Industry News

NAB Show: Navigating the Podcast Advertising Landscape

By Holland Cooke
Consultant

imYesterday’s column outlined techniques that will make podcast interviews click. And here are my notes from another NAB Show session, about podcast advertising. Panelists included agency people who spend LOT$ advertising in podcasts.

Glenn Rubenstein, CEO, Adopter Media: “Don’t over-stuff your ad breaks.”

Sean King, SVP/GM Media & Entertainment, Veritone: Ads from radio DON’T work. “Podcast listeners really connect to their hosts. So, these ads are viewed more like recommendations from a friend.”

Saying “ads are content too,” Krystina Rubino, GM Right Side Up spoke of “an inherent, very close relationship between the host and the audience. Don’t over-script the ads. The vast majority of podcast ads that are working are host endorsements.”

In Q+A, I asked “What can podcasters learn from broadcasters?” Krystina noted a podcast faux pas: “reading an ad like they’ve never seen the copy before.” 

MORE on podcasting at HollandCooke.com 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry Views

NAB Show: Directing Real People on Camera

By Holland Cooke
Consultant 

imIf you’re looking to jump-start – or optimize – your video interview technique, this session alone was worth the trip to Las Vegas. Washington-based video content strategist/producer/interviewer Amy DeLouise and cinematographer/gaffer Anne Saul delivered a soup-to-nuts “Boot Camp” session to an overflow crowd.

For the decks, hit AmyDeLouise.com, click Slide Decks then Real People Boot Camp, parts 1 and 2. You can devour an impressive tutorial of production techniques, including specifics about equipment and how-to-use-it.

Even if you’re just doing radio or podcast interviews, Amy offered some useful tips:

“Nervous Speaker Technique”: Before the interview, chat ‘em up, perhaps asking for a personal anecdote, i.e., “Why did you decide to become a _____?” If you are shooting video, do the B-roll and walk-and-talk shots first. Then, when they’ve gotten used to you and the set-up, start the interview. “Worst case: Let them take a break, ‘Go do some emails,’ then resume in 20 minutes.”

“The Contradict Me Technique”: Because “some speakers are very reserved, they won’t show emotion unless they feel they need to correct your misunderstanding.” So, bait them: “Isn’t A.I. just a gimmick?”

“The Shorter Answer Technique”: Some speakers have a LOT to say,’ so Amy says let them get it out of their system, THEN ask “How would I explain this to my children?”

“Two Do-Over Techniques”: If you want to re-ask a question, fib: “The part about X was really great. But we had a little bit of noise, do you mind if I ask you that one more time?” Or “lean in as if you didn’t quite hear the answer, and they will repeat it;” a ploy which “only works for the last part of what they said.”

“The Finish My Sentence Technique”: Amy says “When all else fails, ask ‘Finish this sentence: The biggest value we bring at ABC Company is…’” 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

AWM Announces NAB Show Speaker Panel

The Alliance for Women in Media is presenting a panel discussion on “The Business of Multiplatform Sports” at the AWM Breakfast on April 15 during the NAB Show. Panelists Jeanne-Marie Condo, president of network partnerships and chief revenue officer, Skyview Networks; Pat LaPlatney, co-imCEO/president, Gray Television; Mary Menna, vice president & market manager, Beasley Media Group; and Carlson Mozdiez, vice president, digital business operations, Audacy; alongside moderator Sarah Foss, chief technology officer, Audacy, will engage in a candid conversation exploring the evolving landscape of sports business and the significant role women play in shaping its future. The panel will dive deep into the emergence of multiplatform sports coverage and how it has reshaped the business landscape of the sports industry, and how media professionals have leveraged multiplatform sports to enhance audience engagement and reach a diverse set of viewers.

