WWO: Amazon Prime Day and AM/FM Radio
The Cumulus Media | Westwood One Audio Active Group blog looks at the Amazon Prime Day event and heavy users of AM/FM radio and podcasts. Several studies indicate that these heavy users are more likely to make purchases during these sales which is a good reason for retailers to use AM/FM and podcasts in their holiday marketing plans. Some of the takeaways from the blog include: 1) AM/FM radio and podcasts are
ideal medium platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners also spend more online than TV viewers. AM/FM radio listeners and heavy podcast listeners over-index on Amazon Prime membership and purchase intent; 2) AM/FM radio makes your TV better – “20 gets you 50”: Nielsen Media Impact optimizations reveal shifting more media weight to AM/FM radio generates significantly more reach, especially among younger demographics 18-49. AM/FM radio does an extraordinary job increasing campaign reach among light TV viewers, who are far less likely to see retailer TV ads. The rule of thumb is “20 gets you 50”: a 20% shift of a TV media budget to AM/FM Radio generates a 50% increase in reach; and 3) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. See the full blog post here.
bestselling author Joe Garner. The podcast is being co-executive produced by Paul Bahr of Peachtree Sound and Ron Hartenbaum of WYD Media. Garner says, “In each episode, we explore the hidden aspects of everyday life. From why popcorn pops to the science behind your favorite songs. ‘OK Now You Know’ offers a fresh look at the world around us.” Hartenbaum adds, “We’re not just sharing information; we’re inspiring curiosity. ‘OK Now You Know’ makes every day a chance to learn something new.”
Saturdays at 10:00 am ET on SiriusXM’s bipartisan P.O.T.U.S. channel. This show will contain major interviews and showcase conversations and debates with Mediaite writers and editors, along with top reporters from various outlets. These roundtable discussions will cover the intersection of media and politics, the inner workings of the media world, and the biggest industry stories of the week. The inaugural episode features an in-depth interview with ABC News anchor George Stephanopoulos.
Comedy is the top genre among weekly podcast listeners age 13+. Edison says 19 genres have been identified as having at least one percent reach among weekly podcast listeners aged 13 and older in Q1 2024. Edison defines a podcast’s genre using its primary genre in Apple Podcasts. Society & Culture (#2) moved ahead of News (#3) while True Crime followed at #4 and Sports came in at #5. 
revenue was $102 million, down 5.5% from the same period a year ago. The company’s Digital Audio Group revenue was $239 million, up 7% over Q1 2023. Breaking that segment down, Digital (excluding Podcast) revenue was $148.3 million (up 1.2%), and Podcast revenue was $90.6 million (up 18%). iHeartMedia chairman and CEO Bob Pittman says, “We’re pleased to report our first quarter of year-over-year Adjusted EBITDA growth in five quarters, driven by the substantial sequential year-over-year improvement in the performance of all our segments: the Multiplatform Group, the Digital Audio Group, and the Audio and Media Services Group – with the Digital Audio Group hitting its best Q1 EBITDA margin ever. Additionally, our Q1 results were in line with our previously provided Adjusted EBITDA and Revenue guidance ranges. Although the marketplace continues to be dynamic, we continue to see meaningful opportunities for growth in our businesses and we remain confident in 2024 as a recovery year.”
approach. Audacy SVP of sports monetization Lee Davis states, “We’re thrilled to bring together our unrivaled sports portfolio under Audacy Sports. Consolidating our cross-platform sellable assets under one name creates a compelling opportunity for brands to connect with listeners at scale – through our digital and broadcast network platforms or locally, through our owned sports stations – wherever and whenever they tune into Audacy content.” Audacy Sports is powered by the company’s 40 owned-and-operated all-sports stations and affiliates, 160 sports streaming channels on the Audacy app, a sports podcast network featuring over 600 titles and live events, 150 professional and collegiate teams – including play-by-play broadcasts, the Infinity Sports Network (formerly CBS Sports Radio) and BetQL Network.
If you’re looking to jump-start – or optimize – your video interview technique, this session alone was worth the trip to Las Vegas. Washington-based video content strategist/producer/interviewer 
purpose is to ensure Cruz’s reelection. The amount donated would exceed the $5,000 ceiling on solicitation of funds for a super PAC. The Texas Tribune reports that the terms of iHeartMedia’s payments are unclear because the company’s agreement with Cruz for distributing his podcast is not public, hence the complaint seeking an investigation. However, the complaint asserts “the payments were improperly reported as ‘other receipts’ rather than campaign contributions. ‘Other receipts’ is generally reserved for interest or income on assets already owned by a PAC.” The complaint continues, “By soliciting or directing $630,850.08 of iHeartMedia’s corporate funds to or on behalf of TCP in connection with his 2024 election, Cruz appears to have brazenly violated these federal campaign finance laws.” 
