By Holland Cooke
Consultant
BLOCK ISLAND, RI — The news/talk stations I work with make big money doing what talk radio does best: cutting through mental clutter, with live endorsement spots delivered by familiar local on-air personalities.
OOPS. Do your endorsement spots say “I haven’t sold you yet?”
Often, these are long-standing advertiser relationships. Two cautions:
Talk Radio Legend Michael Jackson Passes at 87. Talk radio host Michael Jackson, who achieved legendary status during his career in Los Angeles, died on Sunday (1/16) at his home in L.A. at the age of 87. Jackson, who retired from radio in 2007, had been suffering from Parkinson’s Disease for the past 10 years. He is best remembered for his iconic work at KABC, Los Angeles that lasted from 1966 to 1998. TALKERS founder
Michael Harrison (who served as a talk show host on rocker KMET in Los Angeles between 1975 and 1986) issued the following statement: “Michael Jackson was one of the all-time greats – a founding father – of talk radio. During his 32-year run at KABC, his very presence gave the station prestige and national stature as one of – if not THE – first very rare commercial outlets fully committed to the spoken-word format. Michael Jackson and KABC were synonymous with the phrase ‘talk radio.’ It should also be pointed out that his heyday in the format began prior to the repeal of the Fairness Doctrine in 1987 which, in my opinion, marked the beginning of the modern era of talk radio. That made him the member of an exclusive club of radio performers whose historical relevance and influence on things to come in the broadcasting industry are incalculable.” Jackson’s longtime producer Lyle Gregory remembers Jackson in a piece you can read here.
Monday Memo: Podcasting ‘Will Continue to Explode.’ In a marketing piece to the advertising community, iHeartMedia CEO Bob Pittman sees “no signs of growth abating.” In this week’s column, consultant Holland Cooke outlines opportunities at the station level. Read it here.
Pending Business: Early Warning. According to the “sales calendar,” January is over, and the first quarter is headed toward spring. Radio sales pro Steve Lapa says it’s time for an early review of your sales game plan. “Like any other performance skill, practice, evaluation and repetition makes for improvement. The skills required for success in today’s sales environment may be different from the last few years.” Read about Lapa’s six questions you can ask yourself here.
Chicago Sports Personality Les Grobstein Dead at 69. Windy City sports media
personality and WSCR “The Score” overnight talk host Les Grobstein was found dead at his home in suburban Elk Grove Village on Sunday, according to a report from Chicago media writer Robert Feder. He reports that WSCR operations director Mitch Rosen said Grobstein had been away from his show since last Wednesday due to illness. During his career, Grobstein was sports director at WLS-AM, Chicago for 10 years. He served at sports talk WMVP from 1991 to 1997. He began his overnight stint with WSCR in 2009.
Pioneering Talk Host Susan Bray Dies at 79. A number of news outlets are reporting that former talk host Susan Bray (pictured here on C-SPAN) died in her native Australia
last week at age 79. The Des Moines Register has a nice story written by her longtime friend Julie Gammack, who would replace her on WHO-AM. During her career, Bray worked at such outlets as WHO-AM, Des Moines and WWDB-FM, Philadelphia. She earned the nickname the “Saucy Aussie” because of her ribald sense of humor. After a long talk radio career in the U.S., Bray, who had married American Ed DeLong, returned to her hometown of Mudgee, Australia where she and DeLong ran a bed and breakfast.
Maine Station Fires Sportscasters After Body Shaming Incident. The owner of Houlton, Maine radio station WHOU-FM has fired two sportscasters who were caught on a hot mic body-shaming female basketball players during a game between two high school teams. Jim Carter and Steve Shaw were calling the game while watching it on a livestream and made comments about the weight of some of the teenage girls. Carter is
a former coach from another school and Shaw had been the athletic director at one of the schools playing in the contest that night. Carter told the Portland Press-Herald that he has apologized to the superintendent of one of the schools, adding, “I don’t even know what to say. Hopefully everybody can get through this and be OK.” Northern Maine Media owner Fred Grant posted a notice of the pair’s dismissal on the station website saying, in part, “Our mission has been to highlight the best of our communities, our schools, the programs we love, and most importantly – our students. Last night, two broadcasters made comments that were not only inappropriate, they were also blatantly wrong. Those broadcasters were terminated… We’ve heard from many of you, and many have shared clips of the event in question. While it’s wrong that it happened, I’m going to ask each of you to help us shift the focus back on the excellence we see every day in our students. If you’ve shared the video post, I’m hoping you will take it down, not to downplay the incident, but to better help all of our students move on to the important work and events in their lives.”
MIW Names Three to Board of Directors. Three new members are joining the board of directors for Mentoring and Inspiring Women in Radio. Haley Jones of MRC Data, Melissa Mitchell of Bonneville International, and Brittney Jackson of Urban
One/Radio One are joining the board of the organization that “consists of top-level female radio professionals who use their experience, influence, and resources to help other women in radio develop management and leadership skills.” Jackson currently serves as the general and digital sales 
manager for Urban One/Radio One in Richmond where she is responsible for recruiting and developing new talent, leading multi-platform sales efforts, and increasing annual revenue. Jones serves as head of independents for MRC Data where she oversees independent labels, small radio groups, and managers with music intelligence for today. Mitchell is Bonneville International’s director of finance, corporate controller
and is based in their Denver market. MIW board president Ruth Presslaff says, “We are extremely fortunate to have not one, but three powerhouses join our board. Their success speaks for itself; it’s their willingness to pay it forward for the good of women and our industry that makes each so special and appreciated. I’d be remiss in not thanking the three members leaving our board as their terms end: Kay Olin, principal of Olin & Associates, and past MIW spokeswoman, whose constant leadership, dedication, and long term participation profoundly impacted MIW and me personally; Valerie Blackburn, principal at VKB Consulting, whose financial expertise led MIW through the arduous process of establishing a formal 501(c)(3) status; and Beth Neuhoff, president & CEO Neuhoff Media who provided invigorating energy and challenging ideas that MIW will push ever forward.”
