Greiner Nashville-Bound As iHM Metro President
iHeartMedia’s area president for New York markets Albany and Poughkeepsie, as well as Sussex (New Jersey), Howard Greiner, transfers to Nashville where he becomes metro president. He will report to iHeartMedia division president Nick Gnau. Greiner will oversee all aspects of operations across multiple platforms, including broadcast, digital, mobile, social, and live events. According to iHeartMedia markets group president Hartley Adkins, “Nashville is an extremely important market for iHeartMedia. Howard continues to demonstrate strong leadership. With his expertise in media, advertising, and sales, I am confident he will build upon the incredible success and strong reputation that iHeartMedia Nashville has with its listeners, advertising partners, and the community.” Before joining iHeartMedia, Greiner held various executive roles in media and advertising. He spent two decades in Nashville. Included in iHM’s six-station Nashville cluster are news/talk WLAC and Black Information Network news affiliate WNRQ-HD2. Among persons 6+ in Nielsen Audio’s July 2024 sweep, WLAC (1.3) and WNRQ-HD2 (.3) finish at #18 and #21, respectively.
The fourth of four rounds of ratings data from Nielsen Audio’s July 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covered June 20 through July 17. Today, TALKERS magazine editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM adds three-tenths to finish with an 8.9 share (weekly, 6+ AQH share) that keeps it locked in the #3 rank, while Curtis Media’s news/talk WPTF is up one-tenth for a 0.6 share finish good for the #23 rank. In Milwaukee, iHeartMedia’s news/talk WISN adds a half share to finish with a 13.0 share that keeps it ranked #1 for the eleventh straight month. (Good Karma Brands’ crosstown competitor news/talk WTMJ ceased subscribing to Nielsen several months ago.) In Nashville, Cumulus Media’s news/talk WWTN-FM rises 1.2 shares for a 6.7 share finish that lifts it to the #3 rank, while iHeartMedia’s news/talk WLAC adds three-tenths to finish with a 1.3 share and remains ranked #18. 
July 2024 PPM Data – Information for Nielsen Audio’s July 2024 ratings period (June 20 – July 17) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union.
Most recently serving as president of iHeartMedia’s “Pacific Area,” Steve Darnell transfers to Sacramento as metro president, succeeding Sara McClure (see separate story
Following up on a story reported yesterday (7/22) in TALKERS, an Audacy Insights Team blogpost (“Local News Radio Listenership Soars”) cites Nielsen Audio listenership increases following the July 13 assassination attempt on former President Donald Trump. Leading up to quoting specific stats, the research piece states, “Local news audiences are incredibly engaged” and are “twice as likely to stick around through radio ads compared to the average listener. These listeners trust local news radio for its reliable voices and factual reporting.” On July 13, Audacy news stations “saw a 32% jump in streams compared to the same day the week before. Mobile streams led the way with a 45% increase, while smart speaker usage rose by 30%.” The assassination attempt took place in Butler, PA, roughly 40 miles from Pittsburgh where Audacy news/talk KDKA-AM “experienced a 55% increase in streams.” Meanwhile, its Los Angeles all-news operation, KNX, “saw a 41% rise.” Per the Audacy blog, “Spikes in listenership across digital audio platforms confirm that local news radio stations are truly with you during critical times, offering reliable and detailed coverage when needed most.” Engagement continued leading up to last Monday (7/15), the first day of the Republican National Convention, as Audacy news stations “experienced a 5% rise in listenership compared to the previous Monday.” The Audacy blog contends approximately two of three (65%) all-news listeners “trust radio hosts for news updates, compared to 30% who look to social media influencers for such information.” The July 13 assassination attempt “highlights the essential role of local news radio. With a significant boost in listenership and a clear preference for trustworthy, community-focused reporting, local news radio remains a key player in delivering reliable news.”
The fourth of four rounds of ratings information from Nielsen Audio’s June 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covered May 23 through June 19. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Urban One’s Indianapolis news/talk WIBC-FM adds six-tenths to finish the survey with a 7.5 share (weekly, 6+ AQH share) but remains ranked #4 in the market. iHeartMedia’s news/talk WISN, Milwaukee rises four-tenths for a 12.5 share finish and racks up its 10thconsecutive month at #1. (Good Karma Brands’ crosstown competitor WTMJ ceased subscribing to the ratings several months ago.) Cox Media Group’s Jacksonville news/talk WOKV-FM added seven-tenths to finish with a 9.4 share that lifts it to the #2 rank. 
June 2024 PPM Data – Information for Nielsen Audio’s June 2024 survey period (May 23 – June 19) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
The fourth of four rounds of ratings data from Nielsen Audio’s May 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered April 25 through May 22. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeways from this group of markets. In Austin, Waterloo Media’s news/talk KLBJ-AM is steady with a 4.4 share (weekly, 6+ AQH share) and remains ranked #7, while in Raleigh, iHeartMedia’s news/talk WTKK-FM adds a full share for an 8.3 share and climbs to the #2 rank, and in Indianapolis, Urban One’s news/talk WIBC-FM rises 1.2 shares for a 6.9 share finish that lifts it to the #4 rank. In Milwaukee, iHeartMedia’s news/talk WISN posts its ninth straight #1 rank after adding 1.8 shares to finish with a 12.1 share.