfect person to lead our new sports vertical.” Workhouse EVP John McConnell adds, “I’ve worked alongside and across the table from Scott for 30 years. He is a best-in-class executive and is perfectly positioned in this role.” McCarthy says, “I could not be more excited or honored to be joining the Workhouse Media team and getting the opportunity to work alongside Paul, John, and Keith [Kauffman]. Over the years, Workhouse has clearly established itself as the preeminent management company for talent and content developers to expand their brands and businesses across multiple entertainment platforms, and I look forward to helping Workhouse further develop their presence in the sports category.”

Industry News

Compass Media Networks’ Michelle Salvatore to Leave the Company

Compass Media Networks announces that sports division SVP and general manager Michelle Salvatore is resigning after more than 15 years with the company to pursue an entrepreneurial opportunity outside of media. The company says Salvatore will continue with the company through the spring and will advise the company on a transition plan. Compass founder and CEO Peter Kosannim says, “Back in Spring of 2009, during the chaos and sleepless nights involved in launching this national media company, the media gods sent me an angel in the form of Michelle Salvatore. Michelle faced down every challenge, worked tirelessly and with good cheer, and set a gold standard of excellence for not only Compass Media Networks, but our industry. We love and will miss Michelle dearly. Our goal is to build upon the greatness she created as we move ahead into the next chapter of our evolution.” Salvatore comments, “Working at Compass Media Networks literally changed my life for the better. I was able to travel the globe, producing games throughout the United States, Latin America and Europe, and had the chance to work with incredibly talented, passionate, and kind people. I am forever grateful to my dear friends at Compass Media Networks.”

Industry News

Neuhoff Media Sells Six Brands in Ongoing Exit from Radio

The Neuhoff Family Limited Partnership, the parent company of Neuhoff Media-Decatur, LLC and Neuhoff Media-Danville, LLC announces it is entering into an agreement to sell radio stations news/talk WSOY-AM/WSOY-FM, sports talk WDZ-AM, hip hop WCZQ-FM, and country in Decatur, Illinois (plus NowDecatur.com) and news/talk WDAN-AM, hot AC WDNL-FM, and classic rock WRHK-FM, in Danville, Illinois (plus VermilionCountyFirst.com) to Champaign Multimedia Group for a sum yet to beim announced. Neuhoff states in announcing the sale that this “transaction is part of an overall strategic decision on behalf of the Neuhoff family to depart the broadcast industry after nearly 70 years,” according to Julian Hickman and Makena Neuhoff, trustees of the Neuhoff family. The company still owns 13 radio brands spread across the Springfield, Illinois; Bloomington, Illinois; and Lafayette, Indiana markets and it “expects to make additional announcements regarding future agreements as the Neuhoff divestiture process moves forward.” Hickman states, “We are proud of what broadcast ownership has meant to our family, our employees, and the markets we serve. Our grandfather, Roger Neuhoff, began his ownership in the business during the mid-1950s. He loved the broadcast industry and was proud of the way our radio and television stations served their local communities.” Neuhoff Media president Mike Hulvey adds, “We are pleased to see the iconic local media brands of Neuhoff Media’s Danville and Decatur markets all brought together through this historic transaction with the Champaign Multimedia Group. The next chapter for the Danville and Decatur radio stations and digital platforms will create something very special for each community.” Kalil & Co., Inc. acted as the exclusive broker for this transaction.

Ratings Takeaways

Holiday 2023 PPM Ratings Takeaways – Part Four

imHoliday 2023 PPM Data – Information for the Holiday 2023 survey period (December 7, 2023 – January 3, 2024) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – “Holiday” 2023 (6+). 

