Post-Assassination Attempt Ratings Spikes At News, News/Talk Stations
Following up on a story reported yesterday (7/22) in TALKERS, an Audacy Insights Team blogpost (“Local News Radio Listenership Soars”) cites Nielsen Audio listenership increases following the July 13 assassination attempt on former President Donald Trump. Leading up to quoting specific stats, the research piece states, “Local news audiences are incredibly engaged” and are “twice as likely to stick around through radio ads compared to the average listener. These listeners trust local news radio for its reliable voices and factual reporting.” On July 13, Audacy news stations “saw a 32% jump in streams compared to the same day the week before. Mobile streams led the way with a 45% increase, while smart speaker usage rose by 30%.” The assassination attempt took place in Butler, PA, roughly 40 miles from Pittsburgh where Audacy news/talk KDKA-AM “experienced a 55% increase in streams.” Meanwhile, its Los Angeles all-news operation, KNX, “saw a 41% rise.” Per the Audacy blog, “Spikes in listenership across digital audio platforms confirm that local news radio stations are truly with you during critical times, offering reliable and detailed coverage when needed most.” Engagement continued leading up to last Monday (7/15), the first day of the Republican National Convention, as Audacy news stations “experienced a 5% rise in listenership compared to the previous Monday.” The Audacy blog contends approximately two of three (65%) all-news listeners “trust radio hosts for news updates, compared to 30% who look to social media influencers for such information.” The July 13 assassination attempt “highlights the essential role of local news radio. With a significant boost in listenership and a clear preference for trustworthy, community-focused reporting, local news radio remains a key player in delivering reliable news.”
week’s Republican National Convention. “The Megyn Kelly Show” will broadcast live from the pavilion at the Fiserv Forum on both Wednesday and Thursday. Julie Mason will host her POTUS show each day from 3:00 pm to 6:00 pm and will then kick off the channel’s special nighttime coverage starting on Monday at 8:00 pm ET. And David Webb will also host his Patriot channel program, “The David Webb Show,” in late mornings in addition to joining Patriot’s primetime programming starting Monday at 9:00 pm ET.
station – WRLL, Chicago “1450-La Vozde la Comunidad Latina – will also be on hand, fielding Spanish-language interviews. Midway CEO Melody Spann-Cooper comments, “This initiative underscores our commitment to delivering authentic voices and viewpoints from our multicultural audience. We are excited to bring the RNC closer to our listeners and provide them with direct access to the conversations shaping our nation’s future.”
“The Jesse Kelly Show” will originate from Milwaukee’s convention center beginning on Monday (7/15). The “Clay Travis & Buck Sexton Show” will broadcast from local affiliate “News/Talk 1130” WISN on Friday (7/19). Additionally, Sean Hannity will host “The Sean Hannity Show” along with his primetime FOX News Channel program “Hannity” live from Milwaukee. Ben Ferguson will also be on the ground in Milwaukee covering the convention for his various programs, including the nationally syndicated weekend program “The Ben Ferguson Show,” “The Ben Ferguson Podcast” and the “Verdict with Ted Cruz” podcast.
TOWNHALL News will provide top- and bottom-of-the-hour newscasts live from broadcast seats inside Fiserv Forum, as well as live feeds of acceptance speeches from Republican Presidential nominee Donald J. Trump (7/18) and his as-yet unannounced vice-presidential running mate (7/17). SRN VP news & talk programming Tom Tradup says, “As the 2024 presidential campaign kicks into high gear, SRN and SNC will provide live coverage of the RNC that will be second to none. Along with Mike Gallagher, SRN News White House correspondent Greg Clugston and SRN News U.S. Senate correspondent Bob Agnew, we’ll have on-site perspective from our “America First” host, Dr. Sebastian Gorka, who served as a national security strategist in the first Trump administration.” 
11:00 pm ET July 15 through July 18 before a live studio audience in Milwaukee’s Deer District. Host Greg Gutfeld, panelist Kat Timpf, and three guests will appear on each show. The live show will follow FOX News Channel’s “Democracy 24: Republican National Convention” special primetime coverage helmed by Bret Baier and Martha MacCallum.