Benztown announces that it is enhancing Benztown Branding’s Ambush News/Talk Audio Imaging Library and is featuring the signature voice of JJ Surma. Benztown says, “The new Ambush library takes the imaging of spoken-word radio stations to the next level in quality, freshness, and resonance. Surma was recently named one the most successful voices in audio branding as a 2023 honoree of the Benztown 50 list of the top 50 voiceover professionals in the U.S. and Canada.” The Ambush audio imaging library is written and produced by imaging director Scott Phillips. Benztown VP, sales & operations Masa Patterson says, “JJ is world class, serving as the imaging voice for some of the best NT stations in America. Combining him with a production talent like Scott Phillips and retooling the content plan has Ambush positioned as a top-of-class resource for audio producers in the spoken word space.” Surma adds, “Scotty Phillips is an amazing writer and producer, and Ambush is a legendary resource that I leaned into many times in my years as a creative services director. The opportunity to bring my energy to such a respected and trusted audio library and company has me all fired up!” Listen to an audio composite of Benztown’s Ambush News/Talk audio imaging library here.
The company breaks out its new Benztown News/Talk audio imaging library for radio stations, that focuses on bringing updated and more frequent caller and host audio, an accelerated update schedule, and more daily topical promos and sweepers designed exclusively for news/talk stations. Benztown says the updates include a refocused approach based on caller/listener interaction and daily topical pieces. It adds, “The Benztown News/Talk Library is created by the industry’s top imaging and production specialists, led by imaging director, Adam “Ketch” Kecskemeti, and imaging voice, Mike Hansen. Paired with Benztown’s Ambush News/Talk Library, led by imaging director Scott Phillips, and format voice JJ Surma, and housed on Benztown’s industry-leading platform, news/talk radio stations have every imaging tool and solution at their fingertips.” Benztown VP, sales & operations Masa Patterson says, “We are incredibly excited to bring America’s best news/talk stations an enhanced and expansive toolset they need now more than ever. Benztown News/Talk is all stations need to produce what their listeners count on them for, from conservative talkers to straight-up traffic and weather. With this increase in caller interaction and daily topical elements, it has everything news/talk stations need to get a jump on tomorrow’s news today – and more.” Listen to a composite of the expanded Benztown News/Talk Library, paired with Benztown’s companion library Ambush here.