Tag: Ryan Seacrest

Advice

Six Reasons Radio Listeners Ignore Your Morning Show

By TALKERS | by TALKERS

By Gary Begin
Sound Advantage Media

imYou know the routine.

Your radio station introduces a new morning show, and you sit back and wait for the magic to happen.

And you wait…and you wait.

Still, the audience doesn’t know them, doesn’t care about them, or knows them and still doesn’t care about them.

Why is this happening?

There are six reasons:

One: Because they’re just not that good

It’s true! Radio managers are not famous for spotting and nurturing talent.

And a result: Being good is hard!

There’s a reason why Howard Stern was fired to the top. There’s a reason why it’s a safer bet to plug in Ryan Seacrest than to take a chance on somebody nobody knows (for better or worse). There’s a reason why the freshest young voice with a unique point of view prefers to launch a YouTube channel rather than work its way up the long, hard slog of the radio ladder.

Radio fans know what they like and don’t like, and everything else will likely fall in the vast, bland, vanilla middle. And while that vast, boring, vanilla middle can be tweaked with a bit of coaching or a new producer, there’s an old saying:

“You can’t polish a turd.”

Two: Because they’re not meaningfully different in a crowded field

Guy’s name and Gal’s name in the show title? Check.

Impeccable technical execution? Check.

Show producer/board op? Check.

What about plugging in all the radio morning show best practices? Check.

The problem with formulas for what makes a great morning show is that every station has access to the same procedures. And when every radio station is playing the same morning show game for the same audience at the same time using versions of the same bits, the audience will default to the show they’ve listened to longest, even if it’s not necessarily the best – because it takes a lot of time and effort to find the “best” and no time or effort at all to succumb to habit.

So why should I change the listening behavior that has served me well for years to sample YOUR show?

Three: Because listeners are barely exposed to them

It’s not only about how long a show has been on the air but also about how much exposure that show has had while it has been on.

I have a saying:

Listeners don’t listen to your morning show today; they listen to every episode of your morning show they have ever heard – today.

In other words, listeners bring their relationships with talent to each listening occasion. This makes intense morning shows powerful: They have a longstanding connection with their fans. It’s also why you can stream a market and listen to the dominant morning show without knowing why it’s so successful.

So, when you envelop your show in music, or the host opens the mic to announce a song, do a live read, announce another contest winner, check the weather, or emote some breezy phrase that dissipates into the radio ether within seven seconds, then the audience has less to know and fewer opportunities to realize it.

Why bother?

Four: Because they’re DJs and not humans

While there’s something comforting about a human voice on the radio, not every voice appears human. I’m not talking about voice-tracking here; I’m talking about content.

Humans have three dimensions – strengths and weaknesses, flaws, and blemishes. All on display.

When those dimensions are not displayed in a movie, we call the character “shallow.” And nobody (willingly) makes friends with shallow beings (although we’re happy to laugh at their expense TV).

Five: Because management doesn’t want a great morning show, they want a cheap morning show to be great

Too often, we’re not aiming for greatness; we’re aiming for extraordinary cheapness.

That’s not how Jimmy Fallon got the “Tonight Show” gig or how excellent radio talent is born. We fool ourselves into thinking the cheap voice can be better if only the audience catches on. And then we are disappointed when they never do.

This is not to say you always get what you pay for, but you certainly never get what you don’t pay for.

I recently ran into an old radio friend – a former morning host – now long out of the business. He was approached by a station in his market to do a weekend gig – live. And for this, he would be paid what he described as “the kind of money I made just out of school.”

Either he will say “no,” or the station will get from him what it’s paying for, which is precisely what it wants and much less than it pretends it wants.

Six: Because “liking them” and “listening to them” are two different things

Your new morning host may be a great guy and a model citizen, but if I’ve got 20 minutes of drive-time, I intend to spend it with the most compelling, entertaining, or informative morning show I can find, not with an audio Boy Scout.

Gary Begin can be reached at garybegin10@gmail.com.

