Monday Memo | TALKERS magazine

Monday Memo: Twitter Technique

By TALKERS | May 8, 2023 by TALKERS

By Holland Cooke
Consultant

Tik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.

— Twitter is a useful right-now prompt, because Tweets stack-up, so there’s less value alerting Followers to what’s up much later today or tomorrow.

— Like any contact, there’s a quality/quantity trade-off. You will get a feel for how-much-is-too-much when you see your Followers number drop. So, think before you Tweet. You’ll never get un-Followed for something you didn’t Tweet.

— Best of all, like other social media, Twitter is…social. Conversations begin and spread. And any of your Followers can re-Tweet your message to all their Followers, and any of them could re-Tweet it too. Going-viral like that is powerful peer-to-peer endorsement, particularly if you’re a podcaster, because subscriptions are the ballgame.

REAL opportune: links and attachments.

— AM/FM transmitters are audio-only and only in real-time. But you can Tweet-out a photo or video or a link to online content. Research demonstrates that third-party content you share gets re-Tweeted more than content about yourself.

— Possibly the most-useful Tweets about your radio work are “snack-size” single-topic aircheck clips. Especially opportune: guest interview excerpts that enable listeners. “Car Coach Lauren Fix has three tips BEFORE your summer road trip.” Why expose that useful programming content only to those who happened to be listening live?

— Tweeting in that fashion not only conforms to listeners’ on-demand media preference, it puts your audio back in the pocket, where radio used to be.

Twitter does double-duty BEFORE your show.

— Note how SiriusXM/CNN host Michael Smerconish tees-up topics with quick videos and polls. People like being-asked. A real estate agent whose weekend show I coach uses Twitter “to ask an opinion on a light fixture, a paint color, an appliance.” She notes that “on HGTV’s website, they have a section called ‘Rate My Remodel.’ Regular folks send in pictures of a recent remodel that they did, and others comment. People love this stuff.” So, start a conversation that takes wings. When you read posted comments on-air, you sound accessible and popular.

— And Twitter’s characters-limit is a useful discipline. You’re pre-scripting your concise, inviting show open.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry Views

Monday Memo: Weekend 101

By TALKERS | May 1, 2023 by TALKERS

By Holland Cooke
Consultant

It’s the most effective tactic in marketing: Free samples. And the attorneys, financial advisors, real estate agents, veterinarians, and other ask-the-expert hosts who broker time for weekend call-in shows can drum up lots of new business…IF they execute well.

It’s a big “if,” because they’re not career broadcasters. So, technique that’s second nature to us is news to them. And because, at too many stations, there’s little or no coaching. Here are some of the fundamentals I convey to weekenders at client stations, and brokering hosts elsewhere who aren’t getting aircheck support:

— Plan each show. Re-write any news-about-your-topic or other material you will read, rather than reading verbatim paragraph-length excerpts from newspaper clippings or other source material you found on the Internet or elsewhere. That stuff wasn’t written for the ear. Put it into your own words. Practice aloud, to yourself, before the show.

— Remember: YOU are the expert. It’s Greek to them. So, avoid lingo and acronyms. Instead of percentages (“36%”) use fractions (“just over a third”).

— Listen carefully to the caller’s question. Don’t interrupt unduly…but don’t let ‘em ramble either. Once they’ve asked a question or described their situation, recommend what they should do. Listeners in similar situations will relate.

Do’s and Don’ts:

— DON’T squander time at the beginning of the show with long hellos, or small talk about the weather (which aired at the end of the newscast just before your show began), or other off-topic blah-blah-blah.

— DO introduce yourself, and succinctly explain how you can help the listener. I tell weekenders I coach to begin with their elevator speech: “I’m Chuck Thompson, from Chuck’s Auto Repair, and I’m here to help you get more miles out of the-car-you’ve-already-paid-for.” If your business has a slogan, that should also be the mantra for your radio show, to keep your on-air message consistent with your other marketing.

— DON’T wait! Give out the call-in number right-off-the-top, even if your first segment is an interview or you tee-up a topic by reading news/product reviews/etc. During that segment, your call screener can be lining-up callers.

— DO solicit calls overtly. And announce the phone number real slowly, like you’re reading the winning lottery number. Say “call me right now.” And at the end of each call (unless all the lines are lit), offer that “that opens up a line for you,” and re-announce the phone number.

— DO get to the phones ASAP, best caller first. Callers call when they hear other callers, so nothing explains that it’s a call-in advice show like you answering callers’ questions with helpful advice.

— DON’T assume that anyone but you hears your whole show. Listeners constantly tune-in. So DO re-set throughout the hour. Come out of each commercial break as though the show was just beginning. “Welcome back to ‘Larry Explains the Law.’ I’m attorney Larry Jamieson, answering your legal questions right now on WXXX. So, call me! [phone number, nice and slowly, twice].”

All of the above is host technique. And there’s another character, behind the scenes, whose method is critical to brokered hosts’ return on investment: the call screener. Share with yours my 6-minute video at SolidGoldWeekend.com, where I also explain how to warm-up slow phones.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

Monday Memo: Hearing is Believing

By TALKERS | April 24, 2023April 24, 2023 by TALKERS

By Holland Cooke
Consultant

Every time I visit a station, I meet with sales, and I leave ’em a thumb drive of “spots that have produced results elsewhere, for businesses just like yours,” magic words on local direct retail sales calls. Help yourself to these, all of which produced results.

— Key Lending Solutions and AdvantaClean demonstrate using unscripted client interview sound bites and minimal announce copy.

— Here’s a straight pitch I wrote for the guy who maintains my home water system.

— When local retailers are defending against lower-cost big box competitors, local radio can be their best friend. Here’s a spot I produced that differentiates based on service.

— Here’s the spot that had been airing when the client said “It’s not working.” I asked the rep: “Can we make it a 60 instead of a 30?” And I asked her to send me the jingle, and to interview the client and his customers on her smartphone, and send me the raw audio. Here’s the spot that got the advertiser to renew.

— Here are two spots I wrote for a tech retailer, one pitching convenience/security systems, the other pitching Home Theater.

Sure…A-B-C, “Always Be Closing.” But successful reps I’ve seen in action make that first call the C-N-A, “Client Needs Assessment,” 20 questions, ideally capturing the interview audio for use as you hear above. And they begin the second call saying, “Based on what you told me…” and hit Play.

Some things are easier to demonstrate than describe. And if you’re on-air talent who also sells, you are advantaged.

Industry Views

Monday Memo: Fender Bender Part Deux

By TALKERS | April 10, 2023 by TALKERS

By Holland Cooke
Consultant

National TV advertising sells things, local radio advertising sells services. And in a recent column here, we outlined the opportunity to exploit what, in my experience, is “the gift that keeps on giving” – the Personal Injury sub-category. Attorneys courting fender-bender, and other settlement cases are an industry in which supply exceeds demand, and for which radio can be super-opportune.

And long before the he-said/she-said is settled, there’s another local service category that’s a radio staple: Auto Body. Distracted driving alone has been good for business. So, help yourself to this copy, which has pulled well for a number of stations I work with.

Note: One announcer I sent this to asked, “Is this a 30 or a 60?” It’s a 60, but less copy than the 60+ seconds that too many spots rush-through. “Let it breathe,” I told him. And you can hear how effective his read was at http://getonthenet.com/AutoBody.mp3

Here’s your fill-in-the-blanks script:

GRAB A PEN.
I’M GOING TO GIVE YOU A PHONE NUMBER I HOPE YOU NEVER HAVE TO CALL.
IT’S THE NUMBER FOR _____ AUTO BODY. _____ AUTO BODY
THEY DO AUTO BODY WORK…NOTHING *BUT* AUTO BODY WORK.
HOPEFULLY, YOU’LL NEVER HAVE TO CALL THEM.
BUT IF YOU *DO* GET-INTO-AN-ACCIDENT, THIS IS THE NUMBER YOU WANT IN YOUR GLOVE COMPARTMENT.
[number, real slowly]
YOU’LL WANT THAT HANDY BECAUSE, SUDDENLY – RIGHT THERE AT THE CRASH – YOU’LL BE GETTING LOTS OF “ADVICE.”
TOW TRUCKS JUST…SHOW UP.
SO JUST SAY THREE WORDS: _____ AUTO BODY.
_____ AUTO BODY IS THE AUTO BODY *SPECIALIST*.
NOT A NEW CAR DEALER WHO DOES BODY WORK AS A PROFITABLE SIDELINE.
AND THEY WORK FOR *YOU*, NOT THE INSURANCE COMPANY.
HERE’S THAT NUMBER AGAIN:
[number, real slowly]
_____ AUTO BODY IS THE AUTO BODY *SPECIALIST*.

Industry Views

Monday Memo: Avoid Sounding Like a Medical Examiner

By TALKERS | March 27, 2023March 27, 2023 by TALKERS

By Holland Cooke
Consultant

We’ve seen autopsies depicted on various cop shows. As the doctor dispassionately probes the deceased, he or she is dictating into an audio recorder: “I’m opening up the chest cavity…”

That’s how some talk hosts sound, narrating their own process, rather than projecting the listener’s stake in topic du jour.

— Instead of: “This gas stove ban is something I want to talk about.”

— Ask: “Should you be fined for installing – or replacing – your gas stove? Let’s talk about it! (phone number)”

— Instead of: “We’ll be talking about the fiscal impact of immigration.”

— Say: “How much money are illegal immigrants taking out of your pocket? More than you think, according to our guest…”

Said another way: Less “I,” “me.” More “you,” and “your,” The Magic Words.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers Books. Follow HC on Twitter @HollandCooke

Industry Views

Monday Memo: Who? When?

By TALKERS | March 20, 2023 by TALKERS

By Holland Cooke
Consultant

Does anybody really know what time it is? Does anybody really care? YES.

— Myth: Call letters are less important in PPM markets than in diary markets, where that diary is a memory test.

— Fact: Call letters and timechecks are MORE important in metered markets, because there aren’t enough meters. Every…single…one…matters a LOT. And awareness drives use.

Sure, listeners wear watches, and tote smartphones, and there’s a clock in the dashboard. We’re not timechecking because they don’t know.

— Timechecks help make the station habit-forming. They teach listeners what-we-do-when.

— Timechecks imply that busy people (the ones advertisers want as customers) will be on-time if they listen. “WINS News Time…” on New York’s iconic All-News station sets a tempo.

— And timechecks are local information. Syndicated hosts forced to say “[minutes] before the hour” remind us that they’re somewhere else.

In its 1960s Top 40 heyday, WABC’s promos boasted that more people listened every week “than any other station in North America!” And shortly before his untimely death, retired PD Rick Sklar told me the simple secret of his success.

