Pest Control Owner Knows What Madison Avenue Has Forgotten
Back in 1988, Steve and Anita Hotsenpiller launched Columbia, MO-based Steve’s Pest Control with one truck and an ad campaign on a local radio station. Once the business grew, roughly 9% of their revenue was allocated to purchase ad time on more stations. Fast-forward to today, Steve’s Pest Control has 90 trucks and leads all pest control competitors in Missouri, eventually becoming one of local radio’s largest advertisers. Their humorous radio spots include the tag line, “Now you’ve got a friend in the pest control business – Steve’s Pest Control.” As Cumulus Media/Westwood One Audio Active Group chief insights officer Pierre Bouvard details in his blog, “Steve’s Pest Control offers Madison Avenue a master class on creating future demand, and how building a brand is the main driver of long-term growth and profit. These days Madison Avenue is obsessed with the science of measuring the short-term sales effect of advertising and converting existing demand. Steve’s knows what Madison Avenue has forgotten: To generate substantial sales and profit, a business needs to create future demand rather than just obsess over converting existing demand.” Bouvard points out that in a December 2023 MARU/Matchbox survey of nearly 100 consumers in the Columbia – Jefferson City, MO market, Steve’s Pest Control “dominates unaided brand awareness, total ad recall, purchase intent, use, and brand preference vs. its competitors with radio spots that outscore the U.S. average in positive response. Your business might be super famous, but every day, new people move to town who have never heard of your business. 
That’s an important reason to continuously advertise your business. Also, advertising memories fade. Steve’s usage of AM/FM radio advertising has built a dominant brand. It is so impressive for a local business to win against big national brands.” Creative testing firm System1 conducted an evaluation of Steve’s Pest Control’s radio spots, which scored an 84% in brand recognition, demonstrating effective branding that resonates with listeners long after the ad has played. System1 VP of partnerships insights and strategy Allison O’Toole comments, “Steve’s Pest Control’s category ownership – built on long-term radio advertising – shows the potential of audio to work hard and deliver lasting results for any brand.”
stations, prominently acting as the morning show in both markets, offering a fresh and dynamic start to the day. This partnership marks a significant expansion of Podcast Radio’s format into the American radio landscape, promising to offer Missouri listeners a novel way to explore podcasting content through traditional radio. Listeners will hear top-quality podcast content from across North America and the world, while also giving airtime to local Missouri podcast content. Localized imaging and station IDs will feature across ‘Podcast Radio Missouri’ broadcast hours, which also include original interviews with podcasters. Gene ‘Bean’ Baxter acts as lead interviewer, delving deep into the methodology and personality of both local and national podcasts and their creators.” Alpha Media EVP of content Phil Becker says, “We’re excited to partner with Podcast Radio to bring this innovative format to our listeners in Missouri. This partnership underscores our commitment to delivering fresh, engaging content that resonates with our communities. While we are launching on one station in two Missouri markets, our goal is to expand the format to our other two Missouri markets.”
Moberly, Missouri – including news/talk KWIX – have been let go and all programming is now syndicated. The same is being reported about the company’s stations in the Farmington/Festus, Missouri market that includes news/talk KJFF. KOMU-TV reports that Moberly market manager Bob Dakin would not comment on how many employees were let go but confirmed that all local programming – including news and sports – is being replaced by national content. 
“News Talk 1050” and two music brands. Townsquare regional vice president Robert Wawrzyniec says, “Mike is the ideal executive to lead Townsquare’s broadcast and digital operations in West Central Missouri. Most important, he knows the Sedalia market and what resonates with its listeners and advertisers. His expertise in creating, developing and executing exceptional local multi-platform solutions for advertising and marketing clients, as well as driving new business opportunities and forging important community partnerships, has resulted in deep client relationships and a strong commitment to listeners. I am looking forward to working with him in his new role.”
flexibility rarely found in corporate-structured environments.” Duties include: Managing the station’s audio image via branding, focusing on timely and frequent updates; overseeing social media and creating content that relates to the station’s brand and target audience; hosting a daily on-air shift; proficiency with Google’s G Suite, Selector, and Wide Orbit Automation system; and coaching staff. Learn more at 
court under the COVID-19 Consumer Protection Act for peddling false information about the COVID pandemic in order to sell supplements and vitamins. The trial was set to begin on August 21 before Nepute and prosecutors agreed to pay an $80,000 fine and refrain from marketing his vitamin products as effective preventatives against COVID-19. Nepute and Quickwork LLC – a company in which he is part owner – were targeted by federal officials after Nepute claimed on his “Real Talk with Dr. Eric Nepute” program that vitamin D and zinc supplements could prevent or cure COVID-19. Nepute signed a consent order in 2021 agreeing not to disseminate information that his supplements could prevent COVID but in 2022 he caught the government’s attention for saying vitamins were more beneficial than the COVID vaccine. 