Industry News

WABC Owner John Catsimatidis Launches “Save AM Radio” Campaign

This new campaign is announced as Red Apple Media CEO John Catsimatidis, owner of WABC-AM, New York; WLIR-FM, Long Island; and the Red Apple Audio Networks, says he’s been reaching out to political contacts and attending meetings in Washington to save AM Radio, “the undisputed most reliable form of communication during emergencies.” At this week’s NAB Show in Las Vegas, Catsimatidis met with members of the FCC and FEMA and, at Catsimatidis’ request, former Vice President Mike Pence voiced a “Save AM Radio” spot for 77 WABC. Catsimatidis is offering the PSA to every radio station in America. Catsimatidis says, “The automotive industry is doing a huge disservice to Americans by even considering the removal of AM radio from cars. They are putting the safety of Americans at peril by putting profits before people. Americans deserve better. I am urging all AM and FM radio stations, the NAB, the RAB, and state broadcast associations to band together and bring common sense to Ford and other auto manufacturers.” The Pence-voiced PSA can be downloaded here.

Industry Views

Monday Memo: NAB Show 2023

By Holland Cooke
Consultant

The first thing we heard was an earful from NAB president & CEO Curtis LeGeyt regarding automakers dropping AM receivers from new cars: “This is an issue we consider to be absolutely existential.”

Quoting Nielsen’s Fall 2022 survey results, Cumulus/Westwood One chief insights officer Pierre Bouvard ticked-off what he called “82 million reasons to keep AM radio in cars”

— 82,346,800 Americans listen to AM radio monthly.

— One out of three American radio listeners are reached monthly by AM radio.

— 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news.

 

As he presented “The State of Media, Audio and Marketing,” attendees were screen-shooting every slide in Pierre’s deck, so he offered to share (PBouvard@WestwoodOne.com). This must-see data explains and validates what he calls “The Two Jobs of Marketing: Converting Existing Demand and Creating Future Demand,” powerful ammo station reps can use to nudge advertisers who only tout special sales to instead use radio on-an-ongoing-basis.

— “If an apple orchard represents a brand’s entire customer base, converting existing demand = picking ripe apples (customers that are ‘in market’).” Those are, for instance, what he called the “3% who are looking to buy a car right now,” who will respond to the dealer’s caricature sale spots. As for the other 97%…

“If an apple orchard represents a brand’s entire customer base, creating future demand = planting new trees. It takes time and patience for new trees to bear fruit.” Thus, the worth of “emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of our brand that will influence future purchase decisions.”

 

Help Wanted!

Two discussions I took part in during the Small-Medium Market Forum echoed a unison I’m hearing everywhere: Where do we find on-air talent and salespeople?

— In the talent roundtable Mike McVay led, participants tended to think-young, swapping ideas for identifying entry-level candidates, possibly now podcasting. Or think-older. One participant mentioned a retired schoolteacher, comfortably pensioned, now cheerfully on-air, working fewer than 40 hours.

— The part-timer’s opportunity also came up on the sales side, in a roundtable led by Midwest Communications’ president Peter Tanz. As with industry in general post-pandemic, flexible arrangements help. And Tanz urged “Use your air, with ‘more cowbell.’” Meaning not only advertise for sellers on-air (where you’ll be talking to people who know the station); and he also suggested airing Employee Recognition salutes, of off-air staffers, which make the station sound like an appreciative employer.

— I read attendees a Help Wanted-Sales spot that has been productive at client stations, which I’ll share with you too. Simply Email me at talkradio@hollandcooke.com

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

BFoA to Honor Dan Mason with Lowry Mays Award

The Broadcasters Foundation of America announces that Dan Mason, former CEO of CBS Radio and previous chairman of the Broadcasters Foundation, is the recipient of this year’s Lowry Mays Excellence in Broadcasting Award. The Award is bestowed annually on an individual in broadcasting whose work exemplifiesBroadcasting - CBS Radio innovation, community service, advocacy, and entrepreneurship. Mason will be presented with the award at the Broadcasters Foundation Breakfast at the NAB Show on Wednesday, April 19 at the Wynn, Las Vegas. Mason comments, “I’m honored to be recognized by the Broadcasters Foundation, a charity that I believe in very much. I’ve been so fortunate in many ways, and the opportunity to support the Foundation’s mission as its chairman, was one way of giving back to this industry that has given me so much.” Current BFoA chairman Scott Herman says, “I worked with Dan for many years at CBS, and I am proud to call him a friend, colleague, and mentor. Dan is a great leader and a true champion for radio. It is our privilege to honor him.”

