Industry News

Beasley Celebrates 15th Anniversary of “98.5 The Sports” Hub in Boston

Beasley Media Group is celebrating the 15th anniversary of sports talk WBZ-FM, Boston “98.5 The Sports Hub,” next week.  The station launched on August 13, 2009 with replays of the New England Patriots 2001,im 2003 and 2004 Super Bowl winning radio broadcasts, followed by the inaugural “Felger & Mazz” show. Throughout its 15-year history, the station has received numerous industry accolades, including the National Association of Broadcasters’ Marconi Award for “Sports Station of the Year” in 2011, 2014, 2019 and 2023. Station program director Rick Radzik says, “For me, being with the station since day one, I have always felt proud and privileged to be a part of the ‘Sports Hub’ team these past 15 years. We look forward to celebrating the milestone all next week on air and online with many stories and recollections from our on-air talent.”

Industry Views

Monday Memo: Don’t Say Goodbye

By Holland Cooke
Consultant

If you’re hosting a weekend ask-the-expert show to attract new clients and customers, DON’T say goodbye at the end of your show.

im

Instead, tell ‘em: “THAT’S IT FOR TODAY’S RADIO SHOW. IF YOU MISSED ANY OF IT, YOU CAN LISTEN AT YOUR CONVENIENCE OR DOWNLOAD IT FROM [describe how to find on-demand page on station web site; and/or “ON YOUR FAVORITE PODCAST PLATFORM”]. AND WE’RE ALWAYS AVAILABLE AT [your business’ web site address]. AND WE’LL TAKE YOUR CALL ANYTIME, AT OUR [store, office, etc.], [phone number, nice-and-slow]. OR EMAIL ME AT [address, something memorable, i.e., AskAndy@yourURL.com].

And ICYMI, there’s more guidance from a previous TALKERS issue here.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Beasley’s “97.5 The Fanatic” Extends Ricky Bottalico

Beasley Media Group and air personality Ricky Bottalico agree to a multiyear contract extension in which he’ll continue serving as co-host of “The Best Show Ever with Tyrone Johnson.” Bottalico – a former MLBim relief pitcher – joined the afternoon drive show in August of 2022. Beasley Philadelphia cluster manager Paul Blake comments, “Ricky was a fierce competitor on the mound during his 12-year career in Major League Baseball. His grit, toughness, and strong work ethic make him an ideal co-host for our afternoon show on ‘The Fanatic.’ We’re thrilled to announce his renewal.” Bottalico says, “I am happy to be back with Tyrone and ‘The Best Show Ever.’ I will continue to work hard to bring my best every day. As a group, we are striving to be better every chance we get!”

Industry News

Howard Eskin Returns to WIP Saturday Show

According to a report in the New York Post, longtime WIP, Philadelphia personality Howard Eskin returned to his regular Saturday show on the Audacy sports talk station and addressed the incident that happened at Citizens Bank Park in late June that got him banned from the ballpark in late June. Eskin was banned from theim Citizens Bank Park and from the 76ers’ practice facility in Camden, New Jersey after an unwanted advance on an Aramark employee at the ballpark. Eskin was off WIP since that time. He said, in part, “I’d like to briefly address the recent reports about an incident at Citizens Bank Park. Now I’m not going to get into specifics other than to say that I recognize my actions have offended and upset her. I feel awful about that. I really do. I apologized to her at the time of the incident, and I apologize again now. I’m truly sorry that this did occur. I know a lot of you want me to say more about this, but I don’t intend to comment on this any further and hopefully you understand.”  See the Post story here.

Industry Views

Pending Business: Non-Compete

By Steve Lapa
Lapcom Communications Corp
President

imIt’s complicated, this whole Federal Trade Commission ruling potentially banning the non-compete. Considering where you stand on the non-compete concept, it’s really all about evaluating the five “C” profile of your media business.

Personally, I sit at a roundtable where all sides are given equal consideration. More about that roundtable later.

First the five Cs of your media business: Company, Culture, Customers, Competition, Compensation. Let us define each.

1. Company – What is the image and reputation of your Company (management) internally?

Externally? Is your Company viewed as a destination or last resort for employment?

2. Culture – Is the atmosphere on your sales team or in your talent pool upbeat, positive performance driven, supportive, with access to key management? Is there a feedback loop that makes employee voices valued in this new world of Zoom, Teams, etc.? Is achievement recognized in a positive manner? Do sellers and talent have input into goals? Are missed goals treated like broken glass or the start of a learning curve?

