Industry Views

UK Perspective: Shedding Light on DAB and International Radio with Podcast Radio’s Gerard Edwards

TALKERS founder Michael Harrison speaks with Gerard Edwards – the founder and CEO of Podcast Radio (podcastradionetwork.com) based in London, UK. Podcast Radio has shown tremendous growth since its launch less than five years ago and is heard worldwide with a menu of podcasts online as well as on air in the UK via DAB radio stations.  The company recently expanded its footprint into North America as a radio program content supplier. Harrison and Edwards take a deep dive into the state of DAB as a 21st century radio broadcast technology in addition to discussing a big picture view of the state of radio in general. Harrison describes Edwards as one of world radio’s rising young visionaries. Listen to the uninterrupted interview in its entirety here.

Industry News

Study Says Podcast Listeners Favor Podcast Radio Concept

Podcast Radio reveals that a study by Coleman Insights concludes that 81% of respondents would be very likely or somewhat likely to listen to a radio station that broadcasts curated podcasting content. A description of Podcast Radio was tested via Coleman Insights’ Pod Predictor service. The appeal andim listener likelihood based on a description of Podcast Radio was measured among a panel of 500 18-64-year-old podcast consumers in the United States. Podcast Radio founder and CEO Gerry Edwards says, “Podcast Radio can help radio effectively play offense to the rise of podcasts as an in-vehicle, in-home and mobile entertainment choice. This new data reinforces that strong, engaging, spoken-word content continues to evolve in exciting ways to meet the needs of U.S. listeners. That can enable radio to remain competitive and provide an attractive alternative for radio stations and radio groups.”

Industry News

Beasley Media Group Launches Podcast Radio U.S. Format in Four Markets

Beasley Media Group is partnering with Podcast Radio and KMG Networks for a new “podcast multiplatform radio format in four regions across the company.” Beasley says this unique format will be available to listeners via broadcast on WCSX-HD2/W228CJ, Detroit “Podcast Radio Detroit”; WJBR-AM, Tampa (formerly WHFS-AM) “Podcast Radio Tampa Bay”; WSOC-HD3/W234BY, Charlotte “Podcast Radio Carolinas”; and WXKB-HD2/W243BM, Fort Myers & W268AH/W286AK, Naples, Florida “Podcast Radioim Southwest Florida.” The stations can also be streamed and consumed as podcasts via PodcastRadioUS.com. Podcast Radio states, “Podcast Radio features live ‘Podjocks’, including former KROQ-FM, Los Angeles personality and legendary Radio Hall of Famer Gene ‘Bean’ Baxter. The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media has been selected to facilitate the network advertising sales.” Beasley Media Group chief content officer Justin Chase says, “Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States. This concept has been highly successful for Gerry [Edwards] and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”

Industry News

Podcast Radio Announces New Production House

Podcast Radio announces that it is launching a new production house to “create, promote and distribute podcasts alongside its radio stations.” The company says, “The new venture will provide end-to-end bespoke podcast production solutions to brand partners worldwide. Suitable podcasts will be made and distributed on Podcast Radio itself and other platforms such as Apple, Spotify and Google. Podcast Radio will also provide promotional opportunities by way of advertising campaigns and on-air interviews with the podcast host or contributors.” Company founder and CEO Gerry Edwards adds, “This is a natural extension of what we do. We’ve made our own Podcast Radio Originals for some time, but we now want to extend our extensive production skills to brand partners as well.” Podcast Radio intends to take podcast content to radio listeners. It plans to begin distributing a 24/7 American version of its programming to radio stations and groups across the US beginning soon. To that end, it has partnered with New York-based KMG Networks to syndicate the programming.

Industry News

KMG Networks to Distribute “Podcast Radio” to U.S. Stations

U.S. firm KMG Networks is partnering with UK-based broadcaster Tindle Media Group to serve as distributor for the American version of the radio station format “Podcast Radio” that is expected to commence in the spring of this year. Tindle Media Group says, “Podcast Radio launched three years ago in the UK and uses the trustGraphics - Logo and familiarity people have for their local radio stations to help them sample and choose from curated podcasts. Podcast Radio broadcasts 24/7 online and via app and smart speakers. It is monetized by selling traditional on-air advertising and sponsorships, inserting commercials into its online audio stream, partnering with international content makers, and making original podcasts and bespoke audio content that resonate with audiences.”