Cowboys Great Chad Hennings Takes Part in SRN News Series. Pictured here is
Salem Radio Network VP of news Tom Tradup (left) with three-time Dallas Cowboys Superbowl champion Chad Hennings. Hennings is in the SRN studios working with Tradup on a special, week-long series on SRN News aimed at getting men involved in Christian ministries. The five-part series titled, “Get Off the Bench,” begins airing today (1/17)
Tuscaloosa Sports Talker Jay Barker Arrested on Assault Charges. Former University of Alabama star quarterback Jay Barker was arrested in Nashville and charged with aggravated assault after allegedly trying to ram the car his estranged wife was riding in. Barker hosts the midday show on Townsquare Media’s sports talk WTUG-HD2/W256CG, Tuscaloosa “Tide 100.9” and is married to country artist Sara Evans. She filed for divorce from Barker in August.
COVID-19, Midterm Elections/Trump & the GOP, Texas Synagogue Assault, Djokovic Booted from Australia, NFL Playoffs, Winter Weather, and Martin Luther King, Jr Day Among Top News/Talk Stories Over the Weekend. The high rate of COVID-19 cases in the U.S. and the Supreme Court’s rejection of the Joe Biden vaccine mandate; the battle for control of Congress in November midterm elections and Donald Trump’s influence in the GOP; the Texas synagogue hostage incident; Serbian tennis star Novak Djokovic is kicked out of Australia ahead of the Australian Open after violating the country’s COVID protocols; the NFL’s Wild Card weekend; intense winter weather hitting the Eastern U.S.; and the Martin Luther King, Jr weekend and holiday were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — So says none other than the CEO of the biggest radio station owner. In a marketing piece to the advertising community, iHeartMedia’s Bob Pittman: “Podcast audiences will continue to explode, passing the biggest music streaming services in reach, with no signs of growth abating.”
By Holland Cooke
Consultant
LAS VEGAS — “Just imagine where we would have been the last two years” without technology like streaming, Zoom, tele-health, e-commerce, and other trends-already-in-motion that accelerated during the pandemic. In his State of the Industry address, Consumer Technology Association president/CEO Gary Shapiro acknowledged speed bumps we’ve hit along the way, admitting that “innovation is messy. It takes us out of our comfort zones” (as radio people know well).
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “The New Abnormal,” looks back at this past week of 1/3 to 1/7. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Harry Hurley, talk show host WPG, Atlantic City; Dr. Daliah Wachs, talk show host, Genesis Communications Network/physician; Scott Sands, talk show host, WSPD, Toledo; Danny Lipford, host “Today’s Homeowner” Radio & TV; and Victoria Jones, executive director, DC Radio Company. The show airs each weekend on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; Podcast Radio, UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
Bill Bartholomew Joins WPRO, Providence as APD/Executive Producer. Rhode Island multimedia journalist Bill Bartholomew joins Cumulus Media’s news/talk WPRO-AM/WEAN-FM “NewsTalk 99.7 FM & AM 630” as assistant program director and executive producer. Bartholomew is creator and host of “The Bartholomewtown
Podcast,” a popular local political podcast that features in-depth interviews with local and national figures. He holds a degree in political science from University of Rhode Island and is also a regular contributor to Rhode Island PBS. WPRO program director Doug MacGunnigle comments, “I’m excited 
to welcome Bill to the team. His experience in the digital realm, standing in the community, and political savvy will add greatly to the success of WPRO and be a tremendous asset as we move into new and exciting frontiers, both on the air and beyond.” Bartholomew states, “Joining the team at legendary platform WPRO on a daily basis is a tremendous opportunity for me, and one that I take extremely seriously. For nearly a century, WPRO has been a trusted source for southern New Englanders, and I look forward to collaborating with the station to expand the reach of my perspective and insight into the issues that are important to the region, introducing radio to a new audience, and expanding WPRO’s reach in the rapidly expanding digital space.”
Mueller Named Program Director at Cumulus Media’s ‘Sports Animal’ in OK City. After last month’s retirement of program director Chris Baker, Cumulus Media brings Robert “Cisco” Mueller aboard as PD of WWLS-FM, Oklahoma City “The Sports
Animal” to lead the station. Mueller says, “What an amazing opportunity to follow in the footsteps of Chris Baker who I’ve known for over 21 years. My 
wife and I are thrilled to be back home in OKC, close to our son… and it’s so fun to be working in familiar places with familiar faces. Truly humbled to work with the best sports talent on WWLS. I want to thank Jay Davis and Bruce Gilbert for this opportunity!” Chris Baker comments, “I am exceedingly excited that Robert “Cisco” Mueller will be my successor. I have known Cisco over two decades. His knowledge of the OKC metro, the Oklahoma sports landscape, and his prowess with new media makes him the perfect pick.”
CES2022: Cars, Cash, COVID. As the scaled-down yet still-enormous Las Vegas tech expo wraps – a day early, out of caution – Holland Cooke reports how tech trends that accelerated during the shutdown emerge as the New Normal. Read it all here.