as a satellite radio studio for Bold Gold Media’s four local broadcast radio stations, including news/talk WVOS-AM/W223DB “Catskills News Talk 92.5 & 94.9.” Bold Gold Studios will be available for lease opportunities, and offers brand new professional audio and video recording gear, with experts available to assist in recording, producing, and even marketing branded multi-media podcast or A/V productions. The company will hold a grand opening celebration on April 19. Bold Gold New York general manager Dawn Ciorciari says, “We are grateful to Bruce Davidson at the Liberty Theater for partnering with Bold Gold Media to create and manage this state-of-the-art studio in his historic building. This studio will extend Bold Gold Media’s reach in Sullivan and the Catskills and serve as a new professional space for audio and video content creators.”
with Michael Barbaro and Sabrina Tavernise (#4), “Call Her Daddy” with Alex Cooper (#5), “Morbid” with Alaina Urquhart and Ash Kelley (#7), and “My Favorite Murder” with Karen Kilgariff and Georgia Hardstark (#8). And Dateline NBC’s (#3) 20-year veteran Andrea Canning is part of the team of correspondents on the true crime pod.” However, women to listen to male-hosted shows as the study reveals “The Joe Rogan Experience” was #2 on the most recent chart. “New Heights with Jason and Travis Kelce” was #6 on the chart and was lifted to this “new height” by the obvious Taylor Swift connection.
Is that host read you are pitching “baked-in?”
podcast advertising. Some of the key takeaways include: 1) Attention quality was highest for the audio ad that had the highest voiceover volume (36%) as opposed to the ad that had the lowest voiceover volume (27%) and the ad that had too many competing elements within the creative (25%); 2) 75% of participants reported a good quality audio ad positively influences their consideration to purchase a product; and 3) The inclusion of multiple competing audio components elements within an audio ad caused the ad to score lower in terms of overall quality than the ads without multiple competing elements. 
and politics (78%) shows. In addition, 89% of news-focused podcasts (across topics) brought on at least one guest in 2022; 2) Most podcasts aren’t bringing the same guests on over and over. More than 99% of all guests only appeared once on any top podcast in 2022. In addition, about half (49%) of top podcasts brought on at least one guest more than once, and 23% hosted more than five different people more than once. The most common guests represent a range of professional backgrounds, including entertainment figures, scientists, journalists and political commentators. Pew senior computational social scientist Galen Stocking comments, “Our research has shed light on the variety of topics and approaches within the podcasting landscape. Here, we found that most top-ranked podcasts are bringing on guests, and often from a wide range of professional backgrounds. This can add to the perspectives heard on each podcast.”
total Audio campaigns — including radio, streaming and podcast advertising— with Veritonic allows us to show the power of Audacy’s content in connecting with audiences and mobilizing customers. We’re thrilled to continue our partnership and enable our clients and advertising partners to leverage audio to achieve the utmost in competitive edge, reach, and ROI.”
talk KILT-AM “SportsRadio 610.” McClain’s role with the station included appearing on the station’s programs, writing stories for its website and co-hosting a podcast with station personality Sean Pendergast. The 72-year-old McClain tells the Chronicle that he’s not ready to leave the Houston radio market, adding, “I’ll see if people are interested. I’m a free agent now.” 
with Jay Glazer: A Mental WEALTH Podcast” to better reflect the uplifting message of the program. Glazer says, “When we launched the podcast, it was really important to give words to what many of us are experiencing with our mental health. We led that charge, and after more than a year of conversations with leaders and champions in every field, we’re shifting to a focus on sharing personal stories of overcoming adversity, the tools people use to incur MENTAL WEALTH, and paths to success so we can help motivate, uplift and inspire even more people and help set them up to win.”
During his CBS career, he appeared on every CBS News program including “CBS Morning News,” the “CBS Evening News with Dan Rather” and the “CBS Sunday Night News.” For almost 46 years he produced his nationally syndicated radio feature, “The Osgood File,” from which he signed off with his signature phrase, “I’ll see you on the radio.” As Osgood was preparing to retire from “CBS Morning News” in 2016, he was a guest on TALKERS magazine founder Michael Harrison’s podcast. 
Travis and Buck Sexton. The show debuted yesterday (1/14) and will be available as part of The Clay Travis & Buck Sexton Podcast Network. Premiere says, “‘24’ is a highlight reel of that week’s most important election news from ‘The Clay Travis and Buck Sexton Show’ – one of the leading talk radio shows in America reaching millions of listeners on more than 470 stations nationwide. Whether it’s astute political analysis or candidate interviews, ‘24’ is a curated sampling of Travis and Sexton’s comprehensive coverage of the week in politics.”
reach to more than 350 affiliates nationwide. DeMuro hosts the “Rich On Tech” segment on KTLA-TV, Los Angeles and hosts a podcast of the same name. He says, “Doing this show is so much fun. The secret is really the listeners. They are my inside track to what the everyday tech user is curious about. It’s my goal to ensure listeners are ahead of the curve – all in a way that’s easy to understand.” Premiere Networks president Julie Talbott states, “We’re so proud of the continued growth and success of ‘Rich On Tech.’ We partnered with Rich DeMuro to create a fresh, intelligent and entertaining program covering the world of technology, and we couldn’t be happier with the result. We look forward to celebrating many more milestones together.”