October 2023 PPM Ratings Takeaways – Part Four
October 2023 PPM Data – Information for the October 2023 survey period (September 14 – October 11) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.
NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are September 2023 – October 2023 (6+).
AUSTIN
News/Talk
KLBJ-AM 3.4 – 4.7, #10 – #5
KJCE .3 – .4, #27 – #28
News
None
Sports Talk
KVET-AM 1.0 – 1.3, #22 – #22
KTAE DNA – .7, DNA – #25
KBPA-HD2 .4 – .5, #26 – #27
Public Radio News/Talk
KUT 5.3 – 5.6, #3 – #4
Note: News/talk KLBJ-AM’s +1.3 (3.4 – 4.7) represents Austin’s largest September 2023 – October 2023 increase.
RALEIGH
News/Talk
WTKK 9.4 – 8.2, #2 – #3
WPTF DNA – .7, DNA – #20
News
WRAL-HD3 .3 – .1, #15 – #23
Sports Talk
WCMC-FM 3.1 – 3.5, #8 – #11 (Carolina Hurricanes)
Public Radio News/Talk
WUNC 9.1 – 9.4, #3 – #2
Notes: News/Talk WTKK’s -1.2 (9.4 – 8.2) represents Raleigh’s largest September 2023 – October 2023 decrease.
Following a six-month absence, eight (8) Curtis Media Group stations – including news/talk WPTF – return as Nielsen Audio subscribers.
INDIANAPOLIS
News/Talk
WIBC 6.1 – 6.9, #4 – #3
News
WOLT-HD2 .1 – .1, #27 – #24
Sports Talk
WIBC-HD2 3.5 – 4.3, #13 – #12 (Colts)
WNDE .9 – .9, #22 – #21
WXNT .1 –.1, #27 – #24
Public Radio News/Talk
WFYI 6.4 – 4.6, #3 – #10
Note: Sports talk WFNI (DNA) is the flagship of the Pacers.
MILWAUKEE
News/Talk
WISN 9.6 – 9.7, #2 – #1
WTMJ 9.8 – 9.6, #1 – #2
WLIP DNA – .1, DNA – #28
News
None
Sports Talk
WRNW 2.4 – 2.6, #13 – #14 (Green Bay Packers)
WKTI 1.0 – 1.0, #18 – #18
WOKY .2 – .4, #26 – #22
WSSP .2 – .2, #26 – #25
Public Radio News/Talk
WUWM 2.4 – 3.0, #13 – #13
WHAD 2.1 – 2.1, #16 – #17
WGKB DNA – .1, DNA – #28
WHAD Stream DNA – DNA, DNA – DNA
Note: Public radio news/talk WUWM’s +.6 (2.4 – 3.0) ties classic hits-oldies WRIT for Milwaukee’s largest September 2023 – October 2023 increase.
NASHVILLE
News/Talk
WWTN 6.1 – 5.7, #4 – #5
WLAC 1.1 – 1.4, #19 – #19
News
WNRQ-HD2 .2 – DNA, #23 – DNA
Sports Talk
WGFX 7.2 – 7.3, #3 – #3 (Tennessee Titans)
WPRT 1.4 – 1.9, #17 – #17 (Predators)
Public Radio News/Talk
WPLN 5.5 – 4.1, #6 – #10
WPLN-HD3 Stream .2 – .2, #23 – #23
Note: Public radio news/talk WPLN’s -1.4 (5.5 – 4.1) represents Nashville’s largest September 2023 – October 2023 decrease.
PROVIDENCE
News/Talk
WPRO-AM 6.1 – 6.5, #6 – #5
WHJJ .3 – .3, fourth straight month at #18
News
None
Sports Talk
WBZ-FM 3.3 – 3.3, thirteenth consecutive month at #8
WVEI 2.3 – 2.4, #10 – #9
WPRV DNA – DNA, DNA – DNA
Public Radio News/Talk
WGBH 1.9 – 2.4, #12 – #9
WNPN 1.5 – 1.4, sixth straight month at #14
WCAI .1 – .1, #19 – #20
Note: Public radio news/talk WGBH’s +.5 (2.4 – 3.0) ties rock WHJY for Providence’s largest September 2023 – October 2023 increase.
NORFOLK
News/Talk
WNIS 3.5 – 3.3, #11 – #12
WGH-FM HD2 .2 – .2, #24 – #22
News
WNOH .4 – .3, #21 – #20
Sports Talk
WVSP 2.7 – 2.9, #13 – #13
WGH-AM .4 – .3, #21 – #20
Public Radio News/Talk
None
JACKSONVILLE
News/Talk
WOKV-FM 8.2 – 7.5, #3 – #3
News
None
Sports Talk
WOKV-AM .2 – .2, #23 – #22
Public Radio News/Talk
WJCT 2.6 – 2.8, #12 – #12
Note: Sports talk WJXL-AM (DNA); sports talk WJXL-FM (DNA); and country WGNE are the flagships of the Jaguars.
