Industry Views

Pending Business: The Spoken-Word Advantage

By Steve Lapa
Lapcom Communications Corp
President

imI’m sorry.

Please accept my apologies for NOT believing radio, AM radio, news/talk radio is dead. Just ask most of the panelists at last Friday’s TALKERS 2023 convention.

For sure, the news/talk AM radio sector is navigating the choppy waters of change, like it or not. The microsecond breaking newsflash so currently common in our digital world has forever changed the basic pillars of the AM radio news/talk world: programming, audience engagement, sales, and tech. Change and adapt we must. To paraphrase Charles Darwin, “Survival belongs to those who adapt to change, forget about being fit.”

Surprising as it may seem, the five local owner-operators who joined me for our “Generating Sales in the Digital World” panel all agreed on one thing: commitment to their local community. And where there’s a local sound, there is a local sale. Just look at how local owner-operators are growing their AM news/talk operations to win more sales every day. Todd Starnes’ KWAM, Memphis is expanding its local news department, while trendy players like Vice Media and Buzzfeed shut down news efforts. From the Hudson Valley and Albany in New York state to Santa Cruz, California, local owner operators are on calls personally driving local sales. The tech friendly media kit at KTBB, Tyler, Texas tells the story of “The Spoken-Word Advantage.”

These entrepreneurs are fearless when it comes to competing with large group-owned properties that may be better positioned to win national dollars delivering scale local owner-operators can’t match. But wait, they are all proving there is more than one way to win business. While some large-scale group operators struggle with the perils of stock market delisting, 80% of my local owner-operator panelists feel confident 2023 will be bigger and better than 2022. How about you? Is there an air of pride and confidence on your sales team that 2023 will close ahead of last year?

When it comes to the digital race, the truth is many local owner-operators are still learning the best way to compete. Local ad budgets are quickly shifting to incorporate more and more digital, mobile, and streaming initiatives. To a large extent, sellers follow the path of least resistance to the ad money as local managers try to project where the ad money is going. The message last week at the TALKERS 2023 convention was the local news/talk radio business is alive and well and still growing, with an understanding to adapt to change is to survive. 

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

New Affiliates and Distribution Change for Erick Erickson Show

The nationally syndicated “Erick Erickson Show” moves to the Westwood One Wegener distribution systemErick Erickson - WSB from its previous place on the Premiere XDS system. At the same time, program host Erick Erickson tells TALKERS magazine that his show is now heard on Tri-City Radio LLC’s news/talk WJNZ-AM, Mobile daily and on Radio One’s news/talk WBT-AM/FM, Charlotte on weekends.

Front Page News Industry News

Tuesday, May 3, 2022

Joe Gallagher to Return to WGY, Albany for Weekend Shows. The Albany Times-Union reports that talk host Joe Gallagher is returning to iHeartMedia’s news/talk WGY-AM/FM, Albany to host a one-hour program at 9:00 am on Saturday and Sunday mornings. Gallagher was let go from the station in 2020. He’d served as the station’s afternoon drive host for years and was hosting weekends when he departed in pandemic-related staff reductions. WGY news and program director Jeff Wolf says, “He’s been gone about two years, and pretty much on a weekly basis I get listener feedback saying ‘Bring Joe back.'” Gallagher hosted a few special programs earlier this year and that started the ball rolling in getting him back on a scheduled show. Wolf adds, “We were thrilled. He was all about it and, obviously, we are too.”

 

Wilson Named Operations Manager for Cumulus Media Mobile. Radio programming pro Vincent “Mojo” Wilson joins Cumulus Media’s Mobile, Alabama station group that consists of news/talk WXQW-AM and four music brands as operations manager. He’ll also serve as PD for WXQW-AM and CHR WABD-FM. Wilson was most recently director of operations for Southern Broadcasting in Florence/Muscle Shoals, Alabama. Cumulus Mobile VP and market manager Don Boyd says, “‘Mojo’ is a talented programmer and on-air personality with a strong track record leading urban, CHR, Gospel and news/talk stations. He will be an excellent addition to our top performing team in Mobile as operations manager of our five-station group.”

