Tag: SiriusXM Satellite Radio

Industry News

Veteran Industry Executive Corinne Baldassano Exits Take On The Day, LLC

By TALKERS | by TALKERS

Radio industry legend Corinne Baldassano has exited her longtime position with Take On The Day, LLC – the highly successful production and management company founded and owned by Dr. Laura Schlessinger and media entrepreneur Geoff Rich to produce and manage the iconic radio personality’s radio show (SiriusXM Satellite Radio) and related projects. Baldassano joined the firm in 2005 serving as its senior vice president of programming and marketing. Based in Los Angeles, she is widely recognized as a multi-format radio pioneer as well as a leading advocate for women being afforded equal opportunities in programming and management. Her background and accomplishments in the business are extensive going all the way back to 1970 where she broke ground for female executiveim roles in management in both music and news at such stations as New York’s WHN (in news) and WPLJ (as music director). Among the highlights in her remarkable career, she served as the ABC group’s first female program director at KAUM-FM, Houston and as PD at the Boston Globe’s WSAI-FM, Cincinnati. At one point she was vice president of programming for the ABC Radio Networks. Other senior managerial stops include Watermark production studio (American Top 40 and American Country Countdown), United Stations, and as senior vice president of programming for Sony-Warner’s radio division, SW Networks. Baldassano was a co-founder and an initial board member of the Mentoring and Inspiring Women, Inc group, which sprang from the first list of women honored by Radio Ink in 1998 (on which she was included). She tells TALKERS, “In my years at Take On The Day, LLC, I built wonderful relationships with advertisers, affiliates, SiriusXM, multiple charities and Dr. Laura Schlessinger’s loyal listeners. I am truly grateful for the years spent with Dr. Laura and Geoff Rich, as the company grew and diversified into live theatrical shows nationwide, podcasts, online stores that benefited Children of Fallen Patriots Foundation, and much more. We had a great time, and I have nothing but warm wishes for their continued success as we all move on to new chapters.” She adds, “As one of the co-founders and a former board member, I will continue to work closely with Mentoring and Inspiring Women in Radio, Inc, where I serve as a key mentor to amazing women rising to be the next generation of leaders in radio. It’s one of the most important things I’ve ever done, and I get inspired by these women each and every day.” Baldassano can be emailed at baldassanoc@gmail.com or by phone at 310-562-3083.

Industry Views

SABO SEZ: Howard Stern Deserves a Big Thank You

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imNO ONE has done more to elevate the status and improve the working conditions of on-air talent as much as Howard Stern.

Howard turned 70 this month and he has been on the air for 50 years – half of the time of the existence of radio. During his brilliant career, he has elevated the capabilities of radio to a scientific, pristine art. His success is neither an accident nor luck. It’s not even God-given talent. It’s all work. Nobody has ever worked harder on their radio show than Howard and, as a result, no radio star has ever earned as much money or deserved as much acclaim.

Several important notes:

— For Howard, radio always comes first. When he made the movie Private Parts the production fit around his radio show.

— “America’s Got Talent” ended taping at the pre-agreed times to accommodate Howard’s radio show.

— I made the first call to his agent to recruit Howard to SiriusXM Satellite Radio. He was already making a lot of money… his motivation for moving was to give his radio show the support and freedom necessary to see just how great he could make it.

— He loves radio.

Whatever you’ve heard Howard earns, it’s probably close. That’s good for everybody on the air in the world. He earns more than any TV star. He earns more than 99.9% of all movie stars. I think it’s pretty much Taylor Swift, Paul McCartney and Howard. A radio star is actually in that conversation!

When he started in the 1980s, he was suspended for saying douche bag. Now you can say douche bag. Thank him for winning that fight.

Thank him for proving that radio stars do better with real writers and producers. Radio stars can create four hours a day of magic with little help. (TV Sitcoms produce 22 minutes a week, for 22 weeks a year with 11 writers.) Thank him for moving millions of dollars of products a week with his live reads, enhancing the value of your live reads.

Thank him for being harassed by the federal government. Thank him for not blinking. Thank him for raising the profile and stature of American radio. Thank him for being funny.

I just don’t think he’s been thanked enough…

Walter Sabo was a founding architect of SiriusXM Satellite Radio and began the recruitment of Howard Stern. He has consulted RKO General, PARADE magazine, Hearst Broadcasting, Press Broadcasting, and other premium brands. He launched the first company to engage online video influencers, Hitviews. As an executive, he was EVP of NBC FM RADIO giving Dr. Ruth Westheimer her first media job and fostering the creation of adult contemporary. As VP ABC Radio Networks, Sabo hired Ringo Starr to be a DJ for a 24-hour special.