“Real Talk Radio Network” on Missouri stations KRTK-FM, Hermann; KVMO-FM, Vandalia; and KTRE-FM, Steelville, is being sued by the feds under the COVID-19 Consumer Protection Act for peddling false information about the COVID pandemic in order to sell supplements and vitamins. The trial is set to begin on August 21 and as a result of the rulings, Nepute is not allowed to testify as a medical expert as the judge ruled he does not practice medicine and has no “experience treating infectious diseases, and more specifically, COVID-19.” The judge also ruled that Nepute’s program is a form of advertising and as such falls under the laws that regulate commercial speech. 
Hains had to step away from his hosting duties after being hospitalized by a life-threatening case of West Nile Virus. Ladd – the longtime voice of the Missouri State Lady Bears – has been hosting the show in his absence and is now joined by Weber. Zimmer operations manager Don Louzader says, “I can’t think of a better team to carry the torch for Art Hains than Tom and Logan. Tom has a tremendous amount of knowledge of the local, regional and national sports scene and has broadcast just about every sport in the Ozarks. Logan has shown a tremendous passion for sports here in southwest Missouri and will be a great complement to Tom on the show.” At the same time, the station announces that “The Sports Reporters” host Ned Reynolds is being joined by co-host Scott Puryear as the show moves to the new time 7:00 am to 9:00 am weekdays. Reynolds and Puryear worked together on the show from 2000-2011. Louzader says, “The boys are back in town and our listeners are in for a real treat when Ned and Scott get behind the microphone together.”
Monday Memo: Plan NOW For The Big Story. “When-the-fit-hits-the-shan, news/talk stations need to be conspicuous.” In this week’s column, consultant Holland Cooke uses that colorful quote as he provides four suggestions for stations to re-familiarize themselves with their network’s continuing coverage routine.” Read Holland Cooke’s column 
Pending Business: To Do Lists. Radio sales pro Steve Lapa knows the importance of being organized in running a sales department or being a seller in this business. He gains inspiration from Benjamin Franklin – an incredibly busy man known for creating “To Do” lists – in drawing up five important things he suggests you include in creating yours each day. Read it 
Hundred” an astounding 27 consecutive years, the highly affable “Jimbo” is calling it quits due to health reasons. Beginning next Monday (10/17), Rich Valdes will succeed Bohannon on the weeknight, three-hour (10:00 pm – 1:00 am) Cumulus Media Westwood One broadcast. Bohannon states, “It’s been a great 40 years with Westwood One – the last 30 of which as host of ‘The Jim Bohannon Show.’ I’ve enjoyed every minute of our daily nighttime town hall with my guests, callers, and all of America. “Now, I’d like to introduce Rich Valdes, a very bright, vibrant young man who will be taking over in the same tradition.” Cumulus Media executive vice president of corporate marketing/Westwood One president Suzanne Grimes remarks, “We celebrate Jim’s long radio history and all his achievements, including his induction into the NAB Broadcasting Hall of Fame; the First Amendment Award from the Radio Television Digital News Association; the Lifetime Achievement Award from TALKERS Magazine; and his inductions into the National Radio Hall of Fame and the Missouri Broadcasters Association Hall of Fame. We are especially proud that Jim has been an invaluable member of our Westwood One family these many years – he is truly an industry legend. As we pass the baton to Rich Valdes, we’re excited to bring a new name and voice to talk radio. We look forward to continuing our tradition of providing the best programming to our affiliates and listeners.” Valdes notes, “No one can ever fill Jim’s shoes. I consider it a blessing and great honor to be part of the next generation of late-night talk show hosts, following the tradition of Jim Bohannon and Larry King.” TALKERS founder/publisher Michael Harrison has a very candid conversation with Bohannon on PodcastOne’s “The Michael Harrison Interview,” which drops tomorrow (Tuesday, 10/11). Bohannon joined Westwood One in 1983 and spent over 31 years as host of the early morning weekday news magazine “America in the Morning” and previously hosted “America This Week.” He began his career in 1960 at KLWT-AM, his hometown station in Lebanon, Missouri.
