Monday Memo: Gobble Gobble
By Holland Cooke
Consultant
Running a successful radio station, hosting a show, or producing a podcast is a lot like hosting Thanksgiving dinner. You need a plan. You need to deliver something satisfying to a crowd with varying tastes. And most of all – if you get it right – you’ll have leftovers you can turn into even more value long after the main event.
The Menu is the Strategy. You don’t just “wing it” on Thanksgiving. Same goes for your content. Who are you serving? What do they expect? Your content calendar is your shopping list. Your team is your kitchen crew. And if you’re still deciding what’s on the menu the morning of, don’t expect rave reviews.
Timing is the Secret Sauce. Get the turkey in too late, and the sides suffer. Hit “record” without a clear rundown, and the show flounders. Publish an episode at the wrong time? Lost in the noise. Stations, shows, and podcasts are all about flow and timing. Great pacing, clean execution, smart transitions. Just like the perfect meal, everything needs to hit the table hot and in the right order.
The Turkey is your Centerpiece. For a station, it’s your format or your tentpole talent. For a show, it’s the host or the day’s big segment. For a podcast, it might be your story structure or your featured guest. Nail the turkey, and people forgive a few lumpy mashed potatoes. Miss it – bland, dry, underwhelming – and no one remembers the green bean casserole.
The Sides are the Supporting Elements. News, weather, traffic, and imaging turn a decent meal into a memorable one. Great intros, tight sound design, and a well-timed punchline make your core content shine.
Different Tastes, One Table. Uncle Edgar wants deep-fried turkey. Your cousin’s vegan. Grandma’s still mad you skipped the marshmallows on the yams. Your audience is just as varied – P1 loyalists, casual browsers, podcast subscribers who never miss a week. You can’t be everything to everyone, but you can build a spread that makes multiple types of listeners feel seen. Know your audience segments. Serve accordingly.
Table Setting = Delivery Platform. Whether it’s FM, a podcast app, a smart speaker, or a website, presentation matters. Is the user experience smooth? Is the stream clean? Is the podcast art appealing? Are your links working? A cold plate on fine china is still cold. Don’t let great content get lost in clunky delivery.
Leftovers = Repurposing. You spent all that time prepping and recording. Don’t just serve it once. Chop up segments for social. Turn interviews into blog posts. Republish as “Best Of” content. Archive it smartly so people can find it later.
Leftover content, when handled right, can fuel long term engagement. Don’t throw away anything tasty just because the initial serving is over.
Thanksgiving reminds us that people crave connection, comfort, and a sense of occasion. So does your audience, whether they tune in live, stream on demand, or binge your podcast during a road trip.
So, plan well. Deliver hot. Serve generously. And whatever you do, don’t forget the gravy.
Happy Thanksgiving. Pass the ratings.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
holiday dinners – including turkey or smoked ham, sweet or mashed potatoes, macaroni and cheese, green beans, rolls, and pie – to families who might otherwise go without. Erickson says, “Every year, my listeners remind me why this show exists – not just to discuss the issues of the day, but to drive real change in people’s lives. In these tough times, knowing we’ve put food on the table for thousands of families fills me with gratitude. This isn’t about politics; it’s about compassion, faith, and stepping up for our neighbors. Hungry for a Day makes it seamless, and our audience makes it extraordinary with an impact from coast to coast.”
hosting a one-hour show airing Saturdays from 4:00 pm to 5:00 pm. Sterling spent 35 years as the voice of the Yankees prior to retiring last spring. Sterling says he is no stranger to sports talk radio having hosted a show on WMCA, New York during the 1970s. 
2003 and 2004 Super Bowl winning radio broadcasts, followed by the inaugural “Felger & Mazz” show. Throughout its 15-year history, the station has received numerous industry accolades, including the National Association of Broadcasters’ Marconi Award for “Sports Station of the Year” in 2011, 2014, 2019 and 2023. Station program director Rick Radzik says, “For me, being with the station since day one, I have always felt proud and privileged to be a part of the ‘Sports Hub’ team these past 15 years. We look forward to celebrating the milestone all next week on air and online with many stories and recollections from our on-air talent.”
relief pitcher – joined the afternoon drive show in August of 2022. Beasley Philadelphia cluster manager Paul Blake comments, “Ricky was a fierce competitor on the mound during his 12-year career in Major League Baseball. His grit, toughness, and strong work ethic make him an ideal co-host for our afternoon show on ‘The Fanatic.’ We’re thrilled to announce his renewal.” Bottalico says, “I am happy to be back with Tyrone and ‘The Best Show Ever.’ I will continue to work hard to bring my best every day. As a group, we are striving to be better every chance we get!”