— He compared the Arbitron ratings diary to “that little blue book you got in school when there was a quiz. There are two questions on the quiz: What did you listen to? And when did you listen?”

— Back then, most stations used turntables, but WABC already played music on carts. And right there, at the end of the song, there was a WABC jingle, and an ear-splitting “DING!” because timechecks were “WABC Chime-Time.”

— So “we gave them the answers to the quiz,” by DJ-proofing the station. Even if the jock was going song-to-song, he had to jump-in and timecheck.

And you are…?

Industry Views

Monday Memo: Ditch the DJ Voice

By TALKERS | March 13, 2023March 13, 2023 by TALKERS

By Holland Cooke
Consultant

Tip: If you’re auditioning for voiceover work, call yourself a “voice actor,” not an announcer.

The sound-alike DJ caricature delivery blends-into the blah-blah-blah that advertisers need to cut-through. Which explains why TV and movies actors are heard on so many national TV ads.

Listen carefully. You’ve heard George Clooney for Budweiser, Julia Roberts for Nationwide Insurance, Morgan Freeman for Visa. Tim Allen invites you to “Pure Michigan,” John Goodman pitches Dunkin, and Rashida Jones says fly Southwest. Not on-camera endorsements, unidentified voice-overs, with unaffected delivery. Network radio spots for The Home Depot? Actor John Lucas NAILS ‘em (pun intended).

Listen to the scene-setting voice-overs that “Magnum PI” star Jay Hernandez does within episodes, every bit as intimate as his predecessor Tom Selleck’s were in the 1980s version. Those Florida Orange Juice commercials Selleck V/O’d a while back sounded so effortless.

And maybe that’s the key. Don’t announce-AT-me, just tell me.

Industry Views

Monday Memo: The Conscious Shopper

By TALKERS | March 6, 2023March 6, 2023 by TALKERS

By Holland Cooke
Consultant

Whenever possible, USA consumers will pay cash, and they’re paying-down credit card balances, per recently released Ipsos polling data.

Already coping with inflation and wary of a 2023 recession, consumers are in “need” vs “want” mode. They’re choosing generics and store brands and favoring purchases “made of high-quality and longer-lasting materials.”

One conspicuous exception to this growing frugality jumps-off the page…

Americans have a yen for vacation, if little else

“Alongside declining consumer confidence levels in the U.S., Ipsos online community members believe most of their cost-saving behaviors from the summer will continue, aside from cutting back on travel. Specifically, compared to the summer of 2022, they feel they are less likely to hold back on taking trips outside the home or making travel plans. After living through years of lockdowns and restrictions, they say travel isn’t something they are willing to give up in 2023.”

Sales lead: Local travel agents

Local radio is still local businesses’ best friend defending against e-commerce competitors, and personal service is the silver bullet. Travel is an Internet DYI remorse category, after disappointing experiences squandered bargain shoppers’ precious vacation time and money.

Hear the copy? Travel agents who have taken tour wholesalers’ junkets can recommend in a seductive anecdotal fashion. They describe meals in mouth-watering detail. “After all we’ve been through the last couple years, you’ve earned it! And I will personally see to all the details.”

And brainstorm which other local businesses sell the “experiences” that consumers, increasingly, choose over “things?” It’s a clear trend that cuts-across all demographics.

DJs, talk hosts, remaining promotion people and local newscasters: Read the room.

This IPSOS report is a free PDF download that takes listeners’ temperature.

Industry Views

Monday Memo: 5 Ws + $

By TALKERS | February 27, 2023February 27, 2023 by TALKERS

By Holland Cooke
Consultant

Local news sponsorship is an opportunity to “fish for whales,” institutional advertisers who can associate with something special. And, well-done, local news sure is special, because:

New-tech audio competitors don’t do it, and most AM/FM broadcast hours are now robotic.

Newspapers are in a tailspin swapping print dollars for digital dimes; and their – and TV stations’ – websites aren’t as portable as radio.

And it’s easier to add occasions of listening than to extend duration-per. Translation: There’s very little we do can keep someone in a parked car with the key on Accessories.

First things first: Plan NOW for The Big Story. In a recent column here I outlined the “break the glass” plan you should prep.

As for day-to-day local news:

Who are you talking to? Habitual radio users – especially news/talk – are older-than-younger. Think Baby Boomers (born 1946-1964), who control most retail spending. And report information that matters to people with children of any age living at home (super-spenders) and people driving (what’s happening right now, and what threatens to block their path). Think “car radio” for busy people and you won’t turn-off anyone sitting-stiller.

What: INFLATION, health and safety, “survival information” (weather = news). Jim Farley, my successor managing WTOP, Washington, hung a sign in the newsroom: “WGAS,” his litmus test for relevance, “Who Gives A Shit?”

Where: What’s happening within your signal pattern? And when everyone’s buzzing about a big story elsewhere, localize by asking pertinent sources “if it happened here?” and Man-on-the-Street interviews (local accents) reacting.

When: What JUST happened…what’s happening right NOW…what happens NEXT. When you’re wall-to-wall, do frequent resets, because people believe your promos, and are tuning-in to know. Other times, specific goal: Each newscast sounds different than the last.

Why it matters to your listener: News people I coach will chisel this onto my tombstone: Report consequence, not process. Don’t give me the minutes of the City Council meeting, tell me how what-was-discussed will impact me. Rewrite press releases, which aren’t easy on the ear (“The public is asked…”), tend to be process-laden, and are often self-congratulatory.

Longtime ABC News executive Av Westin, one of two industry icons we lost in 2022: “I believe the audience at dinner time wants to know the answers to three very important questions: Is the world safe? Is my hometown and my home safe? If my wife and children are safe, what has happened in the past 24 hours to make them better off or to amuse them?”

Tips:

— Emulate your network’s writing style.

— HIGHLY recommended reading: “Writing Broadcast News: Shorter, Sharper, Stronger” by Mervin Block.

— Rewrite to favor The Magic Words “you” and “your” and avoid third-person-plural (words like “residents”). Instead of “Business owners interested in applying for these loans should contact…” say “If you’re a business owner…”

— Arrange with a local TV station (“our news partner NBC28”) to use their sound, in exchange for attribution (which will enhance their standing and serve to promote their newscasts).

I am encouraged by how much 2022 work sought me out, asking that I review stations’ local news copy, and work with the local newscasters whose work can habituate listeners and make money.

Make your work count twice.

— When you’re covering a meeting or event, ask people there something else too. “How are YOU feeling inflation?”

— Say WHERE you gathered comments. “We spoke to shoppers leaving Star Market in West Springfield.”

— Al Primo, inventor of “Eyewitness News,” who also passed away last year: “People can tell their stories better than we can write them.”

Industry Views

Monday Memo: Sound Popular

By TALKERS | February 20, 2023February 20, 2023 by TALKERS

By Holland Cooke
Consultant

Weekend ask-the-expert shows can be a powerful marketing tool. In a recent column, I outlined how attorneys – an industry where supply exceeds demand – can differentiate from competitors’ look-alike billboards and often-tacky TV spots.

And, well-coached, brokered weekend hours can drum up lots of business for financial advisors, and how-to hosts fielding calls on a variety of other topics. For years, an EXTERMINATOR has done Saturday mornings on WPRO-AM, Providence, and the guy’s a rock star.

Tip for weekend warriors: Record every call you take. Build a library.

— With a trove of pre-recorded calls, you can recycle previous live calls, to get-the-ball-rolling, and steer the conversation into your lane. And sounding so popular implies your authority.

— With all we do to make your weekend show “appointment listening,” you don’t want to disappear when you’re on vacation.

— When you assemble the show that airs in your absence, do include the appropriate disclaimer, but avoid the “Best of” cliché that screams “re-run.” Instead of simply repeating a previous show intact, make it a true best-of, with calls that were on-topic and particularly helpful.

— And rather than repeatedly saying “Don’t’ call,” let the board op thank those who do call (off-air); or if calls ring-through to voicemail, use it to collect callbacks, deepening your collection.

— You can also repurpose calls into topical FAQ podcasts, to-which you Tweet links, and promote on-air and to your email database.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry Views

Monday Memo: Even a Robot Knows!

By TALKERS | February 13, 2023February 13, 2023 by TALKERS

By Holland Cooke
Consultant

I asked ChatGPT, “What IS ChatGPT?”

Instant reply: “ChatGPT is a pre-trained language model developed by OpenAI. It uses advanced natural language processing techniques to generate human-like text responses to questions and prompts, based on patterns it learned from a massive amount of text data. It is designed to assist with a wide range of tasks, including answering questions, generating creative writing, and translating text between languages. ChatGPT is built using the GPT (Generative Pre-trained Transformer) architecture, which has been state-of-the-art in many NLP tasks.”

If ever there was an elevator speech that sounded robotic, that’s it. But pick almost any other topic, and – quicker than you’re expecting, ChatGPT scours the Internet – and most of what it spits-back can seem eerily conversational. Including my question about conversation itself: “What DJ or talk show host habits do listeners find most annoying?” Mere moments later…

“Here are some habits that listeners may find annoying in DJs or talk show hosts:

— Interrupting guests or co-hosts: Listening to a conversation that is constantly being cut off can be frustrating for listeners.

— Talking over music: A DJ who talks over the music can detract from the listening experience for music lovers.

— Shouting or excessive enthusiasm: An over-the-top delivery style can come across as insincere or artificial to listeners.

— Unnecessary repetition: Repeating the same jokes, phrases, or segments repeatedly can quickly become tiresome for listeners.

— Lack of preparation: A lack of research or preparation can lead to awkward silences, missed opportunities, or inaccurate information.

— Poor phone manners: Rude or abrupt treatment of callers can be off-putting to listeners and impact the overall tone of the show.

— Ignoring listener feedback: Failing to respond to listener feedback or questions can make listeners feel unvalued and disengaged.

— Being too political: Focusing exclusively on political topics or taking a one-sided approach can alienate listeners with differing opinions.

— Playing too many commercials: Excessive commercial breaks can make the listening experience feel repetitive or disjointed.”

With most AM/FM broadcast hours now automated, syndicated, and voice-tracked, even a robot knows what it takes to keep our fellow humans from wandering-off to less-cluttered music streams and greater topical variety that podcasts offer.

Industry Views

Monday Memo: “Try this…”

By TALKERS | February 6, 2023February 6, 2023 by TALKERS

By Holland Cooke
Consultant

Companies hire consultants to avoid experiments. We improve results by customizing and implementing Best Practices proven elsewhere. So, I’m about to break a rule, because advertisers in a super-opportune category have become a noisy blur.