Industry News

Kraig T. Kitchin to Receive 2023 Lifetime Achievement Award

By TALKERS | by TALKERS

The TALKERS editorial board has announced the selection of renowned radio industry executive Kraig T. Kitchin as the 2023 recipient of the newly renamed Jim Bohannon Memorial Award for Lifetime Achievement. Mr. Kitchin will be presented the honor at the forthcoming TALKERS 2023 convention on Friday, June 2 at Hofstra University on Long Island, NY.  In making the announcement, TALKERS founder Michael Harrison stated, “Although still a relatively young man, Kraig Kitchin’s illustrious career goes back decades and his positive contributions to the radio business – including the spoken word formats and some of its greatest talents including the late Rush Limbaugh – have been indelible and immeasurable.” Since 2008, Kitchin has been president of the talent management firm, Sound Mind, with a focused effort toward managing the businesses of high-profile radio and podcast personalities as well as production companies. He also serves as a strategic advisor to Oxford Road, a media placement agency specializing in audio advertising, with a focus on podcasts and audio integrations. The nine-year-old agency is a leader in the audio space on behalf of more than 50 clients. Kitchin also serves as chairman of the National Radio Hall of Fame to which he was appointed in 2014. Since assuming the role, he has reinstituted national public voting for two of the six categories of induction and has doubled the voting participant panel. Under his leadership, more than 75 radio icons have been inducted. Prior to launching his own firm, Kitchin was one of the founders of Premiere Radio Networks, Inc., in 1987. The company grew to be the number one radio network in the country syndicating 90 radio programs and services to more than 4,600 radio affiliates, reaching 190 million listeners weekly. He started as executive vice president of sales and by 1998 at the age of 37, he assumed the role of president/COO, one of the youngest in the country to run a $300 multi-million-plus radio company. During his 10-year tenure at Premiere, Kitchin directed and oversaw all talk and music programming and services featuring the nation’s most popular personalities like Limbaugh, Delilah, Jim Rome, Glenn Beck, Casey Kasem, Bill Handel, Ryan Seacrest, Bob (Kevoian) and Tom (Griswold), Steve Harvey, Whoopi Goldberg, Blair Garner, George Noory, Maria Bartiromo, Jim Cramer, Matt Drudge, the late Art Bell, Donald Trump, Bob Costas and others. In addition, he supervised Premiere Radio’s other properties: Mediabase 24/7, the industry’s leading music monitoring service, MJI Programming, and FOX Sports Radio. Kitchin started his career in station management at WFMK-FM in Lansing, MI, and KTYD-FM in Santa Barbara, CA before serving as sales manager of the Katz Radio Group Network in Los Angeles. Kitchin will be one of 60 industry leaders speaking at TALKERS 2023.  For more information, see story below.

Advice

Monday Memo: #NABShowNY

By Editor | by Editor

By Holland Cooke
Consultant

 

NEW YORK — Lots of long-time-no-see hugs among 9,500 of us at the Javits Center as the National Association of Broadcasters resumed its October event – like much of life, interrupted by COVID – and increasingly pertinent to radio.

Though long-timers long for the days when the exhibit hall was populated by jingle gypsies, Hiney Wine, and bumpersticker and T-shirt vendors, we now find the teleprompters and studio lighting and cloud software that are becoming tools of the trade for radio broadcasters who leverage their transmitter brand to take content (and advertisers) everywhere consumers consume us.

(more…)

Advice

Monday Memo: #NABShowNY

By Editor | by Editor

By Holland Cooke
Consultant

 

NEW YORK — Lots of long-time-no-see hugs among 9,500 of us at the Javits Center as the National Association of Broadcasters resumed its October event – like much of life, interrupted by COVID – and increasingly pertinent to radio.

Though long-timers long for the days when the exhibit hall was populated by jingle gypsies, Hiney Wine, and bumpersticker and T-shirt vendors, we now find the teleprompters and studio lighting and cloud software that are becoming tools of the trade for radio broadcasters who leverage their transmitter brand to take content (and advertisers) everywhere consumers consume us.