AUSTIN

News/Talk

KLBJ-AM 4.6 – 4.1, #5 – #6

KJCE .3 – .1, #29 – #31

News

None

Sports Talk

KBPA-HD2  .8 – 1.4, #24 – #19

KVET-AM 1.4 – 1.1, #18 – #23

KTAE 1.0 – .9, #22 – #24

Public Radio News/Talk

KUT 5.1 – 5.3, #4 – #3

KUT-HD2 .1 – DNA, #33 – DNA   

RALEIGH

News/Talk

WTKK 6.0 – 5.0, #4 – #5

WPTF .8 – .6, #20 – #22

News

WRAL-HD3 .3 – .2, #24 – #24

Sports Talk

WCMC-FM 3.3 – 3.1, #12 – #12 (Carolina Hurricanes)

Public Radio News/Talk

WUNC 8.8 – 7.9, after back-to-back months at #1, slips to #2

INDIANAPOLIS

News/Talk

WIBC 5.3 – 4.8, #7 – #8

News

WOLT-HD2 .2 – .2, #25 – #25

Sports Talk

WIBC-HD2  3.5 – 3.0, #12 – #16 (Colts)

WNDE .9 – .3, #19 – #21

WXNT .2 – DNA, #25 – DNA

Public Radio News/Talk

WFYI 4.2 – 3.4, #10 – #11

Notes: Adult contemporary WYXB registers the largest (6+) December 2023 – “Holiday” 2023 increase(11.0 – 19.5, +8.5) by any station in all 48 PPM-markets.

Sports talk WFNI (DNA – DNA) is the flagship of the Pacers.

MILWAUKEE

News/Talk

WISN 9.6 – 9.0, fourth consecutive month at #1

WTMJ 7.6 – 6.4, #3 – #5 

WLIP .2 – .1, #23 – #28  

News

None

Sports Talk

WRNW 3.4 – 2.7, #13 – #15 (Green Bay Packers)

WKTI 1.3 – 1.6, #18 – #17

WSSP .2 – .2, #23 – #22

WOKY .1 – .2, #27 – #22

Public Radio News/Talk

WUWM 2.7 – 2.5, #14 – #16

WHAD .7 – .8, #21 – #20

WGKB .1 – .1, #27 – #28

WHAD Stream  DNA – DNA, DNA – DNA

NASHVILLE

News/Talk

WWTN 4.3 – 3.9, #9 – #12

WLAC 1.5 – 1.2, #19 – #19

News

WNRQ-HD2 DNA – DNA, DNA – DNA

Sports Talk

WGFX 7.3 – 6.9, #3 – #2 (Tennessee Titans)

WPRT 1.6 – 2.0, #18 – #17 (Predators)

Public Radio News/Talk

WPLN 4.0 – 4.1, #11 – #11

WPLN-HD3 Stream .1 – .2, #23 – #23

PROVIDENCE

News/Talk

WPRO-AM 6.4 – 5.9, #5 – #5

WHJJ  .8 – .8, #15 – #15

News

None

Sports Talk

WBZ-FM 3.2 – 3.0, #8 – #8

WVEI 2.3 – 2.0, #11 – #10

WPRV DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 2.1 – 1.6, #12 – #13

WNPN 1.5 – 1.3, ninth straight month at #14

WCAI .1 – .1, #20 – #20

NORFOLK

News/Talk

WNIS  2.5 – 2.0, #11 – #14

WGH-FM HD2  .2 – .2, #23 – #24

News

WNOH .3 – .2, #20 – #24

Sports Talk

WVSP 1.7 – 1.8, #15 – #15

WTAR .3 – .3, #20 – #20

WGH-AM .2 – .2, #23 – #24

Public Radio News/Talk

None

JACKSONVILLE

News/Talk

WOKV-FM 6.8 – 6.5, #5 – #3

News

None

Sports Talk

WOKV-AM .4 – .2, #21 – #21

Public Radio News/Talk

WJCT 2.1 – 1.8, #13 – #15

Sports talk WJXL-AM (DNA – DNA); sports talk WJXL-FM (DNA – DNA); and country WGNE are the flagships of the Jaguars.

WEST PALM BEACH

News/Talk

WFTL 2.5 – 2.1, #9 – #9

WZZR 1.2 – 1.3 #13 – #13

WJNO .7 – .6, #15 – #15

News

None

Sports Talk

WMEN .5 – .6, #16 – #15

WBZT .4 – .2, #18 – #19

Public Radio News/Talk

WLRN 2.0 – 1.9, #11 – #10

WLRN-HD2 Stream DNA – DNA, DNA – DNA    

GREENSBORO

News/Talk

WPTI 3.5 – 3.3 #9 – #8

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 4.0 – 4.2, #7 – #7

WUNC 1.7 – 2.2, #14 – #13

MEMPHIS

News/Talk

WREC 1.8 – 1.0, #10 – #11

KWAM .4 – .4, #13 – #13

News

None

Sports Talk

WMFS 2.6 – 2.8, #7 – #7 (Grizzlies)