Triton Digital Releases U.S. Streaming Rankers for November 2021. This data is a listing of the top performing digital audio publishers as measured by Triton Digital’s Streaming Metrics measurement services and is ranked based on Average Active
Sessions (AAS is calculated by dividing Total Listening Hours by the number of hours within the reported time period) and includes only Triton clients. For the November 2021 period (Mon-Sun 6A-12M), iHeartRadio ranks #1 with 296,880 AAS. At #2 is NPR Member Stations (76,918 AAS), followed by Audacy at #3 (66,543 AAS), and Cumulus Streaming Network at #4 (41,370 AAS). Other companies of note in the top 25 include: Beasley Broadcasting Corporate at #7 (18,053 AAS), Hubbard Broadcasting at #8 (13,831 AAS), Salem Communications at #11 (9,007 AAS), and Bonneville International at #13 (7,116 AAS). You can see the complete top 25 here.
New NAB Chief Curtis LeGeyt Pledges to Fight for Local Journalism. In a blog piece published on Thursday (1/6), NAB president and CEO Curtis LeGeyt says he intends to “strongly advocate on behalf of America’s broadcasters and help fulfill their mission of
providing trusted local journalism that keeps our communities safe, informed and connected.” LeGeyt writes, “Today marks the one-year anniversary of the attack on the U.S. Capitol. Among the many lessons learned that day, the public was undoubtedly reminded of broadcasters’ critical role in bringing information to the public, especially during times of crisis. As misinformation runs rampant on social media, local radio and TV stations continue to bring the most trusted news to communities across the country. Millions of Americans have relied on broadcasters to be their eyes and ears during our nation’s most pivotal events.” Read the entire piece here.
Harrison Sings Hannity’s Praises on Radio Show. TALKERS founder Michael Harrison sang praises for Premiere Networks/FOX News Channel star Sean Hannity while guesting on the Scott Sands afternoon drive program on iHeartMedia’s WSPD,
Toledo yesterday (1/6). Harrison was invited to discuss the anniversary of January 6 and the impact talk radio has had in covering the story. When asked about Hannity’s high-profile role in the story, Harrison responded with 
emphatic support of the talk show host’s involvement in it and his First Amendment rights as well as the value his connection to President Trump has played in illustrating the importance of talk radio in contemporary society. Harrison, known for his political neutrality but zealous support of the First Amendment and talk media industry, stated, “Sean Hannity is one of the most influential radio personalities of the medium’s 100-year history.” To listen to an excerpt of the conversation, please click here. Scott Sands is also the PD of WSPD as well as area SVP of programming, Ohio/West Virginia iHeartMedia Communities Division.
The COVID-19 Omicron Surge, Vaccines, Boosters & Politics Top News/Talk Story for Week of January 3-7. The soaring rate of COVID cases in the U.S. and abroad, the debate over vaccine mandates, the effectiveness of boosters and the politics that surround it combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the anniversary of the January 6 Capitol attack and the ongoing investigation into the Trump administration’s role in it, followed by the economy, inflation, the supply chain, and the labor shortage at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
FCC Releases 2021 Year-End Station Totals: AM Declines by 42 Stations. At the end of December, the FCC issued its annual station totals report and the number of commercial AM radio stations in the U.S. declined by 42. Interestingly, the country also
lost 23 commercial FM signals but gained nine educational FMs. However, the number of FM translators and boosters rose by 446 while Low Power FMs declined by 67. The FCC notes that the number of AM signals in the United States was at its peak in the 1990s at around 5,000. As for FM translators and boosters, there were about 6,100 such signals 10 years ago and that number is now 8,866. The category of FM educational will continue to grow soon and the FCC recently opened a window for new non-commercial educational FM construction permits and received almost 1,300 applications.
KWAM, Memphis Names Kevin Davis General Manager. Radio programming and management pro Kevin Davis returns to the Memphis market as the new general manager of Starnes Media Group’s news/talk KWAM-AM “The Mighty 990.” Davis was
most recently serving as afternoon host and production director at Radio Training Network’s Christian contemporary WAFJ-FM, Augusta, Georgia. 
Starnes Media Group says, “Kevin brings more than 36 years of broadcast experience to KWAM. His experience includes a wide variety of radio formats – AC, CHR, Christian, classic rock, classic hits, country and news/talk radio. This isn’t the first time for Kevin in Memphis. For four-and-a-half years, Kevin was at crosstown classic hits WOWW, Memphis “Guess FM” and country WEBL “95.3 The Rebel” as operations manager/program director until departing for WAFJ, Augusta in April 2020. Kevin is eager to serve the community, grow the brand and expand KWAM’s footprint in the Mid-South region.”
CES 2022: Gadgets, Still! “They REALLY don’t want us calling this ‘The Consumer Electronics Show.’” Holland Cooke explains that “harkens back to VCRs and other things-in-boxes, as so much of the now technology on display here is software that enables experiences.” But HC reports that “acres and acres of inventions do transform Las Vegas into nerd heaven this week.” Read more here.