Personal Injury: The gift that keeps-on-giving

Legal representation of purported victims of fender benders, slip-and-fall accidents, and other “injuries caused by the negligent, careless, or reckless actions of others” is an industry in which supply exceeds demand. Thus, all the outdoor and TV advertising. And too little radio.

In the Providence, RI TV market I watch at home, this category stands shoulder-to-shoulder with look-alike automotive spots in sheer dollars over-spent. And their message is the same on billboards:

— The attorney’s head shot (also a real estate agent cliché); and

— 6-figure settlements touted.

Because they’re all shouting the same thing, they resort to tactics:

— Attorney Rob Levine is “The Heavy Hitter,” and runs enough TV that viewers in Southern New England can sing the jingle: “The Heavy Hitter is the one for you. Call one-eight-hundred-law-one-two-two-two.” To his credit, it’s a different phone number than his web site offers, so he can track TV results.

— Easier to remember: Bottaro Law: 777-7777.

Watching local Las Vegas TV while at CES recently was a deep dive into Law advertising. The pitch from several I saw was we charge less, like a shameless radio competitor dropping-trou’ to get the entire buy.

If we don’t win, you don’t pay

“What are your rights? What is your case worth?” Possibly a cash amount divisible-by-3, if that’s the attorney’s contingency.

Those expensive nationally syndicated TV spots (customized for the local firm) depict fearful insurance executives eager to settle. And the attorney may threaten that, “if they don’t, we’ll beat ‘em in court.” Baloney, that’s the last thing the lawyer wants. Too time-consuming and risking a losing verdict.

Like radio commercials, attorneys’ inventory is perishable

— We can’t sell yesterday’s empty spot avail; and lawyers’ closing opportunity is “B.I.S.,” Butts In Seats for that free, no-obligation consultation, in-person, where the seller goes for the close.

— If nobody was sitting in that chair today (“intake”), no sale.

— And that’s how attorneys are missing a bet not using radio.

“The lawyer is in, the meter is off”

That’s the proposition when they field listener calls in brokered weekend talk radio shows.

— DONE RIGHT, these shows can run-rings-around TV and outdoor ROI.

— Forgive caps lock in that last sentence, but it’s a crying shame how – at too many stations – the audition for pay-for-play weekend talkers is the-check-didn’t-bounce. One of the things I do for client stations is coach-up weekend warriors — in hosting fundamentals that are second-nature to us — but not to non-career broadcasters. Results = renewals. Otherwise brokered hosts churn, a management distraction, and upsetting listening habits.

— Occasionally, in markets where I don’t even have a client station, I’m working with lawyers (and real estate agents, financial advisors, foodies, and other ask-the-expert hosts), because nobody at the station is doing airchecks with them.

— No billboard or tacky TV spot can humanize the attorney – and demonstrate the comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation.

Think “sales funnel”

We know how to make the phone ring, specific dance steps. The more callers, the better.

— When lines are full, screeners can choose callers whose dilemma is in the attorney’s lane. If, for instance, the host specializes in Personal Injury (or “Family Law,” translation divorce; or another specialty), calls about real estate transactions are off-topic.

— Do this right, and – before the host can offer – callers will often ask “May I call you in the office on Monday?”

Admittedly, this is an experiment…

…because I am frustrated witnessing all this noisy me-too advertising.

Personal Injury cases are he-said-she-said. So try this, and tell me if it works.

— Sales 101: That first call is Needs Assessment, right? Know the prospect’s pain.

— Yet too many radio reps resemble Herb Tarlek, telling the station’s story. Amoeba-shaped coverage maps and ratings rankers and rate cards all look alike…like Law firm marketing.

— I’m telling any attorney willing to listen to make four words the centerpiece of the marketing message, and they’re the same four words that turn callers into clients for weekend talkers: “Tell me what happened.”

The Free Prize Inside: Podcasts

Lifting weekend calls to repurpose as on-demand audio is digital marketing value-added.

Industry Views

Monday Memo: Baseball Bonanza, Part 2

By TALKERS | January 30, 2023January 30, 2023 by TALKERS

By Holland Cooke
Consultant

In last week’s column, we outlined the playbook for selling radio’s 2023 baseball season. This week, how smart stations leverage the franchise to build Time Spent Listening.

Plan now to OWN the games

They’re also on SiriusXM, where you can decide which team’s feed you want to hear. And “The MLB is back on TuneIn, and this year TuneIn Premium is the destination for all things baseball. With a Premium plan, listeners get access to live play-by-play of every single game — with no blackouts.” Here in New England the NESN 360 app, “in partnership with the Boston Red Sox, the Boston Bruins and Major League Baseball,” $30 per month, “with a first-month promotional price of $1.”

So – post-exclusivity – what’s an AM/FM affiliate to do?

— Goal: Be KNOWN FOR having the games, by embracing the team. Waving the flag conspicuously, regardless of where fans hear it, can score you diary credit. Don’t quote me.

— During Spring Training, I’m wary of airing games Mon-Fri 6A-7P. But nights and weekends, why not? It’s conspicuous, also useful in diary markets, where ratings measure what’s NOTICED. And, hey, in March, every team is in first place.

— Can you go to Arizona or Florida? Admittedly not-inexpensive but ask your team network about Spring Training packages and arrangements. Some stations bring advertisers who commit early, hosted by the rep who sold the most.

— As Opening Day approaches, count-it-down in your on-hour ID. Then…

Avoid the banana syndrome

Use baseball to recycle audience in and out of games.

— Dumbest-thing-I-hear-most-often on baseball stations: During the game, when the network calls for a station ID, the station announces that it’s “your [name-of-team] station. Ugh. It’s like printing the word “banana” on the yellow peel.

— Your station’s on-hour ID – in any hour – is beachfront property. It’s where you sign your name, where you explain yourself to listeners you’ve trained to “check-in for a quick FOX News update, every hour, throughout your busy day.” Games invite listeners who might not otherwise cume your station, so use those 10 seconds to tell them why/when to come back for something else useful.

— “CATCH-up when you WAKE-up, with a quick morning update and your AccuWeather forecast, on your ONLY local news radio, [dial positions, call letters, city of license].” Opportune, since the game might be the last thing they near at night.

— Then in NON-game hours, use top-of-hour to wave the flag. Plug team-and-time of the next game you’ll air.

Front Page News Industry News

Monday, November 14, 2022

By Editor | November 14, 2022 by Editor

Industry Mourns Jim Bohannon. Veteran talk radio host Jim Bohannon has died at age 78, at the Prisma Health Cottingham Hospice House in South Carolina after losing a hard fought battle with esophageal cancer. He was born January 7, 1944 in Corvallis, OR, where his father was stationed in the U.S. Army during WWII. After the war, the family moved back to their home town to Lebanon, MO, where Jim grew up and graduated from Lebanon High School in 1962. He attended Missouri State University in Springfield, MO, before joining the military. His service in the U.S. Army Security Agency with the 199^th Light Infantry Brigade included a tour of duty in Vietnam in 1967-68. Jim’s radio career began in high school working at KLWT, and in college at KICK, and KWTO. After his return stateside, Jim was stationed at Vint Hill Farms Station, VA, and worked at radio stations WGAY, WTOP, and WRC in the Washington, DC market. He joined the Mutual Network in 1983, which later became Westwood One Radio. He began anchoring America in the Morning news magazine, hosting the Saturday night Jim Bohannon Show, and filling in on the Larry King Show. In 1993, Larry King moved to CNN, and the radio show became the Jim Bohannon Show, which Jim hosted until shortly before his death. His distinctive voice, wit and wisdom was aired on some 500 radio stations nationwide. Jim has been honored to be the recipient of numerous awards in recognition of his talent and contributions to the radio industry. This includes his induction into the National Broadcasting Hall of Fame by the National Association of Broadcasters, the Missouri Broadcasters Association Hall of Fame, the Radio Hall of Fame of the Museum of Broadcast Communication, and the Society of Professional Journalists, DC Chapter Hall of Fame. He also received the Lifetime Achievement Award from TALKERS magazine, and the First Amendment Award from the Radio and Television Digital News Foundation. He was especially pleased to receive the Gold Award from the International Radio Festival of New York for his documentary, “Pain and Pride- Remembering Vietnam,” and to be a 2003 inductee to the Wall of Honor in his hometown of Lebanon, MO. He was a lifetime member of the American Legion, Veterans of Foreign Wars, and the Vietnam Veterans of America. Jim is survived by his wife, Annabelle Bohannon, of Westminster, SC, and daughter, Elizabeth Smith of Janesville, WI. Per Jim’s wishes no formal services will be held at this time. The family is at their respective homes. In lieu of flowers, donations in Jim’s memory are suggested to any organization of your choice that serves to support the needs of veterans. A message of condolence may be written to the family by visiting www.sandiferfuneralhome.com. TALKERS publisher Michael Harrison states: “Jim Bohannon was one of the greatest radio broadcasters of all time, plain and simple. His talent was only surpassed by the personal esteem in which his fellow broadcasters held him. He was the very definition of a ‘good guy’ through and through.” Harrison recently recorded the last official interview with Jim Bohannon that is posted on PodcastOne click here.

Remembering Overnight Sensation Jim Bohannon. TALKERS magazine managing editor Mike Kinosian had the pleasure of interviewing Jim Bohannon a number of times over the years for personality profile pieces in the radio trade press. He says, “‘Class act’ epitomized peerless communicator Bohannon, who – while enjoying the luxury of a national Westwood One platform – possessed a palpably authentic on-air style that enamored him to a huge, loyal following. Always remarkably accessible, ‘Jimbo’ was unfailing in offering his vast expertise to the industry as a whole and to aspiring broadcasters. Moreover, he exuded a truly unique warmth that will be missed beyond measure.” Read Mike Kinosian’s piece here.

Monday Memo: Your Podcast “Bones,” Part Deux. In last week’s column, consultant Holland Cooke recommended to podcasters that shorter-is-better. This week, HC recommends a format for longer-form episodes. Read his column here.

Pending Business: When the Crystal Ball Is Foggy. Radio sales pro Steve Lapa writes in today’s column that “the current economic cycle is being driven by a sweeping round of cutbacks and strategic business re-focus.” He says that as a result, “the clock is ticking on the adjustments you should consider to jump-start 2023.” He offers a quick checklist to consider as you deal with a changing economic climate. Read it here.