WMFS Stream .2 – .2, #15 – #15 (Grizzlies)

Public Radio News/Talk

WKNO 1.8 – 1.6, #10 – #9

WKNO-HD2  .2 – .2, #15 – #15

HARTFORD

News/Talk

WTIC-AM 5.3 – 5.2, #5 – #6

WDRC-AM 1.6 – 1.5, #15 – #15

WTIC-AM Stream .4 – .4, #20 – #19

WPOP DNA – DNA, DNA – DNA

News

None

Sports Talk

WUCS 2.5 – 2.5, #12 – #11

Public Radio News/Talk

WNPR 4.3 – 4.0, #9 – #8

WFCR .6 – .6, #17 – #18

Note: Country WWYZ registers the largest (6+) December 2023 – “Holiday” 2023 decrease (8.2 – 5.4, -2.8) by any station in these 12 PPM-markets.

Mike Kinosian can be reached at: Mike.Kinosian@gmail.com

Industry Views

Pending Business: One Billion and Counting

By Steve Lapa
Lapcom Communucations Corp
President

imLet’s talk streaming because I don’t get what is happening. Maybe you do.

Talk shows place decent cameras in the radio studio, maybe one in the control room, possibly a third at a “producer’s” desk, a flat screen or two with cool visuals in the background to fulfill the coolness quotient, push the video stream to YouTube or another platform and wait for the throngs of followers to find the talk radio show, view, subscribe and stay with it until the numbers are staggering.

Sometimes the video stream is promoted on air or your station’s website and the expectation is the online audience will skyrocket. After several months, the viewer numbers don’t skyrocket, or maybe the numbers develop modestly, but sales becomes the art of packaging. Because the scale necessary to move the sales needle is still not happening.

This is not a hypothetical. This is happening today at some of the best radio stations delivering high-level radio programming in markets of all sizes around the country. Why do we struggle with how to turn the best radio programming in the world into competitive online video content?

The short answer is great talk radio programming is just that: great radio programming. But herein lies the dilemma. Great talk radio talent, in any format, are natural masters of the foundational elements that can make their YouTube, Rumble, and other social media video platforms gain audience and successfully generate revenue.

Let’s identify the most important reason why:

1. Authentic. Show me one successful talk radio host in any talk radio format who does not exude “authentic.” Agree or disagree with the host on politics, sports, finances or fishing, great talk show hosts are authentic, and their audience can sense the passion coming through in every show. Now, let’s identify the nasty four-letter word, stopping many great talk talents and their content from performing competitively on current social media video platforms. That four-letter word?

2. Show. Most great talk radio talents understand what it takes to put on a great “show.” Mechanics, formatics, and unique skills are developed over time designed to maximize Nielsen performance. But often, many of these – forgive me here – old media “show” skills are not relevant to the huge audience now consuming 1 billion hours of YouTube video every day. Yet we persist and video stream the radio “show” with the expectation an online audience will skyrocket, sales will explode, and the future is as easy as hitting the send button. It just does not work that way.

The radio industry has developed many of the greatest “authentic” talents in the world. How will we plan for a future that has billions of hours of consumption?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

John Kentera Exits 97.3 FM The Fan

The San Diego Union-Tribune’s John Maffei reports that KWFN-FM, San Diego “97.3 The Fan” midday host John Kentera is exiting the station after his Friday (12/22) program. Kentera tells the paper he wasim told by Audacy management he’s being let go as the company is looking for a change in middays and wants a “less caller-driven show.” Kentera adds, “I prepare like crazy, I think my show is good, well-received, so I was stunned when I was told I was being fired.” The 65-year-old Kentera has been in radio for 40 years, the last four with KWFN-FM and says he does not plan to retire. “I’m going to look for an opportunity in sports… in or out of the radio business. I’m not done yet.” Read the Union-Tribune story here.

