Industry News

Former Trump Fixer’s Show Debuts Sunday

The new weekend talk radio program featuring former Trump Organization lawyer Michael Cohen debuts on Sunday at 5:00 pm ET on Red Apple Media’s WABC, New York. For its debut, the “When You Know… You Know with Michael Cohen” will feature imgguests including Jerry Falwell Jr. and Anthony Scaramucci. Red Apple is also promoting the companion podcast, “When the When You Know, You Know… Unleashed” podcast saysing, “the conversations get even bolder. Free from FCC broadcast regulations and with no topics off limits, the podcast is already generating buzz among high-profile political figures eager to join Cohen for candid, unfiltered conversations that will take listeners even deeper inside the stories, scandals, and personalities shaping the headlines.”

Advice

Monday Memo: Weekend Warriors, Renegotiate

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Weekend ask-the-expert shows exploit the most proven concept in marketing: free samples.

Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients come to know him or her better than others whose look-alike billboards and boastful TV commercials all blur together.

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