August 2022 PPM Ratings Takeaways – Part Four
August 2022 PPM Data – Information for the August 2022 survey period has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
Nielsen Audio’s August 2022 sweep covered July 21 – August 17.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are July 2022 – August 2022 (6+).
AUSTIN
News/Talk: Waterloo Media Group-owned KLBJ-AM “News Radio” 3.2 – 4.2, +1.0, #11 to #7
News: None in the top twenty
Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 1.5 – 1.4, -.1, #20 to #19
Public Radio News/Talk: University of Texas-owned KUT 5.8 – 6.7, +.9, fourth to second
Number One 6+: Sinclair Telecable adult hits KBPA, eighth month in a row, 10.1 – 10.0, -.1
Largest 6+ July 2022 – August 2022 Increase: news/talk KLBJ-AM (+1.0)
Largest 6+ July 2022 – August 2022 Decrease: CHR KHFI (-1.4)
RALEIGH
News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.0 – 7.3, -.7, anchored in third-place
Curtis Media Group-owned WPTF “News Radio 680” 1.8 – 1.9, +.1, #15 to #14
News: None in the top twenty
Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” 1.2 – 1.3, +.1, repeats at #18
Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.1 – 7.4, -.7, continues in the runner-up slot
Number One 6+: Capitol Broadcasting adult contemporary WRAL, sixth successive month 10.2 – 8.7, -1.5
Largest 6+ July 2022 – August 2022 Increase: classic rock WRDU (+1.3)
Largest 6+ July 2022 – August 2022 Decrease: adult contemporary WRAL (-1.5)
INDIANAPOLIS
News/Talk: Radio One’s WIBC “93.1 FM Indy’s Mobile News” 7.9 – 9.3, +1.4, anchored in the runner-up slot
News: iHeartMedia’s WOLT-HD2 “Business News 97.5” flat at .1, #21 to #19
Sports Talk: Radio One-owned WIBC-HD2 “The Fan” steady at 2.4, #14 to #13
iHeartMedia’s WNDE “Fox Sports 1260” unchanged at .3, #20 to #18
Cumulus Media’s WNDE “CBS Sports 1430” .1, #19 (did not appear in the previous four sweeps)
Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI flat at 4.2, continues in ninth-place
Number One 6+: Cumulus Media classic hits-oldies WJJK, eighth successive month, 11.4 – 11.3, -.1
Largest 6+ July 2022 – August 2022 Increase: country WFMS (+1.7)*
Largest 6+ July 2022 – August 2022 Decrease: country WLHK (-1.4)
*Represents the largest July 2022 – August 2022 increase (6+) of any station from these 12 PPM-markets
MILWAUKEE
News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.9 – 10.3, +.4, first
Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Brewers) 9.6 – 8.9, -.7, repeats in the runner-up slot
News: None in the top twenty
Sports Talk: iHeartMedia’s WRNW “97.3 The Game” .9 – 1.1, +.2, #15 to #16
Good Karma Brands-owned WKTI “ESPN Milwaukee” flat at .9, #15 to #18
Public Radio News/Talk: University of Wisconsin-owned WUWM 4.4 – 4.0, -.4, stays in ninth-place
Number One 6+: news/talk WISN, second straight month, 9.9 – 10.3, +.4
Largest 6+ July 2022 – August 2022 Increase: classic rock WKLH (+.9)
Largest 6+ July 2022 – August 2022 Decrease: urban AC WJMR (-.8)
NASHVILLE
News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.2 – 5.8, -.4, sixth to seventh
iHeartMedia-owned WLAC “Talk Radio 1510” 2.5 – 2.7, +.2, #13 to #14
News: None in the top twenty
Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 2.1 – 3.5, +1.4, #15 to #13
Cromwell Radio Group-owned WPRT “102.5 The Game” .8 – .9, +.1, repeats at #20
Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 5.1 – 5.2, +.1, ninth to eighth
Number One 6+: Midwest Communications adult hits WCJK, eighth month in a row, 10.4 – 9.6, -.8
Largest 6+ July 2022 – August 2022 Increase: sports talk WGFX (+1.4)
Largest 6+ July 2022 – August 2022 Decrease: country WSIX (-1.1)
PROVIDENCE