Industry Views

The Problems Facing Radio Were Not Caused by Consolidation

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imAs your friends get fired and on-air hosts are replaced with WideOrbit and Profitable Software, the mournful refrain is to unfairly blame consolidation. Consolidation has, in fact, made the medium financially viable and brought hundreds of individual stations from a river of red ink to the glow of black ink. Prior to consolidation, over half the radio stations in the U.S. lost money – year after year. Not a secret stat, those numbers were revealed annually by the NAB.

The flaw in the deregulation law was the elimination of the rules regarding financing of station acquisitions. Previous regulations required a licensee to prove it had the financial resources to cover expenses through the term of the license. Licenses could not be purchased with debt. Licensees could not sell the license until it expired. Radio stations could not be used for speculatory financial gain. When those rules were tossed, the industry hit a financial tailspin from which it has not recovered. That’s the problem.

That is not a “problem” with radio. In talks with publisher Michael Harrison about his exciting role in the United Nations as executive advisor to World Radio Day 2024, we shared a key observation: The world’s radio industry is overwhelmingly enthusiastic. Working with clients in London, Toronto, Montreal, Amsterdam, Athens and Sydney, the passion for the medium continues to grow and is supported by audience engagement and response.

Internationally, there is a robust radio set design and manufacturing industry. European listeners seek clothing featuring radio set themes and artwork. Believe me, the food at the NAB Europe is much better than that crap served here.

Follow the money. Radio is not legacy media. Radio is proven media – proven for over 100 years. Local retail advertisers are a practical lot. They buy advertising that works for this weekend. If it doesn’t bring feet to the floor and dollars to the door, sponsors just don’t repeat-buy.

I was the in-house programming guru at SiriusXM Satellite Radio for eight years starting pre-launch. The reason Sirius exists is test after test revealed that Americans liked radio so much, used radio so much, they wanted more stations. More choice. More.

Consolidation, with considerable credit to Randy Michaels, allowed radio to convert from a frequency media buy to a reach media buy. That puts radio in budgets with TV. The opportunity right now is to actually monetize radio’s clout as a reach medium. Create scarcity. More spots mean cheaper spots, smaller budgets and higher expense. More spots mean much less efficiency for media buyers. Media buyers have to spend their budgets. They would prefer to spend that money with one or two outlets before lunch rather than having to “make the buy” by purchasing dozens and dozens of stations acquiring spots that are cheap, bonused, thrown in, flanked, and here are some tickets.  The fix starts with raising the price to meet the public’s perception and usage levels of radio.

Walter Sabo has grown audience share for a roster of clients that has included SiriusXM Satellite Radio, RKO, ABC, Apollo Advisors, Hearst, Wall Street Journal Radio and many others. Reach him at walter@sabomedia.com. Learn about his unique radio show at www.waltersterlingshow.com

Industry News

The Damning Myth of Spoken Word Radio: High Time Spent Listening (TSA) and Low Cume

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imDependency upon a PPM panel to deliver high time spent listening is a bad business model. Would you rather count on one person listening for one hour or four people listening for 15 minutes? Right.

A good music format program director knows exactly how to program talk radio in a PPM environment. Oddly, when a music programmer has the privilege of programming a talk station they seem to forget all of their programming knowledge. Both formats are measured by exactly the same technology and therefore if it “works” in music, it works in talk.

The reason “New Jersey 101.5” quickly became the highest cuming FM talk station in the world – for 20+ years – is because when Bob McAllan, Jay Sorensen, Perry Simon, John Dziuba and I designed it, we had a simple process: Build a music station that takes a lot of phone calls. It was always programmed like a top 40 station and 33 years later it obviously worked.

The reason “Real Radio 104.1 in Orlando” was the only Howard Stern station that did not suffer the expense of having to change format when he was recruited to SiriusXM Satellite Radio was because the station was built as a heavily formatted music station that took a lot of phone calls. Note that Real Radio 104.1 and New Jersey 101.5 both air music non-stop on the weekends for the single purpose of targeting a specific cume demographic. It obviously worked.

What are the key elements of a music format that should be applied to talk in order to build cume?