market president Chris Oliviero, Scheld writes that “Audacy New York is in great hands.” Also included in the memo, Scheld states an Audacy arrangement with SAG-AFTRA signifies a new strategy, combining WCBS-AM’s resources with those of co-owned/similarly-formatted WINS. “[It’s] a plan I have endorsed and frankly helped design.” Scheld was a WCBS-AM reporter from 1987 – 1994 and rejoined the station in 2003, after a nine-year stint as a correspondent for ABC Radio News. In addition to his WCBS-AM duties, he’s chair of the Radio Television Digital News Association.
vice president/market manager Larry Blumhagen comments, “This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years and the listeners who loyally tuned into the station. Times change, and we must change with them. We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.” Cumulus San Francisco sports talk KNBR and KTCT program director Kevin Graham adds PD duties for “The Spread” and notes, “We are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage. While [KGO] will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT.” The station’s weekday programming lineup includes: Joe Ostrowski, Joe Giglio, and Erin Hawksworth (6:00 am – 9:00 am); Jim Rome (9:00 am – 12:00 noon); Nick Kostos and Ken Barkley (12:00 noon – 4:00 pm); Quinton Mayo, Trysta Krick, and Ryan Horvat with “Bet MGM Tonight” (4:00 pm – 8:00 pm); and CBS Sports Radio (8:00 pm – 12:00 midnight). Among persons 6+ in Nielsen Audio’s September 2022 San Francisco sweep, KGO “810 AM” was up two-tenths from August 2022 (1.5 – 1.7, #21 to #20). In San Jose, KGO registers its fourth straight uptick for a combined +1.0 (1.7 – 2.0 – 2.2 – 2.6 – 2.7, 6+) and ranks #13.
Round Three of September PPMs Released. The third of four rounds of ratings data from Nielsen Audio’s September 2022 PPM survey has been released for 12 markets including: Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus. Nielsen Audio’s September 2022 sweep covered August 18 – September 14. TALKERS managing editor Mike Kinosian presents his “Ratings Takeaways” from this group of 12 markets. News/talk packs a one-two punch (6+) in Salt Lake City, where iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” erupts with a +2.5 (9.1 – 11.6, 6+) to rank on top for the eighth month in succession, while Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” adds six-tenths (6.1 – 6.7, 6+), advancing from fourth to second. In addition to SLC, the format registers number one showings in Sacramento with iHeartMedia’s KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” gaining eight-tenths (8.1 – 8.9, third to first, 6+), and in Cincinnati, where co-owned WLW “700 Cincinnati’s News Radio” – despite being off six-sixths – is on top for the seventh consecutive month (11.7 – 11.1, 6+). Meanwhile, Cox Media Group-owned WDBO “Orlando’s News Talk” dials up a +1.3 (3.7 – 5.0, 6+) and enters the top ten (#11 to #8). The largest (6+) August 2022 – September 2022 increase by any station in the 36 PPM-markets whose data has been released thus far is in Columbus, where Tegna-owned sports talk WBNS-FM logs a +2.6 (6.8 – 9.4, 6+); “97.1 FM The Fan” vaults from fourth to first. You can see Mike Kinosian’s complete “Ratings Takeaways” for this group of 12 markets (as well as the first two groups) 
Drew as guest of honor/keynote speaker. An additional supplemental live on-air auction is still to be staged. According to “Hurley in the Morning” Charity founder/chair Harry Hurley (pictured at the right with Jeff Van Drew), “It was an amazing, ‘Who’s Who’ evening, which will directly benefit many worthy non-for-profit organizations throughout New Jersey and beyond. For example, this special event will make it possible for the “Hurley in the Morning Charity” to make a $7,000 contribution [next June] to The Broadcasters Foundation of America. Jeff Van Drew arrived early and was the last to leave.” To date, The Harry Hurley charity has donated $21,000 to the Broadcasters Foundation of America.” Hurley, who does morning drive (6:00 am – 10:00 am) on Townsquare Media Atlantic City news/talk WPGG “WPG Talk Radio 95.5 FM & 1450 AM,” reveals that Fox News Channel/Fox News Radio’s Brian Kilmeade will be guest of honor/keynote speaker September 29, 2023 at “our fifteenth annual Hurley in the Morning Charity Dinner and Silent Auction.”