News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.0 – 4.8, +.8, continues in seventh-place
iHeartMedia-owned WHJJ “News Radio 920” .7 – 1.2, +.5, #16 to #15
News: None in the top twenty
Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” 2.8 – 3.5, +.7, tenth to eighth
WVEI “Sports Radio 103.7” 3.7 – 3.4, -.3, eighth to ninth
Cumulus Media’s WPRV “790 The Score” flat at .2, #20 to #19
Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.2 – 3.4, +.2, repeats in ninth-place
Rhode Island Public Radio’s WNPN 2.5 – 2.2, -.3, stays at #11
Number One 6+: iHeartMedia rock WHJY, seventh straight month, 10.0 – 10.2, +.2
Largest 6+ July 2022 – August 2022 Increase: news/talk WPRO-AM (+.8)
Largest 6+ July 2022 – August 2022 Decrease: adult contemporary WWLI (-.9)
NORFOLK
News/Talk: Sinclair’s WNIS “News Talk AM 790” 3.4 – 3.8, +.4, #10 to #11
News: None in the top twenty
Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.6 – 1.5, -.1, #18 to #17
Sinclair’s WTAR “Sports Radio 850” .4 – .6, +.2, remains at #20
Public Radio News/Talk: None in the top twenty
Number One 6+: Audacy urban AC WVKL, eighth month in succession, steady at 9.7
Largest 6+ July 2022 – August 2022 Increase: country WUSH (+1.4)
Largest 6+ July 2022 – August 2022 Decrease: jazz WHOV (-1.1)
JACKSONVILLE
News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 8.1 – 7.9 -.2, third to fourth
News: None in the top twenty
Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM” flat at .5, repeats at #20
Public Radio News/Talk: WJCT, Inc.’s WJCT 2.8 – 2.3, -.5, #11 to #12
Number One 6+: iHeartMedia country WQIK, second consecutive month, steady at 10.2
Largest 6+ July 2022 – August 2022 Increase: urban contemporary WJBT (+1.4)
Largest 6+ July 2022 – August 2022 Decrease: country WGNE (-1.2)
WEST PALM BEACH
News/Talk: iHeartMedia’s WJNO “News Radio 1290” 1.7 – 1.8, +.1, #11 to #9 and cluster-mate WZZR “92.1 Real Radio” 2.1 – 1.8 -.3, tenth to ninth
Hubbard Broadcasting-owned WFTL “News Talk 850” 3.4 – 1.1, -2.3, #7 to #13
News: None in the top twenty
Sports Talk: Hubbard Broadcasting-owned WMEN “Fox Sports 640 AM South Florida” steady at .4, repeats at #17
Public Radio News/Talk: Dade County School Board’s WLRN 2.4 – 3.3, +.9, eighth to seventh
Number One 6+: Hubbard Broadcasting hot AC WRMF, eighth month in succession, 9.7 – 8.8, -.9
Largest 6+ July 2022 – August 2022 Increase: public radio news/talk WLRN (+.9)
Largest 6+ July 2022 – August 2022 Decrease: news/talk WFTL (-2.3)**
**Represents the largest July 2022 – August 2022 decrease (6+) of any station from these 12 PPM-markets
GREENSBORO
News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 5.8 – 5.1, -.7, repeats in eighth-place
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Wake Forest University’s WFDD 2.2 – 2.6, +.4, continues at #12
University of North Carolina at Chapel Hill-owned WUNC 1.6 – 1.7, +.1, remains at #14
Number One 6+: Audacy urban AC WQMG, eighth month in a row, 10.2 – 10.3, +.1
Largest 6+ July 2022 – August 2022 Increase: country WPAW (+1.2)
Largest 6+ July 2022 – August 2022 Decrease: news/talk WPTI (-.7)
MEMPHIS
News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 4.0 – 3.9, -.1, eighth to ninth
Cumulus Media-owned WKIM “News/Talk 98.9, The Roar of Memphis” .7 – .9, +.2, repeats at #19
News: None in the top twenty
Sports Talk: Audacy’s WMFS “Sports Radio 92.9” 3.1 – 3.0, -.1, #11 to #12 and WMFS’ internet stream .5 – .7, +.2, locked at #20
Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.5 – 1.8, +.3, stays at #17
Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, eighth successive month, 12.5 – 12.8, +.3
Largest 6+ July 2022 – August 2022 Increase: gospel WHAL (+1.5)