3. Customers – Advertisers and audience are important customers. Advertisers, the cash register of any ad-based media model, move in only three directions – increase their spend, decrease their spend, flatline spending. Audience scale is the currency of your performing talent. Audience, like advertisers, can only go in three similar directions – increase, decrease, level off. If you are a subscription-based media entity, pay close attention to overdelivering subscriber expectations and lowering churn.

4. Competition – Keep a close eye on what your competitors are paying, how they are recruiting and what they are changing.

5. Compensation – My favorite. Have the courage to pay for performance at the high end and many of your non-compete clauses may not be needed.

Check the boxes on all five Cs in the model as outlined. Now back to my roundtable.

When you consider your company’s view, the non-compete in any media business that provides training (sales, talent, and other personnel), promotional investment, exposure to confidential research and strategies, is not simple to eliminate.

Consider the following:

1. The talent/show that is backed with a six-figure promotional campaign. Should the talent/show be allowed to seek employment at a competitor who is smart enough to realize, your company invested the money to make the talent/show a success, and all the competitor needs to do is revise compensation and lift a few restrictions? Your company’s investment could never be paid back.

2. Ever sit in on a focus group project? When the participants open the perception spigot, the bucket can fill up with verbal gold. Whomever gains access to that research and the resulting strategic change in direction has their hands on confidential information that can help drive results off the charts. How is the company’s investment in that research protected? What about the employees learning how it all works?

3. Good sales training, seminars, and off-site are not cheap, and considered an investment in all sellers and management. Should you really be permitted to walk across the street with no notice and all that expensive training in your laptop?

I’m writing this column as a roundtable, considering all sides and it is still complicated.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

New Local Show Debuts on Sports Talk WSSP, Milwaukee

Audacy sports talk WSSP-AM, Milwaukee “1250 AM The Fan” is launching a new local weekday show hosted by Steve “Sparky” Fifer called “Wisconsin Sports Daily” airing from 2:00 pm to 5:00 pm,im beginning Monday (4/15). Fifer says, “I’m super excited to be hosting ‘Wisconsin Sports Daily,’ and I can’t wait to talk about our favorite sports teams with our loyal listeners. The opportunity to host great guests to add to our conversations is a plus. Let’s bring some passion back into sports talk radio in Milwaukee!” Fifer serves as assistant program director and on-air host at 1250 AM The Fan. He also hosts a Milwaukee Bucks postgame show and numerous podcasts, including “Curd & Long,” “Green and Growing” and “Spare/Time Bowling Show.” He also helps run Audacy’s BetQL Network in other markets.

Industry Views

Pending Business: One Billion and Counting

By Steve Lapa
Lapcom Communucations Corp
President

imLet’s talk streaming because I don’t get what is happening. Maybe you do.

Talk shows place decent cameras in the radio studio, maybe one in the control room, possibly a third at a “producer’s” desk, a flat screen or two with cool visuals in the background to fulfill the coolness quotient, push the video stream to YouTube or another platform and wait for the throngs of followers to find the talk radio show, view, subscribe and stay with it until the numbers are staggering.

Sometimes the video stream is promoted on air or your station’s website and the expectation is the online audience will skyrocket. After several months, the viewer numbers don’t skyrocket, or maybe the numbers develop modestly, but sales becomes the art of packaging. Because the scale necessary to move the sales needle is still not happening.

This is not a hypothetical. This is happening today at some of the best radio stations delivering high-level radio programming in markets of all sizes around the country. Why do we struggle with how to turn the best radio programming in the world into competitive online video content?

The short answer is great talk radio programming is just that: great radio programming. But herein lies the dilemma. Great talk radio talent, in any format, are natural masters of the foundational elements that can make their YouTube, Rumble, and other social media video platforms gain audience and successfully generate revenue.

Let’s identify the most important reason why:

1. Authentic. Show me one successful talk radio host in any talk radio format who does not exude “authentic.” Agree or disagree with the host on politics, sports, finances or fishing, great talk show hosts are authentic, and their audience can sense the passion coming through in every show. Now, let’s identify the nasty four-letter word, stopping many great talk talents and their content from performing competitively on current social media video platforms. That four-letter word?

2. Show. Most great talk radio talents understand what it takes to put on a great “show.” Mechanics, formatics, and unique skills are developed over time designed to maximize Nielsen performance. But often, many of these – forgive me here – old media “show” skills are not relevant to the huge audience now consuming 1 billion hours of YouTube video every day. Yet we persist and video stream the radio “show” with the expectation an online audience will skyrocket, sales will explode, and the future is as easy as hitting the send button. It just does not work that way.

