Monday Memo: WHO ARE You Talking To?
By Holland Cooke
Consultant
We – inside-the-box – live and breathe radio. Listeners have their hands full just living and breathing. Their day is time crunched and financially challenging, and we want to be its soundtrack.
But listening is free, unlike umpteen other purchase decisions they agonize. So, what’s high stakes to us is low stakes to them. We only matter if we matter, and we’ve never had so much audio competition. Accordingly, this exercise, which has been helpful at stations I work with:
Describe the listener your station targets. Then ask other staffers.
— Is everyone profiling the same person?
— Does your programming content address their needs and wants?
— Is station imaging about the station? Or their needs and wants?
— Do commercials offer solutions? Are you missing categories?
Well worth the investment in conference room pizza.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
Moberly, Missouri – including news/talk KWIX – have been let go and all programming is now syndicated. The same is being reported about the company’s stations in the Farmington/Festus, Missouri market that includes news/talk KJFF. KOMU-TV reports that Moberly market manager Bob Dakin would not comment on how many employees were let go but confirmed that all local programming – including news and sports – is being replaced by national content. 
digital content programming, production, and broadcasting processes while creating stickier listener environments and more opportunities for advertisers to engage with them.” Audacy chief technology officer Sarah Foss says, “As the nation’s second-largest radio broadcaster, we’re always integrating cutting-edge technologies into our stack to deliver the best experiences for our 200 million monthly listeners and more efficiencies to our business. This partnership underscores our commitment to building the future of digital audio, and we’re thrilled to see it start coming to fruition.”
originate content using FM boosters and is intended to do so without raising the potential for harmful co-channel interference to the reception of the primary station’s signal outside the coverage area of the booster station or to previously authorized secondary stations.” GBS filed a petition on March 13, 2020, proposing to give FM broadcasters the option to use boosters to originate programming to specific zones within their stations’ service area, proposing to allow program origination for a limited period totaling three minutes per hour… During that limited period, GBS proposes that the FCC allow the booster to originate geo-targeted advertisements, promotions for upcoming programs, and other hyper-localized content, suggesting it would benefit small and minority-owned broadcasters, because potential advertisers that currently find it prohibitively expensive to buy spots reaching a radio station’s whole service area might purchase lower-cost airtime reaching a more targeted area, thereby becoming a new source of station revenue.”
Show” airs from 2:00 pm to 4:00 pm. Program director Kathryn Lake comments, “Wisconsinites will play a crucial role this year in determining who represents the state in Madison and in the nation’s capital. The experience Jane Matenaer, Todd Allbaugh and Maggie Daun bring to the midday microphones will provide listeners across the state compelling stories and important updates about what is happening in their communities and throughout Wisconsin.”
Jessica Tighe, who joins the station from “CBS58” airing from 11:00 am to 1:00 pm; “Spanning the State,” hosted by As Goes Wisconsin founder Kristin Brey, airing from 1:00 pm to 3:00 pm; and “Wisconsin’s Afternoon News” host John Mercure is joined by new co-host Julia Fello, formerly a lead reporter at WTMJ-TV. Good Karma Milwaukee market manager Greg Scalzo comments, “As a Wisconsin-based media company, we are excited to further our commitment to providing best-in-class news content that unites the state and strengthens the communities we call home. With this new lineup, one thing we wanted to emphasize is a shift in who we hear on the station and how our content can be consumed. Our fans will hear from hosts with new, diverse perspectives and experiences with shows and stories distributed across all mediums to reach fans where they are. We remain dedicated to continuing 620 WTMJ’s storied legacy, delivering purposeful news and telling the stories that matter to you throughout Wisconsin. Our new shows and voices will give us more of an opportunity to relate and be relevant to anyone who tunes in, while staying committed to the mission of being Wisconsin’s News Radio.” 
I’m no expert, but I do have a theory.