Largest 6+ July 2022 – August 2022 Decrease: urban AC KJMS (-1.3)
HARTFORD
News/Talk: Audacy’s WTIC-AM “News Talk 1080” 4.9 – 4.6, -.3, anchored in eighth-place
Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” .4 – .8, +.4, #19 to #15
Audacy-owned WTIC-AM’s internet stream .6 – .2, -.4, #17 to #20
News: None in the top twenty
Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” .7 – .6, -.1, #16 to #18
Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 7.9 – 8.8, +.9, fourth to second
New England Public Media’s WFCR .2 – .4, +.2, #20 to #19
Number One 6+: Audacy adult contemporary WRCH, 30th month in a row, 11.0 – 11.1, +.1
Largest 6+ July 2022 – August 2022 Increase: public radio news/talk WNPR (+.9)
Largest 6+ July 2022 – August 2022 Decrease: hot AC WTIC-FM (-.7)
Email Mike Kinosian at Mike.Kinosian@gmail.com.








WFAN And Yankees Extend Their Partnership. A multi-year extension is announced between Audacy New York sports talk WFAN-FM & WFAN-AM and MLB’s American League East New York Yankees. English-language broadcasts will continue to be heard on WFAN and streamed digitally on the Audacy app for those within the team’s
broadcast territory. WFAN will also continue to produce the Spanish-language broadcasts for local radio affiliates, as well as for the Audacy app. Audacy New York market president Chris Oliviero declares, “The New York Yankees are the city’s premier sports franchise and WFAN is the city’s premier sports platform. Together, we form a potent combination for fans and client partners. [This – 2022] is our 21st consecutive season of broadcasting the ‘Bronx Bombers.’ We look forward to continuing to have the honor of being the soundtrack to more memorable and historic pinstripe moments.” New York Yankees chief operating officer Lonn Trost notes, “The Yankees are excited to extend our longstanding relationship with WFAN and Audacy. WFAN has been our flagship station for over two decades, and we look forward to fans continuing to enjoy Yankees baseball over its airways and on the Audacy app.” From 2002 to 2014, Yankees games were heard on WFAN’s sister station, all-news WCBS-AM (currently the flagship of the New York Mets); WFAN has served as the Yankees flagship since 2014. John Sterling, (class of 2022 Radio Hall of Fame inductee) Suzyn Waldman and Sweeny Murti are the English-language broadcasters, while Spanish-language broadcasts will be handled by Rickie Ricardo, Francisco Rivera and Rene Luna. As part of Audacy’s MLB partnership, WFAN and the Yankees will produce co-branded podcasts.
Marketron Releases Political Advertising Toolbox. Per BIA Advisory Services, political advertising will raise $8.6 billion for local media companies. Marketron’s collection of online resources combines all the political advertising content the company has developed at a single location for companies interested in increasing their share of political advertising. Marketron senior vice president/client success Christian Kligora opines that, “Political advertising is an important category for local media. It’s much different than any other and that requires a unique approach. We’ve been developing content on the topic all year long with a focus on how to support media sellers. Bringing it together in one spot makes it easier to learn from and access.” Each resource will reportedly provide media salespeople with tips, strategies, and insights for political advertising. Included are specialized considerations such as the “overall trends in the advertising ecosystem; the need to reach different demographics; the objective of persuading people to vote; and the regulatory compliance requirements” for how media companies price/offer inventory to candidates.
