Tag: Pareto Principle

Industry Views

“Superfans Are Driving Podcast Usage Now”

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgThe “Pareto Principle” is a rule-of-thumb that roughly 80% of revenue comes from about 20% of customers, in many industries. Including radio, where so-called “First Preference” or “P1” listeners – those who listen to your station most – contribute most of your Time Spent Listening.

Ditto for podcasting, where 17% of podcast listeners are the ballgame, according to Point-To-Point Marketing and Strategic Solutions Research. If you missed Tuesday’s webinar “The Podcast Study: Turning Listeners/Viewers Into Superfans,” here’s the deck – and an appetizer: They listen while commuting, cautionary to broadcasters’ in-car dominance and opportune for podcasters.

This research also fleshes-out who these “Superfans” are, how to engage them, and how NOT to tune-them-out.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Advice

Monday Memo: Podcasting? Think How-Long, Not How-Many

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You might know of the Pareto Principle, also called “The Rule of 80/20,” which states that 80% of sales come from 20% of customers. Ask any retailer. And radio audience measurement bears this out too. 70%+ of listening comes from 20%+ of a station’s listeners.

Because most podcasts are free, many are downloaded

But how many actually get heard? And how many get heard in their entirety?

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