Industry News

BFoA Announces 2023 Leadership Awards Recipients

The Broadcasters Foundation of America announces the recipients of the 2023 Leadership Awards that are given annually in recognition of career contributions to the broadcast industry and the community at-large. The Awards will be presented at the Broadcasters Foundation Annual Breakfast on April 19 during the NAB Show. The 2023 Leadership Awards honorees are: Jim Doyle, founder, JDA Media; Steven Lanzano, president,Text - Turtles Television Bureau of Advertising; Rush Limbaugh, radio host and political commentator, deceased, award accepted by his widow Kathryn Limbaugh; Debra O’Connell, president, networks, The Walt Disney Company; Deborah Parenti, president/publisher, Radio Ink/RBR+TVBR; and Heidi Raphael, chief communications officer, Beasley Media Group. The Broadcasters Foundation will also present the Lowry Mays Excellence in Broadcasting Award during the Breakfast. That honoree will be announced shortly. The Broadcasters Foundation Breakfast is complimentary to all in broadcasting. Registration is required, call 212-373-8250 or email info@thebfoa.org.

Industry News

“The Kalb Report” to Get NYFestivals Lifetime Achievement Award

New York Festivals Television & Film Awards/Radio Awards announces that it is honoring “The Kalb Report,” the public broadcasting series hosted by journalist Marvin Kalb, with the 2023 Lifetime Achievement Award to be presented at the Storytellers Gala on April 18. New York Festivals says this award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments haveTelevision - Art advanced their field and made a lasting impression on the industry. “The Kalb Report” was created by Marvin Kalb in 1994 who partnered with former CBS Radio Network general manager Michael Freedman, who served as executive producer of the series for its entire 28-year run. (Freedman went on to become president of the National Press Club in 2020.) New York Festivals says, “During its nearly-three-decade run, the series has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. The guest list included Supreme Court justices, civil rights icons, network news anchors, best-selling authors, members of Congress, and influential leaders from across the media landscape.” Trophy winning entries in the 2023 New York Festivals Radio Awards will be celebrated at the NYF Storytellers Gala on April 18 at the Centennial NAB Show in Las Vegas.

Front Page News Industry News

Tuesday, September 13, 2022

Sales vs Customer Service. Longtime radio sales professional Kathy Carr, president of the Howie Carr Radio Network, writes today in an exclusive piece for TALKERS magazine that in radio’s halcyon days of the 1990s, a salesperson could make a good living filling agency avails. “Those were the days of sitting in front of that huge desktop computer and typing out a schedule in Tapscan to make the cost per point. But was that really sales or was it mere customer service?” Carr says real salespeople will always be able to find a job and reveals five questions she asks a prospective seller to determine if they are really a salesperson. Read it here.

Salem Media Group To Boost Power. In a promotion that takes effect at the beginning of next year, Salem Media Group senior vice president Allen Power will be elevated to president/broadcast media. Chief executive officer David Santrella comments, “Allen Power and I have worked and collaborated closely for 18 of my 21 years with Salem. His keen operational experience, combined with his strong hand of leadership, provides a perfect combination to build a better future for the broadcast division.” Power notes, “My years with Salem have been the most rewarding of my career. Our dual focus on doing well – while doing good – provides a culture unique in media. I’m grateful for the leadership of our founders, Edward Atsinger and Stuart Epperson, and to Dave Santrella for the opportunity to play this role as our company continues to grow as a multimedia platform.” In other SMG news, senior vice president of operations Linnae Young is upped to executive vice president of operations & revenue development. “Linnae has been my go-to person every time we’ve had an opportunity to sell multiple marketing elements from several divisions to new clients,” Santrela states. “Her work in our industry on Salem’s behalf with many clients made this an easy decision for me. Linnae brings out the very best from those she works with; I look forward to seeing her touch across the entire division.” Meanwhile, Salem’s Chicago general manager/regional vice president Jeff Reisman is upped to senior vice president/operations, where he will oversee the company’s stations in eastern markets. According to Santrella, “Allen [Power] and I have worked closely with Jeff for many years. His track record in Chicago speaks for itself. He was the first building block to what is now our digital marketing agency, Salem Surround. These three promotions [of Power, Young, and Reisman] are all from within our Salem team, which is further proof that Salem appreciates/believes in our employees and rewards hard work and success.”