Bakersfield and Spokane. In his new role as SVP of programming, Jarquin will be responsible for the oversight of programming and promotions across all Pacific Area iHeartMedia stations. iHeartMedia Pacific Area president Steve Darnell says, “Angel has a successful track record programming some of the most dynamic station brands in the market. His creativity, leadership and background on-air make him perfectly positioned to lead our station programming to connect with listeners throughout the Pacific Area.”
leaders, mentors, and game changers within all aspects of radio broadcasting. Four candidates from the radio broadcasting industry – within all of the disciplines of radio including sales, marketing, programming, and digital – will be selected for the 2023- 2024 program. MIW board president Ruth Presslaff comments, “We are so pleased to launch the Mildred Carter mentorship program with the very generous and consistent support of Beasley Media Group and Entravision. Based on our application pool, it’s clear there’s a great need for mentoring and we are here for it.” 
10:00 am ET), “Lions Tailgate Show” with Rico Beard and Jim Costa (10:00 am – 12:00 noon), “Lions Pregame Show” with Dan Miller, Lomas Brown and TJ Lang (12:00 noon – 1:00 pm), Lions Radio Network postgame with Dan Miller, TJ Lang and Jim Costa (game end to 5:00 pm), “Lions Postgame Show” with Mike Stone and Jennifer Hammond (5:00 pm – 7:00 pm), and Pat Caputo (7:00 pm – 11:00 pm).
AudioPack has 20 pieces of audio available to download including SFX and musicbeds. It includes party ambiance, sunny musicbeds, Labor Day listener drops, glass clinking, beer-drinking, BBQ sizzlin’, pool splashing SFX. 
at Hofstra University will be posted, beginning today with the panel discussion “Programming News/Talk Radio in the Digital Era – Part 1.” The session, sponsored by Premiere Networks, is introduced by Larry O’ Connor, morning host at WMAL, Washington, DC and moderated by Mike McVay (pictured at right), CEO of McVay Media Consulting. Panelists (pictured below from left to right) include Joe Thomas, program director/host, WCHV, Charlottesville, VA; Eric Stanger, SVP operations, Sean Hannity Show/Premiere Networks; Brett Winterble, host, WBT, Charlotte; Kevin DeLany, VP news & talk programming, Westwood One; and Tom Cuddy, program director, WOR, New York. (Note: Matt Meany, program director, WABC, New York who was originally scheduled to appear on this panel switched to the “Programming News/Talk Radio in the Digital Era – Part 2” session which will be posted tomorrow.) 
programming out of offices in Warwick. There’s nothing to indicate the simulcast programming from WEEI will change or that any staff were let go in the move. It sounds as though the company is looking to cut the costs of operating the offices. 
DirecTV and its leadership for working with us to find a mutually beneficial business agreement to bring our programming back to its customers. While we raised the issue of censorship relating to our removal, we now believe in DirecTV’s commitment to distributing diverse viewpoints, including conservative ones. DirecTV has made clear during our negotiations that it has always been focused on protecting its customers from the rising programming costs across the pay TV industry and never intended to limit one perspective or to target conservative voices. We accept their position and believe that our new agreement with DirecTV will allow them to continue to be a go-to-source for one of the most diverse lineups of news programming, now with three conservative news networks including Newsmax.” Newsmax Media CEO Christopher Ruddy will be speaking at TALKERS 2023 on Friday, June 2 at Hofstra University.
It is an unpredictable thing, this news cycle that drives the headlines.
president for Diamond Oil. Chance says, “I am profoundly humbled that iHeart would allow me this opportunity. I look forward to reuniting with my past colleagues and meeting new colleagues in the immediate future. This gives me a sense of peace and I’m extremely flattered and grateful. I look forward to diving back into all of these brands and vetting all the new ones. To say that I am excited to return, would be an understatement.”
agency says that it is specializing in talent coaching, content strategy and development, and brand partnerships, with the aim of helping high-performing talent and brands reach their potential audience. Bendixen, who served for years as program director for CFRB, Toronto “Newstalk 1010,” says, “We believe that there’s a real need in the market for a specialized agency that can help talent and brands build audiences and reach their full potential.” 