Urban One’s Sports Talk WFNZ, Charlotte Names New Midday Shows. Today (11/14) marks the launch of new midday programming on Urban One’s Charlotte sports talk WFNZ-AM/FM “Sports Radio 92.7.” The station introduces the new 12:00 noon to 3:00 pm show “Wes & Walker” starring Wes Bryant (left) and Walker Mehl (right). Bryant is a host, producer, editor and voice-over artist for the ACC Digital Network in Charlotte. He’s hosted ACC Digital Network’s “Kickoff Live,” a college football pregame show and “Wes Got Range,” a lifestyle show joining food and local area athletes together. Most recently he was the 2021-2022 season pre- and post-game host for the Charlotte Hornets broadcasts on Bally Sports South. Mehl hosts the “Locked on Hornets” podcast and has served as a guest host on WFNZ. Station PD Jeff Rickard says, “I’m excited to hear from two talented young men who are not only entertaining and engaging, but true native sons of the Queen City. I’m looking forward to hearing their hometown takes on all things Charlotte sports. I can’t wait for our listeners to learn more about them and enjoy the upcoming ride.” Rickard is also debuting his new late morning show titled, “Charlotte Sports Today,” that airs from 10:00 am to 12:00 noon. The “Mac & Bone” show continues is morning drive and Kyle Bailey remains the PM drive personality.

Audacy Names Seema Kumar SVP of Advertising Platforms. Advertising pro Seema Kumar joins Audacy as SVP of advertising platforms for the company. In this role, she’ll lead the team members responsible for the technology platforms for Audacy’s revenue organization, “ensuring that roadmaps and requirements are prioritized for vendors and IT ad tech engineers, aligned with ad product strategy and revenue goals, and optimized to meet business operational needs.” Kumar comes to Audacy from her most recent position as VP of advertising technology for WarnerMedia. Audacy EVP of advertising technology, products and platforms Terri Gunnell states, “We’re thrilled to welcome Seema to the team as we elevate our strategy and focus on the interoperability of our ad platforms to support growing our revenue in partnership with sales and creating efficiencies for sales operations. Her deep ad tech platform experience and forward-thinking business acumen will ensure we improve service to our internal and external clients and partners as well as enhance our ability to innovate in 2023 and beyond.”

WRKO, Boston’s Radiothon Raises $86,000 for Disabled Veterans. On Thursday and Friday of last week (11/10 & 11) iHeartMedia news/tak outlet WRKO, Boston produced its seventh annual DAV Radiothon to benefit the Disabled American Veterans Department of Massachusetts and raised $86,000. Over the two days, WRKO on-air personalities Jeff Kuhner, Chuck Zodda and Mike Armstrong encouraged listeners to donate and raise funds for the DAV of Massachusetts’ homeless shelter and transportation programs. iHeartMedia Boston VP of news, talk, sports Rob Sanchez says, “Every year the WRKO listeners amaze me with their generosity. Once again, they have helped to raise $86,883 for the DAV of Massachusetts. We’re proud to be able to support the DAV of Massachusetts and show that WRKO, our listeners and our sponsors are always willing to help the men and women who have sacrificed so much for our great country.” Since 2016, DAV Radiothon has raised more than $886,000 to benefit veterans in the community.

Midterm Results, Trump in ’24, Biden Meets Xi, G-20 Summit, The Economy/Crypto Meltdown, Deadly Virginia and Idaho Shootings, Russia-Ukraine War, and Social Media Among Top News/Talk Stories Over the Weekend. The aftermath of last week’s midterm elections including the Democrats’ hold on the U.S. Senate and the still-unknown status of the U.S. House; former President Donald Trump’s expected run for president in 2024; President Joe Biden meets with Chinese President Xi Jinping over tense issues including Taiwan; the meeting of G-20 leaders in Bali; U.S. inflation, job reports and concerns about a recession, combined with the freefall of crypto-currency; the fatal shooting of three at the University of Virginia and the deaths of four University of Idaho students; Russia’s ongoing invasion of Ukraine and its exit from Kherson; and the troubles at Elon Musk’s Twitter, Meta’s Facebook, and the future of social media were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, November 14, 2022

By Editor | November 14, 2022 by Editor

Advice

Monday Memo: Your Podcast ‘Bones,’ Part Deux

By Editor | November 14, 2022 by Editor

By Holland Cooke
Consultant

BLOCK ISLAND, RI — “But I’m doing a whole SHOW, not just the ‘snack-size’ episodes you recommend,” one podcaster wrote, after reading last week’s column, itself conspicuously succinct.

While I continue to heed the listener research which recommends (forgive me) “less is more,” I myself subscribe to several longer-form podcasts. My concern about going-longer is the same caution I offer to eager beavers who ask me about launching a weekend show: It’s a lot of work.

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Front Page News Industry News

Monday, November 7, 2022

By Editor | November 7, 2022 by Editor

Beasley Broadcast Group Q3 Net Revenue Rises 1.5%. Financial data from Beasley Broadcast Group’s third quarter of 2022 reveals net revenue of $63.8 million – an increase of 1.5% over the same period in 2021. The company reports operating income of $4.7 million in the third quarter of 2022 compared to $4.9 million in the third quarter of 2021. It says this slight decrease was driven by a $1.2 million increase in corporate expenses related to investments in its digital business as well as severance expense, partially offset by a year-over-year increase in Station Operating Income (SOI, a non-GAAP financial measure). Beasley reports net income of $500,000 compared to the net loss of $1.6 million it reported during the same period a year ago. Station operating income increased by 5.1% to $12.3 million in the third quarter of 2022, up from $11.7 million in the third quarter of 2021. The company says the increase is primarily attributable to higher net revenue, which more than offset higher operating expenses. Chief executive officer Caroline Beasley says, “Beasley delivered another strong period of operating and financial performance, reflecting the ongoing success of our digital transformation and revenue diversification strategies. Top-line growth was the primary factor contributing to a 5.1% year-over-year increase in SOI to $12.3 million and was driven by continued strength in local audio advertising and impressive growth in our digital business. Regarding the economic environment, like many companies, we are managing through some challenging market conditions with a focus on what we can control. We continue to experience increased volatility in national spot advertising, which accounted for approximately 15% of our third quarter net revenues. The ongoing strength of our digital and local audio advertising revenues is helping us to partially offset these declines. We are also taking actions on the expense side, and have implemented approximately $10 million in expense reductions, of which roughly half were from a reduction to headcount. Digital remains a key component of our revenue diversification strategy. Digital revenue increased 23.1% year-over-year representing 16% of total third quarter revenues, while our digital margin improved. Our digital performance benefitted from a first full quarter contribution from the white label digital agency we acquired in late June, which we believe will continue to accelerate our digital revenue growth and provide meaningful synergies with our growing digital platform. In both the second and third quarters, digital revenue accounted for a larger share of our revenue than national advertising, and we expect this revenue source to continue offsetting national spot weakness in the coming quarters. Total outstanding debt as of September 30, 2022 was $290 million. In summary, we believe these results demonstrate the strength and relevance of our industry-leading audio and digital content, as well as our teams’ extraordinary efforts to serve our listeners, customers and communities through challenging circumstances. And while we cannot control how the economic situation evolves in the coming months, we have already taken decisive steps to mitigate the impact of near-term headwinds and drive continued progress against our long-term growth strategy. Looking ahead, we will continue to focus on maximizing our growth opportunities, managing our expenses and capital structure, serving our audiences and advertisers and delivering results for our stockholders.”

Monday Memo: Your Podcast ‘Bones.’ Like your on-air work, your podcast is a show. And consultant Holland Cooke figures that “as a professional broadcaster, you enter the on-demand audio arena advantaged over others…BUT…” In this week’s column, HC cautions that – given the way podcasts are consumed – your format is critical. Read it here.

Greg Renoe Promoted to Market Manager for Cumulus Columbia/Jefferson City. The company promotes Greg Renoe from his general sales manager position with the Columbia and Jefferson City, Missouri clusters to vice president and market manager. The station groups consist of news/talk KFRU, Columbia and news/talk KLIK, Jefferson City plus five music brands. Cumulus Media SVP of operations Mark Sullivan says, “Greg’s long-standing relationships with our staff, key advertisers, and civic leaders, together with his deep knowledge of the market and effectiveness as a leader, have earned him this promotion. I look forward to his continued success with our organization in Middle Missouri.” Renoe adds, “I’m excited to have the opportunity to lead the Cumulus team here in Middle Missouri. I’m looking forward to the challenges ahead and sharing in many successes with my co-workers. There is no end to what we can accomplish together with our collective vision for these incredible assets.”

iHeartMedia Names Doug Hall Digital PD for LA and SF. Digital media pro Doug Hall is named regional digital program director for iHeartMedia’s Los Angeles and San Francisco clusters. Hall has been serving with the national iHeartRadio team as a senior digital director out of the Nashville headquarters. In this new role, Hall will be responsible for the strategy, audience growth, and maximizing iHeartMedia’s digital platforms in these markets. Hall will report to John Peake, SVP of programming for iHeartMedia Los Angeles. Peake says, “Our iconic Los Angeles audio brands and on-air talent are the engines that are driving unprecedented digital growth. I’ve watched Doug grow and evolve from his time in promotions to leading winning teams in San Francisco, Miami and Nashville. We are fortunate to have him leading our LA digital efforts and rejoining the team in San Francisco.” Hall comments, “I’m excited for this full circle moment, coming back to Los Angeles, where it all started. I can’t wait to dive in and help both our Los Angeles and San Francisco markets continue to grow and innovate in the digital space.”

Megan Marcus Returns to Paramount as VP of Podcast Editorial. Producer and journalist Megan Marcus is named vice president of podcast editorial at Paramount where she will oversee content for CBS News’ slate of podcasts. In this new role, Marcus will oversee the full creative slate for CBS News podcasts in addition to working on editorial across all Paramount global podcasts. This marks a return to CBS News for Marcus, who produced the first two seasons of Mo Rocca’s award-winning podcast “MOBITUARIES” and also worked closely with the CBS News team. Paramount EVP of podcasting and audio Steve Raizes says, “Megan is a dynamic producer and leader in the podcasting field. She did an incredible job guiding ‘MOBITUARIES’ to the top of the podcast charts and is already at work on our current and future slate of CBS News Audio properties.”