WEST PALM BEACH
News/Talk
WFTL 1.8 – 2.3, #12 – #9
WZZR 1.9 – 1.8 #10 – #13
WJNO 1.1 – 1.2, fourth successive month at #14
News
None
Sports Talk
WBZT .2 – .4, #19 – #18
WMEN .2 – .4, #19 – #18
Public Radio News/Talk
WLRN 2.6 – 2.5, #8 – #8
WLRN-HD2 Stream DNA – .2, DNA – #21
Note: News/talk WFTL’s +.5 (1.8 – 2.3) ties urban AC WMBX for West Palm Beach’s largest September 2023 – October 2023 increase.
GREENSBORO
News/Talk
WPTI 4.5 – 4.9 #8 – #7
News
None
Sports Talk
None
Public Radio News/Talk
WFDD 3.5 – 3.5, #9 – #9
WUNC 1.4 – 1.7, #13 – #14
Note: Urban AC WQMG has the highest October 2023 share (14.0, 6+) of any station in all 48 PPM-markets.
MEMPHIS
News/Talk
WREC 2.1 – 2.4, #9 – #9
KWAM .4 – .2, #13 – #13
News
None
Sports Talk
WMFS 2.4 – 3.0, #8 – #7 (Grizzlies)
WMFS Stream DNA – .2, DNA – #13 (Grizzlies)
Public Radio News/Talk
WKNO 1.7 – 1.9, #11 – #10
Note: Urban contemporary WHRK’s -2.7 (10.3 – 7.6) represents the largest September 2023 – October 2023 decrease by any station in all 48 PPM-markets.
HARTFORD
News/Talk
WTIC-AM 5.2 – 5.1, #6 – #6
WDRC-AM 2.3 – 1.9, #12 – #15
WTIC-AM Stream .8 – .8, fourth consecutive month at #17
WPOP .2 – .2, #22 – #22
News
None
Sports Talk
WUCS 1.7 – 2.5, #15 – #11
Public Radio News/Talk
WNPR 3.7 – 3.8, #9 – #9
WFCR .6 – .8, #18 – #17
Note: While sports talk WUCS’ +.8 (1.7 – 2.5) represents Hartford’s largest September 2023 – October 2023 increase, news/talk WDRC-AM’s -.4 (2.3 – 1.9) is the market’s largest September 2023 – October 2023 decrease.
iconic voice of the Texas Longhorns, is now part of our team. Every day from 2:00 to 4:00 pm, he’ll be diving deep into UT sports, sharing insights only he can offer. It’s a new era for afternoon radio, and we couldn’t be prouder to bring this experience to our listeners.” Way joins iHeartMedia Austin from Austin Radio Network, where he most recently served as the sports director. He comments, “I was honored to be a part of the launch of ‘AM 1300 The Zone’ as Austin’s first all-sports station in October of 1998, and am thrilled to return as host of a daily show on ‘The Zone’ once again at a station that I called home from 1997-2017.”
As TALKERS noted yesterday (Thursday, 7/13), Genuine Austin Radio’s KTXX “104.9 The Horn” will be dropping its sports talk format in just over two weeks (8/1). For the past seven years, “The Horn” was the home of University of Texas football, men’s basketball and baseball broadcasts; however, that will change owing to the upcoming format flip. Taking over as new flagships for the Texas Longhorns are iHeartMedia Austin sports talk KVET-AM “AM 1300 The Zone Austin’s Sports Talk” and its country cluster-mate, KVET-FM. The two outlets will simulcast football and men’s basketball. 
According to iHeartMedia sports president Kevin Legrett, “The Texas Longhorns is one of the leading college sports brands in the country. Longhorn Nation continues to be recognized for their pride and dedication to their home team. We are excited to be the broadcast home to these passionate sports fans, providing great programming and play-by-play coverage not only in Austin, but everywhere via iHeartRadio.” University of Texas vice president/director of athletics Chris Del Conte comments, “The move of our network’s flagship radio station to KVET is a huge win for our fans in Austin and central Texas. The powerful signals of ‘AM 1300 The Zone’ and [KVET-FM] will give our Longhorn faithful access to crystal-clear radio game broadcasts from the northern tips of Williamson County down to the southern regions of Caldwell and Hays counties and out east to our friends in Bastrop and west into the beautiful Hill Country. No matter where you are in that footprint, you’ll get your Horns loud and clear from kickoff, tipoff or first pitch. Then you add the cherry on top to this deal with our network’s partnership with the mighty brand of iHeartMedia, and we’ve hit a home run in every way.” This will be Craig Way’s 23rd year as play-by-play voice of the Longhorns. The deal was negotiated by rightsholder Learfield’s Longhorn Sports Properties.