Former KABC, Los Angeles Host Bill Pearl Dies at 71. Former KABC, Los Angeles
broadcaster, attorney, and Long Beach investigative website host Bill Pearl died on January 4 at age 71 due to complications from cancer. Consultant Valerie Geller tipped TALKERS magazine to Pearl’s passing. She says most Southern California listeners remember hearing him on KABC with co-host Bill Press on their popular point/counterpoint-style show. Pearl leaves behind his wife – former KOA, Denver and KFWB, Los Angeles radio reporter Sharon Katchen Pearl and children David, Max, and Chaya Pearl. Pictured here during the mid-1990s are (from l-r): Geller, Sharon Katchen Pearl, and Bill Pearl.
iHeartMedia Station Groups Announce Community Partners for 2022. The station groups in Indianapolis, Louisville and Lexington, Kentucky announce they have arranged community partnerships with eight local non-profit organizations in each of those regions that address needs there. iHeartMedia says each non-profit community
partner will be promoted during a three-month marketing campaign based on their specific needs, including seeking volunteers, raising awareness and promoting events. The Local Advisory Boards in each market, comprised of numerous community leaders, selected the recipients through an extensive application process. The community partners vary in each market. In Indianapolis, the partners include: AccessAbility, Cancer Support, and Kids’ Voice of Indiana. In Louisville, the partners include: CASA of The River Region, Center for Women & Families, and Family & Children’s Place. In Lexington, the partners include: Alpha Beta Lambda Chapter of Lexington, Court Appointed Special Advocates of Lexington, and Central Music Academy.
TALKERS News Notes. Production pro MJ Bloch is named East Coast director of
commercial production for Benztown and its client Yamanair Creative. Bloch joins Benztown from iHeartMedia, where she was creative services director for the New Orleans and Baton Rouge clusters for the past nine years. She also previously served in iHeartMedia’s national production department…..Higher Ground, President Barack Obama and Michelle Obama’s media company, and Spotify announce the new podcast, “The Big 
Hit Show,” a series of audio documentaries hosted by Alex Pappademas that focus on the pieces of popular culture that have defined and changed our culture. Pappademas says, “The shows and films and albums we explore have all been chosen not just because they’re massive pieces of popular culture. We’ve picked them because each has had a profound butterfly effect on our culture. Whether we’re tracing how an author’s vivid dream about a sparkly vampire led to an entirely new fan culture or how a megastar reckoning with success, expectation and survivor’s guilt crafted a masterpiece that became the soundtrack to the biggest protest movement in a generation, listeners will know from chapter to chapter they’re getting a high stakes narrative that explains how our culture has been influenced and shaped by these creations.”
January 6 Capitol Attack Anniversary, COVID-19, Midterm Elections, Border Crisis-Human Trafficking, and NYC DA’s Jail Policy Among Top News/Talk Stories Yesterday (1/5). The anniversary of the January 6, 2021 attack on the Capitol building and the House Select Committee’s investigation; the soaring rate of COVID-19 cases in the U.S. and abroad and the battles over school attendance and mandates; the November midterm elections and speculation about the Democrats’ ability to keep control of Congress; the migrant crisis at the U.S.-Mexico border and criticism of President Joe Biden’s border policy as the administration marks National Human Trafficking Prevention Month; and New York City DA Alvin Bragg announces plan to reduce incarceration for certain violent crimes were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
LAS VEGAS — They REALLY don’t want us calling this “The Consumer Electronics Show,” which harkens back to VCRs and other things-in-boxes, as so much of the now technology on display here is software that enables experiences.
Fine. But there still are acres and acres and acres of inventions here in nerd heaven:
Sean Hannity Cooperation Sought by House Committee in January 6 Investigation. Texts between FOX News Channel and Premiere Networks star Sean Hannity and Donald Trump staffers before, during the January 6 Capitol attack, and after have been revealed as part of the House Committee’s investigation. Now, the House Select Committee is asking Hannity for his cooperation in its investigation. According to a report in The Hill, the Select Committee tells Hannity it is interested in communications between him and Chief of Staff Mark Meadows and others, as well as President Trump himself between December 31, 2020 and January 20, 2021. Citing a number of texts, the Committee says it appears Hannity had advance knowledge of Trump’s and his legal team’s plans for January 6. Hannity’s takes and suggestions indicate he was, at least to some degree, at odds with Trump’s beliefs about his January 6 strategy regarding the election certification. The Hill reports Hannity attorney Jay Sekulow says he’s not yet been informed of the Committee’s request but says it would raise “serious constitutional issues.” Regarding that matter, the Committee’s letter states, “The Select Committee has immense respect for the First Amendment to our Constitution, freedom of the press, and the rights of Americans to express their political opinions freely. For that reason, we do not intend to seek information from you regarding your broadcasts on radio or television, your public reporting or commentary, or your political views regarding any candidate for office.” TALKERS founder and First Amendment advocate Michael Harrison states, “In the talk media business, influence is every bit as important as ratings. Sean Hannity has consistently proven to be at the top of the pack in both measurements year after year. Obviously, not everyone agrees with his opinions – that is the nature of our business, not to mention the times. Free speech, politics and democracy are untidy affairs. The role Sean has played and continues to play in being a force to be reckoned with on both sides of the microphone is the quintessential example of just how far our format – talk radio – has come in shaping the history of this era. Fortunately, those of us who know Sean personally recognize him as a man of integrity. Although some refer to his texts as ‘damning,’ I am pleased that the ‘concerns’ he expressed to the White House a year ago put him on the right side of history when it comes down to the real nitty gritty. The rest is the real-world stuff of big-time commercial media positioning. Let he who is without sin cast the first stone when it comes to attacking those who have bravely built this medium to being a lot more than a platform for the low hanging fruit of mediocre music, disingenuous promotion codes and superficial chatter.”
