Tag: reach

Monday Memo: But Wait, There’s More! “Are you making these six common on-air mistakes?” consultant Holland Cooke asks in this week’s follow-up to last week’s column. HC calls these “simple techniques that make your show more inviting, user-friendly, and memorable.” Read more here.

Pending Business: “F” is for Frequency. Radio sales pro Steve Lapa says, “The more social media I consume, the more I see the same ads over and over. Many advertisers do not bother changing creative. Others just update slightly. But the repetition is there, every day, non-stop.” He says local direct sellers must continue to show how a radio campaign can deliver targeted reach AND frequency more effectively than any other medium. Radio advertising is adaptable in ways other advertising is not. “With the right amount of repetition and updated copy with a solid call to action” radio is more effective than any other medium. Read his column here.

iHeartMedia Names Bloomdaddy Afternoon Host on WTAM, Cleveland. Three months after the passing of Cleveland talk radio icon Mike Trivisonno, iHeartMedia announces that David Blomquist, a.k.a. Bloomdaddy, is the new afternoon drive talk host on heritage news/talk outlet “Newsradio WTAM 1100, The Big One.” Bloomdaddy has been the morning show host at the company’s WWVA, West Virginia, for the past 17 years. The program was syndicated regionally to stations in Pittsburgh, Youngstown, Akron, and Parkersburg, West Virginia.  Bloomdaddy will now call WTAM 1100 his home. iHeartMedia says the newly created Cleveland-centric, issues-based afternoon show will feature broadcasting veteran Carmen Angelo, news reports from Julie Holiday, and regularly scheduled traffic reports from Olivia Muzica. iHeartMedia Cleveland president Keith Hotchkiss says, “We’re thrilled to introduce Bloomdaddy to WTAM and the city of Cleveland. His passion for sports, his quest for information, and his commonsense approach to talk radio is the perfect combination for afternoon drive on the legendary WTAM.” Bloomdaddy comments, “I’m thrilled to launch this new show on a station that means so much to Cleveland. From the minute I turned the mic on at WTAM, it’s felt like home.  I look forward to having impactful conversations with my new radio family and learning even more about this incredible city.”

Bryan Suits Named Morning Host at KTTH, Seattle. Military veteran and talk radio personality Bryan Suits is back on the radio as morning host at Bonneville’s news/talk KTTH-AM, Seattle. Suits was an evening host on sister talk outlet KIRO-FM from 1999 through 2002. He’s also hosted at iHeartMedia’s KOGO, San Diego and KFI, Los Angeles. He hosts a podcast and is a frequent guest on FOX Business. Suits says, “When we moved back to Western Washington, the last thing on my mind was radio. After filling in on KTTH mornings, I realized that I was born to do this. This is where I started and found my voice. Someone has to reflect what the sensible people are thinking and thankfully KTTH is doing that. I’m humbled and grateful to be part of the team that tells the truth every day.” Bonneville SVP and market manager Cathy Cangiano says, “KTTH is the region’s leading conservative talk station because of our passionate, local hosts. Bryan Suits makes us even stronger. As we head into the midterm elections, KTTH is poised to make some waves.”

Erin Vermeulen Promoted to Evening News Anchor on WWJ, Detroit. Radio news pro Erin Vermeulen is being promoted to evening news anchor at Audacy’s all-news WWJ, Detroit “NewsRadio 950.” She’d been serving the station as writer and editor for the station. WWJ notes that her career has taken her to the Cairo, Dubai, Oman and South Africa before returning to the United States and working at KFI, Los Angeles as a member of “The Bill Handel Morning Show” in 2015. Vermeulen says, “I am really excited to get back to my radio roots as a news presenter at one of the most iconic stations in the country. I am also very grateful to work with such talented and extraordinary people at WWJ. It is great to be back on the airwaves in my hometown, where I started my career more than 20 years ago.” Audacy Detroit SVP and market manager Debbie Kenyon comments, “Erin is well connected to the community and has a number of great ideas to keep listeners informed about the top stories and events happening across metro Detroit, the state and the country. We are excited to promote Erin to anchor and look forward to hearing her voice on WWJ.”

