Monday Memo: Weekend Warriors, Renegotiate. Weekend ask-the-expert shows exploit the most proven concept in marketing: free samples. Common example: The lawyer is in, the meter is off. Done well, these shows can grow all sorts of service businesses. In this week’s column consultant Holland Cooke describes “an EXTERMINATOR who’s a rock star!” But HC observes that, “too often these shows are well-kept secrets because stations don’t promote them properly.” And in this week’s column he shares “two magic words” and other deal points for hosts who broker Saturday/Sunday airtime. Read it here.
Pending Business: Reimagining How News/Talk is Sold. Radio sales pro Steve Lapa writes in today’s column in TALKERS that “chances are you are still pitching the news/talk format the same way you did when podcasting was still a rumor. Is anyone still wondering why podcast ad sales are exploding, while news/talk radio is proud to be hitting 2019 levels?” He suggests sales teams reimagine how news/talk radio is sold. Read more here.
Exclusive ‘Kim Komando Show’ to Air on WLS-AM, Chicago on Friday Nights. A new deal between Cumulus Media’s Chicago news/talk WLS-AM and WestStar TalkRadio Network is bringing Kim Komando to the station’s listeners for a one-hour, Friday night program produced exclusively for WLS. The 7:00 pm to 8:00 pm show debuts this Friday (3/25) and “will showcase the latest news and insights in digital-
lifestyle and technology that helps improve the daily lives of Chicagoland listeners.” Komando’s award-winning, nationally syndicated three-hour weekend show is also heard on WLS-AM 890 every Saturday and Sunday night from 9:00 pm to 12:00 midnight. WLS-AM program director Stephanie Tichenor says, “We are thrilled to have more of Radio Hall of Famer Kim Komando on the ‘Big 89.’ For over 25 years, Kim has been part of the WLS-AM family, providing our listeners with the latest tech news. Now she brings that experience to Friday nights at WLS, where listeners will learn more about why tech matters.” Komando comments, “People have different interests — politics, cars, cooking — you name it. But there is one thing that affects us all and that’s tech. It’s hard to navigate Big Tech taking our privacy along with the hackers, scammers and stalkers. You can Google anything. You can’t Google trusted advice and that’s why I am honored to be our nation’s premier digital expert. I’m thrilled that WLS sees my show worthy for the Friday schedule. Tech isn’t a hobby. It’s our lives.”
Christopher Layfield Named OM for Cumulus Indianapolis. Radio programming pro Christopher “Boomer” Layfield is promoted to operations manager for Cumulus Media’s Indianapolis station group that includes sports talk WXNT-AM and five music
brands. Layfield joined Cumulus Indianapolis in April 2018 and served as one of two operations managers for the cluster until January, and as program director for country WFMS-FM. He will continue to program WFMS-FM and adult contemporary WNTR-FM. Layfield comments, “It truly is a thrill for me to be able to work with such a gifted group of radio pros at these iconic broadcasting brands here in Indianapolis. Being given the chance to continue to lead these teams at this level is something that I look forward to making the most of, working together for the benefit of our listeners and advertisers… and having fun doing it! I’d like to thank Chuck Fredrick, Doug Hamand and Dave Milner for this amazing opportunity.”
Adam ‘The Bull’ Gerstenhaber to Exit Cleveland’s ‘92.3 The Fan’ on April 1. According to a report in TheFocus, Adam “The Bull” Gerstenhaber told his listeners that he will leave Audacy’s sports talk WKRK, Cleveland “92.3 The Fan” on April 1. Gerstenhaber, who co-hosts the afternoon drive “Bull & Fox” with Dustin Fox, has been with the station for almost 11 years. Gerstenhaber is not saying what his plans are for his post-Fan career but tweeted: “In case you missed it, I am leaving @923TheFan. The last @BullandFox show will be April 1st (No, this is not an April fools joke). I leave with nothing but love for everyone…especially @DustinFox37 and @KeithBritton86!!”
NFL Insider and KIRO-AM Personality John Clayton Remembered. After last week’s passing of longtime sports media figure and NFL insider John Clayton, Bonneville International’s Seattle staff are remembering him with tributes. Clayton was a personality on the company’s KIRO-AM “Seattle Sports” for the past 14 years.