Salem Radio Network Talk Host Larry Elder Won’t Run for California Governor This Year. According to numerous media reports, including one from KNBC-TV, Los Angeles, Salem Radio Network talk host Larry Elder will not run for governor of California this fall. Elder ran as a Republican in last September’s recall election of Governor Gavin
Newsom and of the dozens who qualified to be on the ballot was the Republican with the most votes. It was moot, however, as voters rejected the recall. Elder says he will form the Elder for America political action committee that will benefit Republicans in federal and local elections. In a statement, Elder says, “I ran for governor because I wanted to make a difference. While I may not know what the future holds for me politically, our campaign’s ability to attract millions of votes and millions of dollars in a very short time demonstrates we have a message that resonates with Americans, and I believe we can put that to good use.” The KNBC-TV story notes that Elder for America says Elder’s recall campaign raised about $22.5 million in eight weeks.
CES2022: “Pandemic Pivots.” The pandemic has accelerated trends “that have been simmering for a while and are now coming to a boil,” according to Consumer Technology Association research. 2022 tech spending is forecast to top a TRILLION dollars in the USA alone. And covering CES this week in Las Vegas, consultant Holland Cooke spots opportunities for radio sales. Read more here.
SRN’s Hugh Hewitt Named Contributor for FNC’s ‘Special Report with Brett Baier.’ Washington-based Salem Radio Network morning drive host Hugh Hewitt is named a regular contributor to FOX News Channel’s “Special Report with Brett Baier.” Hewitt was a longtime contributor on MSNBC and he currently writes a regular column for The Washington Post.
TALKERS News Notes. The sports talk radio show “Outkick 360” – hosted by
Jonathan Hutton, Chad Withrow and Paul Kuharsky – recently entered national syndication via Skyview Networks. The company says that the show recently picked up new affiliate WMBH, Joplin, Missouri which joins the growing list of affiliate radio stations carrying the 3:00 pm to 6:00 pm ET program…..The National Association of Broadcasters announces that it is now accepting entries for the 35th annual NAB Crystal Radio Awards, honoring
outstanding community service efforts by radio stations throughout 2021. Winners will be recognized at the NAB Show, April 23–27, 2022 in Las Vegas. A panel of judges representing the broadcast industry and community service organizations will review applications and select 50 finalists and 10 winners. The deadline for submissions is January 31 and entry information can be found here…..Newsmax announces it is premiering its new documentary, “Day of Outrage,” tonight at 9:00 pm ET. Newsmax says the program “was produced by Newsmax to accurately and fairly detail the events related to the tragic day of January 6, 2021. The film includes powerful video footage of the protests and riots that took place on January 6, as well as a careful examination of events that led up to that fateful day.”…..ESPN Radio is celebrating its 30th anniversary this month. The national sports 
talk radio platform launched in January of 1992. Senior coordinating producer, content strategy & audio Amanda Gifford says, “This is an incredibly meaningful milestone for our network. Sports radio has evolved in so many ways over the past 30 years and through it all, ESPN continues to be a leader in the space thanks to the dedication and passion of everyone involved behind the scenes and on-air.”…..The Motley Fool announces that its “Motley Fool Money” weekly flagship podcast is now airing new episodes seven days a week.
Weekday episodes will focus on analyzing the companies making headlines, bringing a long-term perspective to daily market news, and putting new stock ideas on the audience’s radar. Weekend episodes will feature interviews with special guests and conversations about investing styles, strategies, and psychology. Show host and head of podcast strategy Chris Hill says, “More than ever people are focused on how to achieve financial independence, and we’re excited to provide programming that’s relevant to everyone on the investing spectrum. Gen Xers are thinking about how to retire, Millennials are entering their 40s, and more members of Gen Z are starting to invest every month. Motley Fool Money is going to be a resource for all of them, seven days a week.”…..Baltimore public radio 
news/talk outlet WYPR-FM “Your Public Radio” is celebrating its 20th anniversary. The station says it will celebrate its platinum anniversary with a variety of in-person and virtual events, special on-air programming, fundraising campaigns and a host of unique activities for listeners all year long. Station president and general manager LaFontaine E. Oliver says, “Our community of members and listeners is the reason that we are so successful. We have one of the best performing sustaining programs in the country with almost 70% of our members giving monthly donations. Their support has allowed the station to grow to the point where we are more than terrestrial radio – our content now reaches audiences on-air, online, on-demand, on mobile and in the community.”
COVID-19, January 6 Investigation/Trump Presser, Filibuster-Voting Rights Battle, 2022 Midterm Elections, Prince Andrew Civil Suit, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/4). The soaring rate of Omicron variant cases in the U.S., the heated debate over in-school learning, and the scramble for COVID tests; the anniversary of the January 6 Capitol attack, the release of texts between Trump staffers and the media, and Donald Trump cancels Thursday’s press conference; the battle in the U.S. Senate over voting rights legislation and the filibuster; the potential change in power in Congress after the 2022 midterm elections; Prince Andrew fights the civil suit filed against him by Jeffrey Epstein victim Virginia Giuffre; and the stranding of hundreds of vehicles on I-95 in Virginia after the Southeastern snow storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
LAS VEGAS — Gadgets? Gazillions! There are 800+ start-ups here from around the world and I told several inventors I chatted-up at a showcase event, “You should get on Shark Tank!”
But tech THINGS are “trees.” Technology-driven EXPERIENCES are “the forest” Consumer Technology Association VP/research Steve Koenig described in his “2022 Trends to Watch” research presentation.