Industry News

Lee Davis to Lead Audacy’s Reorganized Sports Sales Team

Audacy announces a new “sales and enablement team dedicated to accelerating growth within the company’s sports vertical” to be led by the company’s Lee Davis, who is named senior vice president of the team. Audacy says Davis’ team is “charged with developing high-value, high-return programs leveraging the power of Audacy’s sports platform across its broadcast,im streaming, podcasting, and wagertainment properties. Under Davis’ leadership, the team will be responsible for sales and execution, managing the entire client lifecycle.” Audacy chief revenue officer Brian Benedik comments, “No medium delivers more value for sports than audio. People are spending more time than ever with broadcast radio, streaming and podcasts, and the demand for compelling sports content across these channels is growing exponentially. Through our best-in-imclass sports audio portfolio, powered by over 150 flagship team partnerships, iconic local broadcast brands, award-winning podcasts and sports betting content, Audacy is uniquely positioned to capitalize on a new sales strategy in this arena.” Audacy says, “From 1990 to 2005, Davis was key in building WFAN into America’s #1 sports radio station, overseeing local and national sales, programming and marketing, helping shape it into the highest-grossing station in the country.” Davis rejoined Audacy in 2018 to lead the reboot of Traffic Weather Information Network’s on-air content and ad operations teams.

Industry News

Outkick Celebrates YouTube Growth

Sports media platform OutKick announces that its YouTube subscriptions rose more than 140% from March to April 2023. Outkick also says it enjoyed a record month of video views on YouTube with 284.2 million – up 909% versus March 2023, according to Shareable. Additionally, the platform finished April 2023 ahead of itsim custom competitive set in year-over-year growth across multiplatform unique visitors, page views, and minutes spent, according to data from Comscore. OutKick delivered over 8 million multiplatform total unique visitors, up 394% year-over-year, 32 million multiplatform total views, and 36 million multiplatform total minutes. OutKick founder Clay Travis says, “OutKick continues to be the only platform that drives the sports, culture, and political intersection and that separates us from the rest of the field. Our authentic and unfiltered reporting across the board is unmatched which is a direct result of the significant increases we’re seeing every month.”

Industry News

IAB: 2022 Podcast Revenue Rises 26%

At this year’s IAB Podcast Upfront, the IAB released the results of its U.S. Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections study and concludes that “podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall.” The report, byim PricewaterhouseCoopers LLP, “quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025.” The study says the top revenue-generating content genres are Sports (15%), Society & Culture (14%), and Comedy (14%) and have taken the lead from News and Political Opinion content (down from 19% to 12%). IAB VP, media center Eric John says, “In-person sports, lifestyle events, and in-store shopping have come back in a big way, taking the lead from news which held the top revenue genre spot since 2018. Podcasting revenue naturally reflects that shift in consumer behavior and it will be interesting to watch how the balance changes going forward.” He adds, “Both mass and niche advertisers like the audiences, targeting, and ROI along with the brand-safe and suitable environments that podcasting offers.” See the complete report here.

Industry News

Salem Executives Oppose Daylight Saving Time Legislation

Salem Media Group chairman of the board Edward Atsinger III and CEO David P. Santrella signed letters to Congressional leaders opposing a bill (H.R. 1279) that would make Daylight Saving Time permanent in the U.S. The executives point out how a late sunrise – especially in the winter months – would affect the reach of AM signals. They write that their stations “are in jeopardy of suffering a massive blow to their operations through a bill that is before you now. AM radio stations continue to be the backbone of many communities. They serve their audiences with programming features like news updates, traffic/weather reports, sports play-by-play, and talk programs. In some municipalities, AM radio stations also cater to a specific immigrant community, reaching their listeners with a specific foreign language or other programming elements like music or sports.” They go on to say, “H.R. 1279, as it is written, would make Daylight Saving Time permanent, thus impacting AM radio stations’ power and, therefore, coverage in the crucial morning drive daypart. This issue would be even more detrimental during the darkest days of November, December, January, and February, when AM stations would not be at full power until at least 8:00 am. From a programming and revenue standpoint, the morning drive daypart is still one of the most significant dayparts on an entire radio station. It’s the daypart that generates the most amount of revenue and is a cornerstone for the rest of the programming day. AM radio is facing a multitude of challenges. Radio, in general, faces constant headwinds from an ever-changing media landscape. This challenge might likely be the death blow to many AM radio stations. I am confident you don’t want to see that happen. Simply put, H.R. 1279 would significantly hinder AM broadcasters nationwide from effectively serving the communities they have been licensed to reach.”