Remembering Lowry Mays. The founder and chief executive officer of what is now iHeartRadio, Lowry Mays, died yesterday (Monday, 9/12) at the age of 87. Mays co-founded San Antonio Broadcasting Company with Red McCombs 50 years ago (1972). They purchased their first radio station, San Antonio’s KEEZ-FM; three years later (1975), they bought a second San Antonio outlet (currently iHeartMedia news/talk) WOAI. The company became Clear Channel Communications then iHeartRadio. Born in Harris County Texas on July 24, 1935, Mays graduated with a bachelor’s degree in petroleum engineering from Texas A&M University in 1957 and enlisted in the United States Air Force. Upon his discharge, Mays earned an MBA from Harvard University and became an investment banker. Mays continued his affiliation with Texas A&M by serving two non-consecutive terms (1985 -1991 and 2001- 2007) on the Texas A&M University System Board of Regents, including as chair from 2003 – 2005. In 2002, the school renamed its business school after Mays. Texas A&M University System chancellor John Sharp comments, “A really big tree fell in the Aggie forest. We will never forget what he did for Aggieland.” Texas A&M’s school of business was endowed by Mays in 1996 with a $15 million gift and was renamed the Lowry Mays College & Graduate School of Business. The university renamed the school once more in 2002 to Mays Business School. In 2017, the Mays Family Foundation gifted an additional $25 million, the largest single commitment in the business school’s history. Both gifts were part of an overall lifetime giving of $47 million. A 1999 Texas Business Hall of Fame inductee, Mays served as chair of the United Way of San Antonio and was a member of the associates board at Harvard Business School. In 2003, Mays testified before the Senate that the deregulation of the telecommunications industry had not hurt the public. In an interview that same year with Fortune Magazine, however, he remarked, “We’re not in the business of providing news and information. We’re not in the business of providing well-researched music. We’re simply in the business of selling our customers products.” Mays was inducted into the Radio Hall of Fame in 2004, but suffered a stroke the following year. He stepped down as Clear Channel’s chief executive officer and was succeeded by his son, Mark.

Bloomberg Media Chief Mayers Is Retiring. Having joined the company in 2001 as Bloomberg Radio’s station manager, Bloomberg Media global head of radio and television Al Mayers is retiring from the company. Announcing the news in a staff memo, Bloomberg Media chief executive officer M. Scott Havens and Bloomberg editor-in-chief John Micklethwait write, “Al has been a tireless leader at Bloomberg for over two decades, first in radio and now in his wider broadcast role. During COVID, it often seemed as if Al was single-handedly keeping us on the air. His retirement is a prompt for us to redesign the editorial side of Bloomberg Media – both in line with that philosophy and the broader changes in journalism and the media world. The lines between audio, video, print and live events have become ever harder to distinguish, especially as our audience decides when they want to watch, read or listen to our content. We need a unified approach not just to fit this world, but also to reflect the fact that Bloomberg Media is now an integrated global business, which surged almost 50% last year and has just realized another 24% increase in the first six months of 2022. So after Al leaves this month, David Merritt will become head of a new position, Bloomberg Media Editorial. [He] will oversee the editorial side of all of our media platforms – the website, all our audio and video, including BTV, radio, Quicktake, podcasts, events and our magazines. We are forever grateful for what Al has done for this company and wish him all the best in his next chapter on Cape Cod.” Mayers previously was general manager of Bloomberg Radio, overseeing the station’s programming, syndication and business operations. Michael Bloomberg named Mayers chief of Bloomberg’s global TV division in 2015.