Inquirer columnist Mike Sielski co-hosting weekend shows with Glenn Macnow. McDonald will partner with Macnow on Sundays (10:00 am – 1:00 pm), while Sielski joins Macnow in the same time slot each Saturday. According to Macnow, “I have a comfort level with Jody. He’s the guy I broke in with [and] the guy our listeners heard me with from 28 years ago. Working with Jody is like an old pair of shoes – it’s easy and I like it. The Saturday show will now be me and the best damn sports columnist in town, Mike Sielski.” … Former Baltimore Ravens defensive back Rod Woodson will join play-
talk outlet. Program director Chase McCabe confirms to The Tennessean that “Sports Radio 102.5 The Game” decided to part ways with McFarland, who formerly worked at Cumulus Media’s cross-town/similarly-formatted WGFX “104.5 The Zone.” McCabe, Willy Daunic, and Derrick Mason continue in middays on “The Game.” … Effective August 22,
Cheddar News Washington bureau chief Megan Pratz will join NPR as political editor. In addition, NPR promotes congressional correspondent Sue Davis to political correspondent and interim congressional correspondent Dierdre Walsh gets to remove “interim” from the title. … Skyview Networks’ sports talk program “OutKick 360” picks up three Withers Broadcasting-owned affiliates: KYRK, Marble Hill, Missouri; WGKY, Wickliffe, Kentucky; and WFRX, West Frankfort, Illinois. Skyview Networks is the exclusive distributor, affiliate sales representative and network sales partner of Jonathan Hutton, Chad Withrow & Paul Kuharsky-hosted “OutKick 360.”
WKNR Contest Puts $30,000 Ad Campaign Up For Grabs. This marks the third consecutive year that Good Karma Brands sports talk WKNR “850 ESPN Cleveland” will give away a $30,000 WKNR advertising schedule to one local business. To qualify for “Moving Business Forward,” the establishment must be owned by a veteran, minority member, or woman. The promotion runs through this Friday (7/29) and is open to Northeast Ohio businesses incorporated and active for at least two years with annual revenue under $15 million in fiscal year 2021. Entrants must submit an under 300-word statement saying why their business deserves to win. Judging criteria will be on passion for the business; innovation during – and response to – the COVID-19 pandemic; employee loyalty; impact on business’ neighborhood/community; and overall business culture. According to Good Karma Brands Cleveland vice president/market manager Amy Crossman, “We are excited to partner with Keybank and the Cleveland Cavaliers to continue this powerful program for the local business community. We look forward to connecting our passionate sports fans with these deserving Cleveland-based businesses to help them thrive in the future.” The winner will have use of a private suite for one Cavs game at Rocket Mortgage Fieldhouse. WKNR will buy $2,500 in gift cards, divided among veteran, minority, and women-owned businesses, to be given away throughout the year.
NAB Appoints Hall to Leadership Foundation Board. Talk host/journalist/producer/author Tamron Hall is appointed to the National Association of Broadcasters’ Leadership Foundation. In addition, Hall
KO’s “Countdown” Continues as an iHM Podcast. Beginning August 1, former longtime
Hobbs To Helm MundoNow’s Óyenos Audio. Multicultural podcasting veteran Stephen Hobbs is named chief audio officer of MundoNow’s Latino podcast network, Óyenos Audio. Hobbs will oversee the development of new original scripted series and audio entertainment concepts that will focus on topics including true crime and inspirational stories. MundoNow
chief executive officer Rene Alegrias remarks, “Latinos expect smart, highly sophisticated podcasts that provide a culturally-accurate connection to their heritage. Óyenos will provide this and it will be driven by the renowned Stephen Hobbs. In the world of multicultural podcasting, Stephen’s caliber and experience is unmatched.” MundoNow chief revenue officer/partner Andrew Polsky notes, “I immediately recognized the impact this platform can make in expanding meaningful podcasting for the underserved bilingual/bicultural market. This impact will be maximized with the hiring of Stephen. I’ve worked with him before on multiple brand partnership executions. I’m excited to collaborate with him again to not only elevate Óyenos, but the offering of Latino streaming content as a whole.” Hobbs states that bilingual digital media company MundoNow, recently rebranded from Mundo Hispanico, is “exceptionally well-positioned to become a leader in multicultural podcasting. It has the audience, it has the growth strategy under superior leadership from Rene and Andrew, and it has the production capacity. My job is to create content that will have listeners on the edge of their seats, or perhaps making an emotional connection.” Hobbs co-founded reVolver Podcasts; was Univision’s vice president of podcasts and experiential; and during his three-year tenure at Spanish Broadcasting Systems launched AIRE Radio Network. MundoNow generates ten million unique visitors each month, along with 70+ million pageviews and more than a quarter-billion served ad impressions.
