By Holland Cooke
BLOCK ISLAND, RI — Lots of response to last week’s “Weekend Warriors, Renegotiate.” SOME stations were horrified by what I’m telling their brokered ask-the-expert hosts. SMART stations already offer the win-win template I outlined. ICYMI: https://www.talkers.com/2022/03/21/monday-memo-weekend-warriors-renegotiate/
FMs are scrambling. AMs? Ugh.
As if AM wasn’t already suffering listener demographics, technical interference, caricature programming, and too little local content, now comes the proposal to make Daylight Saving Time permanent. From November through February – when local sunrise would come between 8:00 am and 9:00 am – later pattern and power change times would cripple full-time stations. Daytimers would be utterly screwed if smart ones with translators hadn’t already rebranded as FMs (as have so many full-time AMs).