director Brent Carl Fleshman won two first-place trophies at last week’s inaugural Tennessee Association of Broadcasting’s “Excellence Awards.” Fleshman was named “Best Local On-Air Personality” and “Best Local Talk Show” in the “Small Market Radio Division,” which consists of stations not in Nashville, Memphis, Knoxville, and Chattanooga.In 2016, Fleshman won the NAB Marconi Award as “Small Market Personality of the Year” and was a finalist for that award in 2019. … “Fridays with Frankie,” a limited-edition Audacy series hosted by reality show star Frankie Grande, debuted last Friday (10/7). 
Each episode will feature a different topic and will be live aired on Audacy’s digital platform at 8:00 am (ET) and replayed until 12:00 midnight (ET). The show will also air across Audacy’s Channel Q’s network of stations. … The Society of Professional Journalists names the headquarters of the Voice of America – 330 Independence Avenue SW in Washington, DC – as a Historic Site in Journalism. The Voice of America is the editorially independent international
broadcaster funded by the United States government. SPJ international community co-chair Dan Kubiske states that, “For 80 years, the Voice of America has been a source of solid and honest journalism. From its beginning in 1942, despite being a U.S. government agency, through custom, charters and law the editorial independence of VOA journalists has not wavered.”
WFAN And Yankees Extend Their Partnership. A multi-year extension is announced between Audacy New York sports talk WFAN-FM & WFAN-AM and MLB’s American League East New York Yankees. English-language broadcasts will continue to be heard on WFAN and streamed digitally on the Audacy app for those within the team’s 
broadcast territory. WFAN will also continue to produce the Spanish-language broadcasts for local radio affiliates, as well as for the Audacy app. Audacy New York market president Chris Oliviero declares, “The New York Yankees are the city’s premier sports franchise and WFAN is the city’s premier sports platform. Together, we form a potent combination for fans and client partners. [This – 2022] is our 21st consecutive season of broadcasting the ‘Bronx Bombers.’ We look forward to continuing to have the honor of being the soundtrack to more memorable and historic pinstripe moments.” New York Yankees chief operating officer Lonn Trost notes, “The Yankees are excited to extend our longstanding relationship with WFAN and Audacy. WFAN has been our flagship station for over two decades, and we look forward to fans continuing to enjoy Yankees baseball over its airways and on the Audacy app.” From 2002 to 2014, Yankees games were heard on WFAN’s sister station, all-news WCBS-AM (currently the flagship of the New York Mets); WFAN has served as the Yankees flagship since 2014. John Sterling, (class of 2022 Radio Hall of Fame inductee) Suzyn Waldman and Sweeny Murti are the English-language broadcasters, while Spanish-language broadcasts will be handled by Rickie Ricardo, Francisco Rivera and Rene Luna. As part of Audacy’s MLB partnership, WFAN and the Yankees will produce co-branded podcasts.
Newsmax, Verizon Sign Multi-Year Carriage Agreement. The deal between Newsmax and Verizon extends distribution of news channel in HD on Verizon Fios. Newsmax Media chief executive officer Christopher Ruddy remarks, “Verizon has carried Newsmax for many years. We are delighted to be extending our distribution through the Fios platform. We have found them to be outstanding partners who have demonstrated a strong commitment to the presentation of diverse, independent voices through their programming. We’re glad that we are continuing with this new agreement.” Newsmax will retain its broad distribution on the Verizon platform, which reaches approximately 3.5 million subscribers in the northeast and mid-Atlantic regions.