WGY, Albany to Celebrate 100^th Anniversary with Special Broadcast and Podcast. Albany AM WGY will celebrate its 100^th anniversary on air on February 20 with a number of special presentations, including a live celebration at 1:00 pm that day. On January 31, iHeartMedia began presenting the podcast series, “Wireless: 100 Years of WGY.” The program is hosted by WGY news anchor Mike Patrick and features intimate and candid interviews with many familiar WGY voices, with new episodes released weekly. On February 20, many past and present hosts, news anchors and members of New York’s Capital Region will take part in the special live event. A retelling of radio’s first radio drama, “The Wolf,” will also be presented live from the Kenmore Ballroom in Albany where WGY has a history of broadcasting from going back to 1923. The event at the Kenmore begins at 3:00 pm with a lecture from Chris Hunter from the Museum of Innovation and Science. WGY program director Jeff Wolf says, “It’s an honor and huge responsibility to lead an institution of innovation and community service such as WGY into its next 100 years. We’re looking forward to highlighting our first 100 years and commemorating important events in history throughout 2022.” iHeartMedia Albany SVP of programming John Cooper adds, “As a longtime Capital Region resident, WGY has had an impact on my life since the early 60s. Starting as a listener, it has been an honor and privilege to have been able to work directly with some of the great news/talk programmers and personalities over my last 22 years. 100 years of service to this community is an amazing milestone. WGY is the go-to station when you need to know.”

‘The Next Great Podcast’ Winner Named. The winner of the second annual “The Next Great Podcast” contest from iHeartMedia and Dan Patrick, in partnership with Tongal, is, “Hookergate: Criminals & Libertines in the South,” from Dr. Lindsay Byron. Byron is a former English professor, Southern historian and longtime stripper turned full-time artist, storyteller and community leader. “Hookergate: Criminals & Libertines in the South” takes listeners back in time to 1977 when a high-profile prostitution ring involving 11 businesses in three states was the most-talked-about headline of the day. The podcast combs through the dusty archives of the Danville Register & Bee, which were carefully clipped and preserved by Lindsay’s aunt’s mama, who held a familial connection to this web of crime. The program shares unforgettable colorful quotes from local reporters and unbelievable but true dramatic scenes pulled straight from the police reports. It’s all brought to life by Byron and presented alongside present-day interviews with individuals from the older Southern generation, who remember the madness as it unfolded in real time.

TALKERS News Notes. Clinical psychologist Dr. Ellen Kenner celebrated her 25th anniversary show with her February 5 episode of “The Rational Basis of Happiness.” Dr. Kenner tells TALKERS she enjoys the unique connection that only radio provides and is looking forward to her 26th year on air of her syndicated show. “The Rational Basis of Happiness” is distributed via Talk Media Network…..Sports talk personality Kevin Dunn leaves Genuine Austin Radio’s “The Horn” (KTXX-FM/KTAE-AM/W270CO) in Austin for a full-time position outside the radio business and Mike Hardge joins the station to co-host afternoons with incumbent host Rod Babers.

COVID-19, Ukraine Tensions, January 6 Investigation, Electoral Count Act, Spotify-Joe Rogan Controversy, Midterms/Trump & the GOP, and Beijing Olympics Among Top News/Talk Stories Over the Weekend. The rate of COVID-19 cases in the U.S. and abroad and the Canadian truckers’ protests paralyzing Ottawa; the investigation into the January 6 attack on the Capitol and former Vice President Mike Pence’s deviation from Donald Trump’s stance on the day’s events; the re-writing of the Electoral Count Act led by Senators Joe Manchin and Lisa Murkowski; the diplomatic tensions over Russia’s military build-up; Spotify supports Joe Rogan but deletes numerous episodes of his podcast after racially tinged comments contained within them resurface; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and the politics and COVID issues surrounding the Beijing Winter Olympics were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.