SABO SEZ: Star Search – They’re Out There!
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”
Conventional industry wisdom: “If our morning star leaves, we’re dead. How could we replace them?”
First, loosen up the criteria. There are actual conversations taking place right now at an AC station between executives afraid to hire a great country jock because she has never “done AC.” Let that nonsense go and pay attention to the qualities of a star.
Consulting work brought regular demands to find star talent. Disruptive. Audience builders. Talent can be found anywhere, everywhere when we put down the notion of an ideal resume.
FAVORITE STORY: I was on the 23rd Street bus a few years ago. It was packed. There was a woman on her cell phone giving advice to a caller about living with a man prior to marriage. She had a big personality, easy to hear. New Yorker after New Yorker listened to this intriguing conversation and then… passenger after passenger started to express their opinions to this passenger, on a New York City bus, at rush hour. By the time she had to get off, half the bus was participating with her in her private conversation.
I wrote her a note on my card and asked her to please get in touch with me.
She did. We had coffee for one hour. It seemed like five minutes. Her life story was intriguing, overwhelming, timeless.
Anna Smith. “Anna on the Bus.” I had her in the production room at Audacy in New York and tough big city radio people gathered around the studio and whispered to me, “She should have her own show.”
Anna tells compelling stories: Her father was an 18-wheeler. He would arrive first with his deliveries. Dispatchers usually sent him to the back of the line because he was Black. After waiting for hours to dock, he was fined for late deliveries.
Anna lost several of her seven children to disease and shootings. No anger. Just “the way of the world.” Stories like that. She’s been on my show many times. She’s a radio star.
“Anna on the Bus.”
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
that Audacy bargain respectfully and in good faith as we work to improve our salaries, benefits, pathways to promotion, workplace safety, remote work options, preserve severance, and protect against the growing threat of artificial intelligence.” Regarding the issue of safety, WGAE president Lisa Takeuchi Cullen says, “1010 WINS runs 24/7 and requires people to commute to the office at all hours. The station’s journalists have been threatened and even attacked. Audacy needs to take responsibility for the safety of its employees and our members. This is one of the many issues that management still needs to address in a fair and equitable contract.” 
Both personalities came to television from radio – Carton from WFAN, New York and 
Parkins from WSCR, Chicago. Industry watchers are speculating whether the two, especially Carton, will return to radio. In the New York Post, sportswriterAndrew Marchand notes that after his prison stint for a fraud conviction, Audacy’s now-chief business officer Chris Oliviero was instrumental in bringing Carton back to WFAN as afternoon drive co-host. Carton did radio and the FS1 show before leaving radio to focus on the early morning TV show.
is a return to WABC. Red Apple owner John Catsimatidis says, “As Red Apple Media continues to enlarge its footprint in radio, we recognized a need for an engineering specialist with insights that will bolster our growth strategy as we identify properties for our expansion. Bert’s experience made him the perfect choice.” Goldman comments, “I’m eager to come home to 77WABC and join Red Apple Media as it enters its next growth phase. John has revived AM talk radio with big-name hosts and created renewed excitement for broadcast radio overall.”
Sterling, who hosts a Saturday afternoon sports talk program on 77WABC, will provide play-by-play of the game, as well as the Little League pre-game. This event includes pre-game activities for families including meet-and-greet opportunities with 77WABC on-air personalities and sports legend Dwight Gooden, Fastest Pitch and Home Run Derby contests, Kids Zone, Sports Memorabilia Silent Auction and more! Red Apple Media owner John Catsimatidis says, “Shriners Children’s gives hope to children and their families across the country and around the world, regardless of their ability to pay. At WABC Radio, we are proud to partner with Shriners Children’s and, together, provide a fun-filled day for our community while supporting this great mission.”
election earlier this year. Morano says in a statement, “As someone who spent years behind the mic listening to New Yorkers and elevating their voices, I’ve never lost sight of who I work for. That’s why I ran a campaign rooted in community, not consultants. While others poured money into cookie-cutter strategies, I made it a point to invest in local radio, where real Staten Islanders are tuning in. I stayed a regular voice on Sid Rosenberg’s show on WABC and Arthur Aidala’s show on AM 970 — two stations I used to work at and still believe in. My predecessor, Joe Borelli, took his talents to the airwaves as a frequent host and TV panelist. I’ve taken a different path — bringing that same microphone-to-community connection straight to City Hall.” 