net income declined from $433 million to $292 million (11 to 7 cents/basic share, 10 to 7 cents/diluted share). Adjusted EBITDA was off 3% to $679 million. SiriusXM chief executive officer Jennifer Witz notes, “We are pleased with our results in the second quarter, and while we continue to navigate an uncertain economic environment, we delivered strong financial performance and continued to make strategic investments in our business that will set us up for an exciting new era. We remain committed to creating compelling experiences for our listeners by investing in innovative technologies to deliver best-in-class, curated, comprehensive audio entertainment. Most recently, [we expanded] our relationship with the NFL to deliver the most extensive sports lineup in audio entertainment; we will continue to enhance our platform to ensure broad appeal.” Executive vice president/chief financial officer Sean Sullivan adds, “[Our] churn was steady at approximately 1.5% in the quarter, underscoring the strength of our business, products, and loyalty of our customers. In the second quarter, we delivered focused expansion in key streaming offerings and maintained a strong balance sheet. This quarter, we returned over $300 million in capital to stockholders, comprising $217 million in common stock repurchases and $86 million in dividends, and ended the quarter with net debt to adjusted EBITDA of 3.6 times.” Self-pay subscribers increased by 23,000 and paid promotional subscribers increased by 54,000. Satellite and streaming division totaled 34 million subscribers at the end of the quarter; self-pay churn was flat at 1.5%. The division’s revenue rose 5% to $1.7 billion, and gross profit rose 6% to $1.1 billion.
Marketron Releases Political Advertising Toolbox. Per BIA Advisory Services, political advertising will raise $8.6 billion for local media companies. Marketron’s collection of online resources combines all the political advertising content the company has developed at a single location for companies interested in increasing their share of political advertising. Marketron senior vice president/client success Christian Kligora opines that, “Political advertising is an important category for local media. It’s much different than any other and that requires a unique approach. We’ve been developing content on the topic all year long with a focus on how to support media sellers. Bringing it together in one spot makes it easier to learn from and access.” Each resource will reportedly provide media salespeople with tips, strategies, and insights for political advertising. Included are specialized considerations such as the “overall trends in the advertising ecosystem; the need to reach different demographics; the objective of persuading people to vote; and the regulatory compliance requirements” for how media companies price/offer inventory to candidates.
Inquirer columnist Mike Sielski co-hosting weekend shows with Glenn Macnow. McDonald will partner with Macnow on Sundays (10:00 am – 1:00 pm), while Sielski joins Macnow in the same time slot each Saturday. According to Macnow, “I have a comfort level with Jody. He’s the guy I broke in with [and] the guy our listeners heard me with from 28 years ago. Working with Jody is like an old pair of shoes – it’s easy and I like it. The Saturday show will now be me and the best damn sports columnist in town, Mike Sielski.” … Former Baltimore Ravens defensive back Rod Woodson will join play-
by-play voice Gerry Sandusky this season on the NFL team’s broadcasts on Hearst Baltimore news/talk WBAL “News Radio 1090 AM & 101.5 FM.” According to Sandusky, “Rod brings the unique perspective of someone who has both played and coached at the highest level of the game. He does it in a down-to-earth way that is approachable, likable and just plain fun. It’s a privilege to work with a broadcast partner like Rod.” Woodson states that, “Being a part of the Ravens’ gameday broadcast team is a blessing. To be back with the team that I won my only Super Bowl with will be fun.” … After eleven years with Nashville’s WPRT-FM, midday co-host Darren McFarland departs the Cromwell Radio Group sports 
talk outlet. Program director Chase McCabe confirms to The Tennessean that “Sports Radio 102.5 The Game” decided to part ways with McFarland, who formerly worked at Cumulus Media’s cross-town/similarly-formatted WGFX “104.5 The Zone.” McCabe, Willy Daunic, and Derrick Mason continue in middays on “The Game.” … Effective August 22,
Cheddar News Washington bureau chief Megan Pratz will join NPR as political editor. In addition, NPR promotes congressional correspondent Sue Davis to political correspondent and interim congressional correspondent Dierdre Walsh gets to remove “interim” from the title. … Skyview Networks’ sports talk program “OutKick 360” picks up three Withers Broadcasting-owned affiliates: KYRK, Marble Hill, Missouri; WGKY, Wickliffe, Kentucky; and WFRX, West Frankfort, Illinois. Skyview Networks is the exclusive distributor, affiliate sales representative and network sales partner of Jonathan Hutton, Chad Withrow & Paul Kuharsky-hosted “OutKick 360.”