Broadcasters Foundation of America Launches Year-End Giving Campaign. The Broadcasters Foundation of America is launching its annual year-end giving campaign. The appeal asks for tax-deductible donations to provide financial assistance to people in broadcasting whose lives have been shattered by debilitating illness, accident, or catastrophe. BFoA president Tim McCarthy says, “Our grantees are your colleagues. They are hard-working men and women who through no fault of their own need our help. Requests for aid continue to increase every year. We cannot turn our backs on those in our industry who need our help.” This year, the Broadcasters Foundation will award close to $2 million in monthly and one-time emergency grants. Since 2017, monthly grants have increased 70% and more than 600 emergency grants have been awarded. Over the past 20 years, the Broadcasters Foundation has distributed more than $15 million to broadcasters in need. Broadcasters Foundation board of directors chairman Scott Herman adds, “Disaster often strikes without notice and extreme circumstances can deplete a life’s savings quickly. We need everyone in radio and TV to spread the word about the Foundation’s charitable mission across their station and company, in case they or someone they know needs our help.” More information, including how to make a personal or corporate donation or apply for aid is available at www.broadcastersfoundation.org, and by contacting the Foundation at 212-373-8250 or info@thebfoa.org.</p

Midterm Elections/Trump in 2024, The Economy, Russia-Ukraine War, Elon Musk & Twitter, Daylight Saving Time Controversy, Astros Win World Series, and Powerball Jackpot Among Top News/Talk Stories Over the Weekend. Tuesday’s midterm elections and the battle for control of the House and Senate, combined with expectations that Donald Trump will announce his bid for the 2024 Republican nomination shortly; inflation and concerns about a recession; Russia’s targeting of Ukraine’s infrastructure as the war grinds on; Elon Musk’s mercurial leadership tactics as owner of Twitter; the debate over Daylight Saving Time and whether to make it permanent in the U.S.; the Houston Astros beat the Philadelphia Phillies in the World Series; and the now $1.9 billion Powerball jackpot were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, October 31, 2022

By Editor | October 31, 2022 by Editor

Monday Memo: Earwitness News. There are new WCBS/WINS synergies and USA top-biller WTOP offers voluntary separation buyouts. With so many radio voices now in permanent remote mode, and the post-pandemic gig economy flourishing, consultant Holland Cooke describes an opportunity “like Uber for newscasters.” Read his column here.

Pending Business: Gear Up for the Holiday Season. The midterm elections are almost history and radio sellers are getting ready for this year’s holiday season. There’s no way of knowing for certain how much consumers will spend and on what, but radio sales pro Steve Lapa writes in today’s column that a look at where Americans are spending now can provide a roadmap to a successful holiday sales season. Read more here.

Scott Shannon Announces Retirement. Legendary radio personality Scott Shannon didn’t work in talk radio, but it seems almost criminal not to recognize his announced retirement from his daily morning show. On Friday (10/28), he told his WCBS-FM, New York listeners that is retiring from morning radio on December 16. Among his many achievements in the radio business are his stints at three New York City stations, first at WHTZ-FM “Z100” – which is chronicled in the documentary film, Worst to First: The True Story of Z100 New York – and then at WPLJ-FM. He is credited with the creation of the “morning zoo” concept that was imitated throughout the 1980s. Shannon will continue his other roles with Audacy as host of the nationally syndicated “America’s Greatest Hits” program and the “True Oldies” format on WCBS-HD3.

Hubbard and VSiN Bring Sports Betting Content to Seattle. KNUC-HD2 is the new home of sports gambling radio as Hubbard Radio and VSiN partner in the effort. The press release says, “The station will deliver news and analysis from the industry’s most knowledgeable sports betting experts and legendary book makers to inform and entertain the growing number of people betting on sports. Sister station KIXI-AM 880, will also air “Action Updates” twice each weekday as well as “VSiN PrimeTime” with Tim Murray and former NFL quarterback Shaun King. Hubbard Seattle market manager Trip Reeb comments, “With the incredible growth sports betting has seen in recent years, we saw this as a great opportunity to capitalize on that rapid expansion and the specialized content VSiN delivers.” VSiN content currently airs on more than 140 terrestrial radio stations in 33 states.

iHeartMedia Announces New ‘Glee’ Podcast. The newest podcast for fans of the television hit “Glee!” titled, “And That’s What You REALLY Missed,” is available from iHeartRadio, hosted by Jenna Ushkowitz and Kevin McHale. iHeartRadio says, “Calling all Gleeks! We’re baaaaack…again. Kevin McHale (aka Artie Abrams) and Jenna Ushkowitz (aka Tina Cohen-Chang) are heading back to William McKinley High School to re-watch all six seasons of ‘Glee!’ We’re taking you all the way from McKinley High to New York City, from the choir room to Nationals, and from the Super Bowl to a world tour! We’ll look back on your favorite moments and never before heard stories with a slew of guests including cast, crew, celebrities and you, the fans! So warm up those vocal cords and tune those ears, because it’s all coming out.”

Midterms, Pelosi Attack, January 6/Trump Legal Issues, Russia-Ukraine War, Affirmative Action, The Economy, Brazil Election, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. The debates ahead of the midterm elections and speculation about which party will control the House and the Senate; the aftermath of the attack on House Speaker Nancy Pelosi’s husband; the legal battle over former President Donald Trump’s January 6 emails and his other legal issues; Russia’s continuing assault on Ukraine’s infrastructure; the U.S. Supreme Court takes on affirmative action in higher education; inflation and fears of a recession; Lula defeats Bolsonaro in Brazil’s presidential election; and Elon Musk takes control of Twitter were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Earwitness News

By Editor | October 31, 2022 by Editor

By Holland Cooke
Consultant

BLOCK ISLAND, RI — Buzz-of-The-Biz in recent days: WTOP-FM, Washington offers newsroom staffers voluntary separation buyouts. Even radio’s top-billing station – owned by venerable Hubbard – is feeling the pinch. “Welcome to the club,” broadcasters elsewhere shrug.

Disclosure: I programmed that station for seven years in the 1980s, and hired some of the voices still heard there. And in today’s “gig economy,” with remote work now so commonplace, there’s new opportunity for the nimble.

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Front Page News Industry News

Monday, October 24, 2022

By Editor | October 24, 2022 by Editor

Monday Memo: #NABShowNY. Consultant Holland Cooke reports “many long-time-no-see hugs among 9,500 of us at the Javits Center” as the National Association of Broadcasters rebooted the October event interrupted, “like much of life” by COVID. In this week’s column, HC offers “numbers for radio broadcasters fretting that listeners have wandered-off.” And about podcasting: Winners’ tips, and well-intended mistakes to avoid. Read it here.

Pending Business: The ‘Who Cares?’ Test. Radio sales pro Steve Lapa says it’s always a good idea to review your sales proposal strategies to make sure they are as effective as they can be. How you pitch your talent’s host read spots is important because the host read spot is so important to news/talk stations. He says, “Radio advertising is still a real-time, single-digit growth business and competitive change is an important daily dynamic that’s out of your control. In plain English, if you are to grow your income through ad sales it will come to you through one of two obvious sources: new business or your competition.” He offers a four-point checklist for assessing your basic pitch features here.

WDAE, Tampa Announces New Program Schedule. Tampa sports talk outlet WDAE-AM/W237CW is beginning this week with a new program lineup. The iHeartMedia station says the “Pat and Aaron Show” – starring Pat Donovan and Aaron Jacobson – is the new morning drive program. They are followed by Premiere Networks’ “The Dan Patrick Show” in the 9:00 am to 12:00 noon slot. The early afternoon program is the new “Jay And Z Show” featuring Jay Recher and Zac Blobner, followed by the “Ronnie & TKras Show” with Ronnie Lane and Tom Krasniqi now in the afternoon drive daypart. FOX Sports Radio’s “The Herd with Colin Cowherd” airs from 7:00 pm to 10:00 pm with ESPN Radio airing overnight.

Radio America Unveils New Sara Carter Podcast ‘Darkwars: The Border.’ Tomorrow (10/25), Radio America releases its new podcast, “Dark Wars: The Border,” hosted by award-winning investigative journalist Sara Carter as she “shares her perilous journey to expose how the porous U.S.-Mexico border has facilitated a deadly trail from China to your home town, with cartels, slavery, and death in between.” Carter is an investigative reporter, host of “The Sara Carter Show” on Radio America and a FOX News contributor. She says, “I am excited to release this podcast, which is a culmination of my on-the-ground investigative reporting of our border crisis. I embedded with border patrol agents via foot, horseback, car and helicopter – talking to coyotes and migrants alike – to reveal chilling stories about the opioid crisis and human trafficking that you haven’t read about in the news. I traveled to the native countries of these migrants to understand how cartels use social media to recruit migrants under the guise of easy passage and a better life. But in reality, they encounter abuse, rape, and death. ’m telling the stories of those being ignored by the media.” Radio America says, “The premiere episode features a wide range of perspectives, from U.S. Senators such as Rand Paul and Marsha Blackburn to Guatemalan President Alejandro Giammattei to coyotes that work for the cartel among others, all to reveal a border crisis that is more serious and disturbing than what is reported in media. It’s a shocking portrayal of money and power that connects the Chinese government and Mexican cartels to the neighborhoods of everyday Americans.”

WGN, Chicago Schedules ‘Spook-tacular’ on Halloween. On Halloween, Nexstar Media’s WGN Radio in Chicago will air the “WGN Radio Theatre Spook-tacular with Carl Amari” from 7:00 pm to 1:00 am. The six-hour special will feature classic Halloween shows including “My Favorite Husband” starring Lucille Ball, “The Whistler,” “Our Miss Brooks,” starring Eve Arden, “Suspense,” starring Ronald Colman and more. WGN says that host Carl Amari has spent decades licensing and preserving original radio broadcasts and is the curator of the Classic Radio Club and board member of the Museum of Broadcast Communications in Chicago.

Midterm Elections, Trump Legal Issues, Russia-Ukraine War, British Politics, U.S. Math Scores, RSV/COVID-19, and World Series Matchup Set Among Top News/Talk Stories Over the Weekend. The November midterm elections, speculation about control of Congress, and voter fraud issues; the several legal battles facing former President Donald Trump; Vladimir Putin’s continuing invasion of Ukraine and the attacks on its infrastructure; Rishi Sunak emerges as the next prime minister of the United Kingdom; the report indicating that math scores for U.S. students plummeted after the beginning of the COVID-19 pandemic; the soaring rate of respiratory syncytial virus cases among young children in the U.S. and concerns about new COVID-19 variants; and the Philadelphia Phillies and Houston Astros win their league championships to face off in the World Series were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, October 17, 2022

By Editor | October 17, 2022 by Editor

Monday Memo: Podcasting? Think How-Long, Not How-Many. “When I say, ‘Seinfeld quote,’ you think ‘Do the opposite,’” consultant Holland Cooke reckons. In this week’s column, HC borrows another Jerry-ism to warn against “an all-too-common mistake” he hears podcasters make. Read it here.

Pending Business: How Do You Handle Mistakes? Radio sales pro Steve Lapa asks that question after his recent experience with a local company that handled a problem the right way. When the inevitable mistake happens at your station or network, are you “all hands on deck” or do you back away from the issue? He offers a four-point prescription for overcoming this adversity. Read it here.