Good Karma Brands to Sell Wisconsin Signals. Two Southeastern Wisconsin radio signals will change hands, pending FCC approval, and will air a news/talk format. Wisbusiness.com reports that Good Karma Brands is selling WAUK-AM, Waukesha and FM translator W266DR at 101.1 FM to New WTTN, LLC, led by Wisconsin
broadcaster and company CEO Michael Crute. The terms have not been announced. The signals are currently airing sports talk but will flip to news/talk when New WTTN takes control. Crute is co-host of the Madison-based “Devil’s Advocates” program heard on the company’s WTTN-AM/W224EG, Madison “Devil Radio 92.7.” WAUK will be branded 
“The ‘SHA” and will “broadcast Waukesha-first news, sports, traffic, and weather in 2022 and beyond.” Initially, the station will simulcast the Madison programming that includes: “Matt Flynn Direct” from 6:00 am to 8:00 am; WYD Media’s “Thom Hartmann Program” from 11:00 am to 2:00 pm; “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2:00 pm to 3:00 pm; “The Devil’s Advocates” from 3:00 pm to 5:00 pm; and “The Earl Ingram Show” from 5:00 pm to 6:00 pm. It intends to add locally hosted programming in the spring. Bryan Kelly will serve as operations manager for the station. WAUK has leased an office space and will immediately build a studio location in downtown Waukesha. Crute says, “We are excited to serve Waukesha, a community lacking a locally focused news/talk commercial radio station. WAUK Radio will immediately offer $50,000 total in ‘Good Neighbor’ small business or non-profit grants to help serve the Waukesha community from day one. The grants are for advertising on WAUK. They will be awarded throughout January to locally owned, Waukesha businesses. We will begin accepting applications for our Good Neighbor grants on January 3, 2022.”
Westwood One Blog: Strategies for Successfully Advertising in Local Radio. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog outlines what it calls “five strategies to help build a successful local audio plan.” Stating that due to the “shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales,” the Audio Active Group proposes the
following: 1) Allocate the budget to align with how people use audio: A well-balanced audio campaign puts 63% of the budget into over-the-air AM/FM radio and 11% into AM/FM radio streaming. 26% of the budget goes to a combination of pureplay streaming and podcasts; 2) Determine the monthly campaign objective (minimum, maintenance, high impact, or launch/grand opening) and budget accordingly: To determine the monthly budget, multiply the market cost per point against the GRP levels. In a market with a $10 cost per point, the minimum monthly campaign would be $2,000. The grand opening campaign would be $5,000 per month; 3) Align impressions and media weight with listening by time period to get the largest possible campaign reach: Per Nielsen, 60% of AM/FM radio listening occurs outside of morning and afternoon drive. Spread media weight across all days and dayparts. About a quarter of media weight should run in middays. Place 20% of the budget respectively into weekends, mornings, and afternoons. 8% goes to nights and 5% to overnights; 4) Find the right audience with AM/FM radio programming formats: While the audience composition of TV shows can vary widely, AM/FM radio station programming formats are very cohesive, appealing to the same audience around the clock. Find the AM/FM radio programming formats that match your target using either median age, total reach, gender skew, presence of children, or household size; and 5) Based on the marketing objective, determine the weekly number of ads to run on a station from four types of schedules (very light, light, medium, or heavy): A very light station schedule reaches one-third of a station’s audience an average of 1.4 times. A light schedule reaches half of a station’s audience two times. A medium schedule reaches two-thirds of a station’s audience three times. A heavy schedule reaches 78% of a station’s audience 4.3 times. See more here.
KIRO-FM, Seattle Unveils ‘Leaving a Legacy’ Podcast. A new podcast from Bonneville’s KIRO, Seattle “News Radio 97.3 FM” launches today (1/4). KIRO-FM late morning personality Gee Scott hosts the “Leaving a Legacy Podcast” in which he
“takes listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world, and how his own experience can be contributed to the shoulders of giants that came before him.” Scott says, “My father always talked about legacy, and this podcast connects me to him now that he’s gone. I’m so excited to learn from these powerful influencers to see what they’re passionate about and what they want their legacy to be. It’s a powerful question, and one that truly puts into perspective our why during the short time we’re all here on Earth.” The inaugural program features former Seattle Seahawks wide receiver and current “CBS Mornings” host Nate Burleson. Other guests include author, activist and journalist Amanda Knox, the ‘King of Twitter’ Josiah Johnson, and Gravity Payments CEO Dan Price, who famously decided to pay all his employees a $70,000 minimum salary.
CES 2022: 5G, 4 Wheels, 3Days. This year’s show wraps a day early, on Thursday, “as an additional safety measure” and COVID concern has scared-off major exhibitors and what TALKERS contributor Holland Cooke estimates is “less than half of 2020’s 170,000-some.” But he says “there’s still lots to see (if not touch)” and that he is “among longtime attendees who appreciate the elbow room.” Read more here.
Audacy Announces Deal with Samsung for Podcast Distribution. A new content partnership between Audacy and Samsung will make Audacy’s entire podcast library available on Samsung platforms, including the Samsung Free platform that comes on
Galaxy smartphones. Users will have access to content from Audacy’s Cadence13, Pineapple Street Studios and 2400Sports podcast studios, along with hundreds of other Audacy podcast titles. Audacy EVP of strategy and corporate business development Tim Murphy says, “We’re delighted to expand the reach of our robust podcast library to Samsung Free users across the country and put our award-winning titles on more devices for more consumers.”