Omnipresent air talent/media executive Nick Cannon will host next month’s (10/19) Marconi Radio Awards dinner during the NAB Show in New York. The ceremony returns in-person after a (COVID-caused) two-year hiatus. NAB executive vice president/industry affairs April Carty-Sipp comments, “NAB is excited to be joined by the talented Nick Cannon to honor the on-air voices and local stations that have shined brightest over the past year. We look forward to welcoming the broadcast community to this crowd-pleasing and lively celebration of the best in radio.” Ryan Seacrest will be presented with the NAB “Distinguished Service Award”; Paul and Fred Jacobs will receive the “National Radio Award.” Established in 1989 and named after inventor/Nobel Prize winner Guglielmo Marconi, the NAB Marconi Radio Awards are given to radio stations and outstanding on-air personalities to recognize excellence in radio. Nominees for “News/Talk Station of the Year” include: KNX, Los Angeles; KRMG, Tulsa; KTMY, Minneapolis; WKXW, Trenton (New Jersey); and WLW, Cincinnati. “Sports (Talk) Station of the Year” nominees include: KNBR, San Francisco; WBZ-FM, Boston; WIP, Philadelphia; WMFS, Memphis; and WXYT-FM, Detroit. Finalists for this year’s awards in all categories can be found here.

TALKERS News Notes. “Game Time With Boomer Esiason,” the syndicated TV interview show done by Audacy New York sports talk WFAN’s morning co-host, now has a podcast version. Introduced via Audacy’s 2400 Sports podcast studio, the standalone product will feature material not included in the broadcast version. Esiason remarks, “I’m really excited about the opportunity to expand our in-depth conversations with some of the biggest stars in sports through the launch of this new podcast. This show will enable us to dig deeper into what makes these icons tick and will deliver can’t-miss content for listeners across the country.” … Co-host of the podcast “For Colored Nerds,” Brittany Luse, succeeds Sam Sanders as host of NPR’s “It’s Been A Minute.” Vice president of programming & new content development Yolanda Sangweni notes, “Brittany is one of the most exciting and essential voices in pop culture podcasting. She brings deep curiosity, empathy, and joy to the mic and to her storytelling. We are beyond thrilled to be re-imagining ‘It’s Been A Minute’ with Brittany at the helm.” Luse states, “I’ve spent the entirety of my eight-year hosting career helping audiences to connect the dots between culture and current events. I look forward to continuing and expanding that work at my new home.” Formerly host of podcasts “The Nod” and “Sampler,” Luse will begin her new duties next month (10/7). … Following four months of being interim local host for New Hampshire Public Radio’s “All Things Considered,” Julia Furukawa has the job permanently. New Hampshire Public Radio president/chief executive officer Jim Schachter notes, “In Julia, we have a serious journalist in the ‘All Things Considered’ anchor chair. [She] connects with listeners across a broad, diverse spectrum; loves exploring New Hampshire; and understands that reporting the news is both a joy and a responsibility. Everyone at our studios knows she’s fun to be around, and now ‘ATC’ users can hear that.” Furukawa adds, “I came to NHPR [two years ago] thinking I’d mostly be behind the scenes, not behind the microphone. The team here has given me the chance to grow into a role I’ve always dreamt of being in; I couldn’t be more grateful and excited for what’s to come.” … Best known for her many reports from the front lines of world events, NPR international correspondent Anne Garrels has died at the age of 71. When Garrels arrived at NPR in 1988, she already had ten years of experience in television news at ABC, where she was bureau chief in both Moscow and Central America. Her NPR backdrops included the Soviet Union, Tiananmen Square, Bosnia, Chechnya, the Middle East, Iraq and Afghanistan. … VSiN launches three-hour (7:00 pm – 10:00 pm) weeknight sports betting content on iHeartMedia Providence news/talk WHJJ “News Radio 920.” In addition, Brent Musburger’s “Action Updates” will air twice a day. Meanwhile in Kansas City, Cumulus Media’s KCMO-AM “Talk Radio 710 AM” is airing short-form VSiN-produced betting features throughout the weekend. VSiN’s betting analysts will breakdown betting lines for the NFL’s Kansas City Chiefs, the AFC West and other big games on that week’s slate. Elsewhere, Salem Media Group Honolulu sports talk KGU & K236CR “Hawaii Sports Radio Network AM 760 & 95.1 FM” airs VSiN’s “Final Countdown with Stormy Buonantony & Matt Brown” at 11:00 am. … For the second year in a row – and fifth time overall – Syndicated Solutions’ “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” earns the SATW Foundation’s Lowell Thomas Award in the “Travel Audio – Radio” category. The hosts comment, “Week after week, [our team] helps us create the most diverse and engaging network radio program. Collectively, we love the world of travel and all that it encompasses; we’re truly thankful to the wonderful sponsors who are aligned with us. We look forward to continuing to keep engaging, enticing, entertaining and empowering travelers to go explore the world. When that happens, it has such a positive impact on travelers, the travel industry and our society in general. The powerful megaphone we have to successfully impact travel is a blessing that we don’t take for granted.” The program is heard on 495 affiliates.