 

Greta Van Susteren to Moderate Newsmax’s Pennsylvania Senate Primary Debate. News/talk television personality Greta Van Susteren is moderating tomorrow’s Newsmax debate between the top contenders for the GOP nomination for Pennsylvania’s open U.S. Senate seat that’s being vacated by retiring Senator Pat Toomey. The debate will take place on the campus of Grove City College in Western Pennsylvania in which Van Susteren will moderate candidates Dr. Mehmet Oz, David McCormick, Ambassador Carla Sands, Kathy Barnette, and Jeff Bartos. Newsmax CEO Chris Ruddy says, “Pennsylvania is one of the most important states on the national map. And this race will have national implications, so we’ll be hosting this Newsmax debate live for all Americans to watch.”

 

TALKERS News Notes. Chicago media writer Robert Feder reports that former Chicago Bears great Olin Kreutz has been let go from his contributor role at the new digital sports venture CHGO Sports after he physically attacked a fellow staffer on Monday (5/2). Kreutz is also a contributor to Audacy’s sports talk WSCR “The Score” and NBC Sports Chicago. Kreutz is apparently not disputing the incident. He tweeted a picture of Mike Tyson with the text: “Social media made y’all way too comfortable with disrespecting people and not getting punched in the face for it.”…..The National Association of Broadcasters announces that Alex Siciliano is joining the organization as senior communications strategist. Siciliano reports to NAB chief of staff and EVP of public affairs Michelle Lehman. In this newly created position, Siciliano will lead NAB’s public relations efforts on key advocacy issues, developing and implementing media relations strategies to advance broadcasters’ policy agenda before Congress and the Federal Communications Commission. Siciliano was most recently VP of communications at The Petrizzo Group. NAB president and CEO Curtis LeGeyt says, “Alex has years of experience in shaping and executing effective messaging campaigns on policy issues. Broadcasters will benefit from his deep advocacy background as he shapes NAB’s communications on the most important issues facing our industry. We are thrilled to welcome him to NAB.”…..The Freakonomics Radio Network names Neal Carruth as EVP and general manager. Carruth most recently led NPR’s news podcasting strategy, and his responsibilities at Freakonomics Radio Network will include helping to set the strategic and editorial direction of the organization. His hiring follows the March appointment of Gabriel Roth from Slate as editorial director. Carruth says, “For years now, I’ve been a serious fan of the work that Stephen Dubner and the team have done on the Freakonomics Radio podcast. I love the podcast’s combination of curiosity, rigor, and delight. I can’t wait to work with the team to grow the audience for the current slate of shows and to help them develop new properties. I’m so excited about this opportunity to help increase the reach and the impact of the Freakonomics Radio Network.”…..SiriusXM announces that entrepreneur, investor, best-selling author, and founder and CEO of Zuckerberg Media, Randi Zuckerberg, will host a new SiriusXM original podcast titled, “Crypto Café With Randi Zuckerberg.” SiriusXM says, “With cryptocurrency being a hotly debated topic, Zuckerberg’s new podcast will feature both casual and educational conversations with metaverse experts, tech futurists, and top business executives who will share industry tips and explain the skills and foundational knowledge necessary to navigate the crypto ecosystem safely and successfully.”

 

The Economy, January 6 Conviction, Roe v Wade Leak, Midterm Primaries/Trump & the GOP, Russia-Ukraine War, COVID-19, Musk & Twitter, and Western Drought Among Top News/Talk Stories Yesterday (5/2). The state of the U.S. economy, including falling stock and bond prices, ongoing supply chain issues and employment; a retired New York cop is convicted of assaulting a police officer in the January 6 Capitol attack; the unprecedented leak of a draft decision indicating the Supreme Court will overturn Roe v Wade; the primary battles ahead of the November midterm elections and Donald Trump’s influence over the GOP; Russia’s ongoing invasion of Ukraine; concerns about the rising rate of COVID-19 cases in some parts of the U.S.; Elon Musk’s attempt to acquire Twitter; and the impact of the Western drought on cities in the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.