TALKERS News Notes. After 12 years of leadership under Gordon Smith, the National Association of Broadcasters has a new president and CEO as Curtis LeGeyt
assumed the role on January 1. NAB Joint Board of Directors chairman David Santrella (CEO of Salem Media Group) says, “The broadcasting community is extremely grateful to Gordon for his many years of service as an influential advocate for our industry. We are excited to now have Curtis at the helm to guide the organization into its next chapter. He is a proven leader and skilled fighter on behalf of broadcasters, and we are thrilled to have him serve as our voice in Washington and around the world.”…..Later this month, Newsweek will build on its in-depth coverage of the British Royal Family with a new podcast. “Royal Report” will be hosted by Newsweek’s British royal correspondent Jack Royston and American culture critic, royal watcher and author Kristen Meinzer. New episodes will appear every two weeks and will provide American royal watchers with 
fresh reporting and analysis of the House of Windsor…..The board of directors of New England Public Media announces that Matt Abramovitz is named the new president of NEPM. “In his role as president, Abramovitz will be responsible for leading NEPM’s efforts across radio, television, and digital media platforms, furthering its mission of serving the people of western New England by providing trustworthy journalism, cultural content, events and initiatives, educational services, and community engagement.” Abramovitz has been serving as vice president of programming for New York Public Radio‘s classical station WQXR-FM.
USA Radio’s Brad Bernards Passes. Sad news from USA Radio Networks as the organization reports that USA Radio night and weekend anchorman Brad Bernards has
died. USA Radio COO Janet Porter Bro says Bernards was a key component of USA’s quality broadcast team. He was a school teacher in the Valentine, Texas school district who launched an internet radio station to cover local news in Presidio County, teaching the broadcast business to student interns. Bro adds, “It has been a very trying four months for the USA Radio Networks family. We lost CEO Fred Weinberg in September and long-term Christian interest news anchor John Clemens last month.”
COVID-19, January 6 Investigation, Trump Family Subpoenas, Filibuster-Voting Rights Battle, Epstein Fallout, Holmes Verdict, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/3). The fast-spreading Omicron variant and battles over school attendance policies; the investigation into the January 6 Capitol attack; the New York attorney general subpoenas Donald Trump Jr. and Ivanka Trump in the investigation into the Trump Organization; Senate Democrats threaten to change floor rules regarding the filibuster if it doesn’t take up voting rights legislation; Prince Andrew’s battle with U.S. courts over his relationship with Jeffery Epstein and Virginia Giuffre; Elizabeth Holmes is found guilty of three of 11 charges in the Theranos case; and the Southeastern U.S. is pounded by rare snow storms were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
LAS VEGAS — Security guys are walking COVID-sniffing dogs around CES venues. Just to get sniffed, we had to enter vaccination dates – and vaccine lot numbers – into that Clear security app you see used at airports. Upon arrival here, we’re presented with self-test kits.
Other big international conventions are watching this bellwether. The World Economic Forum in Switzerland was recently postponed as Omicron numbers mushroom.
Monday Memo: CES, Carefully. Like most conventions a year ago, CES2021 settled for virtual. But this week, it’s game-on in Las Vegas. And there – vax’d, boosted, tested, masked, and toting the jug-handle-size bottle of hand sanitizer – is Holland Cooke. Read more here.
Pending Business: A New Year’s Lesson. Radio sales pro Steve Lapa says a holiday chat with a former associate recalled a memorable case of a radio seller who transitioned from newspapers and the switch was not smooth sailing at first. But persistence and management support saved the day. Read more here.
Ratings Takeaways from Nielsen’s December PPM Survey. Last week, Nielsen Audio released December 2021 ratings data for all 48 PPM markets. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from those markets for the period that covered November 11 to December 8. Audacy’s all-news WINS-AM was the top spoken-word station in New York, adding two-tenths for a 3.8 share (weekly, 6+ AQH share) good for the #8 rank. In Los Angeles, although it shed four-tenths, iHeartMedia’s news/talk KFI posted a 3.1 share and rose to the #7 rank. Audacy’s all-news WBBM-AM/WCFS-FM, Chicago fell out of first place to the #2 rank though it remained steady with a 5.7 share, while Nexstar Media’s crosstown news/talk WGN-AM was flat with a 3.7 share but rose to the #8 rank. Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta lost 2.7 shares, finishing with a 6.6 share and falling from #1 to #4. In Washington, Cumulus Media’s news/talk WMAL-FM added two-tenths for a 3.7 share and inched up to the #11 rank while Hubbard Radio’s all-news WTOP-FM dipped nine-tenths for a 6.8 share good for the #4 rank. Even though Bonneville’s news/talk KIRO-FM, Seattle added one-tenth, its 6.6 share was only good enough for the #2 rank. The news/talk battle in Salt Lake City flipped as iHeartMedia’s news/talk KNRS-AM/FM remained ranked #2 after slipping one-tenth to a 7.1 share while Bonneville’s crosstown KSL-AM/FM lost 1.5 shares for a 6.0 share finish causing it to fall from #1 to #5. The news/talk wars in Milwaukee showed some separation as iHeartMedia’s WISN-AM remained ranked #1, posting its second consecutive 10.3 share while Good Karma Brands‘ crosstown WTMJ-AM fell five-tenths to a 7.1 share and finished ranked #4. You can see Mike Kinosian’s complete Ratings Takeaways from all 48 PPM markets here.