(more…)

Front Page News Industry News

Tuesday, September 13, 2022

By Editor | by Editor

Sales vs Customer Service. Longtime radio sales professional Kathy Carr, president of the Howie Carr Radio Network, writes today in an exclusive piece for TALKERS magazine that in radio’s halcyon days of the 1990s, a salesperson could make a good living filling agency avails. “Those were the days of sitting in front of that huge desktop computer and typing out a schedule in Tapscan to make the cost per point. But was that really sales or was it mere customer service?” Carr says real salespeople will always be able to find a job and reveals five questions she asks a prospective seller to determine if they are really a salesperson. Read it here.

Salem Media Group To Boost Power. In a promotion that takes effect at the beginning of next year, Salem Media Group senior vice president Allen Power will be elevated to president/broadcast media. Chief executive officer David Santrella comments, “Allen Power and I have worked and collaborated closely for 18 of my 21 years with Salem. His keen operational experience, combined with his strong hand of leadership, provides a perfect combination to build a better future for the broadcast division.” Power notes, “My years with Salem have been the most rewarding of my career. Our dual focus on doing well – while doing good – provides a culture unique in media. I’m grateful for the leadership of our founders, Edward Atsinger and Stuart Epperson, and to Dave Santrella for the opportunity to play this role as our company continues to grow as a multimedia platform.” In other SMG news, senior vice president of operations Linnae Young is upped to executive vice president of operations & revenue development. “Linnae has been my go-to person every time we’ve had an opportunity to sell multiple marketing elements from several divisions to new clients,” Santrela states. “Her work in our industry on Salem’s behalf with many clients made this an easy decision for me. Linnae brings out the very best from those she works with; I look forward to seeing her touch across the entire division.” Meanwhile, Salem’s Chicago general manager/regional vice president Jeff Reisman is upped to senior vice president/operations, where he will oversee the company’s stations in eastern markets. According to Santrella, “Allen [Power] and I have worked closely with Jeff for many years. His track record in Chicago speaks for itself. He was the first building block to what is now our digital marketing agency, Salem Surround. These three promotions [of Power, Young, and Reisman] are all from within our Salem team, which is further proof that Salem appreciates/believes in our employees and rewards hard work and success.”

Remembering Lowry Mays. The founder and chief executive officer of what is now iHeartRadio, Lowry Mays, died yesterday (Monday, 9/12) at the age of 87. Mays co-founded San Antonio Broadcasting Company with Red McCombs 50 years ago (1972). They purchased their first radio station, San Antonio’s KEEZ-FM; three years later (1975), they bought a second San Antonio outlet (currently iHeartMedia news/talk) WOAI. The company became Clear Channel Communications then iHeartRadio. Born in Harris County Texas on July 24, 1935, Mays graduated with a bachelor’s degree in petroleum engineering from Texas A&M University in 1957 and enlisted in the United States Air Force. Upon his discharge, Mays earned an MBA from Harvard University and became an investment banker. Mays continued his affiliation with Texas A&M by serving two non-consecutive terms (1985 -1991 and 2001- 2007) on the Texas A&M University System Board of Regents, including as chair from 2003 – 2005. In 2002, the school renamed its business school after Mays. Texas A&M University System chancellor John Sharp comments, “A really big tree fell in the Aggie forest. We will never forget what he did for Aggieland.” Texas A&M’s school of business was endowed by Mays in 1996 with a $15 million gift and was renamed the Lowry Mays College & Graduate School of Business. The university renamed the school once more in 2002 to Mays Business School. In 2017, the Mays Family Foundation gifted an additional $25 million, the largest single commitment in the business school’s history. Both gifts were part of an overall lifetime giving of $47 million. A 1999 Texas Business Hall of Fame inductee, Mays served as chair of the United Way of San Antonio and was a member of the associates board at Harvard Business School. In 2003, Mays testified before the Senate that the deregulation of the telecommunications industry had not hurt the public. In an interview that same year with Fortune Magazine, however, he remarked, “We’re not in the business of providing news and information. We’re not in the business of providing well-researched music. We’re simply in the business of selling our customers products.” Mays was inducted into the Radio Hall of Fame in 2004, but suffered a stroke the following year. He stepped down as Clear Channel’s chief executive officer and was succeeded by his son, Mark.