  • Please, god, don’t flag the “breaks.”
  • Every show had a specific pace based on topic set up time and call length time which gave the station a consistent rhythm and sound.  All day.
  • No “records” from home!  No personal sound effects, jingles or that crap.
  • Constantly sell ahead. No yesterday calls, yesterday references. Sell what’s next.
  • Assume every single listener just tuned in. Explain the topic and give the phone number obsessively.
  • Listener driven not host driven. Every host is valuable and gifted but if a host makes the mistake of quitting, the interest needs and tastes of the listener are constant and can be reflected by the next host. A constant.

Mickey Luckoff, the brilliant president of KGO, San Francisco for decades explained why he hired most of his hosts from top 40  radio because, “I can teach them TALK but I can’t teach them radio.”  BTW yes, even 34-year morning host Jim Dunbar worked at WLS and KQV as a top 40 jock immediately before joining KGO to host a talk show.

Walter Sabo was a pioneer in the concept of targeted talk which allows a station to precisely reach a chosen demographic. He has had a robust list of consulting clients including, SiriusXM Satellite Radio, Conde Naste, CBS, Press Broadcasting, RKO General, Hearst, Fred Silverman Productions, and many more. His company HITVIEWS was the first major player to recognize and monetize online video stars known as “influencers.” He is on the nominating board of the Radio Hall of Fame. Reach him at 646.678.1110 or walter@sabomedia.com.  Discover Sabo’s network radio show here: waltersterlingshow.com.

Industry News

Joe Madison Reverses Role with MH on This Week’s Harrison Podcast

By TALKERS | by TALKERS

Heavy Hundred titan Joe Madison recently interviewed TALKERS publisher Michael Harrison (6/20) on his long-running “Urban View” channel program on Sirius XM Satellite Radio.  The two legendary radio figures took a deep-dive into the subjects of podcasting, AM radios in cars, the role of boomers in today’s culture, happenings at TALKERS 2023 and the way in which the annual TALKERS Heavy Hundred list is compiled. Now, that compelling conversation is the basis of this week’s installment of the award-winning PodcastOne series, “The Michael Harrison Interview.”  Don’t miss this conversation! Listen to the audio here. 

Front Page News Industry News

Tuesday, April 26, 2022

By Editor | by Editor

NAB2022: Don’t Blink. “As if technology hadn’t already disrupted media consumption pre-pandemic,” consultant Holland Cooke finds broadcasters gathering in Las Vegas for the first NAB Show in three years “somewhat future-shocked, yet curious and enthused.” HC’s notes from Monday sessions point to threats and opportunities in the New Normal. Read it here.

 

WWO Blog: Nielsen Data Shows Spoken-Word AM/FM Content Accounts for 36% of American Streaming. The Westwood One Audio Active Group blog post is a “comprehensive analysis of AM/FM radio streaming” based on Q4 2021 data from Edison Research’s quarterly “Share of Ear” study. Among the key conclusions from the study are: 1) The streaming shares of spoken-word AM/FM radio stations are nearly double their over-the-air shares. Spoken-word AM/FM radio station streams (news/talk, sports, talk/personality, Spanish news/talk) represent 36% of all American streaming listening, 89% greater than the over-the-air share (19%) of spoken word stations; 2) 89% of the AM/FM radio streaming audience resides in the DMA market where they stream. Marketers can purchase time on AM/FM radio station streams with the confidence that their ads will reach consumers in that local market; 3) There is wide variation in the amount of AM/FM radio stream listening that occurs in local markets. According to Nielsen’s analysis of the February 2022 Portable People Meter data, 18.4% of all AM/FM radio listening in Philadelphia occurs via the stream compared to only 3.9% of listening in Las Vegas; and 4) AM/FM radio streaming audiences are employed, upscale, and most are 35-64. The streams of AM/FM radio stations are highly desirable to advertisers. Compared to the over-the-air AM/FM radio audience in Nielsen’s 48 Portable Meter Markets, streaming audiences are 14% more likely to be employed full time, 30% more likely to have a $75K+ household income, and 11% more likely to be aged 35-64. See the complete study results here.

 

Audacy and FOX News Audio Expand Partnership. This expansion of the relationship between Audacy and FOX News Audio includes FOX News Audio’s linear talk radio streaming content migrating to AmperWave, Audacy’s cloud-based distribution and monetization platform for live and on-demand audio streams. The expanded agreement will also make Audacy the exclusive third-party ad sales representation of FOX News Audio’s streaming inventory on the audio network’s digital properties. The new agreement gives FOX streaming capabilities, sales representation, and new capabilities for live broadcasts on its streaming services. FOX News Audio will be the first of Audacy’s affiliate partners to enable “Rewind” capabilities. Audacy VP of business development Corey Podolsky says, “Audacy knows that our industry is changing with listeners consuming more audio on streams than ever before. As a strategic partner, we are excited to lean into that industry shift with FOX News Audio to deliver new capabilities via our AmperWave streaming platform. Coupled with our ability to now offer world-class hosting and ad serving capabilities, this will take our relationship to a whole new level.” FOX News audio executive director of business development and digital audio operations William Sanchez adds, “We’re thrilled to expand our partnership with Audacy and collaborate on serving the growing needs of our listeners. We look forward to improving our audience’s experience with AmperWave’s hosting technology on our platforms.”