KNX, Los Angeles Unveils ‘LA’s Morning News.’ Today (10/17), is the debut of the new “LA’s Morning News” program in Audacy’s all-news KNX-AM/FM, Los Angeles. The company calls it “the next generation of the iconic brand’s all-news morning show about the stories that matter to millions of Southern Californians.” Longtime KNX News anchor and podcaster Mike Simpson moves to the morning drive daypart as host alongside co-host Vicky Moore and veteran traffic reporter and news personality Jennifer York. The moves follow the retirement of legendary morning news anchor Dick Helton after a 53-year career with 24 years of it spent at KNX. Audacy regional president Jeff Federman says, “Mike, Vicky, and Jen are the perfect team to build upon the legacy of integrity, credibility, and humanity in our great shared experience – the morning commute in LA. We’d also like to extend our gratitude to Dick, as his decades of service to our communities are unrivaled.” Mike Simpson states, “There’s something very special about waking up a region as large and dynamic as this one. It’s about getting people out the door and keeping them company on their commute with what they need to know. I’m beyond thrilled to start working with Vicky, Jen and the entire team. Here’s to multiple alarm clocks!” Simpson most recently co-anchored the afternoon drive news and “KNX In Depth,” and created the hit podcast “I’ve Got Questions with Mike Simpson.” Vicky Moore has hosted mornings on KNX since 2004, and Jennifer York has been guiding KNX listeners through their commutes for more than a decade following a long stint as an airborne television traffic reporter in Los Angeles.

SummitMedia Gives Todd Johnson Oversight of Richmond Market. Wichita market president Todd Johnson adds market president duties for SummitMedia, LLC’s Richmond, Virginia station group that includes sports talk WURV-AM “ESPN Richmond” and four music brands. Johnson continues to serve in the president role for the Wichita market. SummitMedia chairman Carl Parmer comments, “Todd has done an outstanding job developing our Wichita cluster and I am confident he will bring the same passion, dedication and leadership to Richmond.” Johnson adds, “I’m honored to assume this new role for SummitMedia and expand my role in the company. I look forward to working with a new team of broadcast and digital experts, while enhancing the products and services we deliver to our clients.”

TALKERS News Notes. Joining the sale department at Skyview Networks are audio sales professionals Leslie Sturm and Jeana Meade. Sturm joins as vice president, network sales. She comes to Skyview with an extensive background at the agency and advertising sales levels. Meade, a 12-year broadcast audio veteran, is now Skyview’s newest network audio manager. Skyview president of network partnerships and chief revenue officer Jeanne-Marie Condo says, “Leslie and Jeana’s tremendous experience and stellar industry knowledge will be a driving force for sales on both coasts. Each of them has hit the ground running, fitting in perfectly with our current culture while bringing their unique skills forward, and we are thrilled to have them on board to help lift our initiatives to new levels.”…..DailyWire+ Podcast Network names audio industry pro Scot Herd SVP of ad revenue. Herd most recently served as VP of network sales for iHeartMedia. In this position, Herd will oversee the company’s team of in-house ad sales reps selling podcasts including: “Candace Owens,” “The Jordan B. Peterson Podcast,” “Morning Wire,” and the YouTube exclusive show, “The Comments Section with Brett Cooper.” DailyWire+ continues its sales partnership with Westwood One, which continues selling the network’s flagship podcast, “The Ben Shapiro Show.” Herd says, “I’m thrilled to take over this new role at DailyWire+ and to capitalize on our tremendous growth. We are committed to our partners and will go above and beyond to optimize all our advertising campaigns. This sales team is second to none and I am privileged to be in this position. 2023 here we come!”…..Podcast discovery platform Podcast Radio Network, official podcasting content partner of NAB Show New York 2022, announces that it is kicking off Podcast Futures New York, a special event for audio and podcasting professionals held in conjunction with NAB Show New York, on Wednesday (10/19) from 10:00 am-5:00 pm at the Javits Center.

TALKERS PERSONALITY PROFILE: The Late Barry Farber’s Daughter Bibi’s Musical Journey. TALKERS managing editor Mike Kinosian follows the fascinating story of Bibi Farber, the NYC-born daughter of the late talk radio legend Barry Farber on her musical odyssey that took her from the U.S. to Sweden (where she spent her teen years and was part of that country’s emerging alt-rock scene) and back again. Bibi Farber and her two-years younger sister Celia grew up in the Big Apple. Their parents had long been separated and in 1976 the two young girls (13 and 11 at the time) relocated to Orebro, Sweden with their mother, Ulla. “I didn’t want to go, but it wasn’t up to me,” emphasizes Bibi, who would wind up living in Sweden for six years – Celia for eight; both finished high school there. “I went to the United Nations School and loved it. Even though my father saw less of us, he loved that we were living in Sweden. He thought it was a much safer place than New York, which in the mid-1970s, was no place for two teenage girls to live. Sweden was a great place, although we did split with American culture.” Albeit that Bibi didn’t start playing music until becoming a high school student in Sweden, she loved rock music and was self-taught. “I didn’t have any formal music training but was able to play in punk bands,” she points out. “I was a classic rock kid from New York, so I was into artists such as Led Zeppelin, David Bowie, Elton John, the Who and the Stones. When I got to Sweden, those artists weren’t big there. They didn’t have any commercial radio as we do in America.” Over the years, Bibi has written and recorded a number of tracks – some that have found their way into major commercials – and has carved out a niche performing for people in hospitals, nursing homes, and similar locations between her home in the Hudson Valley and Brooklyn, New York. She has also mastered the art of stilt-walking and has, upon occasion, incorporated it into her unique performances. To read the entire story, please click here.

Russia-Ukraine War, Midterms, Trump Legal Issues, Xi Jinping, January 6 Hearing, Inflation/Financial Markets, and Ye-Parler Deal Among Top News/Talk Stories Over the Weekend. Russia’s use of Iran-made drones to bomb civilian targets in Ukraine; the Herschel Walker–Raphael Warnock debate and the build-up to the November midterm elections; the numerous legal battles facing former President Donald Trump; Chinese President Xi Jinping begins third term, speaks at Communist Party’s 20^th Congress; the final January 6 hearing and the committee’s recommendation to subpoena Donald Trump; the high rate of inflation and the mercurial financial markets; and Ye’s deal to acquire conservative media platform Parler were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, October 3, 2022

By Editor | October 3, 2022 by Editor

Monday Memo: Yes, You Need More Cume. “It’s a never-ending problem” because budgets are tight, and with new-tech competitors chipping-away at AM/FM Time Spent Listening. In this week’s column, consultant Holland Cooke outlines three specific goals for on-air promotion; but cautions that “the only people who hear it are already listening.” Read it here.

Pending Business: The Aftermath of Ian. Radio sales pro Steve Lapa has been affected by natural disasters numerous times during his career – including the long list of hurricanes that have impacted Florida in recent decades. In today’s column, he offers five takeaways for radio sellers working in markets affected by Ian, as well as those who may face a similar situation in the future. Read it here.

Morning Host Chris Stigall Re-Ups with Salem’s ‘The Answer’ in Philly. WNTP-AM, Philadelphia “AM 990 The Answer” morning host Chris Stigall signs a multi-year extension to continue with the Salem Media Group news/talk station. The host of “Philadelphia’s Morning Answer with Chris Stigall” says, “It’s been the highlight of my career to call Philadelphia morning radio my professional home for 12 years now. It’s so gratifying to work with principled, faith-first broadcast partners in Salem Media Group who genuinely respect their audience, their clients, and their broadcasters. Thank you to Salem Media, our sponsors and the smartest audience in all of radio for allowing me the privilege to continue hosting your morning show for years to come. All glory and honor to God!” Salem Philadelphia general manager Lorenzo Caldara adds, “Since the day Chris began with Philadelphia’s ‘AM 990 The Answer,’ he has engaged Philadelphians in intelligent and relevant conversation that has served to entertain and stimulate much thought in the minds of our audience. He has secured such an attentive audience that can’t wait to listen and call in to him everyday Monday through Friday.”

‘Smart Money Happy Hour’ Podcast Debuts at #1. The latest podcast from the Ramsey Network, “Smart Money Happy Hour,” debuted last week at #1 in Apple Business, #1 in Spotify Business and #19 in all Apple podcasts. Ramsey Network says the “Smart Money Happy Hour” is a mix of solid advice and snark from two friends who also happen to be money experts. Co-host Rachel Cruze says, “People will talk about almost anything these days, except money. These conversations shouldn’t be awkward or boring, but rather give listeners a sense of relief that they aren’t alone in their money journey – whatever circumstance or stage of life they’re in.” Co-host George Kamel adds, “The show is a good balance of real-life humor mixed in with money advice listeners can relate to. We’re willing to go there, have those conversations, and be that friend for you.” “Smart Money Happy Hour” topics include: Is Convenience Worth Being Broke? The TV Network That Brainwashed Us All; How to Leave a Royal Legacy for Your Family; and Can the Middle Class Still Afford to Go to Disney?

SRN’s Mike Gallagher Raises Funds for Hurricane Ian Relief. Pictured above in front of what’s left of a Venice, Florida car dealer’s lot is Salem Radio Network personality Mike Gallagher broadcasting live. In the wake of Hurricane Ian’s devastation in Florida and the Carolinas, Gallagher is broadcasting from disaster sites today (10/3) and is raising funds to help people impacted by the huge storm. Gallagher is partnering with Christian non-profit relief organization Food for the Poor to rush hurricane emergency kits and hurricane flood relief kits to impacted areas. Gallagher says, “This is what radio does best: opening the hearts and wallets of listeners to help fellow Americans they will likely never meet.”

TALKERS News Notes. A new deal between FOX Sports Radio and LaVar Arrington’s Up On Game Presents and Brinx.TV provides for distribution of programming across both platforms. The sports platform Brinx.TV is operated by John Brenkus – host of “Sports Science.” As part of the agreement, “The NIL House” will be the first joint property to be distributed by the Up On Game Presents podcast feed (available on iHeartRadio and everywhere podcasts are heard) and Brinx.TV. The venture launches today (10/3) at 3:00 pm ET. Arrington says, “We are thrilled to be partnering with a pioneer like John Brenkus and Brinx.TV. This relationship will dramatically expedite our slate of programming and positively impact the sports entertainment industry.”…..Cumulus Media’s news/talk KMJ-AM/FM, Fresno recently teamed with local agriculture company Gar Bennett to raise money for the Central California Food Bank for the 2022 Feeding Families Fund Drive. Gar Bennett Inc. matched every donation with 50 cents on the dollar as the effort raised $656,000 to fight hunger in the Central Valley. Cumulus Media Fresno VP and market manager Patty Hixson says, “I’m overwhelmed by the support of our community. We can always count on the generosity of our KMJ listeners! A special thanks to Karen and Greg Musson of Gar Bennett, Farm Credit and Amazon for their massive contributions and to our talented on-air team for their hard work on this important effort.”