Bloomberg Media Chief Mayers Is Retiring. Having joined the company in 2001 as Bloomberg Radio’s station manager, Bloomberg Media global head of radio and television Al Mayers is retiring from the company. Announcing the news in a staff memo, Bloomberg Media chief executive officer M. Scott Havens and Bloomberg editor-in-chief John Micklethwait write, “Al has been a tireless leader at Bloomberg for over two decades, first in radio and now in his wider broadcast role. During COVID, it often seemed as if Al was single-handedly keeping us on the air. His retirement is a prompt for us to redesign the editorial side of Bloomberg Media – both in line with that philosophy and the broader changes in journalism and the media world. The lines between audio, video, print and live events have become ever harder to distinguish, especially as our audience decides when they want to watch, read or listen to our content. We need a unified approach not just to fit this world, but also to reflect the fact that Bloomberg Media is now an integrated global business, which surged almost 50% last year and has just realized another 24% increase in the first six months of 2022. So after Al leaves this month, David Merritt will become head of a new position, Bloomberg Media Editorial. [He] will oversee the editorial side of all of our media platforms – the website, all our audio and video, including BTV, radio, Quicktake, podcasts, events and our magazines. We are forever grateful for what Al has done for this company and wish him all the best in his next chapter on Cape Cod.” Mayers previously was general manager of Bloomberg Radio, overseeing the station’s programming, syndication and business operations. Michael Bloomberg named Mayers chief of Bloomberg’s global TV division in 2015.

Omnipresent air talent/media executive Nick Cannon will host next month’s (10/19) Marconi Radio Awards dinner during the NAB Show in New York. The ceremony returns in-person after a (COVID-caused) two-year hiatus. NAB executive vice president/industry affairs April Carty-Sipp comments, “NAB is excited to be joined by the talented Nick Cannon to honor the on-air voices and local stations that have shined brightest over the past year. We look forward to welcoming the broadcast community to this crowd-pleasing and lively celebration of the best in radio.” Ryan Seacrest will be presented with the NAB “Distinguished Service Award”; Paul and Fred Jacobs will receive the “National Radio Award.” Established in 1989 and named after inventor/Nobel Prize winner Guglielmo Marconi, the NAB Marconi Radio Awards are given to radio stations and outstanding on-air personalities to recognize excellence in radio. Nominees for “News/Talk Station of the Year” include: KNX, Los Angeles; KRMG, Tulsa; KTMY, Minneapolis; WKXW, Trenton (New Jersey); and WLW, Cincinnati. “Sports (Talk) Station of the Year” nominees include: KNBR, San Francisco; WBZ-FM, Boston; WIP, Philadelphia; WMFS, Memphis; and WXYT-FM, Detroit. Finalists for this year’s awards in all categories can be found here.