Nine To Be Inducted Into The Massachusetts Broadcasters Association HOF. Among those to be honored are Eric Jackson from Boston public radio news/talk WGBH; former Boston Red Sox television play-by-play announcer Sean McDonough, most recently doing a select number of games on the Red Sox Radio Network; and one-time Boston Celtics Broadcasting president Gerald Walsh, who helped create Boston sports talk (and Red Sox radio flagship) WEEI. Massachusetts Broadcasters Association chair/Beasley Media Group Boston vice president and market manager Mary Menna remarks, “The Massachusetts Broadcasters Association is thrilled to be able to gather in person to celebrate these individuals’ lifelong achievements and contributions to our broadcasting community and to welcome them into the Hall of Fame.” Other inductees include Mike Baxendale and John O’Brien (“Bax & O’Brien”), who partnered together for over twenty years in Springfield on WAQY “Rock 102”; Laura Carlo, who did mornings for more than 25 years on Boston classical WCRB; Nancy Quill, a 38-year veteran on Boston adult contemporary WMJX “Magic 106.7”; WCVB-TV, Boston journalist Jorge Quiroga; and broadcast executive Paul Kelley, the recipient of the 2022 “Pioneer Award.” Hall of Fame committee chair Peter Brown explains that award is given “to an individual who has distinguished himself/herself over decades for lasting contributions made to the broadcast industry and through a leadership role in his or her particular craft. The award was established to recognize individuals who do not appear on-air, but their role helped influence and inspire the Massachusetts broadcast community to reach a pinnacle of excellence.” The Hall of Fame ceremony will be held next Thursday (9/22) at the Boston Marriott Quincy Hotel.

Front Page News Industry News

Wednesday, April 27, 2022

JB Wilde Rises to VP of Content & Programming for Townsquare Media. Programming pro JB Wilde is promoted to vice president of content & programming for Townsquare Media. Wilde, who joined the company in 2016 as director of content for the Rochester, Minnesota station group, was most recently regional content director for the company’s New York and New Jersey stations. Townsquare says that in this new role, Wilde will “help drive the company’s live and local strategy and lead a group of regional content directors who work closely with multiple Townsquare clusters of local media brands to entertain, inform, and grow audience across all platforms – broadcast, digital, social and events.” In addition to Wilde’s promotion, Townsquare Media is promoting two local leaders to the corporate Content and Programming Group. Christopher “Sweet Lenny” Barber is elevated to regional content director from the company’s Rockford, Illinois cluster, where he has spent the last six years as director of content. Danielle Kootman also joins as regional content director after spending the last six years in the company’s Cedar Rapids, Iowa cluster as digital managing editor. Townsquare SVP/content and programming Kurt Johnson comments, “Could not be happier to promote JB and add Danielle and Lenny to the Content and Programming team. They’ve succeeded at every job we’ve given them, and their skills will strengthen the team and continue Townsquare’s growth as the leading local media company in our markets.”