Industry News

Westwood One Unveils NFL Postseason Audience Data

Cumulus Media | Westwood One’s Audio Active Group releases its comprehensive analysis of the NFL postseason audience using 2022 data from Nielsen Scarborough USA+ and MRI Simmons USA. WWO says, “The data revealed that the AM/FM radio audience is far more passionate about football compared to the more casual sports fan found in the TV audience.” Westwood One is the official network radio partner of the NFL, and this year’s Super Bowl coverage marks the 50th time that the network will broadcast the game. Some of the key takeaways from this study are: 1) NFL postseason AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and have higher disposable incomes compared to NFL postseason TV viewers; 2) The NFL postseason AM/FM radio audience is more engaged with sports: MRI Simmons finds NFL postseason AM/FM radio listeners attend more sporting events, seek out sports information on their phones more often, and play more fantasy sports than NFL postseason TV watchers. The higher levels of engagement translate into greater advertising effectiveness; and 3) NFL postseason AM/FM radio listeners are more likely to make purchases across key consumer categories: Compared to the NFL postseason TV audience, AM/FM radio delivers more consumers who are likely to buy a new or used vehicle, start a new business, or hire a financial advisor.  You can see the complete report here.

Industry Views

Pending Business: Package for Profit

By Steve Lapa
Lapcom Communications Corp
President

Is it just me, or has packaging become a lost art?

What was once a go-to revenue builder, has become a function of muscle memory and is presented with the enthusiasm of watching paint dry. Am I getting at least a “maybe?” If so, and you feel like the packaging treadmill is going to wearing you down, let’s regroup. For the manager and ultimately the seller, every package must answer four basic questions:

  • That is the (revenue) goal?
  • What is the timeline?
  • What is the unique factor?
  • If it fails to sell, do we drop it or revise?

Now let’s review the 10 basic packages:

  • New Business. You should have a simple new business package available each quarter that can either be sold as is or serve as a start point.
  • Event Tie-In. Like the title says, this package will help your advertiser benefit from an event your station is tied into or sponsoring.
  • New On-Air Talent. This is where you show the value-based opportunity to work with a new talent in your lineup.
  • Special Programming. Every radio format will run a special program of some kind during the year. From election coverage and exclusive interviews to countdowns, just package and sell.
  • Slow Season. Is there a special package offered on a limited basis to help power through when business hits a red light?
  • Sports. Needs no definition, just a little updated creative thinking.
  • Calendar Holidays. This is the gift that never stops giving. Mother’s Day, Christmas, Valentine’s Day, Thanksgiving, come every year. What’s new in your package?
  • Base Programming. News, Traffic, Weather, if your radio station offers the basic service elements, talk to your programming people for new packaging ideas.
  • Emergency Programming. With direct coordination of programming, emergency programming offering special weather, disaster or other community-oriented programming can always open a new door. Remember this type of programming is always a spotlight for radio’s immediacy.
  • Bundling your digital and social media assets can help move the needle with local advertisers. I’m not advocating a giveaway, just suggesting competitive thinking in the fast moving, high growth digital advertising universe.

Back to where we started. This is the simple takeaway: Packaging is the art and science of selling with a value component that easily answers the question, “Why buy now?”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Edison Research: Comedy Top Podcast Category in Q3 2022

Ranking the Top Podcast Genres for the third quarter of 2022, Edison Research says that Comedy remains the genre most consumed by weekly podcasts listeners, based on audience size. Edison says its research indicates that #2 genre was Society & Culture (up from #3 in Q2 2022); #3 was News (down from #2 in Q2 2022), followed by True Crime at #4, Sports at #5, Business at #6, Arts at #7, History at #8 (up from #11 in Q2 2022), Religion & Spirituality at #9 (up from #10 in Q2 2022) and Education at #10 (down from #9 in Q2 2022). Podcasts are classified according to the self-identified genre submitted by the podcast to Apple Podcast API. Nineteen genres are identified as having at least one percent reach among those in the U.S. age 18+ for Q3 2022.