TALKERS News Notes. “Game Time With Boomer Esiason,” the syndicated TV interview show done by Audacy New York sports talk WFAN’s morning co-host, now has a podcast version. Introduced via Audacy’s 2400 Sports podcast studio, the standalone product will feature material not included in the broadcast version. Esiason remarks, “I’m really excited about the opportunity to expand our in-depth conversations with some of the biggest stars in sports through the launch of this new podcast. This show will enable us to dig deeper into what makes these icons tick and will deliver can’t-miss content for listeners across the country.” … Co-host of the podcast “For Colored Nerds,” Brittany Luse, succeeds Sam Sanders as host of NPR’s “It’s Been A Minute.” Vice president of programming & new content development Yolanda Sangweni notes, “Brittany is one of the most exciting and essential voices in pop culture podcasting. She brings deep curiosity, empathy, and joy to the mic and to her storytelling. We are beyond thrilled to be re-imagining ‘It’s Been A Minute’ with Brittany at the helm.” Luse states, “I’ve spent the entirety of my eight-year hosting career helping audiences to connect the dots between culture and current events. I look forward to continuing and expanding that work at my new home.” Formerly host of podcasts “The Nod” and “Sampler,” Luse will begin her new duties next month (10/7). … Following four months of being interim local host for New Hampshire Public Radio’s “All Things Considered,” Julia Furukawa has the job permanently. New Hampshire Public Radio president/chief executive officer Jim Schachter notes, “In Julia, we have a serious journalist in the ‘All Things Considered’ anchor chair. [She] connects with listeners across a broad, diverse spectrum; loves exploring New Hampshire; and understands that reporting the news is both a joy and a responsibility. Everyone at our studios knows she’s fun to be around, and now ‘ATC’ users can hear that.” Furukawa adds, “I came to NHPR [two years ago] thinking I’d mostly be behind the scenes, not behind the microphone. The team here has given me the chance to grow into a role I’ve always dreamt of being in; I couldn’t be more grateful and excited for what’s to come.” … Best known for her many reports from the front lines of world events, NPR international correspondent Anne Garrels has died at the age of 71. When Garrels arrived at NPR in 1988, she already had ten years of experience in television news at ABC, where she was bureau chief in both Moscow and Central America. Her NPR backdrops included the Soviet Union, Tiananmen Square, Bosnia, Chechnya, the Middle East, Iraq and Afghanistan. … VSiN launches three-hour (7:00 pm – 10:00 pm) weeknight sports betting content on iHeartMedia Providence news/talk WHJJ “News Radio 920.” In addition, Brent Musburger’s “Action Updates” will air twice a day. Meanwhile in Kansas City, Cumulus Media’s KCMO-AM “Talk Radio 710 AM” is airing short-form VSiN-produced betting features throughout the weekend. VSiN’s betting analysts will breakdown betting lines for the NFL’s Kansas City Chiefs, the AFC West and other big games on that week’s slate. Elsewhere, Salem Media Group Honolulu sports talk KGU & K236CR “Hawaii Sports Radio Network AM 760 & 95.1 FM” airs VSiN’s “Final Countdown with Stormy Buonantony & Matt Brown” at 11:00 am. … For the second year in a row – and fifth time overall – Syndicated Solutions’ “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” earns the SATW Foundation’s Lowell Thomas Award in the “Travel Audio – Radio” category. The hosts comment, “Week after week, [our team] helps us create the most diverse and engaging network radio program. Collectively, we love the world of travel and all that it encompasses; we’re truly thankful to the wonderful sponsors who are aligned with us. We look forward to continuing to keep engaging, enticing, entertaining and empowering travelers to go explore the world. When that happens, it has such a positive impact on travelers, the travel industry and our society in general. The powerful megaphone we have to successfully impact travel is a blessing that we don’t take for granted.” The program is heard on 495 affiliates.

Nine To Be Inducted Into The Massachusetts Broadcasters Association HOF. Among those to be honored are Eric Jackson from Boston public radio news/talk WGBH; former Boston Red Sox television play-by-play announcer Sean McDonough, most recently doing a select number of games on the Red Sox Radio Network; and one-time Boston Celtics Broadcasting president Gerald Walsh, who helped create Boston sports talk (and Red Sox radio flagship) WEEI. Massachusetts Broadcasters Association chair/Beasley Media Group Boston vice president and market manager Mary Menna remarks, “The Massachusetts Broadcasters Association is thrilled to be able to gather in person to celebrate these individuals’ lifelong achievements and contributions to our broadcasting community and to welcome them into the Hall of Fame.” Other inductees include Mike Baxendale and John O’Brien (“Bax & O’Brien”), who partnered together for over twenty years in Springfield on WAQY “Rock 102”; Laura Carlo, who did mornings for more than 25 years on Boston classical WCRB; Nancy Quill, a 38-year veteran on Boston adult contemporary WMJX “Magic 106.7”; WCVB-TV, Boston journalist Jorge Quiroga; and broadcast executive Paul Kelley, the recipient of the 2022 “Pioneer Award.” Hall of Fame committee chair Peter Brown explains that award is given “to an individual who has distinguished himself/herself over decades for lasting contributions made to the broadcast industry and through a leadership role in his or her particular craft. The award was established to recognize individuals who do not appear on-air, but their role helped influence and inspire the Massachusetts broadcast community to reach a pinnacle of excellence.” The Hall of Fame ceremony will be held next Thursday (9/22) at the Boston Marriott Quincy Hotel.