Citizens Bank Park and from the 76ers’ practice facility in Camden, New Jersey after an unwanted advance on an Aramark employee at the ballpark. Eskin was off WIP since that time. He said, in part, “I’d like to briefly address the recent reports about an incident at Citizens Bank Park. Now I’m not going to get into specifics other than to say that I recognize my actions have offended and upset her. I feel awful about that. I really do. I apologized to her at the time of the incident, and I apologize again now. I’m truly sorry that this did occur. I know a lot of you want me to say more about this, but I don’t intend to comment on this any further and hopefully you understand.” 
It’s complicated, this whole Federal Trade Commission ruling potentially banning the non-compete. Considering where you stand on the non-compete concept, it’s really all about evaluating the five “C” profile of your media business.
beginning Monday (4/15). Fifer says, “I’m super excited to be hosting ‘Wisconsin Sports Daily,’ and I can’t wait to talk about our favorite sports teams with our loyal listeners. The opportunity to host great guests to add to our conversations is a plus. Let’s bring some passion back into sports talk radio in Milwaukee!” Fifer serves as assistant program director and on-air host at 1250 AM The Fan. He also hosts a Milwaukee Bucks postgame show and numerous podcasts, including “Curd & Long,” “Green and Growing” and “Spare/Time Bowling Show.” He also helps run Audacy’s BetQL Network in other markets.
Let’s talk streaming because I don’t get what is happening. Maybe you do.
morning show from 1999-2011. Kyle Draper is the Sacramento Kings pre- and post-game host on NBC Sports California and was previously an anchor/host at NBC Sports Boston. Bonneville Sacramento SVP and market manager Steve Cottingim says, “We are excited to continue to elevate the Sactown Sports brand with the addition of ‘The Drive Guys.’ Kevin has been a fabric in the Sacramento community for four decades now and pairing him with Kyle Draper who is a familiar voice to our listeners through the Sacramento Kings broadcast just highlights our commitment to Sacramento sports.”
10:00 am to 1:00 pm show, filling the role of retired “Ticket” host Norm Hitzges. New to the daily lineup is the 1:00 pm to 3:00 pm duo of Sean Bass and David Mino. Bass has been with “The Ticket” for 22 years, most recently as producer of “The Norm and D Invasion.” Mino has been with the station for 11 years, most recently as producer of “The Hardline” afternoon drive show. Station program director Jeff Catlin comments, “I couldn’t be more excited for the midday makeover on ‘The Ticket.’ Matt, Sean, and Mino have all earned this opportunity. All three guys are well-known and well-liked by our passionate listeners and their ‘Ticket’ teammates. They will fit in well and make this a seamless transition.”
Dawn Davenport is seen every Saturday on the college football sidelines, and her relationships and knowledge of the SEC are huge assets for ‘104.5 The Zone’ listeners. Ron Slay is an SEC Player of the Year for the Tennessee Volunteers Men’s Basketball team and is a beloved natural entertainer.” Cumulus Nashville VP/market manager Allison Warren and program director Paul Mason say, in a joint statement, “Today, we celebrate the powerhouse trio Brent Dougherty, Dawn Davenport and Ron Slay. They have proven time and again to be a driving force behind 104.5 The Zone’s success, dominating the ratings and capturing the hearts of our listeners. They have an undeniable chemistry—a lightning in a bottle connection that brings our audience together. We are grateful to our clients, who have become our biggest fans, for choosing this remarkable station and these influential personalities to support their local businesses.”
embrace the positive impact it will have on our community. With more time to share his insightful perspective and engaging personality, Joe will continue to uplift, connect, and strengthen the bonds that make our community thrive.” Kelley comments, “I’m really excited about the opportunity given to me by WDBO to help lead on-air discussions about such vital issues during such unstable times. Instead of talking points, I’ll just bring my natural curiosity about issues and life. Instead of screaming and yelling, I’ll engage our great listeners in compelling discussion about the day’s events. Instead of calling people names, I’ll welcome all opinions and ideas equally. Most importantly, I want ‘The Joe Kelley Show’ to be fun, interesting and easy-to-listen-to.”
The whining is non-stop. Many in radio mourn the advent of consolidation, corporate dictates, staff cuts. They miss the way the industry was – before.
including physical and mental wellness, nutrition, positivity, and the motivation seniors and families need for leading healthy and active lifestyles. Chen says, “We hope to reach a wider audience and help shed more light on important topics regarding physical fitness, mental health, and wellness that matter most to seniors as we continue to roll out podcast episodes now and into the future. We’re proud to be a part of a great network of people who are like-minded and dedicated to providing the best content online for a demographic that we feel is underserved, and we are looking forward to helping that change.”