 

TALKERS News Notes. San Antonio news/talk outlet KTSA-AM is celebrating its 100th anniversary on May 9. As part of the celebration, the Alpha Media station has produced a video that encapsulates the 300-year history of the city that you can see here…..Sports talk WBFG-FM, Parker’s Crossroads, Tennessee – in the Jackson, Tennessee market, is now owned and operated by Dan Reaves, who acquired the station from Lexington Broadcasting. The Jackson Sun reports that the change of ownership became official on April 1. Reaves is a well-known radio personality in the region and is hosting the morning drive show. George B. hosts the afternoon drive daypart and ESPN Radio content airs the rest of the day. The station will remain an affiliate for the Tennessee Volunteer Sports Network and the Memphis Grizzlies broadcasts…..SiriusXM and I Am Athlete, the media network founded by former NFL All-Pro receiver Brandon Marshall, announce a new, expansive content deal that includes a live nightly radio show and other projects. I Am Athlete and SiriusXM will produce a new show called “I Am Athlete Tonight” that will air live from 7:00 pm to 9:00 pm ET hosted by former NFL defensive end Leger Douzable and include a case of rotating co-hosts including Marshall, former NFL players LeSean McCoy, Brandon Flowers and Adam “Pacman” Jones, former NBA player Antoine Walker, former WNBA player Chantel Tremitiere and journalist Omar Kelly.

 

Musk to Acquire Twitter, Russia-Ukraine War, COVID-19, January 6 Investigation, Financial Markets/Inflation, Midterms/Trump & the GOP, and Immigration Issues Among Top News/Talk Stories Yesterday (4/25). After more than a week of attempts, Elon Musk’s $54.20 per share acquisition of Twitter has been accepted prompting questions about what the new Twitter will look like; Russia’s ongoing invasion of Ukraine, its effects on the global economy, and Vladimir Putin’s other European targets; the battle over mask mandates, the dominant BA.2 variant’s spread across the U.S., and the harsh lockdowns in China; the revelations of Republican politicians’ communications before and during the January 6 Capitol attack; concerns about bearish activity on the world’s financial markets and the effects of high gas and food prices on American families; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and Texas Governor Greg Abbott’s transportation of migrants to Washington, DC and U.S. immigration policy were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Friday, April 22, 2022

By Editor | by Editor

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “MiGs, Masks & Musk,” looks back at this past week of 4/18 to 4/22. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Christopher Ruddy, CEO Newsmax; Dr. Daliah Wachs, physician/talk show host, Genesis Communications Network; Bill O’Reilly, talk show host/commentator, Key Networks; and Joe Madison, talk show host, SiriusXM Satellite Radio. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas;  WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; Podcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

 

Round Three of March PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s March 2022 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s March 2022 sweep covered March 3 – March 30. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM adds four-tenths for an 8.1 share (6+, weekly AQH share) finish and climbs to the #3 rank, while iHeartMedia’s crosstown news/talk KEX tacks on two-tenths for a 3.3 share good for the #13 rank. Radio One’s news/talk WBT-AM/FM, Charlotte leaps nine-tenths to finish the survey with a 4.2 share and rises to the #10 rank. iHeartMedia’s news/talk WOAI, San Antonio jumps from #7 to #3 after climbing 1.1 shares for a 6.2 share finish. In Salt Lake City, iHeartMedia’s KNRS-AM/FM is #1 in the market after leaping 1.5 shares to wrap the month with a 9.9 share, while Bonneville’s crosstown news/talk KSL-AM/FM is up three-tenths, finishing the survey with a 6.3 share good for the #3 rank. You can see Mike Kinosian’s complete Ratings Takeways from this group of markets (as well as the first two rounds) here.