Bonneville Seattle SVP and market manager Cathy Cangiano says, “John was a treasured member of our team. John was a legend in our industry and a true Hall-of-Famer. He was a consistent advocate for the game of football. His connections, friendships and relationships throughout the sports world were simply unmatched. His love of football was only surpassed by his love, loyalty and dedication to his wife Pat. John will be greatly missed. Our thoughts and prayers are with his wife Pat and his family and friends.” KIRO-AM program director Kyle Brown adds, “John was an amazing journalist, colleague and friend. A Hall-of-Famer both personally and professionally, John was one of the most loyal people you’d ever meet. While his loyalty extended to friends and co-workers, it was never stronger than in his commitment to his beloved wife Pat, who he cherished every moment of his life. Our ‘Seattle Sports’ family will miss John dearly and keep his family in our hearts.”
TALKERS News Notes. The air talent at Salem Radio Network – including Larry Elder, Sebastian Gorka and others – have been appealing for donations to the non-profit Food for the Poor, which provides food, water and medical supplies to 17
Caribbean and Latin American countries has no “footprint” in Eastern Europe. SRN announces that Food for the Poor has reached an alliance with Feed My Starving Children, which has had staff on the ground in Ukraine for the past eight years, and so effective today (3/21), SRN hosts will generate donations to rush food, clean water and other relief supplies to over 3 million Ukrainian refugees. SRN host Mike Gallagher says, “It took some diplomatic maneuvering between these two awesome charities to combine forces in order to rush emergency relief to the children and families of war-torn Ukraine. All of us at SRN are proud to play 
a role in this unique campaign, and we’ll be urging our listeners to open their hearts – and their wallets – in the exciting days ahead.”…..The Newsmax-syndicated “Rob Carson Show” announces the addition of new affiliate stations. Launched last fall, the show adds WJFP-AM, Philadelphia; KMZQ-AM, Las Vegas; KSCO-AM, Santa Cruz, California; and WJFP-FM, Trenton, New Jersey. The “Rob Carson Show” airs in the 12:00 noon to 3:00 pm ET daypart, the same time slot that Rush Limbaugh occupied. Newsmax notes that Carson wrote comedy for Limbaugh for over 20 years.
Russia-Ukraine War/Biden Europe Trip, Gas Prices/Inflation, Midterms/Trump & the GOP, COVID-19, Jackson Confirmation Hearings, and Kanye Cut from Grammys Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine and the weekend attacks on Kyiv, plus President Joe Biden’s planned trip to Europe; soaring gas prices in the U.S. and the still rising price of consumer retail goods; the battle for control of Congress in November’s mid-term elections, the Republican prospects for president in 2024 and Donald Trump’s influence over the GOP; the rising rate of the Omicron variant BA.2 cases in some parts of the world and the U.S.; this week’s start of the confirmation hearings for Supreme Court nominee Ketanji Brown Jackson; and Kanye West is ousted from performance at Grammy Awards for his “concerning online behavior” were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
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TALKERS Heavy Hundred mainstay and Radio Hall of Fame inductee Kim Komando, in addition to broadcasting a tremendously successful syndicated show heard on over 510 radio stations, has developed a newsletter titled The Current that has amassed more than 509,000 subscribers. Komando – known as “America’s Digital Goddess” – is the nation’s leading talk media technology specialist and as computerization, social media, AI, VR and other manifestations of the high-tech world continue to gain importance in the lives of people, so has her program grown in pertinence and dominance. Although she has been sending newsletters since the 1990s, Komando tells TALKERS, “This one is different” adding, “It’s a way for me to truly connect with my audience. Today, if you’re not tech aware you are tech left-behind in the dust.” Each morning, The Current goes out to more than 509,000 followers. Kim covers the tech news of the day (focusing only on the news that impacts everyday people), along with her trusted tips and advice. She edits and approves every single issue herself. She says, “In a world of impersonal social media and overproduced advertising, email is a rare opportunity to speak directly to the reader. The inbox is a powerful place to build trust and share important information.” She’s looking to grow The Current from over half a million to a million subscribers. And she’s looking now for other hosts and broadcasters to help spread the word. Through an exclusive affiliate program, Komando is offering fellow broadcasters $1 per subscriber that they send her way. Her team does all the back-end work to track it, and participants get a check each month. Komando states, “Hosts, stations, and shows make money and their audiences find a great new way to keep up with tech. The math is simple: They give me 1,000 subscribers and I send them $1,000!” Use this link to get started.
exclusive offering, Kim Komando shares insider secrets to empower listeners to unlock the full potential of their digital lives, catering to a diverse audience across music and spoken word radio formats. Today, technology is infused into every aspect of our lives. Kim Komando’s daily programs transcend barriers, enhancing the lives of listeners from all backgrounds” Komando adds, “I’m thrilled to join forces with the industry leader, WTOP, to bring invaluable tech insights to their discerning audience.”