KCMO Talk Radio Inks Deal with Mizzou Tigers
Cumulus Media announces a deal with Mizzou Athletics and Learfield’s Central Bank Tiger Network that makes KCMO-AM/KCHZ-FM “Talk Radio 95.7 FM and 710 AM” the new radio home for Mizzou Athletics starting this fall. This agreement includes Mizzou sports coverage in Topeka via new simulcast station KTOP-FM. “KCMO Talk Radio” will serve as the exclusive 
broadcast radio home for Mizzou football, men’s basketball, and women’s basketball. In addition to broadcast coverage, fans will be able to access Mizzou Athletics programming through the KCMO Talk Radio mobile app, online streaming platforms, station websites and exclusive Tigers interviews and content via podcast distribution channels. KCMO program director Pete Mundo comments, “KCMO Talk Radio is proud to be the new home of the Missouri Tigers in Kansas City and Topeka. With Mizzou competing in the SEC, the premier conference in college sports, we’re excited to bring that energy to our listeners. From live game broadcasts and coaches’ shows to exclusive interviews and regular conversation, we’re committed to making Tigers athletics a core part of KCMO Talk Radio and building a true home for Mizzou fans across Kansas City and Topeka.”
women’s basketball games this season and a total of 28 episodes of the “Bruin Insider Show” on Thursdays at 7:00 pm. KABC program director Luis Segura comments, “With KABC’s powerhouse signal and UCLA’s legacy teams, Southern Californians will get some of the best in sports programming starting Fall 2025! We are tremendously excited to partner with UCLA as the new official broadcast home of Bruins football and men’s basketball and look forward to turning up the volume on Bruins coverage for our passionate 790 KABC listeners and Southern California sports fans.”
football and men’s basketball games broadcast on WGN and he’ll also serve as a fill-in anchor on the WGN-TV sports desk. Eanet says, “Can’t believe it’s been 41 years since I first set foot in the WGN studios. As I close this chapter of my career, 
the word that comes to mind is ‘grateful.’ I’m so thankful to the entire WGN family for their friendship and support over the years. It’s not just the names you know, but the entire crew on and off the air. I’m forever indebted to the managers, engineers, producers, newspeople, sales team, and all the others who have made WGN such a special place to work. Most of all, I’m thankful to the listeners who have a special relationship with this station.” WGN Radio VP and general manager Mary Sandberg Boyle says, “I am thrilled to share that our own Andy Masur will assume morning show sports duties going forward. Andy is a talented broadcaster who has built a rapport with the WGN Radio audience as a regular fill-in for Dave and as our weekend sports anchor. We are lucky to have him.”
NFL, and this year’s Super Bowl coverage marks the 50th time that the network will broadcast the game. Some of the key takeaways from this study are: 1) NFL postseason AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and have higher disposable incomes compared to NFL postseason TV viewers; 2) The NFL postseason AM/FM radio audience is more engaged with sports: MRI Simmons finds NFL postseason AM/FM radio listeners attend more sporting events, seek out sports information on their phones more often, and play more fantasy sports than NFL postseason TV watchers. The higher levels of engagement translate into greater advertising effectiveness; and 3) NFL postseason AM/FM radio listeners are more likely to make purchases across key consumer categories: Compared to the NFL postseason TV audience, AM/FM radio delivers more consumers who are likely to buy a new or used vehicle, start a new business, or hire a financial advisor. You can see the complete report