Buffalo market, acquired WHDL from Cumulus Media earlier this year. He says, “I’m thrilled to be debuting a local talk station that deals with real issues. I feel the conservative talk lane is open, and that will give listeners a choice of the type of talk that they really want to hear.” The station will feature syndicated shows including Premiere Networks’ “The Sean Hannity Show,” “Glenn Beck,” “Clay Travis & Buck Sexton,” and “Jesse Kelly,” plus Erik Erickson, Lars Larson, Vince Coglianese, and more. New York State Assemblyman David DiPietro will also host a local program.
Thursday (6/12) in New York City. The Distinguished Service Award was presented to WABC Radio in recognition of a century of broadcasting leadership and its continued role as a vital force in American media. During his acceptance speech, Catsimatidis stated, “92% of the American people believed what Walter Cronkite said, and I think news has to get back to that situation and that’s what we’re doing at WABC.” He added, “I am honored to accept the Distinguished Service Award on behalf of WABC Radio, Margo [Catsimatidis], Chad [Lopez], and the entire team. We are committed to common sense, presenting all sides of a story, and letting the listeners decide.”
and executives and increases awareness of the Broadcasters Foundation charitable mission. This event will be co-hosted by Angela Yee, BFOA Ambassador and nationally syndicated host of “Way Up with Angela Yee.” Also hosting will be Pedro Rivera, reporter and anchor for ABC7’s Eyewitness News. Closing out the night will be Long Island singer-songwriter Camryn Quinlan. BFoA president Tim McCarthy says, “We are thrilled that there has been such an overwhelmingly positive response to our Media Mixers. During today’s dramatic changes in the media landscape, more broadcast professionals – entry, junior, and senior levels – want to get together to exchange experiences and brainstorm for the future.”
is owned by Alexander Medecovich. According to a story in the Rockland News, Medecovich endured a personal family tragedy and preceded his eventual exit from the radio business. Currently, WRCR is simulcasting WABC, New York’s content.
hold the seat through the end of the year. However, he faces a June primary and, if successful, then a November general election to remain in office into 2026. Morano tells TALKERS, “We have another election in June, but I’m hoping to stay on the radio, whether it’s in my current time slot or another. I’m determined to stay on radio, even while doing the people’s work.”
died. During his career, Greenfield hosted radio talk shows at WEVD, WWRL, and WVNJ in the New York City market. Recently, he’d been producing talk content posted to his YouTube channel. Information posted on the Democratic Underground message board indicates that Greenfield had been in some sort of occupational therapy and rehabilitation when he contracted COVID and died from pneumonia.
interest from radio stations nationwide. Radio is a great way to engage with the audience, and now that Red Apple Audio Networks is taking the show national, I can’t wait to connect with listeners in other markets.” Red Apple and 77WABC Radio president Chad Lopez states, “Radio clearly wants Anthony Cumia, as dozens of inquiries came in asking about syndication. We shifted into high gear and moved quickly. One of our advantages at Red Apple Media is that we can swiftly pivot to meet market demand.”
morning drive news anchor, Larry has built a strong connection with our listeners, who have responded very positively to his time as our interim morning show host. His remarkable career, which includes an astounding 97 Emmy awards and stints at WABC Radio, Channel 7 Eyewitness News, WPIX/11 and ‘Access Hollywood,’ speaks for itself. With all of this experience, he’s the ideal choice to wake up the tri-state area.” Longtime New York radio news anchor Jacquelyn Karl will deliver updates on “Mendte in the Morning,” while Natalie Vacca will continue in her role as executive producer.
reductions to ensure a strong and resilient future for the business. We are streamlining resources to stay competitive in a rapidly evolving media landscape and to best position Audacy to continue serving listeners and advertisers with excellence.” The Desk is reporting a list of those affected by the cuts and in the spoken-word formats, those people include: WINS, New York sports director Marc Ernay; KNX, Los Angeles reporter Charles Feldman; WWL, New Orleans news staffer Mark Menard; KMOX, St. Louis digital content producer Wilson Truong; and others. 
York Yankees baseball broadcasts. Berbari, in his third year with the station, will continue to serve as a fill-in play-by-play announcer. Audacy New York market president Chris Oliviero says, “We are excited to have Emmanuel take on an expanded role as the postgame show host for WFAN’s Yankees broadcasts. Emmanuel has been a terrific contributor to our team coverage the last few seasons and his passion for the game makes him a perfect fit to wrap up each game for the fans of the Bronx Bombers.”
Jim Gearhart is a remarkable on-air talent who was the AM drive host on New Jerey 101.5 for 20-plus years. In the 1960’s he was a star on WCBS-AM and WNEW. The illustration is an ad for his 2:00 pm to 4:00 pm show on WNBC circa 1968.