transitioning out of the brand/content manager role at Capitol Broadcasting [Raleigh]. The company has started the search for a new sports [talk] program director and I would encourage you to apply or help spread the word if interested in a truly great opportunity.” Simpson joined Capitol Broadcasting Raleigh two years ago to oversee sports talk WCMC “99.9 The Fan”; sports talk WCMC-HD2 “Buzz Sports Radio”; and sports talk WDNC “620 The Ticket.” The cluster also includes adult contemporary WRAL “Mix 101.5” and triple A WCLY “That Station.” … Meanwhile, in another sports talk-related Facebook post, we learn that Waterloo Media Austin flips Spanish contemporary KLZT-HD2 (1.2, #22, June 2022, 6+) to sports talk as “102.7 ESPN Austin.” In addition to ESPN programming, the on-air lineup will include: Jason Dick and CJ Morgan (from alternative cluster-mate KROX); Ed Clements (from co-owned news/talk KLBJ-AM); and Bryan Bymark (from rock cluster-mate KLBJ-FM). …
Nashville media personality
game programs. …
Podtrac Releases Weekly Podcast Data. Tracking data of podcasts for Podtrac-measured shows indicates that downloads are down 9% (July 18 – 24) over the previous week, but up 53% over the corresponding period last year. All categories are down week-to-week, with “History” and “Society & Culture” showing the most significant week-to-week decline (-12%). Meanwhile, “Health & Fitness” registers the strongest year-to-year growth, a robust +179%. Across all Podtrac-measured podcasts, download growth (July 19, 2021 – July 24, 2022) was up 53%, while week-over-week download growth (July 18 – 24, 2022) was off 9%. For the 52-week period (July 19, 2021 to July 24, 2022), “Health & Fitness” is +179%; “Comedy” is +100%; “Sports” is +64%; “True Crime” is +54%; “Science” is +52%; “Business” is +51%; “News” is +43%; “Society & Culture” is +39%; “History” is +32%; and “Arts” is flat. Week-over-week download dips (July 18 – 24, 2022) included: -12% (“History”); -12% (“Society & Culture”); -10% (“News”); -10% (“Sports”); -10% (“True Crime”); -9% (“Science”); -7% (“Business”); -7% (“Comedy”); -6% (“Arts”); and -6% (“Health & Fitness”).
passion of their fans, is extraordinary. Since 2004, the NFL has been an important component of SiriusXM’s programming lineup as we deliver those fans exceptional access to all their favorite teams. We couldn’t be more pleased to now be expanding our relationship with the league, ensuring our listeners will continue to get comprehensive access to the NFL.” Subscribers will continue getting access to every NFL game through Super Bowl LXI (2027) on SiriusXM radio and on the SXM App. The SXM App offers 32 NFL team channels, each dedicated to carrying the official radio broadcast for each NFL team. The satcaster will offer additional team-focused content, including coaches shows, and press conferences to subscribers.
elections. Corporation For Public Broadcasting president/chief executive officer Pat Harrison comments, “Voting is the foundation of a democracy. We want to ensure that all eligible citizens have the information they need to exercise their right to vote. With more than 1,500 locally managed and operated stations, public media is ideally situated to engage all citizens. America Amplified’s listening-first approach will help build trust in the process.” Michigan Radio program director Matt Shafer Powell remarks, “Joining America Amplified gives Michigan Radio the chance to build on our long-standing commitment to engaging and informing our community. We are excited to bring additional resources to better understand what our communities need to know about election processes and election security.” Among the initiative’s community engagement activities is an online tool that allows the public to submit questions related to the election voting process. Questions will be answered using nonpartisan election information sources.



















