The radio industry has developed many of the greatest “authentic” talents in the world. How will we plan for a future that has billions of hours of consumption?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

KHTK, Sacramento Unveils New PM Drive Show

Bonneville sports talk outlet KHTK-AM, Sacramento “Sactown Sports 1140AM” launches a new afternoon drive show with Kevin “Whitey” Gleason moving from the midday show and being joined by market sports personality Kyle Draper for “The Drive Guys” airing from 2:00 pm to 6:00 pm. Kevin Gleason recently re-joined “Sactown Sports” and previously was part of the station’s “Rise Guys”im morning show from 1999-2011. Kyle Draper is the Sacramento Kings pre- and post-game host on NBC Sports California and was previously an anchor/host at NBC Sports Boston. Bonneville Sacramento SVP and market manager Steve Cottingim says, “We are excited to continue to elevate the Sactown Sports brand with the addition of ‘The Drive Guys.’ Kevin has been a fabric in the Sacramento community for four decades now and pairing him with Kyle Draper who is a familiar voice to our listeners through the Sacramento Kings broadcast just highlights our commitment to Sacramento sports.”

Industry News

New Hosts Join Cumulus Media’s “The Ticket” in Dallas-Fort Worth

Cumulus Media announces new personalities in middays on its sports talk outlet KTCK-AM/FM, Dallas-Fort Worth “The Ticket.” Former “Ticket” host Matt McClearin re-joins the station after two years on-air at the company’s WJOX-FM, Birmingham, Alabama. He’s partnering with “Ticket” personality Donovan Lewis for theim 10:00 am to 1:00 pm show, filling the role of retired “Ticket” host Norm Hitzges. New to the daily lineup is the 1:00 pm to 3:00 pm duo of Sean Bass and David Mino. Bass has been with “The Ticket” for 22 years, most recently as producer of “The Norm and D Invasion.” Mino has been with the station for 11 years, most recently as producer of “The Hardline” afternoon drive show. Station program director Jeff Catlin comments, “I couldn’t be more excited for the midday makeover on ‘The Ticket.’ Matt, Sean, and Mino have all earned this opportunity. All three guys are well-known and well-liked by our passionate listeners and their ‘Ticket’ teammates. They will fit in well and make this a seamless transition.”

Industry News

Cumulus Media Promotes Ann Thomas to Program Director for WJR, Detroit

Cumulus Media announces that it is promoting Ann Thomas to program director for heritage news/talk outlet WJR, Detroit. The company says that Thomas becomes the first female program director in the station’s 101-year history. She rises from her previous role as assistant program director and executive producer. Thomas started at WJR as an intern in 1982 and was then hired full-time as producer of a WJR program called, “The Other Side of the News.” She went on to become a WJR news reporter and anchor, winning several Associated Press, United Press International, and Detroit Press Club awards for Breaking News and Auto Negotiations. In 1999, Thomas was named executive producer of the “Paul W. Smith Show.” Thomas also produced the WJR-MSU tailgate shows for 15 years from 2006-2021. She has hosted WJR programs including “The Healthy Woman Show,” “Opportunity Detroit,” “The WJR Gardening Show,” and “Women Who Lead,” which she launched 11 years ago to highlight Michigan women from all walks of life doing great things in the community. Cumulus Media RVP and market manager Steve Finateri says, “Ann Thomas is the heart and soul of WJR and has been deserving of this move for a very long time. Her fingerprints are already all over this heritage, award-winning radio station, but we are all excited to see what the future holds with Ann in the driver’s seat!” At the same time, Cumulus promotes Mike Wheeler from WJR PD to operations manager for Cumulus Detroit/Ann Arbor. In the newly created position, Wheeler will manage operations for the company’s four Detroit stations and four Ann Arbor stations.

Industry News

“104.5 The Zone” in Nashville Renews “3HL” Afternoon Show

Cumulus Media sports talk outlet WGFX-FM, Nashville “104.5 The Zone” renews its afternoon drive show “3HL” starring Brent Dougherty, Dawn Davenport, and Ron Slay. The company says, “Brent Dougherty is known as ‘The Mayor of Middle Tennessee Sports’ and is a well-known fixture in Nashville’s sports scene.im Dawn Davenport is seen every Saturday on the college football sidelines, and her relationships and knowledge of the SEC are huge assets for ‘104.5 The Zone’ listeners. Ron Slay is an SEC Player of the Year for the Tennessee Volunteers Men’s Basketball team and is a beloved natural entertainer.” Cumulus Nashville VP/market manager Allison Warren and program director Paul Mason say, in a joint statement, “Today, we celebrate the powerhouse trio Brent Dougherty, Dawn Davenport and Ron Slay. They have proven time and again to be a driving force behind 104.5 The Zone’s success, dominating the ratings and capturing the hearts of our listeners. They have an undeniable chemistry—a lightning in a bottle connection that brings our audience together. We are grateful to our clients, who have become our biggest fans, for choosing this remarkable station and these influential personalities to support their local businesses.”