Russia-Ukraine War, Hurricane Ian Aftermath, Economy/Financial Markets, Mar-a-Lago Documents Case, Brazilian Elections, and Indonesia Soccer Riot Among Top News/Talk Stories Over the Weekend. The move by Vladimir Putin to attempt to annex parts of Ukraine as he calls up more troops in Russia’s war against its neighbor; the aftermath of Hurricane Ian’s destruction of the Fort Myers-Naples region; inflation and the bear market that’s pushed the world’s financial markets to lows not seen since 2009; the battle between former President Donald Trump’s lawyers and the Department of Justice over the Mar-a-Lago records case; conservative Brazil president Jair Bolsonaro forces runoff election with opponent Luiz Inacio Lula da Silva; and the soccer riot in Indonesia that left 125 dead were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, September 26, 2022

By Editor | September 26, 2022 by Editor

Monday Memo: You Don’t Say. Are you speaking the way listeners hear? In this week’s column, consultant Holland Cooke – a “recovering English teacher” – flags five common faux pas. Read it here.

Pending Business: The Assumptive Renewal. Radio sales pro Steve Lapa says the client you currently have is the most efficient next sale you will make. So, don’t assume you’ll get that renewal and work to make it more beneficial for the client and for the station. He offers eight steps to servicing that relationship here.

Report: KEGL-FM, Dallas to Flip to Sports Talk as ‘The Freak.’ As reported by Richie Whitt at SI’s Cowboys Country site, iHeartMedia’s classic rock KEGL-FM, Dallas “97.1 The Eagle” will flip to sports talk as “97.1 The Freak” and former crosstown KTCK personality Mike Rhyner is coming out of retirement to host a show on the station. The story indicates that “Ben and Skin” – Ben Rogers and Jeff “Skin” Wade – will remain on the new station and will be joined by Dallas sports talk personalities including Jeff Cavanaugh, Julie Dobbs, and Mike Sirois. Whitt says the station should debut this week. Rhyner retired from KTCK “The Ticket” in January of 2020. It also notes that iHeartMedia acquired the domain 971TheFreak.com on September 9.

Report: Changes at Miami Sports Talkers WQAM and WAXY. The Miami Herald reports that Audacy is making lineup changes at its Miami sports talkers WQAM and WAXY “790 The Ticket.” The company dropped Jonathan Zaslow’s “Zaslow Show” on Friday (9/23) and moved WAXY morning personalities Brendan Tobin and Leroy Hoard to the 10:00 am to 12:00 noon daypart. Zaslow tweeted: “Today was the last day for the ‘Zaslow Show’ on local Miami radio. 18 years, very good run. Thanks to all my listeners!!!” The story also indicates that “The Joe Rose Show” morning show on WQAM will now be simulcast on “790 The Ticket” to replace the Tobin and Hoard show. Changes are expected to take place on October 3.

WWJ, Detroit’s Jim Matthews Victim of Attempted Murder-Suicide. According to a report by NBC News, WWJ-AM, Detroit overnight news anchor Jim Matthews died at his home in Chesterfield Township, Michigan on Friday in what is being described as an attempted murder-suicide. The report says that three other victims, including Matthews’ two children, were involved and have been hospitalized. The authorities say a 35-year-old woman escaped the scene with her 5-year-old daughter, flagged down a driver who called police. The police found Matthews and a 10-year old boy who was bound and in a closet. The boy is in critical condition. The police also found the 54-year-old suspect who was suffering from a self-inflicted wound and is in stable condition. Police say the suspect was known to the victims and frequently visited the home. The Audacy all-news station tweeted: “He would often speak with his co-workers about his love for his two children, and their adventures at school. He loved delivering the latest news to his listeners, and was incredibly dedicated to WWJ and the broadcasting industry. There have been many tears shed in our newsroom today and Jim will be greatly missed.”

TALKERS News Notes. Numerous media outlets, including Midwest Communications’ news/talk WSAU-AM, Wausau, Wisconsin are reporting that Brett Favre’s sports talk appearances are being suspended as the investigation into a welfare scandal in Mississippi that allegedly involves him has come to light. SiriusXM announced that Favre’s program on the satellite service is “on hold” as are Favre’s appearances on Good Karma Brands’ WKTI-FM “ESPN Milwaukee.” As the story unfolds, it appears Favre was aware that the money he was paid for speeches was actually meant for low-income families. Favre’s attorney has said that Favre did not knowingly take money meant for welfare recipients…..Former WHO, Des Moines personality Justin Brady launches “The Iowa Podcast.” The new, weekly show includes a 30-minute discussion with “Iowans who are at the forefront of business, culture or news.”

The Economy/Fed Raises Rates, Trump Legal Issues, Immigration, Russia-Ukraine War, Urban Crime, Midterms/2024 Presidential Race, Italy Elections, Iran Protests, and Hurricanes Fiona and Ian Among Top News/Talk Stories Over the Weekend. The record high inflation in the U.S. and abroad, the sell-off on the world’s financial markets, and the Fed’s raising interest rates; former President Donald Trump’s New York civil suit and the DOJ’s documents investigation; the Biden administration’s immigration policy and the transporting of migrants; Vladimir Putin’s threat of nuclear force in the Ukraine war; the rate of violent crime in America’s urban centers; the November midterm elections and the potential nominees for president in 2024; Giorgia Meloni leads the conservative alliance to victory in Italian elections; Iranians continue protests after death of Mahsa Amini while in custody of the morality police; and Hurricane Fiona hits Canada as Hurricane Ian threatens Cuba and Florida were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: You Don’t Say

By Editor | September 26, 2022 by Editor

By Holland Cooke
Consultant

BLOCK ISLAND, RI — Regular readers see me use this space largely to suggest what to DO. This week, validating the ultimate consultant caricature, five DON’Ts.

Delete from your on-air vocabulary: “What say you?”

This is a Bill O’Reilly vestige many radio talkers still parrot. It sounds like Tonto in the old “Lone Ranger” TV show. Talk the way people talk.

(more…)

Front Page News Industry News

Monday, September 19, 2022

By Editor | September 19, 2022 by Editor

Monday Memo: Can News Save Talk? Twenty years ago, at the TALKERS magazine conference in New York, Michael Harrison declared that “talk saved AM radio and it will save FM.” In this week’s column, consultant Holland Cooke asks, “Now, can news save FM from talk?” Read it here.

Pending Business: Keep it Simple. Radio sales pro Steve Lapa writes in today’s column that great leaders are successful because they keep the mission simple. But while the mission may be simple – audio advertising’s mission is to sell goods and services – executing the mission is not always so easy. He offers four tips for keeping the mission simple and staying focused. Read it here.

FAIR’s Hold Their Feet to the Fire Radio Row 2022 Takes Place This Week. This Wednesday and Thursday (9/21-22) nationally syndicated and local talk radio hosts will broadcast live from Washington, D.C. at the Federation for American Immigration Reform’s 15^th annual “Hold Their Feet to the Fire” radio row. FAIR says the two-day event focuses on the “failed immigration policies of the Biden–Harris administration and the Schumer–Pelosi-led Congress, holding them both accountable.” FAIR executive director Bob Dane comments, “The Biden-Harris administration has not only taken a torch to every aspect of U.S. immigration policy and law, with disastrous results, they are blatantly lying to the American public. Just this week, Vice President Harris claimed on national television that our borders are secure. Sadly, the ideologically driven mainstream news outlets refuse to report the extent of the damage the Biden-Harris administration has wrought on the American public. The American public knows it is being lied to, and the purpose of ‘Hold Their Feet to the Fire’ is to make sure that the American people have the information they need to hold the administration and Congress accountable for their reckless and politically driven policies by blanketing the nation’s radio airwaves.”

WCBS-AM, New York News Director Tim Scheld Named Chair of RTDNA. At the final day of the RTDNA22 convention in Indianapolis on Friday (9/16), Tim Scheld, (left) news director at Audacy’s all-news WCBS-AM, New York, was installed as chair of the Radio Television Digital News Association. He’ll serve in the role for a year. Scheld succeeds outgoing chair Allison McGinley, (right) news director at WKMG-TV, Orlando, for the final year of her three-year leadership cycle. Sheryl Worsley, vice president of podcasting, KSL Podcasts, is named chair-elect and begins a three-year leadership cycle. Scheld states, “I am here to tell you that RTDNA has your back. We pledge to be a strong and tireless advocate for fact-based, responsible journalism. And we will fight like none other to protect your rights to report those truths.” Of McGinley, Scheld says, “Over the last year, you have led with strength and vision, always ready with support and passion, pushing RTDNA forward. You carefully and thoughtfully navigated every challenge that came your way with grace and helped others in leadership do the same. We thank you for guiding our board and our association. We thank you for your time and talent. And we look forward to your work with the foundation.”

iHeartMedia Announces Second NextUp Podcast Initiative. The second annual NextUp Initiative from iHeartMedia opens the application process today and runs through September 30. The NextUp Initiative is designed to “empower creators of all backgrounds by giving them the tools to succeed in the podcast industry, from developing and marketing a podcast to using industry-leading software.” The NextUp program will span six months beginning January and will include a monthly stipend. Creators will exit the program with at least three finished episodes and a polished pitch for their podcast. NextUp is led by industry veterans and iHeartPodcast executive producers Anna Hossnieh and Joelle Smith, and iHeartPodcast production manager Yesenia Medellin. “The program will mentor the selected NextUp fellows, elevating the voices of new, historically underrepresented storytellers, and provide an incredible opportunity for the next generation of podcast creators to be heard.” The company says that applicants selected will have the opportunity to work with and learn from some of iHeart’s top creators and executives with the goal of creating content focused on their own unique perspectives and stories. The inaugural NextUp initiative produced a full slate of shows from all eight of its NextUp fellows, covering a range of important topics from the working class to Native American identity. Find out more and apply here.

Salem’s WGTK-FM, Greenville, South Carolina Hosts Law Enforcement Appreciation Day. Pictured above is WGTK-FM, Greenville, South Carolina “94.5 The Answer” morning drive personality Joey Hudson broadcasting during the station’s “Law Enforcement Appreciation Day.” Salem says the event – which drew 600 officers who received Chick Fil A breakfast biscuits as well as bags containing gift certificates and other special items – was a prime example of local talk radio being involved in the community. Hudson adds, “We were honored to have South Carolina Lt. Governor Pamela Evette and Greenville police chief Howie Thompson join our live broadcast. While some on the political left advocate defunding the police, our goal is defending the police and showing them our appreciation 24/7.”

