Good Karma Brands announces the promotion of Greg Scalzo to market manager for the company’s Milwaukee station group that includes news/talk WTMJ, talk WGKB-AM/W269DL “101.7 The Truth,” and sports talk WKTI-FM “ESPN Milwaukee.” Interim market manager Emily Dillinger states, “Greg’s impressive leadership, deep knowledge of the media and advertising industry, and personal experience as a successful on-air host, make him the right person to lead this market and continue to raise the bar. I’m excited for our team to continue our commitment to serving our communities through local news, talk and sports with best-in-class brands in Wisconsin.” Scalzo comments, “I am honored and excited to take on the role of market manager with our GKB Milwaukee team. We are excited to work together to serve Milwaukee and the state of Wisconsin with quality, trusted content in news, sports, and talk while connecting fans with our partners and impacting the community. We are proud of the new content we will be creating on ‘ESPN Wisconsin’ and the amazing things to come across all of our brands.”
By Holland Cooke
BLOCK ISLAND, RI — “Cumulative Audience” is radio’s version of what newspapers called “Circulation,” back when there were newspapers. It’s the number of people who tune-into your station during the week. Listeners, not listening. How many, not how many “Average Quarter Hours” (AQH) consumed.
We can’t get someone who doesn’t listen at all to listen more