Industry News

WDBO, Orlando Expands Joe Kelley Show

Cox Media Group’s news/talk WDBO-AM/W297BB, Orlando announces the expansion of “The Joe Kelley Show” to the 5:00 pm to 7:00 pm hours, effective May 1. Station director of branding and programming Keith Memoly says, “As we embrace Joe Kelley and celebrate the expansion of his local radio show, we alsoim embrace the positive impact it will have on our community. With more time to share his insightful perspective and engaging personality, Joe will continue to uplift, connect, and strengthen the bonds that make our community thrive.” Kelley comments, “I’m really excited about the opportunity given to me by WDBO to help lead on-air discussions about such vital issues during such unstable times. Instead of talking points, I’ll just bring my natural curiosity about issues and life. Instead of screaming and yelling, I’ll engage our great listeners in compelling discussion about the day’s events. Instead of calling people names, I’ll welcome all opinions and ideas equally. Most importantly, I want ‘The Joe Kelley Show’ to be fun, interesting and easy-to-listen-to.”

Industry Views

Better Than a Tornado – What You Can Control

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

The whining is non-stop. Many in radio mourn the advent of consolidation, corporate dictates, staff cuts. They miss the way the industry was – before.

A few reminders about – before. Half the radio stations in the U.S. lost money. Voice tracking? Yes, it was called automation, analog automation and it was a technical nightmare. The meta forces that control our industry today were not created by your current boss. They were created by irresponsible venture capitalists who only looked at the fifth-year projections. A budget projected to the fifth year is at best a guess, but it is most probably a lie.

What can you control? If you are a host, you can control your next show. If you are a program director, you can control your next promo, next break, next collection of shows. You control the product and that makes you the most powerful person in the radio ecosystem. You control the product. Let’s improve the product right now. Listeners know or believe that all radio is live. Live means surprises, the unexpected, the urgent!

— Prep the surprises. Rather than sourcing the New York PostDaily Mail and your local newspaper, try throwing them away for just a day and tap brand new, unexpected sources. Search “Siberia news” and “Alaska news.”  You will be stunned at the unique menu of stories and fresh material. Surprise! Did you know the biggest challenge in Siberia is rampant forest fires? How about the fact that melting permafrost has given up well preserved woolly mammoths and new breeds of humanoids? Live means surprise.

— Build the stage. Your station or network has a vast, digital production library that you don’t use. Take the time to sit with that library for a whole day and let your creativity explore the sounds and SFX. You will discover new beds, sounders and dramatic effects to build your show’s image and present the unexpected. Already use production? Scrap it and start fresh.

— Water in the basement is the most urgent news in a listener’s life. Not the debt ceiling or January 6. Water in the basement! Other urgent news is: The moving van is two days late. The mother in-law is speaking. Logan died on “Succession.” Give yourself permission to talk about what happened to you over the weekend rather than what happened in Washington, DC.

Your current list of topics is old news, no surprises, nothing urgent. Stop, it’s not working. The typical talk radio topics reach people who typically cannot stand up to change the dial. Surprises, the unexpected and the urgent could boost the survival probability of the AM band — better than a tornado.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Salem Debuts “Senior Fitness with Meredith” Podcast

Salem Media Group announces the launch of the podcast show “Senior Fitness with Meredith” on Salem-owned SeniorResource.com. Host Meredith Chen is an AFAA-certified personal and group fitness trainer with over 15 years of experience. Each week, “Senior Fitness with Meredith” examines a wide range of topics including physical and mental wellness, nutrition, positivity, and the motivation seniors and families need for leading healthy and active lifestyles. Chen says, “We hope to reach a wider audience and help shed more light on important topics regarding physical fitness, mental health, and wellness that matter most to seniors as we continue to roll out podcast episodes now and into the future. We’re proud to be a part of a great network of people who are like-minded and dedicated to providing the best content online for a demographic that we feel is underserved, and we are looking forward to helping that change.”