Ratings Takeaways

August 2022 PPM Ratings Takeaways – Part Three

August 2022 PPM Data – Information for the August 2022 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s August 2022 sweep covered July 21 – August 17.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are July 2022 – August 2022 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 8.0 – 9.0, +1.0, fourth to first

iHeartMedia-owned KEX “News Radio 1190” 2.4 – 3.1, +.7, #17 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 9.4 – 8.5, -.9, first to second

Number One 6+: news/talk KXL, first month, 8.0 – 9.0, +1.0

Largest 6+ July 2022 – August 2022 Increase (Tie): news/talk KXL and adult hits KYCH (+1.0)

Largest 6+ July 2022 – August 2022 Decrease (Tie): public radio KOPB and country KWJJ (-.9)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 5.5 – 5.4, -.1, fourth to fifth

News: None in the top twenty

Sports Talk: Radio One’s WFNZ-FM “Sports Radio 92.7” 1.6 – 1.3, -.3, locked at #17

Beasley Media Group-owned WSOC-HD3 “Fox Sports Charlotte” flat at .3, #21 to #18

Public Radio News/Talk: University Radio Foundation’s WFAE 4.6 – 4.9, +.3, tenth to seventh

South Carolina Educational Television Commission-owned WNSC steady at .3, #21 to #18

Number One 6+: iHeartMedia country WKKT, first month, 7.5 – 7.6, +.1

Largest 6+ July 2022 – August 2022 Increase (Tie): adult contemporary WKQC and gospel WPZS (+.8)

Largest 6+ July 2022 – August 2022 Decrease: classic rock WRFX (-1.0)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 3.9 – 4.6, +.7, ninth to eighth

Alpha Media-owned KTSA “Stay Connected” 3.0 – 3.2, +.2, #11 to #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX steady at 2.5, #16 to #15

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, seventh straight month, 8.2 – 9.4, +1.2

Largest 6+ July 2022 – August 2022 Increase:  classic hits-oldies KONO-FM (+1.2)

Largest 6+ July 2022 – August 2022 Decrease: country KAJA (-1.1)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 7.5 – 8.1, +.6, remains in third-place and cluster-mate KSTE-AM “Talk 650” 4.9 – 3.8, -1.1, sixth to eighth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.5 – 4.1, +.6, ninth to seventh

Number One 6+: Bonneville country KNCI, first month, 8.3 – 8.7, +.4

Largest 6+ July 2022 – August 2022 Increase: classical KXPR (+1.5)

Largest 6+ July 2022 – August 2022 Decrease: news/talk KSTE (-1.1)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 2.8 – 2.9, +.1, #12 to #13

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 5.0 – 5.5, +.5, anchored in fifth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 2.5 – 3.5, +1.0, #13 to #11

Number One 6+: iHeartMedia rock WDVE, first month, flat at 9.9

Largest 6+ July 2022 – August 2022 Increase: hot AC WLTJ (+2.1)*

Largest 6+ July 2022 – August 2022 Decrease: CHR WKST (-1.2)

*Represents the largest July 2022 – August 2022 increase (6+) of any station from these 12 PPM-markets

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 9.6 – 9.1, -.5, #1

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.6 – 6.1, +.5, sixth to fourth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.8 – 3.9, +.1, repeats in ninth-place

Number One 6+: news/talk KNRS-AM & KNRS-FM, seventh month in succession, 9.6 – 9.1, -.5

Largest 6+ July 2022 – August 2022 Increase (Tie): hot AC KBZN and rock KBER (+.7)

Largest 6+ July 2022 – August 2022 Decrease: CHR KUDD (-1.1)

LAS VEGAS

News/Talk: Beasley Media Group-owned KDWN “The Talk Of Las Vegas” 2.1 – 2.2, +.1, repeats at #18

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group classic hits-oldies KKLZ, second straight month, 7.5 – 7.0, -.5

Largest 6+ July 2022 – August 2022 Increase: hot AC KVGS (+1.2)

Largest 6+ July 2022 – August 2022 Decrease: regional Mexican KQRT (-1.5)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 6.5, +.4, sixth to fourth