 

Sound Bites from NAB2022. “No matter how well-planned the agenda,” consultant Holland Cooke says he’s “always found that the most valuable part of a convention is…convening, catching-up with old friends and making new ones.” And being the first NAB Show in three years, HC gathered some quotable quotes. Read them here.

 

New York Festivals Radio Awards Announces 2022 Winners. The New York Festivals Radio Awards announced the 2022 Storytellers Gala award-winners at the virtual event held yesterday (4/26) in conjunction with the NAB Show. NYFestivals says, “Innovative audio work created by world-class storytellers from 24 countries were celebrated at the April 26 Storytellers Gala virtual event. Creative and compelling audio entries from around the globe were recognized by the 2022 Radio Award Grand Jury including engaging podcasts and audiobooks, masterful dramas, and documentaries, up-to-the-minute news coverage, entertainment and music specials all created by world renowned storytellers.” Some of the American companies that took home Gold first-place trophies include: CBS News Radio, which won “Best Coverage of Breaking News” and “Best Coverage of Ongoing News”; NBC News for “Narrative/Documentary Podcast”; and SiriusXM for “Health Podcast.” You can see all the winners here.

 

NAB Announces Winners of 2022 Crystal Awards. The National Association of Broadcasters announced the 10 winners of the 35th annual NAB Crystal Radio Awards yesterday (4/26) at the NAB Show. The NAB Crystal Radio Awards recognize radio stations for their year-round commitment to community service. The 10 2022 NAB Crystal Radio Award recipients were chosen from 50 previously announced finalists. Spoken-word radio stations that won include: Bonneville International’s news/talk KTAR-FM, Phoenix; Hubbard Radio’s talk KTMY-FM, Minneapolis-Saint Paul; and Audacy’s all-news KYW-AM, Philadelphia.The winners were chosen by a panel of judges representing the broadcast industry, community service organizations and public relations firms.

 

The Economy/Recession Fears, Russia-Ukraine War, Twitter, January 6 Investigation, COVID-19, Midterms/Trump & the GOP, Trump Org Investigation, and Harvard Slavery Atonement Among Top News/Talk Stories Yesterday (4/26). The sell-off in U.S. financial markets, inflation, and experts’ fears of a recession; Russia’s continuing invasion of Ukraine, its cutting off gas to Poland and Bulgaria, and the threat of nuclear attacks; Elon Musk’s victory in acquiring Twitter; the investigation into the January 6 Capitol attack; the low rates of hospitalizations and deaths in the U.S. and the ongoing lockdowns in China; the battle for control of congress in the November midterms and Donald Trump’s influence over the GOP; the New York AG’s investigation into the financial dealings of the Trump Organization; and Harvard University acknowledges past ties to slavery and pledges $100 million to atone for it were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Analysis

Sound Bites from NAB 2022

By Holland Cooke
Consultant

 

LAS VEGAS — No matter how well-planned the agenda, I’ve always found that the most valuable part of a convention is…convening, catching-up with old friends and making new ones. And being the first NAB Show in three years, this year’s event was OH-so-quotable.

“I know what transformational moments feel like, and now we’re in one…on the cusp of the best era for radio and for audio.”

(more…)

Front Page News Industry News

Monday, April 25, 2022

Monday Memo: NAB, Long Time No See. For the first time in three years there’s a NAB Show in Las Vegas, and in a Sunday ceremony Jim Bohannon was inducted into the National Association of Broadcasters Hall of Fame. Covering the convention for TALKERS, Holland Cooke says, “There are still some masks, and – after three years – lots of hugs.” Also, in today’s column, HC’s notes from a conference session that asked, “What Business Are You In?” Read it here.

