Industry News

Houston’s KYST-AM to Become Conservative News/Talk in January

Hispanic Broadcasting Inc will flip Spanish talk KYST-AM, Houston to English-language news/talk on January 1. The company says, “An all-new sound is coming to talk radio in Houston! Beginning January 1, 2024, an exciting new lineup of conservative talk radio personalities are coming to KYST 920 AM.”im The lineup includes Westwood One talk hosts Dan Bongino, Chris Plante and Rich Valdes; Starnes Media Group’s Todd Starnes; FOX News Radio’s Guy Benson, Newsmax’s Rob Carson, and longtime Pittsburgh TV and radio personality Wendy Bell. It will also use FOX News Radio for network news. Hispanic Broadcasting president Matthew Velasquez says, “We’re excited to bring Houston listeners a better choice in news/talk radio. The mission of ‘Patriot Talk 920 AM’ is to become the leader in conservative talk radio with programming that reflects our core values of family, faith and freedom.” For more information, contact Steve Lapa at Steve@Lapcomventures.com.

Front Page News Industry News

Tuesday, April 12, 2022

iHeartMedia Adds New Talk Radio Outlet to the Seattle Market. Seattle market AM KPTR is now news/talk as “1090 The Patriot, Seattle’s Conservative News Talk.” iHeartMedia announces the new station and reveals it is airing Premiere Networks syndicated programming including: “Glenn Beck,” “Clay Travis & Buck Sexton,” “Sean Hannity,” and “Jesse Kelly” from 6:00 am to 6:00 pm. iHeartMedia Seattle SVP of programming Rich Moore comments, “We are proud to be launching a new station in Seattle, seeing an opportunity to bring a powerful conservative talk lineup to the airwaves. This station brings highly engaging content and information with leading talent in the conservative talk space that our listeners will gravitate towards.”

 

Joe Pags Show Gets into Seattle Market on KPTR-AM. WOAI-AM, San Antonio-based talk host Joe “Pags” Pagliarulo is part of the new Seattle news/talker KPTR-AM “1090 The Patriot.” Pags’ Compass Media Networks-syndicated “The Joe Pags Show” is airing on the new station from 6:00 pm to 9:00 pm. Joe Pags says, “I am thrilled to bring my show to the great city of Seattle. Being part of this lineup of talk stars is a true privilege. I can’t wait to give the people of the Emerald City a place to come to voice their concerns, have some fun, and take part in important dialogue.” “The Joe Pags Show” is heard in more than 160 markets including Houston, Boston, Minneapolis, Denver, Portland, St. Louis, and Indianapolis.

 

iHeartMedia and the NFL’s Washington Commanders Ink Audio Partnership. The NFL’s Washington Commanders and iHeartMedia Washington DC announce a new, three-year partnership deal to be the team’s exclusive radio broadcast partner. Starting this season, the team’s games will air on classic rock WBIG-FM “BIG 100.3 FM” and be featured on the station’s website and on the iHeartRadio app. In addition to the team’s radio gameday broadcast, iHeartMedia says this partnership will offer a “robust lineup of exclusive programming across iHeartMedia D.C.’s radio stations and on the iHeartRadio App. New this season, fans will also be able to access archived radio broadcasts of the team’s games anytime via the Commanders channel on the iHeartRadio App.” iHeartMedia has no broadcast sports talk station in the market, but has four other music brands plus news/talk WWDC-HD2/W284CQ “104.7 WONK-FM” and news WUST-AM “DMV’s Black Information Network.”

 

NAB’s Michelle Duke Honored with MIW’s Trailblazer Award. The recipient of this year’s MIW Frances Preston Trailblazer Award from Mentoring and Inspiring Women in Radio, Inc. is Michelle Duke, president, NAB Leadership Foundation and chief diversity officer. The MIW Trailblazer Award is presented annually to a woman who, through her leadership and success in the industry, champions and creates opportunities for other women in radio to further their careers. In 2012, it was renamed the “Frances Preston Trailblazer Award” in honor of Frances Preston, longtime president and CEO of BMI. MIW board president Ruth Presslaff says, “What a joy to recognize and celebrate Michelle’s many accomplishments with this Trailblazer Award. I’ve worked with Michelle via Broadcast Leadership Training and know firsthand that her efforts are tireless and her work throughout our industry is meaningful. This award was a long time coming.”

 