Salem’s WIND-AM, Chicago Adds to News and Traffic Operations. Changes in the news and traffic departments are taking place at Salem Media Group’s Chicago news/talk WIND “AM 560 The Answer.” Long time morning news anchor Mike Scott – who has anchored newscasts on the station between 5:00 am and 12:00 noon each
weekday for the past 17 years – will join Salem as full-time news director and continue anchoring news and traffic. Scott had appeared on the station through an agreement between Salem, Total Traffic and Weather Network, and NBC News Radio. That agreement is not being renewed. Scott says, “I’m incredibly gratified to be able to continue in my role on the air with AM 
560 and Salem Media. We have some of the best listeners in all of Chicago radio and some of the best on-air talent. I look forward to providing the first look at the day’s news for our audience.” Scott will also assume anchoring duties for the Salem Podcast Network’s “Daybreak Insider Podcast,” which launched in September of 2021. Additionally, JoAnn Genette will join WIND as an afternoon news anchor through an agreement
with Remote News Service. She will anchor weekday afternoon newscasts through 6:30 pm. Also, longtime Chicago traffic reporter Jill Urchak will begin handling afternoon traffic reports for the station. Urchak has spent close to 25 years as a traffic reporter in Chicago, including at WGN-AM, WBBM-AM, WSCR-AM, and WLUP-FM, as well as WBBM-TV. Salem regional VP and WIND general manager Jeff Reisman says, “News and traffic are cornerstone elements for our format and for our radio station. Keeping Mike Scott on our team while also adding JoAnn and Jill solidifies our commitment to serve our audience. We have a team of veteran broadcasters with experience and insight that our listeners can trust.”
Zederman Named Director of Content for ‘ESPN 1000’ in Chicago. At Chicago sports talk outlet WMVP-AM “ESPN 1000,” Good Karma Brands names Danny Zederman director of content. Zederman joins the leadership team as a 15-year
veteran of “ESPN 1000.” Zederman has been serving as executive producer of the “Kap & J.Hood” show. He says, “I’m grateful to Good Karma Brands for the opportunity and am excited to work alongside ESPN 1000’s market manager Keith Williams, to lead and collaborate with our talented teammates and partners. My goal is to continue entertaining our fans, grow the ESPN Chicago brand on all platforms and add value to the community.” Williams says, “We’re excited to announce Danny Zederman as ESPN Chicago’s director of content. Danny’s strategy and vision for our team in the future will allow us to grow to serve our partners, fans and teammates.”
Jimmy Failla Featured on FOX News’ New Year’s Celebration. Pictured above in Times Square prior to Friday’s New Year’s celebration is FOX News Radio host Jimmy Failla (right). With him is FOX News Radio manager of affiliate sales & marketing Tamara Karcev (left) and KTTH, Seattle talk host Jason Rantz (center). Failla was featured as one of the FOX personalities on the “All American New Year Live from Nashville” special that aired on New Year’s Eve.
TALKERS News Notes. Over the New Year’s holiday weekend, Ric Edelman debuted his new, nationally syndicated radio program, “The Truth About Your Future with Ric
Edelman,” on 26 affiliates around the country. Edelman hosted AgeWave founder Dr. Ken Dychtwald on the program. Edelman says, “If you’re alive in 2030, you will likely live to age 100 or beyond. We need to make sure that your money lasts as long as you do, and that’s why I’m focusing on the topics that matter to investors today. The investments of the past 40 years won’t deliver the results you need in the future, so I’ll be sharing the ideas and strategies you need to achieve success in the 21st century.”…..The Independent Broadcasters Association’s board of directors elects officers for the 2022-2023 term. Ron Stone was re-elected for a second term as president and executive director of the 
IBA. Two of the other officers were also re-elected, Darrell Calton, chairman and assistant secretary and Allen Dick, VP and treasurer. Tony Renda was elected as secretary and assistant treasurer, replacing Mike Flood. Stone says, “I am pleased that the board has re-elected three of the founding officers for an additional term. I am very excited to have Tony Renda as one of our leaders in the next term. Tony has been instrumental in helping the IBA with many of the initiatives we took on in our first two years. The IBA has succeeded in its first 18 months delivering many new ways for its members to save on operational costs, create new revenues, and benefit from all the professionals in the industry that are working with us. We have said from the beginning that a large independent membership provides scale and with scale we can deliver many great things for independent broadcasters. I am looking forward to working with our management team to establish new goals for the IBA for 2022 and 2023.”
COVID-19, New Year’s Holiday, Twitter Boots MTG, January 6 Investigation, Colorado Wildfires, NASCAR ‘Let’s Go Brandon’ Issue, Betty White Dies, Antonio Brown Incident Among Top News/Talk Stories Over the Weekend. The exploding rate of COVID-19 cases in the U.S., the Omicron variant, and vaccine mandates; the New Year’s holiday, 2021 retrospectives, and predictions for 2022; Twitter permanently cancels account of Marjorie Taylor Greene; the investigation into the January 6 Capitol attack; the wildfires that devastated the Boulder, Colorado area; criticism over NASCAR for “reviewing” Brandon Brown’s crypto sponsorship and the “Let’s Go, Brandon” slogan; entertainment icon Betty White dies at 99; and Antonio Brown’s bizarre exit from the Tampa Bay Buccaneers in the middle of Sunday’s game were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Like most conventions a year ago, CES2021 settled for virtual. And just days before its October show here, NAB canceled, vowing to try again in April. But this week — even as the Omicron variant is scotching events and has states and cities reinstating relaxed pandemic protocols – we’re in Sin City, vax’d, boosted, tested, masked and toting the jug-handle-size hand sanitizer.