 

Pending Business: Raising Your Rates? Radio sales pro Steve Lapa writes in today’s column about the soaring cost of, well, just about everything and how that’s probably what forced a station he deals with to raise its rates by 250%! If you’re a seller who has to break the rising rates to your clients, how do you do it gently? He offers some thoughts on that. Read it here.

 

Round Four of March PPMs Released. The fourth of four rounds of ratings information from Nielsen Audio’s March PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s March 2022 sweep covered March 3 – March 30. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Emmis Communications’ news/talk WIBC-FM, Indianapolis sheds two-tenths to finish the survey with a 9.5 share (6+, weekly AQH share) but remains locked in the #2 rank. In Milwaukee, the battle between iHeartMedia’s news/talk WISN and Good Karma Brands’ news/talk WTMJ tightens. WISN lost 1.2 shares to finish with an 8.3 share good for the #2 rank, while WTMJ adds six-tenths for an 8.2 share finish that moves it into the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville dips four-tenths to wrap the survey with a 6.8 share that keeps it ranked #2, while iHeartMedia’s crosstown news/talk WLAC-AM slides two-tenths to a 3.1 share and falls back to the #12 rank. In Jacksonville, Cox Media Group’s news/talk WOKV-FM rises three-tenths to a 10.5 share and remains #1 in the market. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three groups) here.

 

Beasley Promotes Tina Murley to Chief Revenue Officer. Media sales pro Tina Murley is promoted to chief revenue officer for Beasley Media Group. Murley most recently served as the vice president of sales at the company since December 2020 and prior to that was director of sales at the company’s cluster for six years. In her new role, she will be responsible for overseeing all revenue on behalf of the company. Beasley CEO Caroline Beasley states, “It is an absolute privilege to promote Tina to the position of chief revenue officer at Beasley Media Group. She has done a phenomenal job leading our company’s sales efforts over the past two years. Her ‘can do’ spirit and ability to lead our sales teams has been truly exceptional. I look forward to her continuing to drive our revenue growth across all the company’s platforms well into the future.” Murley comments, “I want to thank Caroline, Bruce, Brian, Brad and the entire Beasley family for entrusting me to lead the sales charge for Beasley Media Group. When I joined the company, I had the honor of meeting George Beasley and knew instantly that I wanted to play a larger role in his company. What I didn’t know is that I would be joining a collaborative and dedicated sales force that leads with ideas and is truly vested in client success. As CRO, I look forward to empowering our best-in-class team to succeed, grow revenue, and deliver results for our valued clients and shareholders.”

 

The Economy, Russia-Ukraine War, January 6, COVID-19, DeSantis vs Disney, Midterms/Trump & the GOP, Musk vs Twitter, and France Re-Elects Macron Among Top News/Talk Stories Over the Weekend. Friday’s Wall Street sell-off, the high price of gasoline & food, and concerns about a recession; the ongoing Russian invasion of Ukraine and Secretary of State Antony Blinken’s trip to Ukraine; the recording of Republican House Minority Leader Kevin McCarthy saying Donald Trump should resign the presidency following the January Capitol attack; the controversy over mask mandates, the watch for BA.2 variant outbreaks, and the lockdowns in China; Florida Governor Ron DeSantis’ move to punish Disney by taking away its special tax status; the battle for control of congress in the November midterm elections and Donald Trump’s influence over the GOP; Elon Musk’s negotiations with Twitter over his go-private bid; and Emmanuel Macron defeats Marine Le Pen to remain president of France were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: NAB, Long Time No See

By Holland Cooke
Consultant

 

LAS VEGAS — As we did for CES here in January, we were asked to submit vaccination details to an app to earn a QR entry code. Once inside, there are still some masks, and – after three years – lots of hugs. The National Association of Broadcasters wanted to mash-up what had been separate autumn Radio Shows and perennial April NAB Shows this past October…until the Omicron kibosh.

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