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.0 – 3.7, +1.7, #15 to #11

iHeartMedia-owned WFLF “Orlando News Radio” 1.0 – 1.3, +.3, #20 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Community Connections-owned WMFE 2.0 – 2.7, +.7, repeats at #15

Number One 6+: Cox Media Group classic rock WMMO, first month, 7.0 – 7.5, +.5

Largest 6+ July 2022 – August 2022 Increase: news/talk WDBO (+1.7)

Largest 6+ July 2022 – August 2022 Decrease: Spanish tropical WRUM (-1.4)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 12.3 – 11.7, -.6, #1 and cluster-mate WKRC “55 KRC The Talk Station” 4.3 – 4.4, +.1, repeats in eighth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” .7 – .8, +.1, #21 to #20

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.7 – 5.1, +.4, remains at #7

Number One 6+: news/talk WLW, sixth month in a row, 12.3 – 11.7, -.6

Largest 6+ July 2022 – August 2022 Increase: country WUBE (+1.2)

Largest 6+ July 2022 – August 2022 Decrease: adult contemporary WRRM (-1.3)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 7.4 – 7.8, +.4, fourth to third

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 3.8 – 4.4, +.6, #11 to #10 and WKRK’s internet stream 1.5 – 1.6, +.1, repeats at #14

Public Radio News/Talk: Kent State University-owned WKSU 3.3 – 4.3, +1.0, #12 to #11

Ideastream-owned WCPN’s internet stream .1 – .2, +.1, #21 to #20

Number One 6+: Radio One urban AC WZAK, eighth month in a row, 9.4 – 9.0, -.4

Largest 6+ July 2022 – August 2022 Increase: public radio news/talk WKSU (+1.0)

Largest 6+ July 2022 – August 2022 Decrease: classic rock WNCX (-2.0)**

**Represents the largest July 2022 – August 2022 decrease (6+) of any station from these 12 PPM-markets

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 3.9 – 4.7, +.8, #11 to #5

Cumulus Media-owned KCMO-AM “Talk Radio 710 AM” .7 – 1.5, +.8, #21 to #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) steady at 3.4, #14 to #13

Public Radio News/Talk: University of Missouri-owned KCUR 4.1 – 4.4, +.3, tenth to ninth

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, fifth straight month, 8.3 – 8.6, +.3

Largest 6+ July 2022 – August 2022 Increase (Tie): news/talk KMBZ-FM and similarly-formatted KCMO-AM (+.8)

Largest 6+ July 2022 – August 2022 Decrease: contemporary Christian KJNW (-1.7)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 8.2 – 7.5, -.7, first to third

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 5.9 – 6.8, +.9, sixth to fourth

Public Radio News/Talk: Ohio State University’s WOSU 7.9 – 8.2, +.3, repeats in the runner-up slot

Number One 6+: iHeartMedia CHR WNCI, first month, 7.7 – 8.5, +.8

Largest 6+ July 2022 – August 2022 Increase:  rock WRKZ (+1.1)

Largest 6+ July 2022 – August 2022 Decrease:  adult contemporary WSNY (-1.1)

Call letter oddity: This is the first month at #1 for Bonneville Sacramento country KNCI, as well as iHeartMedia Columbus CHR WNCI.

Up next: August 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Front Page News Industry News

Tuesday, April 26, 2022

NAB2022: Don’t Blink. “As if technology hadn’t already disrupted media consumption pre-pandemic,” consultant Holland Cooke finds broadcasters gathering in Las Vegas for the first NAB Show in three years “somewhat future-shocked, yet curious and enthused.” HC’s notes from Monday sessions point to threats and opportunities in the New Normal. Read it here.