 

Triton Digital March 2022 U.S. Podcast Report Released. Data from Triton Digital’s March 2022 U.S. Podcast Report is released. The ranking of the 100 top podcasts – based on average weekly downloads – is of the pool of programs from participating podcast networks. In March, “NPR News Now” from NPR was the #1 podcast in the U.S. But Cumulus Media podcasts fare very well in the ranker, with several in the top 25 including “The Ben Shapiro Show” at #2, “The Dan Bongino Show” at #7, “The Mark Levin Podcast” at #19, “The Matt Walsh Show” at #21, and “The Michael Knowles Show” at #24. Salem Podcast Network’s “The Charlie Kirk Show” was up to #12 in March and Audacy Podcast Network’s “Pod Save America” ranked #11. You can see the complete ranker, as well as a rank of the top 20 U.S. podcast networks, here.

 

iHeartMedia and Seneca Women Partner for Search for the Next Great Female Podcasters. This new partnership between iHeartMedia and global women’s leadership platform Seneca Women will establish the “first-ever Seneca Women Podcast Academy, a program designed to help amplify the voices of women in podcasting. The inaugural class will consist of 10 winners from iHeartMedia’s nationwide initiative, ‘Seneca Women to Hear: The Search For the Next Great Female Podcasters,’ which set out to find the next breakout female podcast stars.” The Seneca Women Podcast Academy will help these winners develop and launch their own shows on the Seneca Women Podcast Network, distributed by iHeartMedia. The six-week intensive program will kick off in May and will include one lecture per week with direct access to industry-leading mentors, all women who are at the top of their respective fields in podcasting. Creators will also receive a stipend and top-of-the-line audio equipment to produce episodes of their shows, which will all become part of the Seneca Women Podcast Network. iHeartPodcast Network COO Will Pearson says, “iHeartMedia is proud to say that 50% of our new shows over the past 12 months are hosted by women. We want to continue that growth and we believe starting the Seneca Women Podcast Academy is an exciting next step toward changing the makeup of podcasting. These 10 shows will only bolster our platform and we’re thrilled to offer these creators the space and support to become the next generation of influential podcasters.”

 

Skyview Networks Promotes Jeanne-Marie Condo to President of Network Partnerships and CRO. Media executive Jeanne-Marie Condo is promoted to president of network partnerships and chief revenue officer for Skyview Networks. Skyview CEO and president Steve Jones comments, “Jeanne-Marie has been the architect of our sales strategy, carefully integrating business partners to create unrivaled value for our advertising clients while driving significant return for the audio brands we steward. This new title recognizes Jeanne-Marie’s leadership role in the company and across the industry wherein she has become respected for her commitment to our clients and early development and implementation of integrated sales and brand awareness for our advertisers.” Condo has been with the company since shortly after its inception by executive chairman of the board Ken Thiele.

 

TALKERS News Notes. Chicago media writer Robert Feder reports that WGN-AM, Chicago morning drive host Bob Sirott will be one of the personalities on Marquee Sports Network’s new program “The Reporters” when it debuts on May 1. Marquee general manager Mike McCarthy says, “We’re excited to launch ‘The Reporters’ as part of our Sunday morning programming lineup, discussing the biggest sports stories with the writers and broadcasters closest to the action. We look forward to bringing additional coverage across the Chicago sports landscape to Marquee viewers.”…..Edison Research is presenting “Moms and Media 2022” in a webinar on Thursday, May 5 at 2:00 pm ET. The company says this year’s study provides insight on U.S. moms and their media usage, social media habits, and current outlook on tech. Findings incorporate data from The Infinite Dial study from Edison Research, Wondery, and ART19, as well as new data from a national online study of adults 18 and older. You can get registration information here…..The nationally syndicated weekend program “Talkin’ Pets” with host Jon Patch celebrates 32 years on the air this month. Patch says, “Each week you get a variety of veterinarians and trainers, not just me, which keeps our show current, fresh, exciting and always new.” The program also features news on animal welfare, wildlife, farming, and environmental issues that affect animals, as well as interviews with celebrities…..AdLarge signs an ad sales partnership deal with globally recognized financial icon Tori Dunlap on the re-launch of her “Financial Feminist” podcast. AdLarge says, “The first season of Financial Feminist podcast, which wrapped in Summer 2021, it was ranked #1 in business podcasts and is currently the only woman-founded, woman-hosted, and women-focused podcast in the Top 20.”

 

The U.S. Economy Top News/Talk Story for Week of April 18-22. The state of the U.S. economy including the high price of gasoline & food, the supply chain problems, the crash of Netflix stock, and concerns about a recession combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. Tied at #2 this week was the Russia-Ukraine War, U.S. foreign policy, and the French presidential race between Emmanuel Macron and Marine Le Pen, followed by COVID-19 at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.