TALKERS News Notes. Media company Barstool Sports, Inc. announced new initiatives at its 2023 upfront presentation that took place on September 14 at Webster Hall in New York City. Presented by CEO Erika Ayers Nardini, the company is announcing seven new shows, five new live events and a new NIL marketplace for college athletes and creators “to further solidify the company’s creativity, influence and impact on Millennial and Gen Z audiences.” Nardini and founder Dave Portnoy said the company plans to further expand its reach among the hard-to-reach 18-34-year-old demographic and “its unmatched influence to move products for brands.” They reported that in the past six years Barstool revenue grew 3650%; this year alone its workforce grew by 42%. They underscored how Barstool leverages its audience on every social platform to deliver high-ROI brand partnerships, which include 27 billion video views across its content. They also shared that 58% of listeners have purchased a product after hearing it advertised on a Barstool podcast, according to a recent audience survey…..Beginning Sunday, September 25, WNYC Studios’ “The United States of Anxiety” expands from a local New York City radio program and podcast into a nationally syndicated live radio show available to public radio stations. As part of this expansion, the show will now go by “Notes from America with Kai Wright,” a new name that reflects its national presence, inviting a broader audience to engage together in its popular call-in format. WNYC says the show will “continue its commitment to facing the unfinished business of our history and its grip on our future – but with a fresh focus on finding solutions. Each week, Wright will convene intimate conversations about race, power, democracy and the most urgent issues of our time — putting them in historical and cultural contexts, while simultaneously providing a space for listeners to share how these issues impact their lives on a personal level.”

The November Midterms/2024 Presidential Race, Trump Legal Issues, Trump Ohio Rally, Inflation/Financial Markets Activity, Hunter Biden Investigation, Russia-Ukraine War, Queen Elizabeth Funeral, and Hurricane Fiona Ravages Puerto Rico Among Top News/Talk Stories Over the Weekend. The November midterm elections and speculation about the nominees for the 2024 presidential race; the legal issues facing former President Donald Trump; the Ohio Trump rally supporting U.S. Senate candidate J.D. Vance; inflation, the financial markets activity, and the Fed’s expected hiking of interest rates; Republican senators’ request for a special counsel to investigate Hunter Biden; Russia’s invasion of Ukraine; the funeral procession for Queen Elizabeth II; and Hurricane Fiona’s battering of Puerto Rico were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Monday, September 12, 2022

By Editor | September 12, 2022 by Editor

Monday Memo: “Like Sands Through the Hourglass…” Beginning today, a TV milestone. “Or is this ‘the canary in the coal mine?’” consultant Holland Cooke asks. Beginning today, after 57 years and 58 Emmy Awards on broadcast television, “The Days of Our Lives” will now be seen exclusively on NBC’s streaming platform Peacock. In this week’s column, HC notes how this trend is playing-out, and what it means to radio. Read it here.

Pending Business: Coupons. Radio sales pro Steve Lapa writes in today’s column about the renewed interest in clipping coupons thanks to the current high prices of food and other consumer goods. Coupons were, and still can be a barometer for return on investment by marketers who use them; and they’ve been a thorn in the side of radio sellers from time to time, as well. Lapa has some suggestions for radio sellers running into competition from coupon marketers. Read it here.

Round Four of August PPMs Released. The fourth of four rounds of ratings data from Nielsen Audio’s August 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s August 2022 sweep covered July 21 – August 17. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Waterloo Media Group’s news/talk KLBJ-AM, Austin jumps a full share to finish the survey with a 4.2 share (weekly, 6+ AHQ share) that lifts it from the #11 rank to #7. Although rising by 1.4 shares for a 9.3 share finish, Radio One’s news/talk WIBC-FM, Indianapolis remains in the #2 rank. In Milwaukee, iHeartMedia’s news/talk WISN continues to hold down the #1 rank after adding four-tenths for a 10.3 share finish, while Good Karma Brands’ crosstown news/talk WTMJ falls seven-tenths for an 8.9 share that keeps it ranked #2. Cumulus Media’s news/talk WPRO-AM/WEAN-FM, Providence tacks on eight-tenths for a 4.8 share finish but remains ranked #7 as iHeartMedia’s crosstown news/talk WHJJ is up half a share for a 1.2 share that lifts it to the #15 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three groups) here.

iHeartMedia Promotes Three to New Roles as Metro Presidents. The company announces the promotion of three current market presidents to the newly created roles of metro presidents. First, Columbus market president Kris Foley is now metro president for Columbus and Cleveland. Second, Charlotte market president Dave Carwile is now metro president for the Carolinas giving him oversight of Charlotte, Raleigh, Asheville, Greensboro, North Carolina and Greenville, South Carolina. And third, Cincinnati market president D.J. Hodge is now metro president for Cincinnati and Pittsburgh. All three executives report to Tom McConnell, division president for iHeartMedia Multi-Platform Group.

Audacy Names Terri Gunnell EVP of Advertising Technology, Products and Platforms. Advertising technology professional Terri Gunnell is named EVP of advertising technology, products and platforms for Audacy. She comes to the company from WarnerMedia where she was EVP, head of monetization and data platforms. In her new role with Audacy, she’ll lead the teams responsible for advertising technology, products and platforms for the company’s revenue organization, providing business-focused use cases and requirements for vendors and ad tech engineers to ensure that the platforms meet business needs. She’ll also lead the business transformation activities surrounding people, process and tech, partnering with peer leaders to ensure that organizational structure and business processes are optimized and successfully supported by the tech and data platforms. Audacy chief revenue officer Brian Benedik comments, “Terri’s extensive technical expertise, ability to administer and guide large budgets and staff, combined with her commitment to building collaborative teams, makes her a perfect candidate to take on this role. We look forward to her owning this rapidly growing portion of our business to help us best serve our clients, partners and consumers.”

iHeartMedia Promotes Uta Knablein to Chief Product Officer for iHeartRadio. The company promotes Uta Knablein from her executive vice president of iHeartRadio’s Flagship Products and User Experience role to chief product officer for iHeartRadio. iHeartMedia says of Knablein, “She brings a deep expertise in leading teams to create behavior-driven and data-informed products that drive audience growth, user engagement, increased loyalty and revenue.” iHeartMedia Digital Audio Group CEO Conal Byrne says, “At iHeartMedia, we’re committed to innovation and being on the forefront of this fast paced industry. Since joining the team, Uta has played a critical role in elevating the user experience through groundbreaking products and features. With her decades of experience and shared values, there is no doubt she is the right leader for our product team. As we look toward the future, we’re thrilled to have Uta’s depth of industry knowledge to keep us on the cutting edge.” Knablein steps into this role following former chief product officer Chris Williams’ 17-year tenure at iHeartMedia.

Legendary Talk Show Host Steve Kass Back in the Game. Retired talk radio personality Steve Kass has informed TALKERS that he is interested in getting back on the air as a fill-in host. Kass states, “There is so much going on right now in the nation and world, it is difficult to sit on the sidelines and not participate in what is clearly one of the most exciting and consequential chapters in news/talk broadcasting history. Today, with access to leading-edge remote technology, there is absolutely no reason not to get back in the game.” Kass is credited as having been one of the most successful voices heard on the airwaves in New England where he was a major player at both WPRO and WHJJ in Providence between 1984 and 2005 – many of those years as a dominant morning host. Kass hung up his headphones in 2005 to accept the position of communications director in the administration of Rhode Island Gov. Donald Carcieri. During his last year on the air, Kass was named the Associated Press “Talk Show Host of the Year” and in 2010 he was inducted into the Rhode Island Radio Hall of Fame. Kass tells TALKERS, “No job is too big or too small” and that he can be available on very short notice. Steve Kass can be reached by phone at 401-663-9776 or emailed at stevegkass@gmail.com.

TALKERS News Notes. Former Salem Radio Network nationally syndicated talk host Larry Elder is considering a run for president, he tells The Daily Wire. In an interview, Elder says what brought him to run against California Governor Gavin Newsom in last year’s recall election. “[A] number of people approached me as you know, to encourage me to run for governor of California. And little by little I felt that I had a moral and spiritual and a patriotic obligation to do it.” He adds, “I didn’t think I would like politics. I was surprised at how much I enjoyed it. I was surprised at how good I was at it. And in about seven and a half weeks which is when I got into the race, with only that much time left. I raised around $22 million — more than all of the major rivals combined.”…..Los Angeles talk radio station KBLA “Talk 1580” is presenting an election forum tonight (9/12) with incumbent Los Angeles County Sheriff Alex Villanueva and challenger and former Long Beach Chief of Police Robert Luna. This is the first in the station’s Public Safety Forum series of events. It’s being streamed on the station’s website, YouTube and Facebook and will be broadcast on KBLA later. It’s being moderated by station owner Tavis Smiley with radio hosts Dominique DiPrima, Angela Reddock-Wright and Nii Quartelai Quartey…..Good Karma Brands’ ESPN Wisconsin launches the Tundra Trio Radio Network, which is airing Green Bay Packers content across sports talk WKTI-FM, “94.5 ESPN” and news/talk WTMJ in Milwaukee and WTLX-FM, Madison “100.5 ESPN.” The newest Good Karma Brands radio network got its name from its Tundra Trio properties, two houses adjacent to Lambeau Field where private tailgates are hosted prior to each home game. Kicking off every Packers game day at the Tundra Trio houses are former Packer Gary Ellerson and WTMJ personality Greg Matzek. Following each game, host Gabe Neitzel and Steve “The Homer” True, alongside Packers Hall-of-Famer Mark Tauscher, will team up for the “Pack Attack Postgame.”

Trump vs DOJ, Ukraine Recaptures Territory, Midterms/2024 Presidential Race, King Charles III Crowned, Fentanyl Crisis, NFL Season Opens, and Western Wildfires Among Top News/Talk Stories Over the Weekend. The legal battle between former President Donald Trump and the Department of Justice over documents Trump was keeping at his Mar-a-Lago residence; Ukraine forces recapture territory from Russia and concerns over the safety of the Zaporizhzhia nuclear plant; the November midterms elections and speculation about the nominees in the 2024 presidential race; Charles III is crowned King of Great Britain; the growing rate of fentanyl being shipped across the U.S.-Mexico border; the NFL opens its 103^rd season; and the wildfires in the U.S. West were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

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Share this with your network

Share this with your network