 

WWO Blog: Nielsen Data Shows Spoken-Word AM/FM Content Accounts for 36% of American Streaming. The Westwood One Audio Active Group blog post is a “comprehensive analysis of AM/FM radio streaming” based on Q4 2021 data from Edison Research’s quarterly “Share of Ear” study. Among the key conclusions from the study are: 1) The streaming shares of spoken-word AM/FM radio stations are nearly double their over-the-air shares. Spoken-word AM/FM radio station streams (news/talk, sports, talk/personality, Spanish news/talk) represent 36% of all American streaming listening, 89% greater than the over-the-air share (19%) of spoken word stations; 2) 89% of the AM/FM radio streaming audience resides in the DMA market where they stream. Marketers can purchase time on AM/FM radio station streams with the confidence that their ads will reach consumers in that local market; 3) There is wide variation in the amount of AM/FM radio stream listening that occurs in local markets. According to Nielsen’s analysis of the February 2022 Portable People Meter data, 18.4% of all AM/FM radio listening in Philadelphia occurs via the stream compared to only 3.9% of listening in Las Vegas; and 4) AM/FM radio streaming audiences are employed, upscale, and most are 35-64. The streams of AM/FM radio stations are highly desirable to advertisers. Compared to the over-the-air AM/FM radio audience in Nielsen’s 48 Portable Meter Markets, streaming audiences are 14% more likely to be employed full time, 30% more likely to have a $75K+ household income, and 11% more likely to be aged 35-64. See the complete study results here.

 

Audacy and FOX News Audio Expand Partnership. This expansion of the relationship between Audacy and FOX News Audio includes FOX News Audio’s linear talk radio streaming content migrating to AmperWave, Audacy’s cloud-based distribution and monetization platform for live and on-demand audio streams. The expanded agreement will also make Audacy the exclusive third-party ad sales representation of FOX News Audio’s streaming inventory on the audio network’s digital properties. The new agreement gives FOX streaming capabilities, sales representation, and new capabilities for live broadcasts on its streaming services. FOX News Audio will be the first of Audacy’s affiliate partners to enable “Rewind” capabilities. Audacy VP of business development Corey Podolsky says, “Audacy knows that our industry is changing with listeners consuming more audio on streams than ever before. As a strategic partner, we are excited to lean into that industry shift with FOX News Audio to deliver new capabilities via our AmperWave streaming platform. Coupled with our ability to now offer world-class hosting and ad serving capabilities, this will take our relationship to a whole new level.” FOX News audio executive director of business development and digital audio operations William Sanchez adds, “We’re thrilled to expand our partnership with Audacy and collaborate on serving the growing needs of our listeners. We look forward to improving our audience’s experience with AmperWave’s hosting technology on our platforms.”

 

TALKERS News Notes. San Antonio news/talk outlet KTSA-AM is celebrating its 100th anniversary on May 9. As part of the celebration, the Alpha Media station has produced a video that encapsulates the 300-year history of the city that you can see here…..Sports talk WBFG-FM, Parker’s Crossroads, Tennessee – in the Jackson, Tennessee market, is now owned and operated by Dan Reaves, who acquired the station from Lexington Broadcasting. The Jackson Sun reports that the change of ownership became official on April 1. Reaves is a well-known radio personality in the region and is hosting the morning drive show. George B. hosts the afternoon drive daypart and ESPN Radio content airs the rest of the day. The station will remain an affiliate for the Tennessee Volunteer Sports Network and the Memphis Grizzlies broadcasts…..SiriusXM and I Am Athlete, the media network founded by former NFL All-Pro receiver Brandon Marshall, announce a new, expansive content deal that includes a live nightly radio show and other projects. I Am Athlete and SiriusXM will produce a new show called “I Am Athlete Tonight” that will air live from 7:00 pm to 9:00 pm ET hosted by former NFL defensive end Leger Douzable and include a case of rotating co-hosts including Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly.

 

Musk to Acquire Twitter, Russia-Ukraine War, COVID-19, January 6 Investigation, Financial Markets/Inflation, Midterms/Trump & the GOP, and Immigration Issues Among Top News/Talk Stories Yesterday (4/25). After more than a week of attempts, Elon Musk’s $54.20 per share acquisition of Twitter has been accepted prompting questions about what the new Twitter will look like; Russia’s ongoing invasion of Ukraine, its effects on the global economy, and Vladimir Putin’s other European targets; the battle over mask mandates, the dominant BA.2 variant’s spread across the U.S., and the harsh lockdowns in China; the revelations of Republican politicians’ communications before and during the January 6 Capitol attack; concerns about bearish activity on the world’s financial markets and the effects of high gas and food prices on American families; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and Texas Governor Greg Abbott’s transportation of migrants to Washington, DC and U.S. immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.