Monday Memo: Podcasting? Think How-Long, Not How-Many
By Holland Cooke
BLOCK ISLAND, RI — You might know of the Pareto Principle, also called “The Rule of 80/20,” which states that 80% of sales come from 20% of customers. Ask any retailer. And radio audience measurement bears this out too. 70%+ of listening comes from 20%+ of a station’s listeners.
Because most podcasts are free, many are downloaded
But how many actually get heard? And how many get heard in their entirety?