TALKERS News Notes. A new study titled, “Exploring The Brand Benefits of Trust and Companionship in Audio,” commissioned by iHeartMedia and PMX (the investment arm of Publicis Media), finds that “consumers perceive radio and podcast personalities as highly relatable, trustworthy and authentic. These findings present rich opportunity for advertisers to build brand affinity and favorability, and drive purchase in audio environments.” The study was conducted by Magid and reveals that “55% of participants said they listen to commercials more often on radio and in podcasts than through any other medium. In addition, 53% found radio and podcast advertisements to be more relevant than on any other medium and 51% said they are more trusting of radio and podcast advertisers than on any other medium. When comparing radio versus streaming music services in nine consumer categories including restaurants, retail, automobiles and more, consumers who purchased a product were more likely to buy from an audio advertisement in every single category.”…..The Milwaukee Journal Sentinel reports that Ted Davis, former voice of the Milwaukee Bucks who retired after the 2021-22 season, posted to Facebook that he’s leaving his current gig at iHeartMedia’s sports talk WRNW-FM, Milwaukee “97.3 The Game.” He’ll continue to work with the station in a fill-in capacity. He co-hosted the “Heller & Davis” show with Mike Heller, who will continue to host the program solo…..iHeartMedia Denver announces that veteran sports broadcaster Jerry Schemmel returns to the KOA Colorado Rockies Radio Network, effective immediately. Schemmel shares play-by-play and color analyst duties with Jack Corrigan for all 162 Colorado Rockies games and returns to KOA for his 11th season following a two-year hiatus. He says, “I am elated to be coming back to the KOA Colorado Rockies Radio Network booth. I couldn’t be happier to be working with Jack Corrigan and producer Jesse Thomas. I can’t wait to roll up my sleeves and get back at it.”

 

Russia-Ukraine War, the Economy/Inflation, January 6 Committee/Prosecutions, Midterms/Trump & the GOP, COVID-19, Macron-Le Pen Race, and Severe Southern U.S. Weather Among Top News/Talk Stories Yesterday (4/11). Russia’s invasion of Ukraine, the allegations of war crimes, and the implications for U.S. relations abroad; the state of the U.S. economy, soaring inflation, and President Joe Biden’s ethanol authorization; the January 6 committee’s ongoing investigation and the prosecution of those who entered the Capitol; the battle for control of Congress in November’s midterms and Donald Trump’s influence over the GOP; America’s retreating from COVID-19 protocols, concerns about the BA.2 variant’s spread, and China’s zero-covid lockdown policy; the race for president of France between liberal Emmanuel Macron and far-right Marine Le Pen; and the severe spring weather hitting the U.S. South were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, January 24, 2022

Monday Memo: Improving Results from Endorsement Spots. “Radio – stations and personalities – can make big money with the personal pitch that cuts through listeners’ mental clutter. BUT…” in this week’s column, consultant Holland Cooke warns against common technique faux pas. Read it here.

 

Pending Business: Comfortably Numb. Radio sales pro Steve Lapa says that radio sales proposals missing the answer to the “Why Buy?” question are missing the chance to tell your station’s unique story. If your station has personalities that connect with listeners and get thousands of them to act when it comes to charity giving and live appearances, sellers should tell those stories. “Move on from empty ‘reach’ numbers. Facebook, YouTube, Twitter, Instagram, Tik-Tok and geo-targeted others will win the numbers game. But when it comes to showing results, radio is still a primary medium.” Read more here.

Starnes Media Group Partners with Hibbard Group for Affiliate Relations. The Starnes Media Group announces that it is engaging The Hibbard Group as its agency of record for affiliate relations and acquisition for “The Todd Starnes Show” and “The Todd Starnes Commentary.” Todd Starnes’ daily talk radio program airs live from 12:00 noon to 3:00 pm ET and Starnes Media produces three separate 90-second daily commentaries by Todd Starnes that are heard on more than 650 stations nationwide. The Hibbard Group president Jack Hibbard says, “I am excited to be working with Todd Starnes. Todd’s high standard of journalistic integrity is rare these days. We believe that, combined with his unique style of communication, he has created a show that any radio station would be proud to air.” Starnes says the partnership is “an important step for us. We believe they have the experience to assist us in growing our affiliate base and serving our stations well.”

Radio One Partners with Charlotte FC for Radio Broadcasts. As part of a partnership between Major League Soccer club Charlotte FC and Radio One, sports talk WFNZ-AM/W273DA, Charlotte will serve as the club’s flagship radio station. Radio One says it will broadcast most matches on WFNZ, while the remaining matches will be carried on sister news/talk station WBT-AM/FM. Radio One regional vice president Marsha Landess says, “Our team at Radio One Charlotte is thrilled to bring the passion of Charlotte FC to “Sports Radio” WFNZ. With the growing excitement of professional soccer that’s evident in Charlotte, we look forward to a long successful partnership and are glad that we are a part of this historic time in Charlotte sports.”

COVID-19, Ukraine Tensions, Biden Approval Ratings/Midterm Elections, Inflation & Supply Chain, Boris Johnson Troubles, Beijing Olympics, and NFL Playoffs Among Top News/Talk Stories Over the Weekend. The COVID mandates protest in Washington, DC and the rate of Omicron cases in the U.S. and abroad; the tensions over Russia’s military build-up at the Ukraine border; President Joe Biden’s low approval ratings and the battle for control of Congress in the midterm elections; high retail and oil prices and the ongoing supply chain woes; UK Prime Minister Boris Johnson’s political troubles; the politics and health policies at the Beijing Winter Olympics; and the NFL Playoffs were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Improving Results from Endorsement Spots

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The news/talk stations I work with make big money doing what talk radio does best: cutting through mental clutter, with live endorsement spots delivered by familiar local on-air personalities.

OOPS.  Do your endorsement spots say “I haven’t sold you yet?”

Often, these are long-standing advertiser relationships. Two cautions:

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