October 2023 PPM Ratings Takeaways – Part Three
October 2023 PPM Data – Information for Nielsen Audio’s October 2023 PPM ratings period (September 14 – October 11) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.
NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are September 2023 – October 2023 (6+).
PORTLAND
News/Talk
KXL 6.7 – 6.9, #3 – #3
KEX 1.4 – 1.7, #22 – #21
KUFO .7 – .7, #26 – #24
KPAM .1 – .1, #33 – #34
News
None
Sports Talk
KFXX 1.5 – 2.0, #21 – #18
KXTG 1.0 – 1.6, #23 – #22
KPOJ .4 – .7, #28 – #24 (Trailblazers)
KFXX Stream .1 – .3, #33 – #28
KMTT .2 – .2, #30 – #31
Public Radio News/Talk
KOPB 6.3 – 5.9, #4 – #4
KOPB Stream 2.0 – 1.6, #18 – #22
CHARLOTTE
News/Talk
WBT-AM 5.2 – 5.3, #5 – #5
News
None
Sports Talk
WFNZ-FM 2.4 – 2.7, #14 – #13 (Hornets)
WSOC-HD3 .1 – .1, #26 – #26
Public Radio News/Talk
WFAE 5.2 – 4.0, #5 – #10
WNSC 1.0 – 1.2, #18 – #18
WFAE-HD3 .3 – DNA, #21 – #DNA
Notes: Public Radio News/Talk WFAE’s -1.2 (5.2 – 4.0) represents Charlotte’s largest September 2023 – October 2023 decrease; classic rock WRFX is the flagship of the Carolina Panthers.
SAN ANTONIO
News/Talk
WOAI 2.6 – 2.8, #15 – #13 (Spurs)
KTSA 2.2 – 2.6, #19 – #15
News
None
Sports Talk
KTFM 1.3 – 1.7, #24 – #22
KTKR .9 – .7, #26 – #27
KZDC .2 – .2, #37 – #35
Public Radio News/Talk
KSTX 1.6 – 1.7, #21 – #22
SACRAMENTO
News/Talk
KFBK-AM 10.1 – 8.2 #1 – #2
KSTE-AM 3.3 – 2.7, #12 – #13
News
None
Sports Talk
KHTK 1.1 – 1.3, #20 – #18 (Kings)
KIFM 1.0 – 1.2, #22 – #20
KIFM Stream .1 – .1, #29 – #30
Public Radio News/Talk
KXJZ 1.9 – 1.8, #15 – #15
KQEI .3 – .2, #27 – #27
KQED .3 – .1, #27 – #30
KUOP DNA – DNA, DNA – DNA
Note: News/Talk KFBK-AM’s -1.9 (10.1 – 8.2) represents Sacramento’s largest September 2023 – October 2023 decrease.
PITTSBURGH
News/Talk
KDKA-AM 4.0 – 3.8, #10 – #11
KDKA-AM Stream .7 – .5, #22 – #23
News
None
Sports Talk
KDKA-FM 7.9 – 8.0, #3 – #3
KDKA-FM Stream .4 – .2, #25 – #28
Public Radio News/Talk
WESA 4.1 – 4.2, #8 – #7
Note: The flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.
SALT LAKE CITY
News/Talk
KSL-AM/FM 5.2 – 6.9, #5 – #2
KNRS-AM/FM 4.0 – 2.9, #9 – #15
KKAT .1 – .1, #29 – #29
News
None
Sports Talk
KALL 1.7 – 1.8, #22 – #20
KZNS-FM 1.1 – .8, #24 – #24 (Utah Jazz)
KZNS-AM .4 – .5, #27 – #26 (Utah Jazz)
KZNS-FM Stream .1 – .1, #29 – #29 (Utah Jazz)
KZNS-AM Stream .1 – .1, #29 – #29 (Utah Jazz)
KOVO .1 – .1, #29 – #29
Public Radio News/Talk
KUER 2.5 – 2.2, #17 – #19
KBYU-HD2 Stream .5 – .5, #26 – #26
KUMT .4 – .1, #27 – #29
Note: News/Talk KSL-AM’s +1.7 (5.2 – 6.9) represents Salt Lake City’s largest September 2023 – October 2023 increase; conversely, similarly-formatted KNRS-FM’s -1.1 (4.0 – 2.9) is tied for the market’s largest September 2023 – October 2023 decrease.
LAS VEGAS
News/Talk
KMXB-HD3 1.9 – 1.6, #18 – #22
KXNT .6 – .5, #28 – #29
KMZQ .1 – .1, #36 – #36
News
None
Sports Talk
KWWN .9 – 1.0, #27 – #27
KENO .3 – .5, #32 – #29
KRLV .3 – .3, #32 – #32 (Raiders)
KKGK .2 – .3, #35 – #32 (Golden Knights)
Public Radio News/Talk
KNPR 1.2 – 1.4, #26 – #23
ORLANDO
News/Talk
WTKS 4.6 – 3.9, #8 – #10
WDBO 3.4 – 3.5, #12 – #13
WFLF 1.0 – .9, #21 – #19
WFYY-HD3 DNA – DNA, DNA – DNA
News
None
Sports Talk
WYGM 1.1 – .7, #20 – #22 (Magic)
WOCL-HD2 DNA – .1, DNA – #28
Public Radio News/Talk
WMFE 2.4 – 2.2, #15 – #15
CINCINNATI
News/Talk
WLW 13.9 – 13.5, 21st consecutive month at #1 (Bengals)
WKRC 4.6 – 5.4, #6 – #5
News
None
Sports Talk
WCKY 1.6 – 1.9, #18 – #18 (Bengals)
WSAI .6 – 1.0, #22 – #20
Public Radio News/Talk
WVXU 3.6 – 3.2, #9 – #11
CLEVELAND
News/Talk
WTAM 6.1 – 5.5, #7 – #10 (Cavaliers)
News
WMMS-HD2 DNA – .1, DNA – #24
Sports Talk
WKRK 5.1 – 5.9, #10 – #8 (Browns)
WKRK Stream .8 – .9, #17 – #18 (Browns)
WARF .3 – .2, #20 – #23
Public Radio News/Talk
WKSU 4.9 – 5.9, #11 – #8
WKSU-HD4 .1 – DNA, #22 – DNA
Note: Public Radio News/Talk WKSU’s +1.0 (4.9 – 5.9) represents Cleveland’s largest September 2023 – October 2023 increase.
KANSAS CITY
News/Talk
KMBZ-FM 5.1 – 5.5, #4 – #4
KCMO-AM 1.0 – 1.6, #20 – #17
KMBZ-AM 1.2 – 1.2, #19 – #21
KMBZ-FM Stream .9 – .9, #22 – #22
KCMO-AM Stream .1 – .2, #30 – #26
KMBZ-FM HD2 DNA – DNA, DNA – DNA
News
None
Sports Talk
KCSP 3.1 – 3.1, #13 – #14
KCSP Stream .6 – .4, #23 – #23
Public Radio News/Talk
KCUR 3.2 – 3.2, #12 – #13
KANU-HD2 .1 – DNA, #30 – DNA
Note: Country WDAF is the flagship of the Chiefs.
COLUMBUS
News/Talk
WTVN 7.3 – 7.5, #4 – #4
News
None
Sports Talk
WBNS-FM 7.9 – 8.6, #2 – #2 (Blue Jackets)
WBNS-AM DNA – .1, DNA – #21 (Blue Jackets)
WMNI .1 – .1, #22 – #21
Public Radio News/Talk
WOSU 4.5 – 3.9, #8 – #9
Up next: October 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.